Fort Products

What Fort Products does

Fort Products Limited is a UK-based manufacturer and e-commerce retailer specializing in pest control and remedial repair products, headquartered in Newhaven, East Sussex. The company was formally incorporated in 2005 as a material subsidiary of Fort Technology Inc. (now operating under parent Jeffs' Brands Ltd, Nasdaq: FRTT) but traces its operating history in the pest control industry to 1996, accumulating over 25 years of technical experience. Its product portfolio is organized across four sub-brands — Entopest (insect control: moth, wasp, fly, cockroach), Roshield (rodent control including poison, bait stations, traps, and ultrasonic repellents), Bird Go (bird netting, spikes, solar panel mesh, sanitizers), and Rempro (DPC injection cream, damp proofing paint, thermal paint, mould control) — sold primarily through its own fortproducts.co.uk storefront, Amazon Marketplace via the Jeffs' Brands group, and a B2B wholesale account program.

The company's technical differentiation rests on proprietary formulations rather than platform software. Notable technologies include glass microsphere-based thermal paint (designed to raise surface dew point and reduce condensation), pheromone-based moth pads that disrupt reproductive cycles, ultrasonic rodent repellents, and electric rat/mouse traps with multi-catch charge capacity. The Rempro DPC Injection Cream is BBA Agrément-certified (Certificate 19/5657, June 2019) with a 20+ year effectiveness guarantee — a regulatory credential that is positioned as critical for acceptance with specifiers, building control, local authorities, and insurers. Product documentation is published in English, French, German, Italian, and Spanish. In April 2025 the company submitted an AI-powered pest identification mobile application to the Apple App Store, using computer vision and a recommendation engine to identify household pests and cross-sell Fort's proprietary treatment products.

The business model is product-led e-commerce with retail unit pricing in British pounds and pay-as-you-go billing across two tiers: standard retail pricing for individual consumers and a B2B bulk purchase program for trade customers, both with same-day shipping. The customer base splits between amateur/DIY homeowners addressing domestic infestations and professional pest control operators and building contractors requiring commercial-grade products. Operating geographies are formally UK-only. Revenue figures are not disclosed in available sources, and Fort Products Limited itself is not separately publicly traded — its material subsidiary status was reaffirmed when its parent Fort Technology Inc. commenced Nasdaq trading on June 8, 2026 under ticker FRTT while retaining its TSX Venture Exchange listing under FORT.

Name

Fort Products

Legal name

Fort Products Limited

Website

https://fortproducts.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Fort Products Limited is a UK-based manufacturer and e-commerce retailer of pest control and remedial repair products, serving amateur DIY homeowners, professional pest control operators, and building/remedial contractors through four sub-brands (Entopest, Roshield, Bird Go, Rempro) via its own storefront, Amazon Marketplace, and a B2B wholesale program.

Ownership category

akta.pro rank

Product category

Pest Control & Remedial Repair Products

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)

akta.pro secondary industries

Rodent Control Products (Baits, Traps, Stations) (CRAJAHAF), Natural/Green Pest Control Products (CRAJAHAK)

Keywords

• Pest control products
• Rodent control solutions
• Insect control products
• Damp proofing treatments
• Bird control systems

Headquarters

HQ city

Newhaven

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Fort Products generates revenue through the direct sale of pest control and remedial repair products to both amateur and professional customers via e-commerce. Products include insect traps, rodent control products, bird control solutions, and damp proofing materials. The company also offers B2B bulk purchase programs.
2. Mobile Application: Fort Products has submitted an AI-powered pest control mobile application to Apple App Store, with plans for Google Play release, which would generate revenue through app sales or in-app features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fort Products is a UK-based manufacturer and seller specialising in pest control and remedial repair products. Its catalogue spans insect control (moth, fly, wasp, cockroach traps), rodent control (poisons, bait stations, traps, ultrasonic repellers), bird control (netting, spikes, post-and-wire systems, sanitisers), and damp/remedial treatments (DPC injection cream, thermal paint, mould control, salt neutraliser). Products are sold direct via its own e-commerce storefront and B2B wholesale accounts, with selected lines also distributed through Amazon Marketplace.

Product overview

Fort Products is a UK-based manufacturer and seller of pest control and remedial repair products, operating primarily as an e-commerce platform. The company offers a diverse portfolio of products organized under four main sub-brands: Entopest (moth and insect control), Roshield (rodent control), Bird Go (bird control and prevention), and Rempro (damp and remedial repair products). The product line includes chemical treatments (DPC injection cream, rodent poison), traps (rat traps, mouse traps, humane traps, electric traps), physical barriers (bird netting, rodent proofing wire), paints and coatings (thermal paint, damp proofing paint, mould control additives), and ultrasonic deterrents. The company also developed an AI-powered pest control mobile application currently awaiting App Store approval. Fort Products serves both amateur and professional markets in the pest control and remedial repair industries.

Differentiator

Problem solved

Functional benefit

Brands

• Entopest: Insect control products brand offering moth traps, fly traps, wasp traps, cockroach killer, and related pest control solutions. Operated from Newhaven in East Sussex since 2002.
• Roshield
• Bird Go
• Rempro

Products and services

• Entopest Insect Control Sub-Brand Sub-brand line of moth and insect control products including pheromone moth pads, moth traps, fly traps, wasp traps, cockroach killer, fog killer smoke bombs, and fruit traps, offered with a free insect pest identification service for amateur and professional users.
• Roshield Rodent Control Sub-Brand Sub-brand line of rodent control products for amateurs and professionals, including rat and mouse poison, bait stations, bait boxes, snap traps, humane traps, electric traps, rodent proofing wire, sanitising products, and ultrasonic repellents.
• Bird Go Bird Control Sub-Brand
• Rempro Damp & Remedial Sub-Brand Sub-brand line of professional damp and remedial prevention products including DPC injection cream, damp proofing paint, thermal paint with glass bubble technology, mould control products, salt neutraliser, and DPC wall plugs for contractors and homeowners.
• Rempro DPC Injection Cream Advanced silicone emulsion cream for controlling rising damp in masonry walls, supplied in 400ml cartridges. Certified by the British Board of Agrément (Certificate 19/5657) for use in new and existing properties, creating an effective physical barrier when injected into the wall.
• Rempro Thermal Paint Premium anti-mould and anti-condensation wall treatment using glass bubble/microsphere technology, supplied in 1L, 2.5L, and 5L sizes. Provides a thermal barrier that maintains surface temperatures on treated substrates, increasing the dew point compared to ordinary emulsion to reduce condensation formation and inhibit mould growth.
• Rempro Mould Control Products Anti-mould paint additive and mould treatment spray for prevention and control of black mould caused by condensation and damp. Non-toxic formula made from natural organic ingredients including grapefruit extracts, supplied as 2 x 100ml bottles.
• AI-Based Pest Control Mobile Application AI-powered mobile application that uses artificial intelligence to help users identify household pests via visual recognition and provides tailored treatment recommendations along with curated product suggestions featuring Fort Products' proprietary pest control solutions.
• Birdgo Pigeon Sanitiser Ready-to-use 1-litre treatment spray that kills bacteria, fungi, protozoa, rickettsiales, and viral organisms associated with pest birds such as pigeons, starlings, sparrows, and gulls; used to sanitise areas where persons may contact bird droppings, feathers, and nesting materials.
• Roshield Ultrasonic Mice Repeller Advanced plug-in ultrasonic pest repellent that emits ultrasonic waves combined with intermittent flashing lights to disrupt the nervous and auditory systems of rodents and insects. Covers approximately 120 square meters and targets mice, rats, cockroaches, ants, spiders, crickets, fleas, and silkworms.
• Roshield Electric Rat & Mouse Traps Professional quality heavy-duty electronic pest control trap that delivers an instant kill to rats and mice. Features LED indicators for power status and successful catch plus a buzzer for audible alerts, supports up to 30 instances of electric shock per full charge, and is large, reusable, easy to set up.
• Bird Go Sub-Brand Product Line Sub-brand line of bird control and prevention products including bird netting accessories, solar panel mesh, solar panel spikes, post and wire systems, and bird cleaning/sanitising products for professional and amateur users.

Quantifiable outcome

• Glass microsphere technology increases dew point to reduce condensation formation on treated surfaces
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Fort Technology Inc.coreStrategic or Co-development PartnerFort Products Limited operates as the material subsidiary of Fort Technology Inc. (Nasdaq: FRTT, TSX: FORT). The parent company announced dual-market listing on Nasdaq (June 2026) and TSX Venture Exchange, expecting enhanced visibility among U.S. investors, improved trading liquidity, and broader access to U.S. capital markets.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Eden Research: UK-listed agrochemical company developing bio-based pest control and crop protection products. Comparable to Fort's ECO manufacturing positioning but focuses on biopesticide active ingredients rather than end-consumer pest control products.

Broad incumbents

• Rentokil Initial: World's largest commercial pest control services company, which also sells branded pest control products. Comparable only at the category level; vastly larger scale and primarily services-led, but overlaps in professional-grade rodent and insect products.
• Anticimex: Global pest control company offering both services and digital pest control products (e.g., SMART connected rodent solutions). Comparable pest control product portfolio with an emerging digital/IoT angle relevant to Fort's AI app strategy.
• Bayer (Crop Science / Environmental Science): Global life sciences company with pest control and environmental science divisions selling rodenticides, insecticides, and professional pest control products. Overlaps with Fort in active ingredients and professional channels but at far greater scale.
• BASF Pest Control Solutions: Global chemical major with a dedicated pest control solutions portfolio serving professional pest management operators. Comparable professional product offering but operates as part of a far broader chemicals portfolio.

Direct peers

• STV International: UK-based pest control product manufacturer and brand owner with product lines across insect, rodent, and wildlife control. Comparable scale and channel mix (retail and trade) to Fort Products.
• Pelsis Group: Global pest control product manufacturer headquartered in the UK with brands including Edialux, Vitakruid, and Agrilan. Closely comparable to Fort in serving both amateur and professional channels with insect, rodent, and bird control product portfolios.
• Lodi UK: UK subsidiary of Lodi Group, manufacturing and distributing professional pest control products including rodenticides, insecticides, and monitoring equipment. Comparable professional-grade pest control product offering with UK distribution.
• Killgerm Group: UK-based manufacturer and distributor of professional pest control products, including rodenticides, insecticides, and bird control solutions. Most directly comparable to Fort: similar B2B/professional pest control product focus with overlapping product categories (rodent baits, insect control, bird deterrents).
• Barrettine Environmental Health: UK manufacturer of pest control, wood treatment, and remedial products sold through retail and trade channels. Directly comparable product mix to Fort, particularly in rodenticide, insecticide, and damp-proofing categories for the DIY and trade markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FortProductsUK
• Instagraminstagram.com/fortproductsuk
• YouTubeyoutube.com/channel/UCj3QhCvZdG8ZPiTNTRXJnjA
• LinkedInlinkedin.com/company/fort-products-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fort Products