What Geneva Capital Management does

Geneva Capital Management (GCM) is an independent financial advisory firm registered as a branch office of Osaic Wealth, Inc., a FINRA/SIPC member broker-dealer, with its headquarters at 101 Commercial St, #400, Plainview, New York. The firm provides personalized financial planning services to individuals and families, with additional offerings to small and mid-sized businesses for employee benefit planning. Founded in 2017, the firm is led by Managing Partner and Financial Advisor Thomas Geneva, with founder Joseph Geneva anchoring the leadership team, and operates with a small staff of 1-10 employees.

The firm's core product is a comprehensive financial plan covering retirement planning, investment management, estate planning, insurance analysis, and tax optimization strategies. Supporting tools include an extensive content marketing ecosystem — a website resource center, educational video library, and interactive financial calculators covering net worth, retirement, college savings, Social Security, and capital gains. The technology stack is non-proprietary and consists of a website, Calendly-based scheduling, and a client login portal; there is no disclosed AI, machine learning, or proprietary technology platform.

Geneva Capital Management generates revenue through financial advisory fees on a recurring, typically AUM-based or fee-based model, although pricing is not publicly disclosed. The go-to-market motion is sales-led, relying on personalized meetings, a content-driven funnel, and a multi-state registration footprint spanning 14 states (CT, FL, GA, KY, MA, MD, NC, NJ, NY, PA, SC, TX, VA, WA). All securities and investment advisory services are delivered through Osaic Wealth, Inc., under whose broker-dealer and regulatory infrastructure the firm operates.

Name

Geneva Capital Management

Legal name

Geneva Capital Management

Website

https://www.genevacm.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Geneva Capital Management is a small independent financial advisory firm based in Plainview, New York, providing personalized retirement, investment, estate, tax, and insurance planning to individuals, families, and small businesses under Osaic Wealth, Inc.

Ownership category

akta.pro rank

Product category

Wealth Management / Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Financial planning services
• Retirement planning
• Investment management
• Estate planning
• Wealth advisory

Headquarters

HQ city

Woodbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Fees: Revenue generated through securities and investment advisory services. The firm operates as a financial advisory practice providing personalized financial planning, investment management, retirement planning, estate planning, insurance, and tax strategies to individuals and families.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Geneva Capital Management is a registered investment advisory firm that delivers personalized financial planning, retirement planning, investment management, estate planning, insurance advisory, and tax planning services to individuals, families, and small-to-mid-sized businesses. Securities and investment advisory services are offered through Osaic Wealth, Inc., a FINRA/SIPC member broker-dealer that provides the regulatory and operational backbone.

Product overview

Geneva Capital Management (GCM) is a financial advisory firm offering comprehensive wealth management services through a unified platform approach. The core offering centers on personalized financial planning services for families and businesses, supplemented by specialized services in retirement planning, investment management, estate planning, insurance, and tax planning. The firm provides an integrated suite of tools including calculators and educational resources (articles and videos) that complement their advisory services. All services are delivered through securities and investment advisory services offered via Osaic Wealth, Inc., a FINRA/SIPC member firm.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Osaic Wealth, Inc.coreChannel Partner/ Reseller/ DistributorSecurities and investment advisory services offered through Osaic Wealth, Inc., member FINRA/SIPC. The firm operates as a branch office under Osaic's regulatory umbrella, providing access to broker-dealer infrastructure and compliance services.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mariner Wealth Advisors: Large national RIA offering comprehensive wealth management, retirement, estate, and tax planning to individuals, families, and businesses. Comparable full-service advisory model and segment mix.
• Creative Planning: Full-service RIA delivering financial planning, investment management, estate, tax, and retirement services to individuals and business owners. Closely mirrors Geneva's integrated offering and dual-segment focus.
• Carson Group: Wealth management firm serving individuals and businesses with holistic financial planning, investment, and coaching. Comparable multi-service platform with strong advisor-affiliation model.
• Edelman Financial Services: Independent financial advisory firm offering financial planning, investment management, estate, and tax services to individuals and families. Directly comparable client base and service mix.
• Hightower Advisors: RIA partnership model serving HNW individuals, families, and business owners with comprehensive wealth planning. Comparable advisory scope and SMB/individual dual-segment approach.
• Buckingham Strategic Wealth: RIA focused on evidence-based financial planning for individuals and families, with retirement income, estate, and tax planning. Comparable planning-centric advisory model.
• Focus Financial Partners: Partnership platform for independent RIAs and wealth management firms, providing scale, M&A, and infrastructure support. Comparable RIA-with-affiliation structure to Geneva's Osaic relationship.

Broad incumbents

• Cetera Financial Group: Large independent broker-dealer and wealth management platform serving independent advisors and their clients. Comparable IBD-umbrella business model that hosts independent advisory practices.
• Commonwealth Financial Network: Independent broker-dealer / RIA support platform serving independent financial advisors nationwide. Comparable affiliation structure providing compliance and back-office infrastructure.

Emerging players

• Betterment: Digital wealth manager offering automated investment and retirement planning to mass-affluent individuals. A disruptive adjacent competitor that pressures fee-based traditional RIAs in the same retail planning market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geneva Capital Management