Lillehammer Olympiapark

What Lillehammer Olympiapark does

Lillehammer Olympiapark is a Norwegian foundation-owned organization (Stiftelsen Lillehammer Olympiapark) and its operating company (Lillehammer Olympiapark AS) that owns and manages the five purpose-built venues of the 1994 Lillehammer Winter Olympic Games. The venue portfolio comprises the Lillehammer Olympic Bobsleigh & Luge Track (the only bobsleigh track in the Nordic region, 1,710m long, capable of speeds up to 140 km/h), the Lysgårdsbakkene Ski Jumping Facility (HS140 large hill and HS98 normal hill, with a chairlift and approximately 100,000 jumps annually), Håkons Hall (Norway's largest multi-purpose arena, up to 11,500 spectators, 3,500 m² floor area, 40m ceiling), Birkebeineren Ski Stadium (year-round cross-country and biathlon facility with access to 450 km of trails and a 36-target range), and Lillehammer Snow Park (Kanthaugen sledding and alpine training hill). Together these venues support international sports competitions, training, cultural events, and public recreational activities on a year-round basis.

The business operates a hybrid B2C/B2B model. Consumer-facing revenue comes from direct activity ticket sales (taxibob NOK 3,150, bobrafting/wheel bob NOK 1,420, chairlift NOK 50–80, sledding NOK 230–290/hr, golf simulators NOK 275/hr, paintball NOK 650/person, squash NOK 200/60min), gift cards, fitness memberships at the Håkons Hall sports center, Sportell dormitory accommodation (56 beds), and self-service summer camping at NOK 390/night. B2B revenue derives from full-service event management for sports federations and promoters (covering project management, security, transport, ticketing, accreditation, and marketing) and venue rentals to sports clubs, corporate clients, and media-grade productions including Davis Cup, FIS World Cup, IBSF Bobsleigh & Skeleton World Championships 2027, Melodi Grand Prix, and the Lillehammer Live music festival. Distribution combines a Wix-based direct website with FareHarbor booking integration, Ticketmaster and Crowdmanager for major events, and a multi-platform social presence (Facebook, Instagram, TikTok, LinkedIn, YouTube), supported by the Fakkelforum corporate ambassador network of approximately 20 regional businesses.

Technology infrastructure is built on standard commercial SaaS — Wix for the website, FareHarbor for activity bookings, Google Analytics 4 and Usercentrics for consent and analytics, Trugolf and E6 for golf simulators, and Rubic for volunteer management — with no proprietary AI or platform technology disclosed. The organization is led by CEO Linda Svendsrud, with department heads for events and activities, operations, and marketing and communications. Customer segments are diversified across tourists and families, athletes and sports teams, event organizers and federations, the local Lillehammer community, and corporate partners.

Name

Lillehammer Olympiapark

Legal name

Stiftelsen Lillehammer Olympiapark

Website

https://olympiaparken.no

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Lillehammer Olympiapark is a Norwegian foundation-owned operator of five 1994 Winter Olympic venues, providing year-round sports activities, event hosting, accommodation, and fitness facilities to tourists, athletes, federations, and local residents.

Ownership category

akta.pro rank

Product category

Sports Venue Operations

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Outdoor Adventure & Action Sports Parks (Ski Resorts, Bike Parks, Skateparks) (MPAKAEAL)

akta.pro secondary industries

Ice Rinks & Winter Sports Facilities (MPAKAEAG), Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI)

Keywords

• Olympic venue operations
• Winter sports activities
• Recreational facility services
• Venue rental services
• Sports event management

Headquarters

HQ city

Lillehammer

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Activity Ticket Sales: Direct consumer sales of tickets for activities including wheel bob, bobsleigh experiences (taxibob, bobrafting), chairlift rides, sledding, golf simulators, and squash. Tickets sold per unit/trip with varying prices depending on activity.
2. Venue & Hall Rental: Rental of Olympic venues (Håkons Hall, Lysgårdsbakkene, Birkebeineren Stadium, Bobsleigh Track, Snow Park) for sports events, concerts, exhibitions, conferences, and corporate events. Services include project management, economics, booking, security, transport, photo/video, marketing, sales management, accreditation, and ticketing.
3. Sportell Accommodation: On-site athlete accommodation at Birkebeineren Stadium with 56 beds, common living rooms, and kitchen facilities. Rental by floor or whole building, priced per person. Year-round offering for teams, school classes, and training groups.
4. Summer Camping: Self-service camping at Birkebeineren ski stadium. NOK 390 per night for motorhomes, caravans, and tents. Online booking and payment through FareHarbor.
5. Sports Center Membership: Fitness center membership sales in Håkons Hall. Offerings include summer pass (NOK 600 for 3 months), student monthly (NOK 289), drop-in day pass (NOK 100), clip card 10 (variable days), standard monthly (NOK 329), senior monthly, and clip card 5.
6. Gift Cards: Sale of gift cards for activities in customizable amounts. Valid for 1 year.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Lillehammer Olympiapark operates and maintains five venues from the 1994 Winter Olympic Games in Lillehammer, Norway. It sells recreational experiences such as bobsleigh pilot rides, chairlift rides, paintball, sledding, golf simulator, squash, and cross-country skiing to individual visitors, operates a membership-based fitness center, and delivers B2B event management and venue rental services to sports federations and corporate clients. The park also offers on-site accommodation through Sportell and camping facilities.

Product overview

Lillehammer Olympiapark operates five Olympic arenas from the 1994 Winter Games as a multi-faceted sports and event destination. Its product portfolio spans public visitor activities (hjulbob, taxibob, bobrafting, kjelkekjøring, paintball, stolheis, squash, golfsimulator, langrenn), elite sports training (hopptrening, langrenn & skiskyting, bob/aking/skeleton, Team Olympiaparken), venue rentals (Håkons Hall hall & baneleie, outdoor facilities), accommodation (Sportell, sommercamping), event management services, webcams, and gift vouchers. The arenas — Håkons Hall (multi-purpose arena), Lysgårdsbakkene (ski jumping), Birkebeineren skistadion (cross-country/biathlon), Lillehammer olympiske bob- & akebane (bobsleigh/luge), and Lillehammer snøpark (winter park) — serve as both infrastructure for public activities and facilities for elite training and major international events.

Differentiator

Problem solved

Functional benefit

Brands

• Sportell: Accommodation facility located at Birkebeineren ski stadium, offering 56 beds for sports teams and groups with direct access to ski trails and training facilities.
• Sommarcamping
• Olympiaparken Sportell

Products and services

• Olympic Park Activities

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

One partnership is on record.

• Fakkelforum Network MemberscoreGTM or Marketing PartnerFakkelforum is a business network with approximately 20 member companies in the Lillehammer region. Members serve as ambassadors and contribute to events and athletic development in Lillehammer Olympiapark. The network supports Lillehammer region's vision of being Europe's most complete winter sports region. Member companies include Eidsiva, HC Dahl, Paa Bordet, CC Strandtorget, El installasjon, Birkebeineren hotell, Owren, Nav, NTG Lillehammer, Betong Øst, Gudbrandsdølen Dagningen, Glør, Veidekke, Profilgutta, Rambøll, Dnb, Sport1 Lillehammer, Eltera Lillehammer, Kontorleverandøren Lillehammer, Litra, NorEngros.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Others

• Birkebeinerrittet / Birkebeinerarrangementet: Organizer of the iconic Birkebeiner cross-country ski race and the Birken cycling event that finishes at Birkebeineren Ski Stadium. Adjacent ecosystem participant whose events directly utilize Olympiaparken infrastructure and drive visitor traffic.

Direct peers

• Granåsen (Trondheim Ski Jumping Facility): Norwegian ski jumping venue in Trondheim with both elite competition and public activity offerings. Comparable as a Nordic ski jumping facility competing for federation bookings, training camps, and visitor demand.
• Whistler Sliding Centre: Olympic bobsleigh/luge/skeleton track in Whistler, Canada, hosting international teams and visitor sliding experiences. Directly comparable as another legacy Olympic sliding centre offering athlete training and public taxibob-style activities.
• Holmenkollen (Oslo Skifestival / Holmenkollen Arena): Operator of Norway's other iconic Olympic ski jumping arena in Oslo, hosting annual World Cup events and tourist ski-jumping experiences. Directly comparable as another legacy Nordic ski jumping venue with public activity offerings and event hosting.
• Utah Olympic Park: Multi-venue Olympic legacy site (ski jumps, bobsleigh/luge track, nordic venues) in Park City, USA. Closest international analog combining bobsleigh track, ski jumping, and public adventure activities including bobsleigh rides.

Regional players

• Cortina d'Ampezzo Olympic Venues: Italian Olympic venue operator hosting sliding and winter sports ahead of the 2026 Milano-Cortina Games. Comparable legacy multi-venue operator in southern Europe with similar event-hosting and visitor experience model.
• Alpensia (PyeongChang Olympic Venues): South Korean legacy Olympic venue cluster (ski jumps, sliding centre, cross-country) operating as a tourist and training destination post-2018 Games. Comparable multi-venue Olympic legacy operator in a different geography.
• Oberhof Sport Complex: German winter-sport venue cluster specializing in biathlon, bobsleigh/luge, and ski jumping with public activities. Comparable multi-discipline Olympic-style facility serving athletes and tourists in a different European region.

Broad incumbents

• Hemsedal Ski Resort: Major Norwegian alpine ski resort with extensive family-oriented offerings and lodging. Competes with Olympiaparken for Norwegian winter tourism and family activity bookings.
• Trysil Ski Resort: Norway's largest commercial ski resort, competing for the same Norwegian family/tourist winter-sport wallet as Lillehammer with broader alpine terrain, lodging, and lift network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFlIffFAAuh9Wc0MppyFW_A
• Facebookfacebook.com/olympiaparken
• LinkedInlinkedin.com/company/lillehammer-olympic-park-as
• Instagraminstagram.com/olympiaparken
• TikToktiktok.com/@olympiaparken
• Xx.com/olympiaparken

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lillehammer Olympiapark