L Agence Automobiliere

What L Agence Automobiliere does

L'Agence Automobilière, founded in 2004 and headquartered in Sausheim, France, operates a used-vehicle brokerage platform that intermediates between private sellers and buyers of second-hand cars, explicitly modeled on real-estate agency logic. The company positions itself between classified listings and traditional dealerships: agency staff vet vehicles and counterparties, verify documentation, accompany test drives, and offer tiered post-sale warranties (Bronze, Silver, Gold/Origami) and financing arrangements (LOA, LLD, traditional credit, 12–60 months). It also provides Carte Grise (vehicle registration) administrative services and a dedicated German vehicle import/export line.

The go-to-market is a franchise-led physical network of 120+ agencies across 9 countries — France, Belgium, Spain, Portugal, Germany, Italy, Switzerland, plus the French overseas territories of Martinique, Guadeloupe, and Réunion — supplemented by the agenceauto.com online listing portal with email-alert saved searches. All agencies are registered with ORIAS as insurance intermediaries, which underpins the warranty distribution business.

Monetization is multi-stream and transactional: dossier/file fees of €39 (Start) to €99 (Expertise) are charged at file opening and are non-refundable; commissions on completed sales range from €990 to €1,490 for vehicles below €25,000 and 6% above that threshold, varying by country; recurring warranty subscriptions run from €99 (Bronze, 3 months) to €89/month (Origami, up to 60 months). The company has been listed on Euronext Access Paris since November 5, 2021 (ticker MLAA, ISIN FR0014005WE9) via technical admission without a capital raise, and corporate headcount sits at 11–50 employees reflecting the asset-light franchise model.

Name

L Agence Automobiliere

Legal name

L'Agence Automobilière

Website

https://agenceauto.com

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

L'Agence Automobilière is a French used-vehicle brokerage operating a 120+ agency franchise network across 9 countries, intermediating between private car sellers and buyers with vetting, warranties, financing, and registration services.

Ownership category

akta.pro rank

Product category

Used Car Brokerage

NAICS

Used Car Dealers (44112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB)

akta.pro secondary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Used car brokerage
• Vehicle intermediation
• Auto warranty services
• Car franchise network
• Used vehicle marketplace

Headquarters

HQ city

Sausheim

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales Commission: Commission charged to vehicle sellers when a sale is completed through buyers presented by the agency. Commission structure varies by country and vehicle price: for France and French overseas territories, prices below €3,000 incur €990 commission, €3,000-10,000 incur €1,290, €10,000-25,000 incur €1,490, and above €25,000 incur 6%. For Belgium and Spain, prices below €3,000 incur €990, below €20,000 incur €1,190, and above €20,000 incur 6%. For Switzerland, prices below €25,000 incur €1,500, and above incur 6%. For Portugal, prices below €3,000 incur €990, below €20,000 incur €1,190, and above €20,000 incur 6%.
2. Dossier/File Fees: Administrative fees charged when opening a vehicle listing file. Fees are non-refundable as they are consumed immediately upon service delivery. Four tiers available: Start dossier at €39, Plus dossier at €49, Premium dossier at €69, and Expertise dossier at €99.
3. Extended Warranty Plans: Commercial warranties offered to buyers covering mechanical, electrical, and electronic failures. Plans range from 3 to 60 months with coverage limits up to €15,000. Bronze plan from €99 (3 months, €1,500 limit), Silver plan from €219 (6 months, €3,000 limit), Gold plan from €39/month (up to 60 months, €10,000 limit), and Origami comprehensive plan from €89/month including vehicle maintenance.
4. Financing Services: Vehicle financing arrangements facilitated for buyers purchasing new or used vehicles. Financing terms available from 12 to 60 months without requiring down payment.
5. Carte Grise Service: Administrative services for vehicle registration and title transfer. Customers can process their carte grise (vehicle registration certificate) at agency locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

L'Agence Automobilière acts as a commercial intermediary between private buyers and sellers of used vehicles, modeled on a real estate agency concept. The company pre-selects sellers and buyers, arranges in-person meetings, verifies vehicle documentation, and offers tiered warranty and financing add-ons, distributed through a franchise network of 120+ physical agencies across nine European countries plus French overseas territories.

Product overview

L'Agence Automobilière operates a used car brokerage platform that connects private buyers and sellers, functioning as a commercial intermediary rather than the vehicle seller. The core platform is supplemented by add-on services including three tiers of Serenity warranty packages (Bronze, Silver, Gold/Origami), financing services, and Carte Grise registration services. The company also offers German car import/export services. The warranty packages range from basic engine/gearbox coverage (Bronze) at €99/month to comprehensive coverage including replacement vehicle and maintenance (Gold/Origami) at €39/month, with all agencies registered with ORIAS (French insurance intermediary registry).

Differentiator

Problem solved

Functional benefit

Products and services

• Used Car Brokerage Platform Intermediation platform connecting private buyers and sellers of used vehicles; the company acts as a commercial intermediary, selecting and matching parties, verifying documentation, and facilitating secure transactions across a 120+ agency network in Europe.
• Serenity Bronze Warranty Entry-level commercial warranty covering engine, gearbox, and differential with European coverage, from €99 for 3 months and €1,500 reimbursement limit.
• Serenity Silver Warranty Mid-tier warranty extending Bronze coverage to certain electrical and electronic components; from €219 for 6 months, up to €3,000 reimbursement limit.
• Serenity Gold (Origami) Warranty Comprehensive warranty including Silver coverage plus replacement vehicle and maintenance; from €39/month up to 60 months, with reimbursement limit up to €10,000-15,000.
• Vehicle Financing Services Financing arrangements for buyers purchasing new or used vehicles, including LOA (lease with purchase option), LLD (long-term rental), and traditional financing for 12 to 60 months without requiring a down payment.
• Carte Grise Service Administrative service for vehicle registration and title transfer, processing all procedures through prefecture-licensed agencies or partners.
• German Car Import/Export Service Import and export service for German vehicles, offering quality used cars from Germany at competitive prices with extended warranties up to 5 years covering mechanical, electrical, and electronic components plus European assistance.

Quantifiable outcome

• 98.5% customer recommendation rate

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Aramisauto: French used car retailer (now part of Stellantis) operating online and physical locations. Comparable in French used car intermediation but with owned inventory and a dealer rather than brokerage model.
• CarGurus: Global online automotive marketplace connecting buyers and sellers with pricing transparency tools. Comparable intermediation model though primarily digital without the physical agency network.
• LeBonCoin: France's leading classifieds platform with a major automotive vertical. Comparable as a marketplace connecting private used car buyers and sellers, though operates across all classified categories rather than specializing in automotive.
• Spoticar: Stellantis's multi-brand used car label operating across Europe. Comparable in offering certified used vehicles with warranties across multiple European markets, though backed by an OEM rather than independent.

Direct peers

• Auto1 Group: Pan-European online used car marketplace operating a similar intermediation model across multiple European countries. Directly comparable in serving private sellers and buyers with professional services across borders.
• AutoScout24: Major European online used car marketplace operating in multiple countries including France, Germany, Italy, Spain, and Belgium. Directly comparable in cross-border used vehicle listing and intermediation.
• La Centrale: Leading French used car listings platform owned by Figaro Classifieds. Directly comparable in connecting private used car buyers and sellers in the French market with similar search and listing functionality.
• Reezocar: French online used car platform offering vehicle inspection, financing, and warranty services. Directly comparable business model intermediating between private buyers and sellers in France.
• BCA Marketplace: European used vehicle remarketing company operating across multiple countries. Comparable in providing professional intermediation services between vehicle sellers and buyers with a B2B-oriented European footprint.

Others

• Carvana: US-based online used car retailer with home delivery and inspection services. Comparable as a technology-enabled used car intermediation model, though operates in a different geography with a vertically integrated rather than franchise approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vendre_mon_auto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L Agence Automobiliere