What Magic Notion Ltd does

Magic Notion Ltd is an independent, self-funded game development micro studio founded in January 2013 by Richard Franke in Guildford, United Kingdom. The company operates with a core team of 1-10 members (Richard Franke, Ben Morris as Technical/Managing Director, Allan Franke in writing/design, and Daniel Thomas in art) supplemented by contractors, and is fully remote. Its sole product franchise is the Kitty Powers series of dating-simulation and relationship-management games — Kitty Powers' Matchmaker (2014), Kitty Powers' Love Life (2018), Kitty Powers' Speed Date (2018), and the 10th-anniversary remaster Kitty Powers' Matchmaker Makeover (February 2026). All titles are built on the Unity engine, feature a drag queen host character, procedural character generation, mini-game-based dating dilemmas, and inclusive character options spanning male, female, non-binary, straight, gay, bisexual, and pansexual identities.

Magic Notion runs a product-led, self-published distribution model with no third-party publishers. Games are sold directly via Steam, the Apple App Store, Google Play, Amazon App Store, Nintendo Switch eShop, PlayStation Store, and Microsoft Store, with console ports assisted by Stellar Entertainment Software in 2016-2017. Revenue is generated from a mix of one-time premium purchases (mobile $2.99-$4.99, Steam £6.99-$9.99), freemium with in-app purchases and advertising (Speed Date), and a small branded merchandise line (enamel pins £4-£15). Backend services include brainCloud for Speed Date online accounts, with analytics via Flurry and Unity Analytics.

The studio was bootstrapped through the founder's prior AAA contract work (Richard Franke's credits span Criterion's Burnout series and Sony's Tearaway and Dreams) and has remained private, founder-owned, and free of institutional investors. Marketing is community-led via Discord, Steam Community features, social channels, and earned media coverage from outlets including BBC Radio 5 Live, The Guardian, and The Daily Dot. In 2026 the company released an online multiplayer beta and a Steam Community Rewards program, signaling ongoing reinvestment in the existing catalog rather than new franchise development.

Name

Magic Notion Ltd

Legal name

Magic Notion Ltd

Website

https://magicnotion.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Magic Notion Ltd is a self-funded, self-published UK indie game studio that builds and distributes Unity-based dating-simulation games under the Kitty Powers brand across PC, mobile, and console storefronts, targeting casual and LGBTQ+-inclusive gaming audiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Premium Game Sales (One-time Purchase): Kitty Powers' Matchmaker is sold as a premium title with no in-app purchases. Mobile pricing at $2.99/€2.69/£1.99 and Steam at £6.99/$9.99.
2. Freemium with In-App Purchases and Ads: Kitty Powers' Speed Date operates on a free-to-play model with in-app purchases and advertising. Matchmaker Makeover uses a similar mobile model.
3. Kitty Powers' Love Life Premium: Love Life sold at Mobile £4.99/$4.99/€5.49 and Steam £9.99/$12.99/€12.99 as a one-time purchase.
4. Merchandise Sales: Magic Notion sells branded merchandise including enamel pins, apparel, and accessories featuring the Kitty Powers character.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Magic Notion Ltd is an independent, self-funded, self-published game development micro studio that creates dating simulation and relationship management games under the Kitty Powers brand. The studio develops and ships multiple interconnected games across PC (Steam), mobile (iOS, Android, Kindle), and console (Nintendo Switch, PlayStation, Xbox) platforms using the Unity engine, and also sells branded physical merchandise such as enamel pins.

Product overview

Magic Notion Ltd is an independent game development micro studio specializing in dating simulation and relationship management games under the Kitty Powers brand. Their portfolio consists of four interconnected games: Kitty Powers' Matchmaker (original dating sim), Kitty Powers' Love Life (relationship management sequel), Kitty Powers' Speed Date (free-to-play speed dating game), and Kitty Powers' Matchmaker Makeover (10th anniversary remaster). All games feature drag queen Kitty Powers as the overseeing host and share social features including avatar connectivity, friend leaderboards, and cross-game couple importing. The company also sells branded merchandise. The games are built using the Unity engine and are available across multiple platforms including Steam, iOS, Android, PlayStation 4, Xbox One, and Nintendo Switch.

Differentiator

Problem solved

Functional benefit

Brands

• Kitty Powers: The company's flagship game franchise featuring drag queen character Kitty Powers as the host/mentor across multiple dating simulation games including Matchmaker, Love Life, Speed Date, and Matchmaker Makeover

Products and services

• Kitty Powers' Matchmaker Makeover A remastered 10th-anniversary edition of the original dating sim where players run a matchmaking agency under drag queen Kitty Powers, featuring enhanced 4K visuals, new mini-games, expanded character customization with male/female/non-binary options, and a salon makeover system for casual gamers.
• Kitty Powers' Matchmaker The original dating sim where players build and run a matchmaking agency under drag queen Kitty Powers, featuring procedurally generated characters, date venue management, dating dilemma mini-games, Facebook connectivity for friend challenges, and avatar creation with letter-receiving functionality. Released on mobile, Steam, PlayStation 4, Xbox One, and Nintendo Switch with no in-app purchases.
• Kitty Powers' Love Life A relationship simulation game where players act as a therapist building and managing a village for couples, strategically placing locations to influence tenant moods and coaching couples through relationship dilemmas. Couples can be imported from Matchmaker to continue their story.
• Kitty Powers' Speed Date A free-to-play speed dating simulator where players run a Speed Dating agency, making as many matches as possible in one minute for high scores. Features avatar creation, friend challenges, daily dates, boosters, location-based gameplay events, and world high score leaderboards.
• Kitty Powers Merchandise Physical branded merchandise including enamel pins featuring the Kitty Powers drag queen character, such as the Enamel Pin Bundle (£15), 'Kitty Phone' Enamel Pin (£4), 'Logo' Enamel Pin, 'Pixel Love' Enamel Pin, and 'Serving Face' Enamel Pin.

Quantifiable outcome

• 10+ years of player community and multiple successful game releases
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

One partnership is on record.

• Unity TechnologiescoreTechnology or IntegrationUnity is the game engine used for all Magic Notion games in the Kitty Powers series. This is the core technology platform powering all games.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Xtwitter.com/MagicNotion
• Facebookfacebook.com/MagicNotion
• LinkedInlinkedin.com/company/magic-notion-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Notion Ltd