SMA
SMA Green and Smart Solutions is an Italian environmental consultancy founded in 1984 that provides emission monitoring, accredited laboratory analysis, Life Cycle Assessment studies, regulatory compliance, and sustainability reporting to large enterprises, SMEs, industrial plants, and public administrations across Italy.
- Company typePrivate
- Founded1984
- HeadquartersQuarto D'altino, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SMA does
SMA S.r.l., operating as SMA Green and Smart Solutions, is an Italian environmental consultancy founded in 1984 and headquartered in Mogliano Veneto (with a registered office in Quarto d'Altino). The firm delivers a vertically integrated sustainability services portfolio spanning environmental consulting, real-time emission monitoring, accredited laboratory analysis, Life Cycle Assessment (LCA) and Carbon Footprint studies, regulatory authorization management, and sustainability reporting. Core technical assets include the RealTime Monitoring Model for continuous emissions data, SimaPro-based LCA studies compliant with ISO 14040/14044, and the MyExpert subscription platform comprising SMAbook (physical document organization), SMAspace (digital archive with access notifications), telephone support, and remote monitoring data management. The laboratory operates under ACCREDIA accreditation No. 1943L (UNI CEI EN ISO/IEC 17025:2018), and the firm holds ISO 9001:2015 and ISO 14001:2015 certifications renewed without non-conformities.
SMA's customer base spans large Italian enterprises (ABB, Siemens, ENI, A2A, Gruppo Veronesi, Acciaierie d'Italia, AGSM AIM, Tampieri Green Energy), small and medium enterprises, industrial plants, public administrations, and sports organizations, with enterprise logos primarily concentrated in energy, utilities, manufacturing, steel, food, and chemical sectors. The business model combines project-based professional services, accredited laboratory testing fees, subscription revenue via MyExpert, and managed services for environmental monitoring system installation and maintenance. Go-to-market is sales-led B2B with direct consultant engagement, supported by a free sustainability check-up survey for lead generation, the GreenTalks webinar series co-organized with LabAnalysis Group, content marketing through the Green&Smart Podcast, and a flagship visibility partnership as Official Sustainability Partner of Umana Reyer Venezia. Strategic distribution is augmented by a 2023 alliance with LabAnalysis Group aimed at creating an integrated Italian excellence pole in environmental analysis, sampling, monitoring, and consulting. The firm remains privately held with a stated share capital of €10,000, no institutional investors disclosed, and operations confined to Italy.
SMA firmographics
Firmographics- Name
- SMA
- Legal name
- SMA S.r.l.
- Website
- https://sma.expert
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SMA Green and Smart Solutions is an Italian environmental consultancy founded in 1984 that provides emission monitoring, accredited laboratory analysis, Life Cycle Assessment studies, regulatory compliance, and sustainability reporting to large enterprises, SMEs, industrial plants, and public administrations across Italy.
- Ownership category
- akta.pro rank
Where SMA is headquartered
LocationHeadquarters
- HQ city
- Quarto D'altino
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
SMA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Environmental Consulting Services: Core consulting services including sustainability strategy development, environmental compliance advisory, authorization management, and sustainability reporting. B2B professional services delivered by technical experts.
- Laboratory and Analysis Services: Accredited laboratory testing services (UNI CEI EN ISO/IEC 17025:2018) for environmental samples including air emissions, water, soil, noise, odors, waste, and energy analysis
- My Expert Subscription Service: Annual subscription service providing ongoing environmental compliance management including document organization (SMAbook), digital workspace (SMAspace), telephone support, documentation updates, and remote monitoring data management
- Monitoring System Services: Installation, maintenance, calibration, and verification services for environmental monitoring systems, including remote monitoring and real-time data management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
SMA product offering
Product offeringCore offering
SMA is an Italian environmental consultancy that delivers integrated sustainability solutions, including real-time emission monitoring, accredited laboratory testing, Life Cycle Assessment (LCA), carbon footprint calculation, environmental compliance management, and sustainability reporting. The firm acts as a single point of contact for the full project lifecycle — from consulting and design through implementation to continuous verification — serving industrial enterprises, SMEs, industrial plants, and public administrations.
Product overview
SMA (Green and Smart Solutions) operates as an environmental consulting and technical services company offering an integrated portfolio of sustainability solutions. The core offering is MyExpert, a comprehensive service package combining document management (SMAbook), digital storage (SMAspace), technical assistance, and monitoring system maintenance. Supporting services include RealTime environmental monitoring, Life Cycle Assessment (LCA), Carbon Footprint calculation, IED 2.0 compliance support, gender equality certification guidance, and sustainability reporting using VSME, ESRS, or GRI standards. The company positions itself as a single point of contact for complete sustainability projects from design through implementation to verification.
Differentiator
Problem solved
Functional benefit
Products and services
- MyExpert
- RealTime Monitoring Model
- Life Cycle Assessment (LCA)
- Carbon Footprint (CFP)
- IED 2.0 Compliance Support
- Gender Equality Certification Support
- Sustainability Report
Quantifiable outcome
- ISO 20121 sustainable event management certification achieved for Umana Reyer Venezia - first professional basketball club in Italy
- +1 more outcomes
Companies that use SMA
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
SMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SMA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- LabAnalysis GroupcoreStrategic partnership creating an Italian excellence pole in environmental analysis, sampling, monitoring, and consulting. The synergy between the two companies with complementary competencies makes services more comprehensive and accessible, projecting clients toward a future where success is guaranteed.
- Umana Reyer VeneziaflagshipOfficial Sustainability Partner since 2018. SMA supports Umana Reyer in becoming the first environmentally sustainable club in the Italian Basketball League (Lega Basket Serie A). Partnership includes ISO 20121 sustainable event management certification, environmental initiatives at the Taliercio arena, and the #GreenShotProject. Collaboration started with the Reyer School Cup sustainability initiatives.
- Legambiente VenetominorEnvironmental partner for sustainability projects including waste management and mobility impact analysis during the Reyer School Cup events
- Assindustria VenetocentrominorIndustry association membership for business networking and regional presence
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
SMA competitors and assessment
Company assessmentDirect peers
- Ambiente Italia: Italian environmental consulting firm providing sustainability, environmental management and compliance services to public and private sector clients. Directly comparable to SMA in scope, geography, and customer type.
- LabAnalysis Group: Italian environmental analysis and testing laboratory and SMA's stated 2023 strategic partner. Both operate in environmental sampling, analysis, monitoring and consulting for Italian industrial clients, offering highly overlapping capabilities.
Broad incumbents
- DNV: International assurance and certification company providing environmental management, ISO certification, and sustainability advisory services in Italy. Comparable to SMA's certification-support and compliance offerings but at global scale.
- TÜV Italia: Italian arm of the TÜV certification and testing network, providing environmental management system certification, testing, and compliance auditing — overlapping with SMA's ISO and compliance services.
- Bureau Veritas Italia: Global testing, inspection and certification (TIC) group operating in Italy, offering environmental compliance auditing, ISO certification and sustainability services. Competes with SMA for regulated environmental and sustainability mandates.
- Ramboll: International engineering, design and environmental consultancy with Italian operations covering environmental impact assessment, sustainability and compliance — directly adjacent to SMA's industrial compliance work.
- RINA: Large Italian-headquartered certification, testing and engineering firm offering environmental compliance, sustainability advisory and laboratory services. Overlaps with SMA but at far greater scale and broader scope.
- ERM (Environmental Resources Management): Global environmental, health, safety, risk and sustainability consultancy with an Italian practice serving major industrial clients. Overlaps with SMA on industrial environmental and sustainability consulting for large enterprises.
- SGS Italia: Global TIC leader with Italian operations covering environmental testing, inspection and compliance certification. Directly comparable to SMA's accredited lab and compliance service offering.
Regional players
- Italconsult: Italian engineering and environmental consulting firm delivering environmental impact studies, permitting and compliance services. Comparable to SMA's Italian industrial environmental consulting business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SMA social profiles
Digital presenceSMA compliance and trust
Trust signalCompliance4 records
SMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMA leadership team
Management profileNumber of profiles
Profiles3 records
SMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMA
What does SMA do?
SMA is an Italian environmental consultancy that delivers integrated sustainability solutions, including real-time emission monitoring, accredited laboratory testing, Life Cycle Assessment (LCA), carbon footprint calculation, environmental compliance management, and sustainability reporting. The firm acts as a single point of contact for the full project lifecycle — from consulting and design through implementation to continuous verification — serving industrial enterprises, SMEs, industrial plants, and public administrations.
Is SMA a public or private company?
SMA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMA founded?
SMA was founded in 1984. It employs 11 to 50 people.
Where is SMA based?
SMA is headquartered in Quarto D'altino, Italy, in the Europe region.
How does SMA make money?
Four revenue lines are on record. Environmental Consulting Services are the primary driver. The others are laboratory and Analysis Services, my Expert Subscription Service and monitoring System Services.
Who are SMA's main competitors?
Direct peers on record are Ambiente Italia and LabAnalysis Group. Broad incumbents are DNV, TÜV Italia, Bureau Veritas Italia, Ramboll, RINA, ERM (Environmental Resources Management) and SGS Italia. Italconsult is listed as a regional player.
Does SMA have an API?
No public API is recorded for SMA.