Joseph & Joseph Architects

What Joseph & Joseph Architects does

Joseph & Joseph Architects is a Louisville, Kentucky-based architectural firm founded in 1908 by brothers Alfred and Oscar Joseph, and is recognized as the oldest continuously operating architectural firm in Kentucky. The firm provides architectural, interior design, and master planning services to enterprise and public sector clients, with specialization in bourbon and whiskey distillery design, historic preservation with federal and state tax credit coordination, and large-scale public park master planning. Core service offerings include distillery architecture, master planning, historic preservation, interior design, general architecture, building assessment, and supplementary technologies such as 3D printing for physical model fabrication and digital building scanning. The firm has designed marquee projects for major bourbon producers including Jim Beam/Beam Suntory (Fred B. Noe Craft Distillery), Brown-Forman (Old Forester Distillery), Angel's Envy (Distillery & Tourist Center and Brand Home Expansion), Woodford Reserve (visitor center), and Green River (Tasting Room on Whiskey Row), as well as signature institutional and public projects including The Parklands of Floyds Fork (4,000 acres) for 21st Century Parks, the Humana Waterside Building (650,000 sqft adaptive reuse), and the Kentucky Center for the Performing Arts.

The business operates as a traditional project-based professional services firm generating revenue through design fees, construction administration, and consulting services. Pricing is determined per project by scope, complexity, and scale, with no public pricing disclosed. Go-to-market is direct enterprise engagement supported by a portfolio website, LinkedIn/Facebook presence, industry awards (notably AIA Kentucky and preservation awards), and long-term client referrals. The firm maintains three offices: Louisville (headquarters at 550 S 4th Street), Lexington, and Nashville, serving clients primarily across the Southeastern United States. In 2020, the firm acquired Bravura Architecture, Interiors and Master Planning, extending capability into parks, performing arts, multi-family residential, and office buildings.

The firm is privately held with no institutional investment or external funding. Ownership and leadership have historically been associated with the Moter family across multiple generations, with Cash Moter IV representing the fourth generation as a partner. Eric Huelsman joined as partner in 2020 following Merrill Moter's transition. The professional roster includes approximately 26 architects, interior designers, project managers, a sustainability director, and an office manager, with LEED-accredited and AIA-certified staff supporting institutional and healthcare RFP competitiveness.

Name

Joseph & Joseph Architects

Legal name

Joseph & Joseph Architects

Website

https://www.josephandjoseph.net/

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

1–10 employees

Short description

Louisville-based architectural firm founded in 1908, providing architectural, interior design, and master planning services with specialization in bourbon distillery design, historic preservation, and large-scale public parks for enterprise clients across spirits, healthcare, hospitality, and public sectors.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (54131), Architectural Services (541310), Interior Design Services (54141), Landscape Architectural Services (54132)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Architectural services
• Historic preservation
• Interior design
• Master planning
• Distillery design

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Services: Project-based architectural and interior design services for commercial, residential, institutional, and hospitality projects. Revenue generated through design fees, construction administration, and consulting services for projects of varying scales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Joseph & Joseph Architects is a full-service architectural firm providing architectural design, interior design, and master planning services. The firm is particularly recognized for bourbon and spirits distillery design, historic preservation and restoration, and historic tax credit consulting, serving corporate, institutional, hospitality, healthcare, and public-sector clients across Kentucky, Tennessee, and beyond.

Product overview

Joseph & Joseph Architects is a traditional architectural firm offering a comprehensive suite of architectural and design services. The firm operates as a single unified service offering rather than a platform-plus-modules architecture. Core services include Distillery Architecture (their specialty, including bourbon distilleries like Fred B. Noe and Angel's Envy), Master Planning, Historic Preservation, Interior Design, and General Architecture. Supporting services include Historic Tax Credits advisory, Building Assessment, 3D Printing for model fabrication, and Digital Building Scanning. The firm also offers specialized services in Healthcare, Education, Institutional, Commercial, and Residential sectors, with particular expertise in historic preservation tax credit projects. Services are delivered through their offices in Louisville (headquarters), Lexington, and Nashville.

Differentiator

Problem solved

Functional benefit

Brands

• Bravura Architecture: Architecture, Interiors and Master Planning firm acquired in 2020, founded by Jim Walters in 1991 with niche in parks and creative work on Louisville's performing-arts centers, multi-family residential and office buildings.

Products and services

• Distillery Architecture Specialized architectural design for bourbon and spirits distilleries, including production facilities, rickhouses, tasting rooms, and visitor centers, delivered for bourbon brand owners and distillery operators.
• Historic Preservation and Restoration Restoration, rehabilitation, and adaptive reuse design services for historically significant civic, religious, commercial, and institutional buildings.
• Historic Tax Credit Consulting Advisory and documentation services supporting client eligibility and certification for federal and state historic tax credits on preservation projects.
• Master Planning Long-range site and facility master planning services for campuses, civic districts, healthcare, and education clients.
• Interior Design Interior design services for commercial, hospitality, healthcare, education, and bourbon-industry environments, including visitor centers and tasting rooms.
• General Architectural Services Full-service architectural design for new construction and renovation projects across healthcare, education, hospitality, civic, and commercial sectors.
• Building Assessment Services Building condition and feasibility assessments supporting capital planning, preservation, and renovation decisions for owners of existing facilities.
• 3D Printing for Architectural Models In-house 3D printing services that produce physical architectural and presentation models to support design review and client communication.
• Digital Building Scanning Digital scanning of existing buildings to capture as-built conditions for use in renovation, preservation, and documentation projects.

Quantifiable outcome

• 2023 AIA Kentucky Honor Award and 2023 People's Choice Award for Fred B. Noe Distillery
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• 21st Century ParksflagshipStrategic or Co-development PartnerCommissioning client for The Parklands of Floyds Fork, a 4,000-acre world-class public park system. Joseph & Joseph served as design team member, author of Guiding Principles, contributor to thematic design guidelines, and responsible for design of all features including bridges, buildings, interiors, plazas, and signage.
• WRT Landscape ArchitectscoreStrategic or Co-development PartnerPrime consultant for The Parklands of Floyds Fork project. Joseph & Joseph was a member of the design team in association with WRT.
• Imagination (New York)coreStrategic or Co-development PartnerExperiential design firm collaborated with Joseph & Joseph on Old Forester Distillery project for Brown-Forman Corporation, creating an interactive visitor experience.
• ContagiouscoreStrategic or Co-development PartnerInterior design and branding firm collaborated on Angel's Envy Brand Home Expansion project, completing interior design and branding of the 13,000 SF expansion space.
• Patrick Henry (Landscape Architect)minorStrategic or Co-development PartnerLandscape architect on Moss Gibbs Woodland Garden project within The Parklands of Floyds Fork.
• Rick DarkeminorStrategic or Co-development PartnerAuthor, landscape ethicist, and designer collaborated on Moss Gibbs Woodland Garden project. Joseph & Joseph worked closely with design team including Patrick Henry and Tom Smarr.
• Clickspring DesigncoreStrategic or Co-development PartnerDesign firm collaborated with Joseph & Joseph on Woodford Reserve visitor center transformation, assisting in creating a more open, engaging visitor experience.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Stantec: Global architecture, engineering, and design firm with extensive healthcare and institutional expertise. Comparable to Joseph & Joseph on healthcare facility design and master planning engagements.
• Perkins&Will: Global architecture firm with healthcare, cultural, and adaptive reuse expertise. Comparable to Joseph & Joseph on healthcare (Humana, Park DuValle), cultural venue work, and historic preservation projects.
• HOK: Global architecture firm with strong hospitality, healthcare, and cultural venue portfolios. Directly comparable to Joseph & Joseph on hospitality (Omni/Hyatt), healthcare (Humana), and performing arts (Kentucky Center) project types.
• Gensler: Global architecture and design firm with deep hospitality and workplace expertise. Comparable to Joseph & Joseph as an architectural services competitor on commercial, hospitality, and adaptive reuse projects, though at vastly larger scale and geographic reach.

Direct peers

• HKS Architects: Architecture firm with nationally recognized hospitality and adaptive reuse expertise. Directly competes with Joseph & Joseph on hotel (Omni, Hyatt Regency, Trail Hotel) and adaptive reuse (Humana Waterside) projects.
• Luckett & Farley: Louisville-based architecture, engineering, and interior design firm founded 1953. A direct regional competitor to Joseph & Joseph in Kentucky across healthcare, commercial, and historic preservation work.
• CannonDesign: Architecture and engineering firm with deep healthcare design expertise. Comparable to Joseph & Joseph on healthcare facility design, including community health centers like Park DuValle.
• HGA Architects: Mid-size architecture and engineering firm with strong cultural, civic, and healthcare portfolios. Comparable to Joseph & Joseph on performing arts (Kentucky Center), cultural, and institutional work.
• Arrasmith Judd & Rapp: Louisville-based architecture firm with healthcare, education, and corporate expertise. A direct regional competitor to Joseph & Joseph for institutional and commercial clients in the Kentucky market.

Emerging players

• WRT Design: Landscape architecture and planning firm that collaborated with Joseph & Joseph on The Parklands of Floyds Fork. Comparable as a design partner on large-scale master planning and parks/public space projects where Joseph & Joseph brings building architecture expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JosephAndJosephArchitects
• LinkedInlinkedin.com/company/joseph-&-joseph-architects

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joseph & Joseph Architects