Kerox

What Kerox does

Kerox Industrial and Commercial Ltd., operating commercially as Kerox Dental, is a Hungary-based precision ceramics manufacturer founded in 1984 that specializes in pre-sintered dental zirconia blanks for CAD/CAM milling systems. The company operates a 25,000 m² production facility in Sóskút, Hungary, employs approximately 600 people including a 38-person engineering team, and reports producing more than 80 million ceramic units annually. Its core product line is the Zircostar® brand, comprising six zirconia variants spanning high-strength monolithic blanks (HS, HT, UHT) to multilayer aesthetic blanks (3DML, UTML, HTML), supported by a proprietary Multi Pressing Technology combining axial and cold isostatic pressing and a 5-layer gradient translucency architecture. Complementing the blanks, Kerox sells a closed accessory ecosystem — Farben and Effekten colouring liquids covering all 16 VITA shades, multi-brush Markers, Modelling Fluid, and Wax discs — designed to lock dental laboratories into a single-vendor workflow.

The company monetizes exclusively through one-time product sales to dental laboratories and technicians, with pricing not publicly disclosed. Distribution is sales-led and channel-driven, executed through a global network of distributors and dealers across more than 80 countries, with the company actively recruiting new channel partners and differentiating on white-glove support (on-site lab technician dispatch). The company is privately held by founder/management under Managing Director József Veréb, with no external equity, debt funding, or M&A activity disclosed. All manufacturing is concentrated in a single Hungarian site, and the dental division holds ISO 13485, ISO 14001, ISO 50001, EU MDR 745, and CE certifications, which serve as regulatory barriers to entry for medical-grade zirconia sold into the EU and adjacent markets.

Name

Kerox

Legal name

Kerox Industrial and Commercial Ltd.

Website

https://keroxdental.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kerox Dental is a Hungary-based precision ceramics manufacturer founded in 1984 that produces premium Zircostar® dental zirconia blanks and a closed accessory ecosystem (colouring liquids, wax, modelling fluids) for CAD/CAM dental laboratories in 80+ countries.

Ownership category

akta.pro rank

Product category

Dental Zirconia Materials

NAICS

Dental Laboratories (339116), Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Ceramic & Zirconia Esthetics (Veneers/Inlays/Onlays) Fabrication (HLABAJAG)

akta.pro secondary industries

3D Printing/Additive Manufacturing for Dental Prosthetics (HLABAJAF), Medical & Dental Prototyping (Models, Guides, Pre-Op Planning) (IMAAAFAI)

Keywords

• Dental zirconia manufacturing
• CAD/CAM dental materials
• Precision ceramics production
• Multilayer zirconia blanks
• Dental restoration materials

Headquarters

HQ city

Sóskút

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Dental Zirconia Products: Sale of pre-sintered zirconia blanks for CAD/CAM dental applications, including multilayer and monolithic variants
2. Colouring Liquids and Accessories: Sale of colouring liquids (Farben), effects (Effekten), markers, and modelling fluids for dental technician use
3. Wax Products: Sale of wax discs for casting and verifying frameworks on plaster models

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Kerox Dental manufactures and sells premium dental zirconia blanks for CAD/CAM dental restorations, offering six Zircostar variants spanning high-strength monolithic (HS, HT, UHT) to highly aesthetic multilayer (3DML, UTML, HTML) constructions. The company also supplies an ecosystem of accessory products including Farben colouring liquids in all 16 VITA shades, Effekten effects, Markers, Modelling Fluid, and Wax discs, produced at its 25,000 m² facility in Sóskút, Hungary and distributed to dental laboratories and technicians across 80+ countries.

Product overview

Kerox Dental is a premium dental zirconia manufacturer offering a comprehensive product portfolio centered around its Zircostar® brand of pre-sintered zirconia blanks for CAD/CAM dental applications. The product line includes six distinct zirconia types spanning from high strength monolithic solutions (HS) to highly aesthetic multilayer variants (3DML, UTML, HTML, HT, UHT). Supporting the core zirconia products, Kerox provides a complete ecosystem of coloring and finishing solutions including Farben colouring liquids (matching all 16 VITA shades), Effekten effects, Markers, and Modelling Fluid for pre-sintering staining of dental restorations. The company also offers Wax discs for casting verification. All products are designed for dental laboratories and technicians using CAD/CAM milling systems, with manufacturing facilities in Hungary serving customers in over 80 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Zircostar: Premium dental zirconia brand including multilayer blanks (3DML, UTML, HTML) and monolithic blanks (HS, HT, UHT) for CAD/CAM dental applications
• Zircostar 3D Multilayer
• Farben
• Effekten
• KEROX Modelling Fluid

Products and services

• Zircostar 3D Multilayer (3DML) Premium dental zirconia blank with 5 layers of different translucency and shade from the gingiva to the incisal part of the tooth, designed to be as lifelike as possible for aesthetic dental restorations produced via CAD/CAM.
• Zircostar Ultra Translucent Multilayer (UTML) Multilayer zirconia blank offering ultra translucency for highly aesthetic dental restorations using CAD/CAM milling systems.
• Zircostar High Translucent Multilayer (HTML) High translucent multilayer zirconia blank combining excellent mechanical properties with lifelike aesthetics for dental applications.
• Zircostar High Strength (HS) Monolithic high strength zirconia blank providing maximum durability for strong dental restorations.
• Zircostar High Translucent (HT) Monolithic high translucency zirconia blank balancing aesthetics with mechanical strength for dental restorations.
• Zircostar Ultra High Translucent (UHT) Monolithic ultra high translucency zirconia blank for the most aesthetic dental restorations.
• KEROX Farben Colouring Liquid Water-based pre-sintering staining liquid matching all 16 VITA shades for coloring milled crowns and multi-unit bridges.
• KEROX Effekten (Effect) Pre-sintering effect coloring liquid available in Light Pink, Dark Pink, Brown (Cervical and Fissures), and Grey (Translucency) colors for dental restorations.
• KEROX Marker Multi-brushing and multilayering marker available in Red, Blue, Brown, and Green colors for dental aesthetic customization.
• KEROX Modelling Fluid Wetting agent used by dental technicians during modelling of restorations, available in 200ml size.
• KEROX Wax Wax discs suitable for casting and verifying frameworks on plaster models, burns out without residue, available in blue, white, and grey colors with 15-20mm thickness.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Coltène: Swiss dental manufacturer with presence in laboratory materials and CAD/CAM workflows. Adjacent peer with partial overlap in dental lab consumables and CAD/CAM materials.
• Upcera: Chinese manufacturer of dental zirconia blanks that has rapidly expanded globally with competitive pricing. Comparable to Kerox as a focused zirconia producer competing for the same dental lab customers.
• Shofu Dental: Japanese dental products manufacturer with zirconia and ceramic offerings for dental labs. Comparable as a focused materials supplier competing in similar dental lab channels.

Broad incumbents

• 3M Oral Care: Diversified conglomerate with a significant dental materials business including Lava zirconia. Overlaps with Kerox in zirconia blanks but serves a much broader dental and industrial portfolio.
• Dentsply Sirona: Largest global dental equipment and materials company with CEREC chair-side systems and a wide zirconia portfolio. Overlaps with Kerox in lab-milled zirconia but operates at much broader scale and across the entire dental value chain.

Direct peers

• VITA Zahnfabrik: German dental materials manufacturer known for VITA shade standards and YZ zirconia blanks. Directly comparable to Kerox as a European precision ceramics producer of zirconia for CAD/CAM dental laboratories.
• Zirkonzahn: Italian/European specialist in zirconia for dental applications (Prettau) with proprietary multilayer concepts. Closely comparable niche competitor to Kerox in the premium aesthetic zirconia space.
• Kuraray Noritake: Japanese manufacturer of dental zirconia discs (Katana) and prosthetics with strong multilayer technology. Competes head-to-head with Kerox's Zircostar line in the premium aesthetic CAD/CAM zirconia segment.
• GC Corporation: Japanese dental materials manufacturer producing zirconia discs (Initial Zr) and a wide range of laboratory consumables. Comparable to Kerox as a global supplier of dental lab materials including zirconia.
• Ivoclar Vivadent: Liechtenstein-based global leader in dental ceramics and zirconia, including IPS e.max and ZirCAD product lines. Directly comparable to Kerox as a premium dental zirconia manufacturer serving dental laboratories with similar CAD/CAM workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KeroxDentalE4K
• LinkedInlinkedin.com/company/kerox-dental
• Instagraminstagram.com/keroxdental
• Xx.com/keroxdental

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerox