Imperial College Union Cricket Club

What Imperial College Union Cricket Club does

Imperial College Union Cricket Club (ICUCC) is a student-run university sports club affiliated with Imperial College London, operating as a non-profit organization under Imperial College Union. The club offers competitive and recreational cricket across multiple tiers, including 3 Men's XIs, a Women's XI, a Club XI (Friendly XI), and additional teams (Team Khiz, Team Ach), serving Imperial College students, alumni, and community members of all skill levels. ICUCC competes in BUCS (British Universities & Colleges Sport) and LUSL (London Universities Sports Leagues) across 30-50 over and T20 formats, with both Men's and Women's 1st XI competing in BUCS Division 1. The club has won BUCS championships in 2022 and 2023 and LUSL championships in 2022 and 2024.

The club operates from Harlington Sports Ground in Hayes (3 cricket squares, outdoor nets, pavilion with 10 changing rooms and bar) and hosts trials at Lord's Cricket Ground. Training follows a seasonal cycle: indoor winter league and BUCS Indoor National Championships, transitioning to outdoor cricket in Term 3. The technology stack is minimal and entirely third-party, relying on the ECB-provided Play-Cricket platform for match scoring, statistics, and player profiles. There is no proprietary technology.

ICUCC's revenue model is based on annual membership subscriptions, supplemented by social events, annual dinners, and minor sponsorship (notably Kyoho.io). The club markets through social media (Twitter, Facebook, YouTube), word-of-mouth, and Imperial College Union channels. There is no external investment or venture funding. The club has achieved strong recognition including CSP of the Year at the 2024 Union Awards and a UK Sports Club of the Year '22 shortlist.

Name

Imperial College Union Cricket Club

Legal name

Imperial College Union Cricket Club

Website

https://imperial.play-cricket.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Imperial College Union Cricket Club is a student-run university sports club affiliated with Imperial College London, offering competitive and recreational cricket across 3 Men's XIs, a Women's XI, and Club XI teams, competing in BUCS and LUSL leagues for students, alumni, and community members of all abilities.

Ownership category

akta.pro rank

Product category

Amateur Cricket Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

University/College Club Sports Programs (MPAKACAK)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• University cricket club
• Amateur cricket teams
• Student sports membership
• Competitive cricket league
• Recreational cricket programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: Annual membership fees for club participation across Men's, Women's, and social teams. Revenue also generated through social events, tours, and annual dinners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Imperial College Union Cricket Club is a student-run amateur cricket club that organizes competitive and recreational cricket for Imperial College London students. It fields multiple men's XI teams (1st through 4th), a Women's XI, and a Club XI, competing in university and community cricket leagues, and offering training, fixtures, and team membership as its core activities.

Product overview

Imperial College Union Cricket Club offers a comprehensive cricket program with 3 Men's XIs, a Women's XI, and additional teams (Team Khiz, Team Ach, Alumni XI) competing in BUCS and LUSL leagues. The club provides year-round cricket through indoor training and an Indoor Cricket League during winter, complemented by social events and two annual tours (domestic and international). The club caters to all ability levels, from beginners to competitive players, with training sessions at Lord's and West London venues transitioning to outdoor facilities at Harlington Sports Ground in term 3.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Cricket Teams (1st, 2nd, 3rd, and 4th XI) Four men's cricket teams offering tiered competitive cricket from elite (1st XI) to developmental (4th XI), with weekly training and league/match fixtures for Imperial College London students.
• Women's Cricket XI Women's cricket team offering competitive match play and training for female Imperial College London students, with league participation and skill development.
• Club XI Recreational cricket team providing social, lower-commitment match opportunities for members not playing in the competitive league XIs.

Quantifiable outcome

• Champions in BUCS 2022, 2023 and LUSL 2022, 2024
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kyoho.iominorOthersSponsor of Imperial College Union Cricket Club. Logo displayed on club website alongside Play-Cricket branding. Sponsorship provides financial or in-kind support to the club.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oxford University Cricket Club: Historic university cricket club competing at the highest level of BUCS and against professional county opposition. Comparable as a leading UK university cricket club with similar team structures and league participation.
• Cambridge University Cricket Club: Premier university cricket club with The University Match against Oxford as its marquee event. Comparable as a top-tier UK university cricket program with multiple XIs and similar member base.
• Durham University Cricket Club: Strong northern university cricket program competing in BUCS. Comparable as a BUCS league competitor with multiple XIs and similar operational structure.
• King's College London Cricket Club: London university cricket club competing in BUCS and LUSL leagues. Comparable as a direct league rival within London university cricket competitions.
• UCL Cricket Club: University College London's cricket club, also based in London and competing in BUCS/LUSL leagues. Comparable as a London-based university cricket club competing in the same regional leagues.
• Loughborough University Cricket Club: University cricket program at a sports-focused institution with strong BUCS record. Comparable as a direct BUCS Division 1 competitor with comparable coaching infrastructure.
• London School of Economics Cricket Club: LSE cricket club that competes against ICUCC in BUCS/LUSL. Comparable as a direct league opponent within London university cricket.

Broad incumbents

• MCC (Marylebone Cricket Club): Owner of Lord's Cricket Ground where ICUCC trials are held. Comparable as a broader cricket institution with overlapping venue relationship, though MCC is not a direct competitive peer as a club.

Others

• England and Wales Cricket Board (ECB): Governing body of cricket in England and Wales, provider of the Play-Cricket platform ICUCC uses. Comparable as an ecosystem enabler rather than a competitor, providing the technological and regulatory framework the club operates within.

Regional players

• Edinburgh University Cricket Club: Scottish university cricket club participating in BUCS. Comparable as a UK university cricket program but operating in a different national cricket ecosystem (Scotland).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ImperialCricket
• Facebookfacebook.com/ICUCricketClub
• LinkedInlinkedin.com/company/imperial-college-union-cricket-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imperial College Union Cricket Club