What Palet Direct Barcelona does

Palet Direct Barcelona (legal entity PALET DIRECT SLU, NIF B17579228) is a B2B industrial supplier headquartered in Sabadell, Spain, specializing in the purchase, sale, recovery, and reconditioning of wooden and plastic pallets as well as custom wooden boxes. The company serves industrial and commercial clients across Catalonia and broader Spain, with named vertical coverage spanning agri-food, automotive, cement, pharmaceutical, food and beverage, paper and cardboard, plastics, chemical, and health/medical sectors. Palet Direct operates a minimum-order model of 25 pallets and combines direct field sales with a dedicated commercial team providing customized, advisory-style service; it also participates in industry events such as Hispack, Empack, and Logistics & Automation to generate leads.

The company's core technology and operational stack centers on a circular-economy pallet model: in-house recovery, classification, repair, and reconditioning of pallets; custom manufacturing of new pallets to client specification; and a proprietary phytosanitary treatment oven for ISPM-15 (NIMF-15) compliance required for non-EU shipments. It complements these with a wood-waste collection and recycling service, an own-vehicle low-emission fleet, and a customer-facing carbon footprint calculator. Palet Direct also advises clients on Extended Producer Responsibility obligations arising from Spanish RD 1055/2022 and Law 7/2022.

Palet Direct generates revenue through one-time unit sales of new and recovered wooden pallets, plastic pallets, and custom wooden boxes, plus professional service fees for pallet reconditioning and ISPM-15 phytosanitary treatment, and a transaction-style wood-waste collection service. Pricing is quote-based and not publicly disclosed, and the company belongs to Jané Morraja Holding, a family-controlled Spanish industrial group with seven companies (ECOLIGNOR, GOOD WOOD PALETS, ECOPHIR RECICLA, HISPALIGNOR, EMBALIGNOR, and Jané Morraja SL) operating 130,000 m2 of infrastructure across five Catalonia plants and a presence in Spain and Romania, managing 2.5 million+ pallets annually.

Name

Palet Direct Barcelona

Legal name

PALET DIRECT SLU

Website

https://paletdirect.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Palet Direct Barcelona is a B2B Spanish supplier of new, recovered, and reconditioned wooden and plastic pallets, plus custom wooden boxes, serving industrial clients across Catalonia. Operating within Jané Morraja Holding, it combines direct field sales, ISPM-15 phytosanitary treatment, wood-waste collection, and EPR advisory services.

Ownership category

akta.pro rank

Product category

Industrial Pallet & Wooden Packaging Supply

NAICS

Wood Container and Pallet Manufacturing (32192), Materials Recovery Facilities (56292)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Pallets (Wood, Plastic, Metal, Presswood) (IMALAFAF)

akta.pro secondary industries

Wood Pallets, Crates & Industrial Wood Packaging (IMADADAJ), Tertiary Packaging & Unitization (Palletizing, Slip-Sheeting, Strapping) (TLAIAGAC), Repair, Refurbishment & Remanufacturing Services (EUAIANAB)

Keywords

• Wooden pallet manufacturing
• Industrial packaging supply
• Pallet recovery reconditioning
• Phytosanitary treatment ISPM-15
• Wood waste management

Headquarters

HQ city

Sabadell

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wooden Pallet Sales: Sale of new and used wooden pallets. New pallets are made to size according to client specifications. Used pallets are available in main references.
2. Plastic Pallet Sales: Sale of plastic pallets for various industrial applications.
3. Wooden Box Sales: Sale of custom wooden boxes for packaging needs.
4. Wood Waste Management: Collection and management of wood waste, including free collection service for wood pallets for companies meeting commercial department guidelines.
5. Pallet Reconditioning Services: Repair and reconditioning of pallets for companies interested in recovering and creating a closed loop with their own pallets, improving sustainability and cost optimization.
6. Phytosanitary Treatment: Treatment service according to NIMF-15 regulations for pallets to be shipped internationally.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Palet Direct Barcelona manufactures, sells and recovers wooden pallets (new custom-sized and reclaimed), plastic pallets, and custom wooden boxes for B2B industrial clients in Catalonia and across Spain. It complements its products with wood waste collection/recycling services and ISPM-15 (NIMF-15) phytosanitary treatment for pallets shipped outside the EU, operating a circular-economy model of recovery, classification, repair and reconditioning.

Product overview

Palet Direct operates as a B2B pallet and packaging solutions provider within the JANÉ MORRAJA GROUP, offering a portfolio of wooden pallets (new custom-sized and recovered), plastic pallets, and wooden boxes. The portfolio is complemented by wood waste management services and proprietary phytosanitary treatment (ISPM-15 compliant kiln). The company follows a circular economy model: recovering, classifying, repairing, and reconditioning pallets to give them new life, extending product lifecycle and reducing environmental impact. Delivery timeframes of 3-4 days standard (1-2 days for critical sectors) are offered, with custom manufacturing capability for specialized requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Wooden Pallets (Palets de Fusta) Wooden pallets for industrial transport and logistics, available as new custom-sized pallets manufactured to client specifications and as recovered/reconditioned pallets classified and repaired at the company's own production center. Sold to B2B industrial buyers across agri-food, automotive, cement, pharmaceutical, food & beverage, paper, plastics, chemical, and healthcare verticals.
• Plastic Pallets (Palet de Plàstic) Plastic pallets offered as a durable, hygiene-friendly alternative to wooden pallets for industrial applications with specific industry requirements. Sold to B2B buyers needing alternatives to wooden pallets (for example plastics or chemical industry).
• Wooden Boxes (Caixes de Fusta) Custom wooden crates and boxes for industrial packaging and transport of goods that require protected handling. Supplied to B2B industrial clients needing tailored wooden packaging solutions.
• Wood Waste Management (Gestió de Residus de Fusta) Collection and management of wooden waste from industrial customers, supporting recycling compliance and circular-economy outcomes. Includes a free collection service for wood pallets at qualifying companies meeting commercial department guidelines and proper waste code registration.
• Phytosanitary Treatment (Tractament Fitosanitari) — NIMF-15 / ISPM-15 In-house kiln-based phytosanitary treatment of pallets in accordance with NIMF-15 (ISPM-15) regulations, required for pallets shipped outside the European Union. Performed at PALET DIRECT's own oven facility (newly expanded in December 2024), serving B2B customers with international export needs.

Quantifiable outcome

• CO2 emissions saved through pallet recycling and circular economy practices
• +2 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Packaging ClustercoreOthers · 9 June 2023Jané Morraja group and Palet Direct became members of Packaging Cluster, participating in General Assemblies, packaging talks, and industry events. Collaboration for industry innovation and sustainability trends.
• Federación Española de la Recuperación y el Reciclatge (FER)coreOthersAs member of FER, Jané Morraja group participates actively in national congresses and advocates for the recycling sector as a fundamental pillar of circular economy.
• European Pallet Association (EPAL)minorOthersJosep Jané, president of Jané Morraja group, participated in EPAL-organized jornada to learn about market figures and current topics.
• Jané Morraja Holding (Parent Group)coreOthersPalet Direct belongs to Jané Morraja Holding, a leading business group in wood packaging management and manufacturing. Group consists of 5 companies: ECOLIGNOR, GOOD WOOD PALETS, PALET DIRECT, ECOPHIR RECICLA, HISPALIGNOR, EMBALIGNOR, and JANÉ MORRAJA SL.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• LPR - La Palette Rouge: European pallet pooling specialist owned by Faber Industries, operating across multiple European countries. Directly comparable to Palet Direct in pallet rental, recovery, and reconditioning services for European industrial customers.
• CHEP: Global leader in pallet and container pooling, operating the largest pallet rental network worldwide. Direct competitor to Palet Direct in pallet supply, recovery, and reconditioning services for B2B industrial customers.
• Maderas Besteiro: Spanish manufacturer of wooden pallets, packaging, and timber products with national footprint. Comparable as a domestic Spanish wooden pallet producer competing for similar B2B industrial customers.
• Palbox Iberia: Spanish and Portuguese manufacturer and distributor of new and recovered wooden pallets. Direct competitor to Palet Direct in Iberian markets across core pallet sales, recovery, and reconditioning.
• PalletBiz: European pallet manufacturer and recovery specialist with operations across multiple countries. Comparable to Palet Direct in pallet production, recovery, and supply across diverse industrial verticals.

Regional players

• Loscam: Asia-Pacific pallet and container pooling specialist with no direct Iberian presence but operating in the same reusable pallet pooling category. Comparable as a peer business model for pallet pooling, recovery, and reconditioning outside Europe.

Broad incumbents

• IFCO Systems: Global reusable packaging pooling company owned by Brambles; while focused on RPCs (reusable plastic containers), it operates in adjacent reusable packaging pooling space and competes for industrial packaging spend.
• European Pallet Association (EPAL) licensees: EPAL is the governing body for the world's most-used wooden pallet; its licensee network manufactures and repairs EPAL pallets globally. Comparable to Palet Direct's wooden pallet manufacturing, recovery, and ISPM-15 treatment activities.
• Smurfit Kappa: Global paper-based packaging giant with broad portfolio including wooden packaging and pallet operations. Comparable as a much larger incumbent offering overlapping industrial packaging solutions to B2B customers.

Emerging players

• Paletten-Service Hamburg (PSH): German-based pallet pooling and recovery specialist operating across multiple European countries. Comparable to Palet Direct as a mid-sized European competitor in pallet recovery and circular-economy pallet services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCJvldRgoD-AkErzhSOYJ_Q
• LinkedInlinkedin.com/company/10481427

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palet Direct Barcelona