Baldai1

What Baldai1 does

Baldai1 (legal entity UAB Baldai1) is a Lithuanian direct-to-consumer e-commerce furniture retailer founded in 2008 and headquartered at Plungės g. 4, Vilnius. The company operates the baldai1.lt platform, selling a comprehensive catalog of easy-to-assemble furniture across categories including upholstered furniture (sofas, corner sofas, sofa beds, armchairs), case goods (wardrobes, dressers, TV tables), beds, mattresses, tables and chairs, home office furniture, children's room furniture, outdoor furniture, and curated collections. The technology stack is a standard transactional e-commerce platform with visual search ('Search with Photo'), real-time inventory tracking, order status monitoring, and social login via Facebook and Google. The company owns two warehouses (Vilnius and Klaipėda) and runs a specialized delivery fleet providing free nationwide delivery within 72-96 hours, optional paid in-home carry-in service at 20 EUR, and a 365-day free return policy.

The business model centers on one-time furniture sales with fixed, publicly listed pricing ranging from approximately 70 EUR to 3,180 EUR, supplemented by delivery/assembly service fees and transaction-based installment financing facilitated through Artea lizing (PERKU 3 and PERKU 10 interest-free plans, plus 3-48 month terms). The primary customer segment is Lithuanian residential consumers shopping online. Through the Furniture1 European network, the company has expanded its operational footprint to 14 countries via localized e-commerce brands in Latvia, Estonia, Hungary, Croatia, Slovenia, Bulgaria, Romania, Greece, Italy, Spain, France, Portugal, and Austria. Marketing is digital-first: content/SEO, email, Facebook, and active review management across Google (4.6/5, 807 reviews), Trustpilot (1,000+), and Trustvoice (51,443+). The '1 Order = 1 Tree' sustainability partnership with Trees for the Future provides ESG positioning. No external funding rounds or institutional investors are disclosed; the company operates as a privately held Lithuanian limited liability entity with 11-50 employees.

Name

Baldai1

Legal name

UAB Baldai1

Website

https://baldai1.lt

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Baldai1 is a Lithuanian direct-to-consumer e-commerce furniture retailer founded in 2008, selling easy-to-assemble residential furniture across all room categories. Operating via baldai1.lt with specialized delivery fleet, 365-day returns, and a 14-country European network.

Ownership category

akta.pro rank

Product category

Online Furniture Retail

NAICS

Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

Keywords

• Online furniture retail
• Home furniture e-commerce
• Residential furniture sales
• Furniture delivery service
• Home furnishing store

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales: One-time sale of furniture products across multiple categories including upholstered furniture (sofas, corner sofas, sofa beds, armchairs), case goods (wardrobes, dressers, TV tables), tables and chairs, beds, and outdoor furniture. Products are sold at fixed prices with no subscription component.
2. Delivery and Assembly Services: Standard delivery throughout Lithuania is free. Optional paid services include in-home delivery (20 EUR additional fee) and furniture assembly (partner-provided service with prices varying by region and complexity).
3. Installment Financing: Baldai1 facilitates installment purchases through partnership with Artea lizing (formerly SB lizing). The company earns financing facilitation fees through the PERKU 10 and PERKU 3 installment programs, with interest rates ranging from 0% to 24% APR depending on term length.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Baldai1 operates a Lithuanian online furniture retail platform (baldai1.lt) through which individual consumers can browse and purchase a broad catalog of easy-to-assemble residential furniture across categories including upholstered furniture, beds, wardrobes, tables and chairs, case goods, home office, children's room, and outdoor furniture. Orders are fulfilled from owned warehouses in Vilnius and Klaipėda via a specialized in-house delivery fleet with free nationwide delivery, optional paid in-home carry service, and partner-provided assembly, supported by installment financing through Artea lizing.

Product overview

Baldai1 is a Lithuanian online furniture e-commerce platform operating under the unified brand Baldai1.lt. The core product is the e-commerce website itself, which serves as the primary channel for selling a comprehensive range of furniture across multiple categories. The product portfolio is organized around: (1) upholstered furniture (sofas, corner sofas, sofa beds, armchairs, poufs, recliners), (2) beds and bedroom furniture (beds, wardrobes, chests of drawers, mattresses, continental beds, bunk beds), (3) living room furniture (TV tables, coffee tables, shelves, consoles, living room sets), (4) tables and chairs (dining sets, desks, bar tables, chairs, bar stools, office chairs, gaming chairs), (5) home office furniture, (6) children's room furniture, (7) outdoor furniture, (8) kitchen and dining furniture, (9) hallway furniture, (10) bathroom furniture, and (11) curated furniture collections (Decus, Fama, Lunole, Comfivo Vinetum, Ovos). The platform supports visual search by image, social login (Facebook/Google), online order tracking, and installment payment options. A notable initiative is the '1 order = 1 tree' environmental program. The company operates across multiple European markets through related domain brands (mebeles1.lv, moobel1.ee, butor1.hu, etc.) and delivers furniture throughout Lithuania using specialized logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Baldai1.lt Online Furniture Store Direct-to-consumer e-commerce storefront where Lithuanian consumers can browse, order, pay, and arrange delivery for the full Baldai1 furniture catalog.
• Upholstered Furniture (Sofas, corner sofas, sofa beds, armchairs, poufs, recliners) Residential upholstered furniture products sold online to Lithuanian consumers, with options for sleeping functions and bedding storage on many models.
• Beds (Lovos) Bedroom bed frames sold online for residential customers across a wide range of sizes, materials, and configurations.
• Wardrobes (Spintos) Bedroom wardrobes sold online to Lithuanian households with multiple door and configuration options.
• Case Goods / Living Room Furniture (Chests of drawers, TV tables, shelves, cabinets, bathroom furniture, hallway furniture) Hard-case residential furniture sold online for living rooms, bedrooms, hallways, and bathrooms.
• Tables and Chairs (Dining sets, coffee tables, desks, office chairs, gaming chairs) Dining and work furniture products sold online to Lithuanian households for kitchen, dining, and home-office use.
• Home Office Furniture (Office desks, height-adjustable desks, office chairs, shelves, cabinets) Residential home office furniture sold online to consumers furnishing remote-work and study spaces.
• Children's Room Furniture (Sets, beds, bunk beds, wardrobes, desks, bean bags) Furniture products designed for children's bedrooms and play spaces, sold online to Lithuanian households.
• Outdoor Furniture (Sets, swing chairs, loungers, benches) Outdoor and patio furniture sold online for residential balconies, gardens, and terraces.
• Mattresses (Čiužiniai) Residential mattresses sold online individually or bundled with bed frames.
• Specialized Home Delivery Service In-house delivery service that transports furniture from Baldai1 warehouses to the customer's address nationwide in Lithuania, with a paid upgrade option to carry items inside the home.
• Warehouse Self-Pickup Order pickup option at Baldai1's Vilnius and Klaipėda warehouses for customers who prefer to collect furniture directly.
• Furniture Assembly Service On-demand in-home furniture assembly provided by regional partners across Lithuanian counties, offered as an add-on to furniture purchases.
• Installment Financing (PERKU 3 and PERKU 10 via Artea lizing) Third-party installment financing facilitation that lets customers split furniture purchases of at least 100 EUR into monthly payments via Artea lizing, including interest-free short-term plans.

Quantifiable outcome

• Customer satisfaction rating of 4.6/5 based on 807 Google reviews
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Furniture1 NetworkcoreChannel Partner/ Reseller/ DistributorBaldai1 operates as part of the Furniture1 European network, enabling expansion to 14 additional European countries through localized e-commerce stores. Each country operates its own branded platform (mebeles1.lv in Latvia, moobel1.ee in Estonia, butor1.hu in Hungary, etc.) under the unified Furniture1 umbrella.
• Artea lizing (formerly SB lizing)coreChannel Partner/ Reseller/ DistributorThird-party installment financing provider enabling customers to purchase furniture on extended payment plans. Offers PERKU 10 (10-month interest-free), PERKU 3 (3-month interest-free), and standard installment plans (3-48 months) with varying interest rates. Critical for enabling higher-ticket purchases.
• Trees for the FutureminorOthersEnvironmental partnership through the '1 Order = 1 Tree' initiative where the company plants a tree for every customer order, supporting forest restoration and environmental sustainability.
• Furniture Assembly Service PartnersminorImplementation/ SI/ Consulting PartnerRegional partner network providing furniture assembly services across Lithuania. Partners operate in different regions: Vilnius/Kaunas/Marijampolė/Alytaus counties, Klaipėda county, and Panevėžys county. Service pricing varies by individual situation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• XXXLutz: Large European furniture retail group with omnichannel presence and broad assortment across multiple countries; competes broadly with Baldai1 in furniture category.
• IKEA: Global furniture incumbent with strong easy-to-assemble product DNA, omnichannel retail, and expanding e-commerce; competes with Baldai1 across overlapping categories and many of the same European geographies.
• Amazon (Home category): Global e-commerce marketplace with a sizeable furniture and home furnishings category across Europe; competes with Baldai1 on selection, price, and delivery speed.
• JYSK: Pan-European discount home furnishings chain with strong presence in the Baltics; competes with Baldai1 on value-priced furniture, mattresses, and home accessories.

Direct peers

• Beliani: European online furniture retailer with multi-country presence, broad category range, and direct-to-home delivery; competes in adjacent segments to Baldai1.
• Westwing: European curated online home and living retailer with localized sites across multiple countries, flash-sale heritage, and category breadth similar to Baldai1's assortment.
• Made.com: Pure-play online furniture brand focused on design-led, easy-to-assemble products across European markets; highly comparable DTC furniture e-commerce model.
• Vente-unique.com: French online furniture and home furnishings retailer expanding across multiple European markets with own logistics; comparable pure-play e-commerce furniture model.
• Home24: European online furniture retailer operating across multiple European countries with broad category assortment and own logistics; comparable in DTC furniture e-commerce with multi-country footprint.
• Wayfair: Global pure-play online furniture and home goods retailer with broad multi-category catalog, visual search, and pan-European delivery; directly comparable business model to Baldai1's e-commerce platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/baldai1.lt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baldai1