Wild Coyote Foods
Wild Coyote Foods, LLC is a family-owned St. George, Utah manufacturer of ranch dressings and salsa, founded in 1996. It sells through Walmart, Kroger, Smith's, WinCo, Albertsons, and Associated Food Stores across seven Mountain West states, plus B2B sales to school districts.
- Company typePrivate
- Founded1996
- HeadquartersSaint George, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wild Coyote Foods does
Wild Coyote Foods, LLC is a privately held, family-owned manufacturer of premium salad dressings and salsa, founded in 1996 by Ruth Jones in St. George, Utah. The company produces a portfolio of eight ranch and specialty dressings (Ranch, Lite Ranch, Bleu Cheese, Thousand Island, Cilantro Lime Ranch, Southwest Ranch, Jalapeno Ranch, and Parmesan Peppercorn Ranch) and three salsa heat variants (Hot, Medium, Mild), all made with fresh ingredients — notably real buttermilk in the ranch line — and a signature four-month shelf life. Production runs from a single 14,000 sq ft facility in the Fort Pierce Industrial Park on an automated food production line first upgraded in December 2008. The business is currently owned and operated by R.W. Jones following the deaths of founder Ruth Jones (2006) and her husband Wiley Jones (2017).
Wild Coyote Foods firmographics
Firmographics- Name
- Wild Coyote Foods
- Legal name
- Wild Coyote Foods
- Website
- https://wildcoyotefoods.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wild Coyote Foods, LLC is a family-owned St. George, Utah manufacturer of ranch dressings and salsa, founded in 1996. It sells through Walmart, Kroger, Smith's, WinCo, Albertsons, and Associated Food Stores across seven Mountain West states, plus B2B sales to school districts.
- Ownership category
- akta.pro rank
Where Wild Coyote Foods is headquartered
LocationHeadquarters
- HQ city
- Saint George
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wild Coyote Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Grocery Sales: Physical products sold through major grocery retail chains including Walmart, Kroger, Smith's, WinCo Foods, Associated Food Stores, and Albertsons. Products placed in produce departments. One-time purchase model for consumer packaged goods.
- Food Service / Institutional Sales: Bulk sales of portion cups to school districts (Washington County and Iron County School Districts). Institutional B2B supply model.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
Wild Coyote Foods product offering
Product offeringCore offering
Wild Coyote Foods manufactures and sells premium salad dressings and salsa under its own brand. The signature ranch dressing is made with real buttermilk and produces a homemade flavor profile with a four-month shelf life, available in multiple sizes including 1 Gallon, 26 oz, 12 oz, 8 oz, and portion cups. The product line spans eight ranch and specialty dressings (Ranch, Lite Ranch, Bleu Cheese, Thousand Island, Cilantro Lime Ranch, Southwest Ranch, Jalapeno Ranch, Parmesan Peppercorn Ranch) and three salsa heat levels (Hot, Medium, Mild).
Product overview
Wild Coyote Foods is an established producer of premier salad dressings and salsa products. The company offers a portfolio of eight distinct ranch and specialty salad dressings (including Ranch, Lite Ranch, Bleu Cheese, Thousand Island, Cilantro Lime Ranch, Southwest Ranch, Jalapeno Ranch, and Parmesan Peppercorn Ranch) and three salsa varieties (Hot, Medium, and Mild). All products emphasize fresh ingredients and quality in every jar, with ranch being the signature product line.
Differentiator
Problem solved
Functional benefit
Products and services
- Ranch Dressing
- Lite Ranch Dressing
Quantifiable outcome
- Four-month shelf life while maintaining homemade ranch flavor
Companies that use Wild Coyote Foods
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Wild Coyote Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wild Coyote Foods partnerships and signals
Strategic signalScale indicators4 records
Recent moves12 records
Expansion highlights4 records
Wild Coyote Foods competitors and assessment
Company assessmentBroad incumbents
- Tostitos (Frito-Lay / PepsiCo): Mass-market salsa brand owned by PepsiCo distributed across all major U.S. grocery retailers. Direct competitor to Wild Coyote's three salsa SKUs and a benchmark for mass-market shelf pricing and merchandising.
- Pace Foods: Established salsa brand (owned by Campbell Soup Company) offering mild, medium, and hot varieties through national grocery distribution. Direct competitor to Wild Coyote's three-heat-level salsa portfolio and a benchmark for shelf positioning.
- Hidden Valley (Clorox): The dominant national ranch dressing brand owned by The Clorox Company. Directly competes with Wild Coyote's signature Ranch and Lite Ranch SKUs at every major U.S. retailer and represents the principal competitive benchmark in the category.
- Wish-Bone: Mass-market salad dressing brand owned by Conagra Brands distributed across all major U.S. grocery retailers. Competes with Wild Coyote in ranch, Italian, and vinaigrette categories at the price-sensitive shelf tier.
Emerging players
- Primal Kitchen: Premium better-for-you dressing and condiment brand with strong retail presence and emphasis on clean ingredients. Comparable to Wild Coyote in fresh-quality positioning but targets a more health-conscious consumer segment.
- Cholula Hot Sauce: Premium flavored hot sauce brand with national retail distribution and flavor-forward positioning. Indirectly relevant as a comparable premium Hispanic-inspired condiment competing for the same salsa/shelf set as Wild Coyote.
Direct peers
- Litehouse Foods: Refrigerated dressings, sauces, and dips company with regional manufacturing and grocery retail distribution. Closely comparable to Wild Coyote in product format (refrigerated dressings), channel strategy, and fresh-ingredient brand positioning.
- Newman's Own: Premium branded salad dressings and pasta sauces sold nationally with a fresh-ingredient, quality-focused positioning. Closely mirrors Wild Coyote's value proposition around homemade-style flavor and superior ingredient quality.
- Ken's Foods: A family-owned manufacturer of premium salad dressings and marinades with broad retail distribution across the U.S. Comparable to Wild Coyote in product format (refrigerated bottled dressings), channel strategy (grocery retail), and positioning around fresh, quality ingredients.
- Marie's (Smithfield Foods): Premium refrigerated salad dressings and dips brand distributed nationally through grocery retail. Comparable to Wild Coyote in refrigerated format, fresh-ingredient positioning, and ranch/specialty dressing category focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Wild Coyote Foods social profiles
Digital presenceWild Coyote Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild Coyote Foods leadership team
Management profileNumber of profiles
Profiles1 record
Wild Coyote Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild Coyote Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild Coyote Foods
What does Wild Coyote Foods do?
Wild Coyote Foods manufactures and sells premium salad dressings and salsa under its own brand. The signature ranch dressing is made with real buttermilk and produces a homemade flavor profile with a four-month shelf life, available in multiple sizes including 1 Gallon, 26 oz, 12 oz, 8 oz, and portion cups. The product line spans eight ranch and specialty dressings (Ranch, Lite Ranch, Bleu Cheese, Thousand Island, Cilantro Lime Ranch, Southwest Ranch, Jalapeno Ranch, Parmesan Peppercorn Ranch) and three salsa heat levels (Hot, Medium, Mild).
Is Wild Coyote Foods a public or private company?
Wild Coyote Foods is a private company. It is classified as family owned and is currently operating.
When was Wild Coyote Foods founded?
Wild Coyote Foods was founded in 1996. It employs 11 to 50 people.
Where is Wild Coyote Foods based?
Wild Coyote Foods is headquartered in Saint George, United States, in the North America region.
How does Wild Coyote Foods make money?
Two revenue lines are on record. Retail Grocery Sales are the primary driver. The others are food Service / Institutional Sales.
Who are Wild Coyote Foods's main competitors?
Broad incumbents on record are Tostitos (Frito-Lay / PepsiCo), Pace Foods, Hidden Valley (Clorox) and Wish-Bone. Emerging players are Primal Kitchen and Cholula Hot Sauce. Direct peers are Litehouse Foods, Newman's Own, Ken's Foods and Marie's (Smithfield Foods).
Does Wild Coyote Foods have an API?
No public API is recorded for Wild Coyote Foods.