ZQSD Productions

What ZQSD Productions does

ZQSD Productions is a French B2B event and audiovisual production agency specializing in esports and video games, founded in 2016 and headquartered in Montpellier with partner studios in Paris. The firm serves brands, video game publishers, and corporations seeking to reach gaming audiences through five integrated service lines: event production, broadcast and streaming, esports marketing, competitive gaming organization, and B2B corporate services. It owns and operates a portfolio of recognizable French gaming IP, including ZLAN (a multi-gaming competition created with streamer ZeratoR in 2019), ZEvent (a charity marathon), Mandatory.GG (a Valorant-rooted media portal and competitive team), Hex Tour, Tablequest, and Ascension Tournament.

Operationally, ZQSD internalizes 100% of project execution across 11 specialized poles (project management, tournaments, broadcast, technical, editorial, graphics, audiovisual, and video) and employs 40+ staff with cumulative 15+ years of domain experience. Technical assets include 800m² of fully equipped TV studios (Full HD 4K60, LED wall Pitch 1.9), a mobile broadcast unit capable of operating off-grid using 4G/5G/Starlink bonding and battery power, PTZ cameras with AI-assisted automation, and proprietary tournament administration systems integrated with Discord.

Revenue is generated exclusively through custom-quoted project-based fees across event production, broadcast/streaming, influencer marketing, and content creation, with the possibility of multi-year contracts. The go-to-market relies on a B2B direct sales motion, the firm's own flagship events as showcases, and a partner network of 50+ ecosystem players. Named enterprise clients span automotive (Renault, Nissan), video games and hardware (Microsoft/Xbox, Riot Games, Warner Bros. Games France, PUBG Battlegrounds, OMEN/HP), retail (Fnac, Boulanger), beverages (Red Bull), and nonprofits (Médecins Sans Frontières). The 2023 consolidation of ZQSD Agency (formerly a joint entity with ZT Productions) back into the parent brings marketing, influencer, and production teams under a single roof.

Name

ZQSD Productions

Legal name

ZQSD Productions

Website

https://zqsd-prod.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ZQSD Productions is a French B2B event and audiovisual agency specializing in esports and video games, offering end-to-end production, broadcast, tournament, and influencer services to brands, game publishers, and corporations across multiple verticals.

Ownership category

akta.pro rank

Product category

Esports Event Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121), Convention and Trade Show Organizers (561920), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Esports Event Production & Operations (Broadcast, Stage, Refereeing) (MPAKANAO)

akta.pro secondary industries

Esports Broadcast & Production (Tournament Streaming, Observers, Remote Production) (MPAFAEAJ), Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Esports event production
• Live broadcast services
• Gaming marketing agency
• Video content production
• Influencer campaign management

Headquarters

HQ city

Villeurbanne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Event Production Services: Custom event production for esports tournaments, concerts, corporate events, and gaming activations. Revenue generated through project fees for concept development, execution, technical production, and broadcast services.
2. Broadcast and Streaming Services: Live streaming production including multi-platform broadcasting, studio facilities, and mobile production units for clients seeking to reach gaming audiences on Twitch, YouTube, and other platforms.
3. B2B Brand Partnerships and Sponsoring: Facilitation of brand-influencer-gaming community partnerships, including sponsorship activation, influencer matching, and campaign execution for brands targeting the esports/gaming demographic.
4. Content Production: Video production including trailers, aftermovies, motion design, and branded content. Internal teams handle filming, editing, and post-production.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

ZQSD Productions is a French B2B event and audiovisual agency that produces esports tournaments, LAN parties, live broadcasts, branded content, and influencer marketing campaigns for brands, video game publishers, and corporations. With 100% project internalization across 11 expertise poles, the company operates 800m² of TV studios and mobile broadcast units to deliver end-to-end event production, multi-platform streaming on Twitch/YouTube/TikTok, tournament administration, video production, and gaming influencer collaboration.

Product overview

ZQSD Productions is a French esports and video game event production agency offering a comprehensive suite of services including event production (Événementiel), live streaming and studio production (Émissions & Streaming), esports marketing (Advertising Esport), competitive gaming organization (Gaming & Esport), B2B corporate services, and influencer communication through its ZQSD Agency division. The company operates major esports brands it owns and produces, including ZLAN (the world's largest multi-gaming competition), ZEvent (charitable marathon events with concerts), Hex Tour, Tablequest, and Ascension Tournament. ZQSD Productions maintains 800m2 of fully equipped broadcast studios and provides mobile production capabilities. The company internalizes 100% of project execution across 11 expertise areas and has produced over 1,000 projects since its founding in 2016, generating tens of millions of views annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Événementiel (Event Production) End-to-end event production services for esports and gaming including broadcast live streaming, LAN organization (up to 2,000 participants), technical production, and stage shows with tens of thousands of spectators. For brands, publishers, and corporations seeking live event experiences in the gaming and esports space.
• Émissions & Streaming (Broadcast and Live Streaming Services) Studio production and live broadcast services for gaming and esports content, delivered from 800m² of fully equipped TV studios and mobile broadcast units. Multi-platform streaming to Twitch, YouTube, and TikTok with 4K60 recording, live captioning, and sign language accessibility.
• Advertising Esport Esports marketing and sponsorship services that connect brands with gaming audiences through influencer collaborations, sponsored tournaments, branded content, and video production. For brands and publishers seeking authentic access to the gaming demographic.
• Gaming & Esport Competitive gaming services including tournament and league administration, game publisher promotion, and esports stage productions. For video game publishers, developers, and esports organizations.
• B2B Services Corporate event services including internal corporate esports leagues, team-building activities, trade show booth design and stand activation, and retail point-of-sale animations. For enterprises seeking to leverage gaming culture for internal engagement and brand transformation.
• Communication & Influence Influencer marketing and communication services connecting brands with gaming influencers and streamers on Twitch and other social media platforms, delivered through the ZQSD Agency division.
• ZLAN Flagship multi-gaming esports tournament competition produced by ZQSD Productions in partnership with streamer ZeratoR, generating millions of views and serving as a showcase property for the agency's production capabilities.
• ZEvent Major French charitable gaming marathon events featuring concerts and esports competitions, producing millions of views annually while supporting fundraising for charitable causes.
• Mandatory.GG Multi-gaming media portal and competitive esports organization initially focused on Valorant, now covering multiple games and including its own competitive Valorant esports team.
• Hex Tour Competitive gaming tournament circuit produced by ZQSD Productions, including the Hex League finale.
• Tablequest Immersive tabletop gaming experience event produced by ZQSD Productions.
• Ascension Tournament Esports tournament series produced by ZQSD Productions, held at venues such as the Sud de France Arena.
• Video Production Video production including studio and location filming, storytelling, scriptwriting, editing, post-production, green screen, and motion design, with over 300 videos produced in 2023.

Quantifiable outcome

• 45,000+ spectators reached across events
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Mandatory.GGflagshipStrategic or Co-development Partner · 1 January 2020Launched Mandatory.GG as a reference media portal for Valorant that has evolved into a multi-gaming portal. The entity later created its own Valorant esports team in 2022, positioning it as a stable French esports structure. ZQSD produces Mandatory.GG viewing parties and events.
• ZeratoRcoreStrategic or Co-development Partner · 1 January 2019ZQSD Productions partnered with ZeratoR (streamer and esports personality) to create ZLAN, described as the largest multi-gaming competition in the world. This partnership produces annual flagship esports events.
• Z Agency (ZQSD Agency)coreStrategic or Co-development Partner · 1 January 2017ZQSD Productions created Z Agency as a specialized marketing and influence agency in alliance with ZT Productions. In 2023, Z Agency merged back with ZQSD Productions to unify communication, influence, and production forces (video, broadcast, events) under one organization for greater synergies.
• ZT ProductionscoreStrategic or Co-development Partner · 1 January 2017ZT Productions is described as a major player in the sector. Alliance formed to create Z Agency in 2017. ZT Productions remains a key production partner for major events like Trackmania Cup at Accor Arena.
• ZEventcoreStrategic or Co-development PartnerZEvent is a major French charity gaming marathon. ZQSD Productions organizes and produces ZEvent charity concerts and events, including ZEvent #2 at Zénith Sud, Montpellier. The collaboration combines entertainment with charitable fundraising through gaming.
• SLYLANminorChannel Partner/ Reseller/ DistributorZQSD organizes and produces major French LAN events including SLYLAN, a physical gaming tournament bringing together players and teams in the same location.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• BLAST: BLAST is a premium esports tournament operator (CS, Valorant, Dota 2) that produces full-stack event production including broadcast, stage, and content. Comparable to ZQSD in serving publisher clients and producing broadcast-quality events, though operating at a larger global scale.
• ESL Gaming: ESL (now ESL FACEIT Group, owned by Saudi Arabia's Savvy Games Group) is the world's largest esports event producer, operating ESL Pro League, IEM, and ESL One circuits with end-to-end B2B production services. Directly comparable to ZQSD as a tournament organization and broadcast production house serving game publishers and brands.
• WePlay Esports: WePlay Esports is a Ukrainian-founded esports media and event production company known for innovative broadcast formats (WePlay AniMajor, Dota 2 tournaments). Comparable to ZQSD for tournament production expertise and broadcast innovation, though focused on Eastern European and global markets.
• Freaks 4U Gaming: Freaks 4U Gaming is a German B2B gaming and esports agency offering influencer marketing, event production, content creation, and broadcast services. Closely matches ZQSD's full-service B2B agency model with similar service mix (events, streaming, influence) targeting brand clients.
• Webedia: Webedia is a French digital media group (owned by Vivendi) that operates gaming and esports properties, produces gaming content, and organizes esports events. Direct French competitor with overlapping services in gaming event production, content creation, and influencer marketing.
• PGL Entertainment: PGL is a Romanian esports production company that has produced major CS:GO Majors, Dota 2 events, and other tournament broadcasts with end-to-end production services. Comparable to ZQSD as an independent event production house serving publisher clients across tournament organization and broadcast.

Broad incumbents

• Riot Games Esports: Riot Games operates LEC, LCS, and Valorant Champions Tour with substantial in-house production capabilities, directly commissioning some events and partnering with producers like ZQSD for others. Represents both a major client and competitive vertical integration risk for ZQSD.
• Twitch: Twitch (Amazon-owned) is the dominant gaming livestreaming platform and increasingly invests in event tooling and Twitch Rivals programming that competes with independent production agencies. Represents a platform dependency for ZQSD and a potential disintermediation threat.
• GameSquare Holdings: GameSquare is a publicly-traded esports holding company (including Complexity Gaming, FaZe Clan) that operates esports content, teams, and events with broader portfolio services. Comparable to ZQSD's event production and influencer/creator services within a much larger media portfolio.
• Ubisoft Esports: Ubisoft operates Rainbow Six Esports and other gaming leagues with internal production and external production partners. Comparable as a publisher that simultaneously self-produces some events while contracting agencies like ZQSD for regional or branded activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ZQSDProductions
• YouTubeyoutube.com/@zqsdproductions
• Facebookfacebook.com/ZQSDProd
• LinkedInlinkedin.com/company/zqsd-productions
• Instagraminstagram.com/zqsdproductions

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZQSD Productions