The Tree Company
The Tree Company is a Melbourne-based arboricultural services firm with 75+ staff across three depots, providing tree removal, pruning, bracing, health care, and transplanting to residential, municipal, and enterprise clients, with a dedicated TTCPM subsidiary for large-scale planting.
- Company typePrivate
- Founded2000
- HeadquartersSurrey Hills, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What The Tree Company does
The Tree Company is a Melbourne-based arboricultural services provider operating from three depots in Surrey Hills, Preston, and Flemington, delivering tree removal, pruning, cable and dynamic bracing, health care, and mature tree and palm transplanting to residential, commercial, and government clients. The company employs over 75 qualified professionals and operates specialized equipment including woodchippers, stump grinders, and cranes up to 80-ton capacity, with technical methods such as hydro-excavation of root balls, mycorrhizal soil injection, and dynamic bracing using UV-stabilized polyester rope. Its wholly-owned subsidiary, The Tree Company Planting and Maintenance Pty Ltd (TTCPM), runs a dedicated 18-person team with 7 trucks focused on large-scale tree planting and 12-24 month establishment programs under AS 2303:2018 and AS 4373 standards.
The company generates revenue through professional services on a quote-based model, with pricing varying by job complexity, tree size, and equipment requirements. Its customer base spans local government (8 Melbourne metropolitan councils under ongoing contractual arrangements, plus Parks Victoria, VicRoads, Melbourne Water), civil construction (John Holland, Fulton Hogan, Kane Constructions), education, recreation, and distributed residential demand captured via phone and web quote requests. The go-to-market is sales-led with direct field service delivery, supported by SEO-optimized suburb landing pages and a 4.7-star Google rating across 75+ reviews. The business is pursuing carbon neutral certification and has extended into wildlife habitat creation through an exclusive Victorian partnership with Thermal Haven for nest box supply and installation, with GIS-mapped monitoring.
The Tree Company firmographics
Firmographics- Name
- The Tree Company
- Legal name
- The Tree Company Arboricultural Services Pty Ltd
- Website
- https://thetreecompany.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Tree Company is a Melbourne-based arboricultural services firm with 75+ staff across three depots, providing tree removal, pruning, bracing, health care, and transplanting to residential, municipal, and enterprise clients, with a dedicated TTCPM subsidiary for large-scale planting.
- Ownership category
- akta.pro rank
The Tree Company industry classification
Industry- Product category
- Arboricultural Services
- akta.pro primary industry
- Tree Care & Arborist Services (IMAIAIAB)
- akta.pro secondary industries
- Tree Pruning & Crown Management (HSAIADAA), Tree Removal & Dismantling (HSAIADAB), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Cabling, Bracing & Structural Support (HSAIADAF), Tree Planting & Transplanting (HSAIADAE), Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Tree Care & Arborist Services (BPABADAD)
Keywords
Where The Tree Company is headquartered
LocationHeadquarters
- HQ city
- Surrey Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
The Tree Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Arboricultural Services: Professional tree management services including tree removal, pruning, cabling, health care, and stump grinding. Service-based model with project-based pricing based on job complexity, tree size, and equipment required.
- Tree Planting and Establishment: Comprehensive tree selection, planting, and establishment services with 12-24 month maintenance programs. Delivered through TTCPM subsidiary.
- Habitat Creation and Nest Boxes: Supply and installation of Thermal Haven Nest Boxes with monitoring and GIS mapping services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nest box products range from $300-$345 ex GST |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Tree Company product offering
Product offeringCore offering
The Tree Company is a Melbourne-based Australian arboricultural services firm that delivers professional tree management services — including tree removal, pruning and hedging, cable and dynamic bracing, tree health care, and mature tree and palm transplanting — for residential, commercial, and government clients, complemented by ecological offerings such as Thermal Haven nest box supply and installation and habitat creation.
Product overview
The Tree Company is a tree services (arboricultural) company offering a comprehensive suite of tree management services from three depots in Surrey Hills, Preston, and Flemington, Melbourne. The core offering consists of Commercial Tree Services and Residential Tree Services, with specialized services including Tree Removal (with stump grinding), Tree Pruning and Hedging, Cable and Dynamic Bracing, Tree Health Care, and Mature Tree and Palm Transplanting. The company also operates a dedicated subsidiary, The Tree Company Planting and Maintenance Pty Ltd (TTCPM), which focuses on large-scale tree planting and establishment services. Additionally, the company offers specialized habitat creation services including Thermal Haven Nest Boxes supply and installation as a primary partner of Thermal Haven in Victoria. The company does not operate as a software or technology platform.
Differentiator
Problem solved
Functional benefit
Brands
- TTCPM (The Tree Company Planting and Maintenance Pty Ltd): Dedicated tree planting and establishment division providing comprehensive tree selection, planting, and establishment services across Melbourne for councils, developers, and residents.
Products and services
- Commercial Tree Services Arboricultural service offering tailored for commercial property owners, businesses, and municipal/government clients, covering large-scale tree management, maintenance contracts, and infrastructure-related vegetation work.
- Residential Tree Services Arboricultural service offering tailored for individual residential property owners, including tree removal, pruning, hedging, health care, and property tree management.
- Tree Removal Professional tree removal service for residential and commercial clients where trees pose safety risks, are diseased, or require clearing for development.
- Tree Pruning and Hedging Maintenance service involving pruning and hedging of trees for health, safety, and aesthetic purposes.
- Cable and Dynamic Bracing Structural support service using cable and dynamic bracing systems to stabilize trees with structural weaknesses and prevent failure of mature specimens.
- Tree Health Care Diagnostic and treatment service addressing tree diseases, pest infestations, and overall tree health management.
- Mature Tree and Palm Transplanting Specialized service for the relocation of mature trees and palms, typically using specialist transplanting equipment.
- Thermal Haven Nest Boxes (Supply & Installation) Supply and installation of Thermal Haven nest boxes to support wildlife habitat, particularly for hollow-dependent species displaced by tree removal or management activities.
- Habitat Creation Ecological service designing and creating wildlife habitats to support biodiversity outcomes, often as a complement to arboricultural management activities.
Companies that use The Tree Company
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles2 records
The Tree Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Tree Company partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Parks VictoriacoreOngoing contractual arrangements for municipal arboricultural services including tree management within parklands and reserves.
- VicRoadscoreRoadside vegetation management services for VicRoads infrastructure projects.
- Melbourne WatercoreVegetation management services for Melbourne Water assets and waterways.
- Ventia (Defence)minorDefence sector vegetation management services through Ventia contract.
- Northwest Program AllianceminorLevel crossing removal project collaboration for heritage palm transplanting at Moreland Station.
- Thermal HavencorePrimary supplier and installer of Thermal Haven Nest Boxes in Victoria. Exclusive partnership for supply and installation of certified wildlife habitat products.
- Bird HabitatsminorPartnership for Thermal Haven Nest Box distribution and installation in Victoria.
- CarbonneutralminorPartnership for carbon neutral business certification. Emissions currently being assessed and forecasted.
- GreenfleetminorEnvironmental charity supported through nest box installations supporting Greenfleet conservation studies.
- World Parrot TrustminorConservation partnership supporting World Parrot Trust research through nest box installations.
- Boroondara City CouncilcoreMunicipal client for tree planting and establishment services through TTCPM subsidiary.
- Whitehorse City CouncilcoreMunicipal client for tree planting and establishment services through TTCPM subsidiary.
- Moonee Valley City CouncilcoreMunicipal client for tree planting and establishment services through TTCPM subsidiary.
- Merri-bek City CouncilcoreMunicipal client for tree planting and establishment services through TTCPM subsidiary.
- Yarra Ranges CouncilcoreMunicipal client for tree planting and establishment services through TTCPM subsidiary.
- Monash City CouncilcoreMunicipal client for tree planting and establishment services through TTCPM subsidiary.
- Manningham City CouncilcoreMunicipal client for tree planting and establishment services through TTCPM subsidiary.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Tree Company competitors and assessment
Company assessmentBroad incumbents
- Wright Tree Service: US-based vegetation management firm serving utilities, municipalities, and government agencies with tree pruning, removal, and right-of-way clearing. Comparable to The Tree Company's municipal/government contract work (VicRoads, Melbourne Water roadside vegetation management), at a much larger scale.
- Programmed Maintenance Services: Large Australian integrated facility services provider offering grounds maintenance, landscaping, and vegetation management to government and commercial clients. Operates in the same council and commercial contract environment as The Tree Company but as part of a much broader services portfolio.
- Asplundh Tree Expert: US-founded global vegetation management and utility line clearance company with significant Australian operations. Serves utilities, municipalities, and government clients with tree pruning, removal, and herbicide services — overlapping heavily with The Tree Company's municipal and roadside vegetation work, though at much larger scale.
- The Davey Tree Expert Company: Large North American arborist and environmental services firm offering residential, commercial, and utility tree care. Operates with a similar service portfolio (pruning, removal, health care, transplanting) and target customers, providing a global incumbent benchmark for The Tree Company's offerings.
- Downer Group: Major Australian infrastructure services company delivering road, rail, and utility maintenance including vegetation management. Competes with The Tree Company for VicRoads-style roadside vegetation and level crossing project work but operates at significantly greater scale across multiple service lines.
- Bartlett Tree Experts: Major US-based arborist company with international operations offering scientific tree care, pruning, removal, and plant health care to residential, commercial, and institutional clients. Comparable service breadth and technical positioning (ISA-certified arborists, plant health care) make it a strong global benchmark peer.
Direct peers
- Active Tree Services: One of Australia's largest arborist and vegetation management companies, providing tree removal, pruning, and maintenance services to government, utility, and commercial clients. Directly comparable to The Tree Company in service mix, customer segments (councils, utilities), and Australian operating geography.
- Jim's Trees (Jim's Group): Australian franchise-based tree services brand under Jim's Group, providing residential and small commercial tree removal, pruning, and stump grinding. Competes most directly with The Tree Company's residential segment, though typically at smaller job sizes and via a franchise rather than employed-arborist model.
Others
- Ventia Utility Services: Australian infrastructure services company providing vegetation management, defence, and utility maintenance. Already a known counterparty to The Tree Company (Ventia Defence contract), it represents both a potential competitor for institutional vegetation work and a channel partner for larger bundled contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Tree Company social profiles
Digital presenceThe Tree Company compliance and trust
Trust signalCompliance7 records
The Tree Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Tree Company leadership team
Management profileNumber of profiles
The Tree Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Tree Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Tree Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Tree Company
What does The Tree Company do?
The Tree Company is a Melbourne-based Australian arboricultural services firm that delivers professional tree management services — including tree removal, pruning and hedging, cable and dynamic bracing, tree health care, and mature tree and palm transplanting — for residential, commercial, and government clients, complemented by ecological offerings such as Thermal Haven nest box supply and installation and habitat creation.
Is The Tree Company a public or private company?
The Tree Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Tree Company founded?
The Tree Company was founded in 2000. It employs 51 to 100 people.
Where is The Tree Company based?
The Tree Company is headquartered in Surrey Hills, Australia, in the Oceania region.
How does The Tree Company make money?
Three revenue lines are on record. Arboricultural Services are the primary driver. The others are tree Planting and Establishment and habitat Creation and Nest Boxes.
Who are The Tree Company's main competitors?
Broad incumbents on record are Wright Tree Service, Programmed Maintenance Services, Asplundh Tree Expert, The Davey Tree Expert Company, Downer Group and Bartlett Tree Experts. Direct peers are Active Tree Services and Jim's Trees (Jim's Group). Ventia Utility Services is listed as an others.
Does The Tree Company have an API?
No public API is recorded for The Tree Company.
What industry is The Tree Company in?
The Tree Company's product category is Arboricultural Services. Its primary akta.pro industry code is IMAIAIAB, Tree Care & Arborist Services, with a secondary code of HSAIADAA, Tree Pruning & Crown Management.