Amazona Chocolate

What Amazona Chocolate does

Amazona Chocolate is a privately held, family-owned Peruvian chocolate producer headquartered in Lamas, San Martín. The company's agricultural foundation dates to 1950, when its family farm began cultivating cacao; the consumer chocolate brand was formally established in 2004, layering branded production onto the existing farm operation.

The product line is built around artisanal dark chocolate bars across a 55%–100% cocoa concentration range, with extensions into a sugar-free bar line, chocolate-coated nuts and fruits, cocoa powder, cocoa paste, and chocolate spreads. On the supply side, the company conserves more than 14 ancestral cacao varieties through on-farm preservation, and its product positioning is built on genetic and agronomic provenance rather than commodity-grade cocoa. Brand credibility has been externally validated through repeated recognition at the Academy of Chocolate (UK) and the SOIL/TASTE international chocolate competitions between 2015 and 2020.

Commercially, Amazona operates a direct-to-consumer (DTC) model, transacting with end customers via its own website and WhatsApp ordering, with no evidence of third-party retail, foodservice, or distributor partnerships. Headcount is reported at 11–50 employees. The company has not raised external capital and is not referenced in funding, M&A, or partnership databases within the input scope.

Name

Amazona Chocolate

Legal name

Amazona Chocolate

Website

https://amazonachocolate.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Amazona Chocolate is a privately held, family-owned Peruvian chocolate producer in Lamas, San Martín, founded as a brand in 2004 atop a 1950-established family cacao farm, selling artisanal dark chocolate bars and ancillary cocoa products directly to consumers via its website and WhatsApp.

Ownership category

akta.pro rank

Product category

Premium Artisanal Chocolate

NAICS

Chocolate and Confectionery Manufacturing from Cacao Beans (311351)

SIC

Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADABAA

Chocolate & Chocolate Confectionery

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

SECONDARYAFAGACAI

Coffee & Cacao Plantations (Coffee, Cocoa)

Agriculture & Food Production/Crop Farming/Fruit & Tree Nut Orchards (Citrus, Apples, Berries, Almonds, Walnuts)

Keywords

• Artisanal chocolate
• Native cacao
• Dark chocolate
• Chocolate manufacturing
• Bean-to-bar chocolate

Headquarters

HQ city

Lamas

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Artisanal Chocolate Products: Sale of high-end artisanal chocolates made from native Peruvian cacao varieties, including chocolate bars, coins, and cocoa products in various formats (tablets, bags, jars)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Amazona Chocolate is a Peruvian artisanal chocolate manufacturer that cultivates native Peruvian cacao at Finca Ecoperlacha and converts it into premium dark chocolate tablets and coins across multiple cocoa percentages (55%-100%), a sugar-free line sweetened with monk fruit, raw cocoa powder and paste, and chocolate-coated nuts and dehydrated fruits. Products are sold directly to consumers via WhatsApp and the company's own website.

Product overview

Amazona Chocolate is a generational Peruvian chocolate company established in 1950, with Amazona Chocolate emerging in 2004 to add value to native Peruvian cacao. The company operates from Finca Ecoperlacha in Lamas, San Martín, and offers high-gamma chocolates with genetic differentiation. The product portfolio consists of multiple product lines: Chocolates de autor (premium dark plain varieties from 72%-100% cocoa in tablet and coin formats), Linea Dark Plain (dark chocolate from 70%-82%), Linea O azucar (sugar-free line using monk fruit, including 80% chocolate coins, cocoa powder, and cocoa paste), Semi dulce (semi-sweet 55% chocolate), and Grageados (coated products including dehydrated fruits and nuts). Products are available in various sizes and formats including tablets (5g-400g), coins (100g-1kg), minidrops (150g-250g), and jars (100g-150g). The company has received multiple international chocolate awards for specific varieties including Valle del Chanka Dark 72%, El Shunte Dark 74%, and Morona Dark 78%.

Differentiator

Problem solved

Functional benefit

Brands

• Linea Dark Plain: Dark chocolate line featuring various cacao percentages (55%-100%), available in coin and tablet formats
• Linea O azucar
• Chocolates de autor
• Semi dulce
• Grageados deshidratados
• Grageados frutos secos

Products and services

• Chocolates de autor Premium author-crafted chocolate line featuring high-cocoa dark plain varieties (72%-100%) in tablet and coin formats, sourced from native Peruvian cacao with genetic differentiation.
• Linea Dark Plain Dark chocolate product line featuring various cocoa percentages (70%-82%) in coin and tablet formats, made from native Peruvian cacao.
• Linea O azucar Sugar-free chocolate line using monk fruit sweetener, including 80% dark chocolate coins and raw cocoa products (powder and paste).
• Semi dulce Semi-sweet chocolate line at 55% cocoa content, positioned as a milder chocolate option.
• Grageados deshidratados Coated dehydrated fruits product line including golden raisins, red blueberries, and golden berries (aguaymanto).
• Grageados frutos secos Coated nuts product line including hazelnuts, almonds, peanuts, and Brazil nuts.
• Dark plain, tableta, 100% Pure dark chocolate tablet at 100% cocoa content, available in 100 g, 200 g, and 400 g sizes, for consumers seeking full-intensity cacao.
• Dark plain, moneda, 100% Pure dark chocolate coins at 100% cocoa content, available in bags of 100 g, 200 g, and 400 g.
• Dark plain, tableta, 82% Dark chocolate tablet at 82% cocoa content, available in 30 g, 60 g, and 400 g sizes.
• Dark plain, moneda, 82% Dark chocolate coins at 82% cocoa content, available in bags of 100 g, 200 g, and 400 g.
• Dark plain, tableta, 78% Dark chocolate tablet at 78% cocoa content, available in 30 g, 60 g, and 400 g sizes.
• Dark plain, moneda, 78% Dark chocolate coins at 78% cocoa content, available in bags of 100 g, 200 g, and 400 g.
• Dark plain, tableta, 74% Dark chocolate tablet at 74% cocoa content, available in 30 g, 60 g, and 400 g sizes.
• Dark plain, moneda, 74% Dark chocolate coins at 74% cocoa content, available in bags of 100 g, 200 g, and 400 g.
• Dark plain, tableta, 73% Dark chocolate tablet at 73% cocoa content, available in 30 g, 60 g, and 400 g sizes.
• Dark plain, moneda, 73% Dark chocolate coins at 73% cocoa content, available in bags of 100 g, 200 g, and 400 g.
• Dark plain, tableta, 72% Dark chocolate tablet at 72% cocoa content, available in 5 g, 30 g, 60 g, and 400 g sizes.
• Dark plain, moneda, 72% Dark chocolate coins at 72% cocoa content, available in bags of 100 g, 200 g, and 400 g.
• Dark plain, minigotas, 70% Dark chocolate minidrops at 70% cocoa content, available in bags of 150 g and 250 g.
• Dark plain, moneda, 70% Dark chocolate coins at 70% cocoa content, available in bags of 100 g, 200 g, 400 g, and 1 kg.
• Dark plain O azucar, moneda, 80% Sugar-free dark chocolate coins at 80% cocoa content made with monk fruit sweetener, available in bags of 100 g, 200 g, 400 g, and 1 kg, for consumers seeking no-added-sugar chocolate.
• Semi dulce, moneda, 55% (jar) Semi-sweet chocolate coins at 55% cocoa content, available in jars of 100 g and 150 g.
• Semi dulce, moneda, 55% (bag) Semi-sweet chocolate coins at 55% cocoa content, available in bags of 100 g, 200 g, 400 g, and 1 kg.
• Polvo de cacao, granel Natural cocoa powder sold in bulk, available in bags of 200 g, 400 g, and 1 kg, for culinary and beverage use.
• Pasta de cacao, tableta Pure cocoa paste in tablet form, used as a raw cacao ingredient for home and professional use.
• Avellana, Grageado Chocolate-coated hazelnuts, available in bags of 50 g, 75 g, 100 g, and 200 g.
• Almendra, Grageado Chocolate-coated almonds in chocolate.
• Maní, Grageado Chocolate-coated peanuts in chocolate.
• Castaña, Grageado Chocolate-coated Brazil nuts in chocolate.
• Aguaymanto, Grageado Chocolate-coated golden berries (aguaymanto / Peruvian gooseberry) in chocolate, available in bags of 50 g, 75 g, 100 g, and 200 g.
• Arandano rojo, Grageado Chocolate-coated red blueberries in chocolate.
• Pasas rubias, Grageado Chocolate-coated golden raisins in chocolate.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Original Beans: Premium single-origin chocolate brand with an explicit conservation-and-heirloom-cacao mission similar to Amazona's native-variety program. Comparable positioning around biodiversity, origin traceability, and award-quality chocolate.
• Dandelion Chocolate: US-based bean-to-bar craft chocolate maker with single-origin sourcing and a transparent farm-to-bar narrative. Comparable craft chocolate model and award-winning product strategy.
• Cacaosuyo: Peruvian bean-to-bar chocolate maker that also champions native Peruvian cacao varieties and a single-origin provenance story. Direct overlap with Amazona on origin, native-cacao narrative, and premium positioning for export.
• Mast Brothers: Pioneering US bean-to-bar craft chocolate brand with single-origin sourcing. Comparable craft bean-to-bar model and direct-to-consumer brand-building playbook.
• Askinosie Chocolate: US bean-to-bar maker operating direct-trade single-origin sourcing with farmer partnerships. Comparable craft bean-to-bar model and origin-driven brand storytelling.
• Pacari Chocolate: Ecuadorian premium bean-to-bar chocolate maker with a strong native-fine-cacao heritage and award-winning lineup. Closest comparable in terms of native-cacao storytelling, international awards, and premium export brand.
• Omnom Chocolate: Iceland-based bean-to-bar craft chocolate maker with award-winning products and a focus on single-origin beans. Comparable craft chocolate positioning and international award record.
• Marañones: Peruvian craft chocolate maker focused on native and fine-flavor cacao from specific Peruvian regions. Comparable bean-to-bar, native-cacao, single-origin positioning and Peruvian origin narrative.

Broad incumbents

• Bonnat Chocolatier: Established French premium chocolatier with a long-standing single-origin chocolate program and global distribution. Comparable premium single-origin chocolate category, though operating at much larger scale and broader market presence than Amazona.

Regional players

• Cooperativa Agraria Industrial Pangoa: Peruvian agricultural cooperative producing cocoa and value-added products including chocolate from the Junín region. Comparable Peruvian origin and smallholder cacao supply chain, though structured as a co-op rather than a family-owned brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amazonachocolate
• Instagraminstagram.com/amazonachocolate
• TikToktiktok.com/@amazonachocolate
• Xx.com/AmazonaChoco
• LinkedInlinkedin.com/company/amazona-chocolate-sac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazona Chocolate