Howlpot
Howlpot is a Seoul-based, privately held Korean pet care company that sells its own multi-brand dog products via e-commerce and four retail stores while offering daycare, hotel, grooming, training, and in-home pet sitting services to dog owners in the Seoul and Gyeonggi region.
- Company typePrivate
- Founded2015
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Howlpot does
Howlpot ((주)하울팟) is a Seoul-based, privately held Korean pet care company founded in 2015 that operates as an integrated "total pet care" brand targeting dog owners. The company runs a direct-to-consumer e-commerce platform (howlpot.com, migrated from howlpotshop.co.kr in July 2025) that sells its own multi-brand product portfolio — HOWLPOT EDITION (living goods, bags, walking accessories, toys, collaborations), HOWLGO, MAXER (harnesses, leashes, apparel), BOBSNU, and DOC.TONGUE — at price points ranging from roughly 23,000 KRW for small accessories to 160,000 KRW for training vests. Alongside products, Howlpot delivers on-site pet services under the HOWLPOT CARE (daycare/Kinder, hotel, grooming, product storage, and an urban-dog education center) and HOWLPOT SITTER (in-home pet sitting) brands.
The company is structured around a single horizontal customer segment — premium-leaning dog owners in the Seoul metropolitan area and Gyeonggi Province — and serves them through an omnichannel mix consisting of an owned e-commerce storefront and four offline retail showrooms in Seocho, Hannam, Bundang, and Wirye. Marketing relies on organic Korean social channels (Instagram, Naver Blog, YouTube, KakaoTalk) rather than paid acquisition. The representative director is Ahn Jung-geun (안중근), and no institutional funding rounds, parent company, or disclosed financials appear in the source data; recent public corporate notices (January 2026 capital reduction creditor objection, March 2026 new share allocation record date) indicate active equity-side restructuring.
The technology stack is conventional Korean SMB e-commerce — hosted by (주)아임웹 (Imweb), with KakaoTalk and Naver OAuth login, a points-based loyalty program, and free shipping above 50,000 KRW. There are no disclosed AI/ML capabilities, proprietary software products, patents, or API offerings; revenue is generated primarily through one-time product sales and recurring pet care service fees.
Howlpot firmographics
Firmographics- Name
- Howlpot
- Legal name
- (주)하울팟
- Website
- https://howlpot.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Howlpot is a Seoul-based, privately held Korean pet care company that sells its own multi-brand dog products via e-commerce and four retail stores while offering daycare, hotel, grooming, training, and in-home pet sitting services to dog owners in the Seoul and Gyeonggi region.
- Ownership category
- akta.pro rank
Howlpot industry classification
Industry- Product category
- Pet Care Products and Services
- NAICS
- Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (459910)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Luxury / Premium Dog Daycare (HSANAFAI)
- akta.pro secondary industries
- Pet Errands & Pet Care Coordination (HSACAIAJ), Pet Toys & Enrichment Retail (CRALAHAE), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)
Keywords
Where Howlpot is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices4 records
Markets served
Howlpot business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Product Sales: E-commerce retail sales of pet care products including accessories, apparel, toys, and care supplies under owned brands (HOWLPOT EDITION, BOBSNU, DOC.TONGUE, HOWLGO, MAXER)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard product pricing |
Distribution channels2 records
Marketing channels4 records
Howlpot product offering
Product offeringCore offering
Howlpot designs, sells, and retails its own-brand pet care products — accessories, apparel, walking gear, harnesses, toys, and living goods — through an e-commerce storefront and offline showrooms in Seoul and Gyeonggi. It also operates HOWLPOT CARE service facilities (Kinder daycare, Hotel boarding, Groom grooming, Storage, Edu Center training) and a HOWLPOT SITTER in-home pet sitting service, offering a total pet care solution for dog owners.
Product overview
Howlpot is a Korean pet care company operating as a pet total care service brand that captures the voice of dogs. The company offers both physical products and services. Products are organized under sub-brands including HOWLPOT EDITION (living goods, bags, walking accessories, toys, collaborations), BOBSNU, DOC.TONGUE, HOWLGO, and MAXER (harnesses, leashes, accessories, apparel). Services include HOWLPOT CARE (daycare, hotel, grooming, product storage, education center) and HOWLPOT SITTER (in-home pet sitting). The company also operates multiple offline retail stores in Seoul and Gyeonggi province.
Differentiator
Problem solved
Functional benefit
Brands
- HOWLPOT EDITION: Main brand product line including Living, Bag, Walking (We are tight, Adventure, Large club), Toy, Collaboration, and For people categories
- HOWLGO
- MAXER
- HOWLPOT CARE
- HOWLPOT SITTER
Products and services
- HOWLPOT EDITION Primary in-house product line of living goods, bags, walking accessories, toys, collaborations, and pet products designed for people, sold to dog owners through the Howlpot storefront.
- HOWLGO In-house product sub-brand offering living goods, walking accessories, and toys for dogs, sold through the Howlpot e-commerce shop.
- MAXER In-house harness and accessory sub-brand with multiple product lines including starter sets, single and dual-handle harnesses, leather harnesses, and apparel for dogs.
- BOBSNU In-house pet product sub-brand offered in the Howlpet shop, positioned alongside other Howlpot-owned brands.
- DOC.TONGUE In-house pet product sub-brand offered in the Howlpot shop, positioned alongside other Howlpot-owned brands.
- Maxer Training Vest (맥서 트레이닝 베스트) Dog training vest sold under the MAXER sub-brand, available in Size 1, Size 2, and Extra Large at 160,000 KRW, for dog owners training their pets.
- Maxer Sweeper Tag (맥서 스위퍼 태그) Sweeper-shaped dog tag accessory under the MAXER sub-brand, available in Pink, Khaki, and Yellow at 23,000 KRW.
- Maxer Ball Tag (맥서 볼 태그) Ball-shaped dog tag accessory under the MAXER sub-brand, available in Pink, Khaki, and Yellow colors.
- Maxer Stick Tag (맥서 스틱 태그) Stick-shaped dog tag accessory under the MAXER sub-brand, available in Pink, Khaki, and Yellow colors.
- HOWLPOT CARE Pet care service bundle including daycare (Kinder) for socialization and confidence, pet hotel boarding, low-stress grooming with post-service reports, curated pet product storage, and an urban dog education/training center, for dog owners in the Seoul area.
- HOWLPOT SITTER In-home pet sitting service in which Howlpot sitters visit owners' homes to maintain pets' daily routines during owner absences.
Companies that use Howlpot
Customer profileSegments1 record
Ideal customer profiles1 record
Howlpot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Howlpot partnerships and signals
Strategic signalRecent moves8 records
Expansion highlights2 records
Howlpot competitors and assessment
Company assessmentDirect peers
- Pooch Hotel: Upscale pet hotel and daycare operator with multiple locations, offering boarding, daycare, grooming, and spa services. Direct service-model comparison to Howlpot CARE's premium positioning.
- Best Friends Pet Care: US chain of pet hotels offering boarding, daycare, grooming, and training. Closely mirrors Howlpot's hotel + daycare + grooming service bundle and its multi-location service hub model.
- Dogtopia: North American premium dog daycare, boarding, and spa franchise. Closely mirrors Howlpot's "Kinder" daycare + hotel + grooming model and demonstrates the franchise/scale pathway Howlpot's "Kinder" service could pursue.
- Camp Bow Wow: US franchise specializing in dog daycare, boarding, and grooming with a premium service positioning. Directly comparable to Howlpot CARE's daycare-hotel-grooming bundle and its premium pet-parent customer segment.
Emerging players
- Wild One: Premium DTC pet brand offering design-forward harnesses, leashes, and accessories. Directly comparable to Howlpot's MAXER harness/apparel sub-brand in terms of premium positioning and curated product design.
- Bark (BarkBox): DTC subscription pet product company expanding into retail and services (Bark Dog Spa, Bark Bright dental). Comparable to Howlpot's premium DTC product strategy (HOWLPOT EDITION, MAXER sub-brands) and its move toward omni-channel retail and services.
Broad incumbents
- Petco: Major pet specialty retailer with full-service veterinary, grooming, training, and in-store adoption services. Comparable to Howlpot's combination of products and in-store service revenue streams.
- PetSmart: North America's largest pet specialty retailer, also operating PetsHotel boarding and Doggie Day Camp services. The closest broad incumbent analog to Howlpot's combined retail + daycare + hotel offering, though at much greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Howlpot social profiles
Digital presenceHowlpot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Howlpot leadership team
Management profileNumber of profiles
Profiles1 record
Howlpot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Howlpot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Howlpot
What does Howlpot do?
Howlpot designs, sells, and retails its own-brand pet care products — accessories, apparel, walking gear, harnesses, toys, and living goods — through an e-commerce storefront and offline showrooms in Seoul and Gyeonggi. It also operates HOWLPOT CARE service facilities (Kinder daycare, Hotel boarding, Groom grooming, Storage, Edu Center training) and a HOWLPOT SITTER in-home pet sitting service, offering a total pet care solution for dog owners.
Is Howlpot a public or private company?
Howlpot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Howlpot founded?
Howlpot was founded in 2015.
Where is Howlpot based?
Howlpot is headquartered in Seoul, South Korea, in the Asia region.
How does Howlpot make money?
One revenue line is on record: product Sales.
Who are Howlpot's main competitors?
Direct peers on record are Pooch Hotel, Best Friends Pet Care, Dogtopia and Camp Bow Wow. Emerging players are Wild One and Bark (BarkBox). Broad incumbents are Petco and PetSmart.
Does Howlpot have an API?
No public API is recorded for Howlpot.
What industry is Howlpot in?
Howlpot's product category is Pet Care Products and Services. Its primary akta.pro industry code is HSANAFAI, Luxury / Premium Dog Daycare, with a secondary code of HSACAIAJ, Pet Errands & Pet Care Coordination. Its NAICS code is 81291 and its SIC code is 7900.