Agence Malice
- Company typePrivate
- Founded2003
- HeadquartersRodez, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
Agence Malice firmographics
Firmographics- Name
- Agence Malice
- Legal name
- SARL MALICE.MPS
- Website
- https://agencemalice.fr
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Agence Malice industry classification
Industry- Product category
- Brand Strategy & Communication Consulting
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industries
- Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB), Reputation Management & Online PR (BPAFADAN), Employer Brand Strategy & Talent Branding (BPAFAEAH)
Keywords
Where Agence Malice is headquartered
LocationHeadquarters
- HQ city
- Rodez
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Agence Malice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services / Agency Retainers: Time-based professional service billing. The agency sells 'accompagnement' (support hours) customized to client needs, ranging from full communication outsourcing to strategic consultation only, or graphic creation only. Pricing varies based on options, usage, and client preferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized service packages based on client needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Agence Malice product offering
Product offeringCore offering
Agence Malice is a communication and marketing consulting agency that helps businesses clarify and activate their brand strategy. It sells five integrated service pillars — brand strategy & positioning, branding & visual identity, storytelling & brand content, creative & art direction, and activation planning — delivered through a four-step methodology from analysis and platform definition to identity creation and activation. The agency also produces specialized offerings such as employer brand strategy and internal QSE communication campaigns.
Product overview
Agence Malice is a communication and marketing consulting agency offering integrated brand strategy, branding, and communication services. The core offering consists of five interconnected service pillars: Brand Strategy & Positioning, Branding & Visual Identity, Storytelling & Brand Content, Creative & Art Direction, and Activation Planning. These services are delivered through a structured four-step methodology. The agency also produces specialized deliverables including brand platforms, graphic charters, and editorial guidelines. Services are supplemented by specialized offerings such as employer branding and internal QSE communication. The agency operates an integrated creative studio with in-house art directors, graphic designers, and web designers. Development and website integration is handled through partner agency Linov.
Differentiator
Problem solved
Functional benefit
Products and services
- Stratégie & Positionnement de marque Strategic consulting to define brand positioning, reason for being, values, persona identification, and differentiation framework for businesses that need to clarify their strategic direction.
- Branding & Identité Visuelle Visual identity creation including logo design, color palette, typography selection, and graphic charter development to ensure consistent brand expression across all touchpoints.
- Storytelling & Contenu de marque Brand narrative and editorial content creation including key messaging, tone of voice definition, print materials, SEO-optimized web content, video scripts, and brand storytelling.
- Création & Direction Artistique Integrated creative studio offering artistic direction, graphic design, web design, and custom visual concepts developed in-house by art directors and designers.
- Plan d'Activation Communication action plan development and deployment including print materials, digital campaigns, events, video production, and multi-channel activation aligned with strategic objectives.
- Marque employeur Employer brand strategy to attract and retain talent, including internal communication campaigns, culture promotion, and employee engagement initiatives.
- Communication interne QSE Internal communication focused on quality, safety, and environmental awareness campaigns for industrial clients, including visual panels and messaging design.
- Accompagnement méthodologique étape par étape Four-step consulting methodology: 1) Understanding & Analysis, 2) Brand Platform Foundation, 3) Identity Revelation, 4) Activation & Deployment — a structured co-construction approach from discovery through implementation.
Quantifiable outcome
- 500+ companies accompanied over 20 years
- +1 more outcomes
Companies that use Agence Malice
Customer profileNamed customers12 records
Ideal customer profiles3 records
Agence Malice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agence Malice partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Agence LinovminorWebsite integration and development partner responsible for building and maintaining the agencemalice.fr website. Located in France.
Scale indicators3 records
Recent moves8 records
Agence Malice competitors and assessment
Company assessmentBroad incumbents
- Landor & Fitch: Global branding and design consultancy with a Paris office. Comparable in brand strategy, visual identity, and naming services, but serving much larger multinational clients.
- Dragon Rouge: Established French brand consulting and design agency offering brand strategy, naming, packaging, and visual identity. Comparable in the brand-strategy and naming offerings but with a much larger team and international footprint.
- Carré Noir (Publicis): Long-standing French branding and design agency, part of Publicis. Comparable in visual identity and brand platform services but with significantly greater scale and enterprise reach.
- WaaS (We Are Social France): A larger French social-media-led creative agency offering brand strategy, content, and digital activation. Comparable in service breadth but with greater scale and a national client base.
- Possible (WPP): A French digital and brand experience agency within WPP offering strategy, creative, and content. Comparable in cross-channel communication and activation services, but at much larger scale.
- BETC Paris: One of France's flagship full-service creative agencies (Havas) offering brand strategy, creative, and media. Comparable service portfolio but at much greater scale and serving premium enterprise clients.
Direct peers
- Insign: French digital and branding agency with integrated strategy, design, and content capabilities serving mid-market clients across France. Comparable in service mix and customer target to Agence Malice.
- W&Cie: French communication and branding boutique offering strategy, naming, and visual identity to regional and national clients. Comparable in size, philosophy, and integrated service approach.
- Graphèmes: A French communication and branding agency of similar size offering strategy, brand identity, and editorial content services. Comparable as a small/medium French player focused on authentic, brand-platform-driven engagements for regional and national clients.
Emerging players
- Eskimoz: A fast-growing French digital marketing agency specializing in SEO, SEA, and content. Comparable in serving French mid-market clients with integrated digital and content services, but with a stronger performance-marketing tilt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Agence Malice social profiles
Digital presenceAgence Malice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agence Malice leadership team
Management profileNumber of profiles
Profiles3 records
Agence Malice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agence Malice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agence Malice
What does Agence Malice do?
Agence Malice is a communication and marketing consulting agency that helps businesses clarify and activate their brand strategy. It sells five integrated service pillars — brand strategy & positioning, branding & visual identity, storytelling & brand content, creative & art direction, and activation planning — delivered through a four-step methodology from analysis and platform definition to identity creation and activation. The agency also produces specialized offerings such as employer brand strategy and internal QSE communication campaigns.
Is Agence Malice a public or private company?
Agence Malice is a private company. It is classified as management employee owned and is currently operating.
When was Agence Malice founded?
Agence Malice was founded in 2003. It employs 11 to 50 people.
Where is Agence Malice based?
Agence Malice is headquartered in Rodez, France, in the Europe region.
How does Agence Malice make money?
One revenue line is on record: professional Services / Agency Retainers.
Who are Agence Malice's main competitors?
Broad incumbents on record are Landor & Fitch, Dragon Rouge, Carré Noir (Publicis), WaaS (We Are Social France), Possible (WPP) and BETC Paris. Direct peers are Insign, W&Cie and Graphèmes. Eskimoz is listed as an emerging player.
Does Agence Malice have an API?
No public API is recorded for Agence Malice.
What industry is Agence Malice in?
Agence Malice's product category is Brand Strategy & Communication Consulting. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of MPAAAEAB, Naming & Verbal Identity (Taglines, Messaging). Its NAICS code is 541810 and its SIC code is 7311.