Ayoub Wines

What Ayoub Wines does

Ayoub Wines, L.L.C. is a privately held, founder-owned artisan winery based in Dundee, Oregon, producing limited quantities of premium Pinot Noir and Chardonnay from the Dundee Hills AVA of the Willamette Valley. The company operates on a four-acre estate vineyard planted in 2001 on prized red volcanic Jory soil at 600 ft elevation, farmed by hand under organic methods with multiple Pinot Noir clones (667, 777, 114, 115, 04). Founder and winemaker Mo Ayoub, formerly a Silicon Valley engineer, completed construction of an on-estate winery in 2011 and produces all wines in small lots using traditional techniques designed to showcase terroir, balance, and aging potential.

The portfolio includes an Estate Pinot Noir, an Estate Whole Cluster Pinot Noir, a Willamette Valley Chardonnay, a Memoirs blend of sourced fruit, a Mojo Cabernet Franc/Pinot Noir blend, and single-vineyard designates from Thistle, Hyland, Overlook, Brittan, Meredith Mitchell, Winderlea, Anonimo, and Avant-Garde vineyards. Total annual production is deliberately held below 2,000 cases, with bottles priced between $48 and $85. The business model is exclusively direct-to-consumer: an OrderPort-powered e-commerce site, appointment-only private tastings with Mo Ayoub at the estate, and a three-tier Cellar Club membership ($674, $1,360, and $2,033 annually) that drives recurring revenue through allocation-based exclusivity and member discounts of 10-20%. There is no retail distribution, no third-party reseller channel, and no institutional investment; the company is owned and operated by the founder.

Name

Ayoub Wines

Legal name

Ayoub Wines, L.L.C.

Website

https://ayoubwines.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Ayoub Wines is a privately held, founder-owned artisan winery in Dundee, Oregon, producing limited quantities (<2,000 cases/year) of premium Willamette Valley Pinot Noir and Chardonnay from a 4-acre estate vineyard and sourced single-vineyard fruit. It sells exclusively direct-to-consumer via e-commerce, appointment-only private tastings, and a three-tier Cellar Club subscription.

Ownership category

akta.pro rank

Product category

Artisan Winery / Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Handcrafted Pinot Noir
• Estate winery
• Dundee Hills wines
• Small-lot winemaking
• Wine club membership

Headquarters

HQ city

Dundee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through e-commerce website. Customers purchase individual bottles or cases with 10% discount on 12-bottle cases. Prices range from $48 to $85 per bottle.
2. Cellar Club Membership: Annual subscription membership with three tiers providing exclusive wines, priority access to releases, members-only pricing discounts (10-20%), and complimentary tastings. Tiers: One Case ($674/year), Two Case ($1,360/year), Three Case ($2,033/year).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ayoub Wines produces small-lot, handcrafted Pinot Noir and Chardonnay wines from its 4-acre estate vineyard in Oregon's Dundee Hills AVA, supplemented by sourced fruit from top Willamette Valley vineyards. The winery sells bottles and cases direct-to-consumer via an e-commerce store, operates a three-tier Cellar Club subscription, and offers by-appointment private tastings with winemaker Mo Ayoub. Total production is intentionally kept under 2,000 cases per year to safeguard quality.

Product overview

Ayoub Wines is a small-production Oregon winery specializing in premium Pinot Noir and Chardonnay from the Willamette Valley's Dundee Hills. The portfolio consists of single-vineyard Pinot Noirs from estate and sourced vineyards (Estate Vineyard, ??? Vineyards, Anonimo, Brittan, Overlook), 100% whole cluster Pinot Noir, Chardonnay, and the Mojo Cabernet Franc/Pinot Noir blend. The winery operates a three-tiered Cellar Club membership program offering exclusive wines, priority access, and discounts. Private tasting experiences with winemaker Mo Ayoub are available by appointment. Production is intentionally limited to under 2,000 cases annually to maintain quality control.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Vineyard Pinot Noir Premium Pinot Noir produced from Mo Ayoub's 4-acre estate vineyard in the Dundee Hills, planted in 2001 on Jory volcanic clay-loam soil across clones 667, 777, 114, 115, and 04; sold by the bottle and case directly to consumers.
• Estate Whole Cluster Pinot Noir 100% whole-cluster Pinot Noir from the Ayoub estate vineyard, featuring nuanced flavors of spiced cherry pie, dried porcini, and damp clay; sold by the bottle and case directly to consumers.
• Chardonnay Willamette Valley Chardonnay with intense aromatics of pear, lemon zest, toasted hazelnut, and wet clay, featuring mouthwatering acidity and a long silky finish; sold by the bottle and case directly to consumers.
• Memoirs Pinot Noir A tribute-to-family-memory blend of Pinot Noir sourced from across the winery's vineyards, featuring black cherry, porcini mushroom, and spice notes; sold by the bottle and case directly to consumers.
• ??? Vineyards Pinot Noir Single-vineyard Pinot Noir sourced from undisclosed Dundee Hills sites, offering red fruit, dried roses, and nutmeg with a cherry, raspberry, and spiced citrus finish; sold by the bottle and case directly to consumers.
• Anonimo Vineyard Pinot Noir Single-vineyard Pinot Noir from Anonimo Vineyard with black cherry, raspberry, cinnamon, and savory dried herb aromas and a plush, silky mouthfeel; sold by the bottle and case directly to consumers.
• Brittan Vineyard Pinot Noir Single-vineyard Pinot Noir from McMinnville's Brittan Vineyard featuring black raspberry, dried violet, slate minerality, and energetic dark fruit on the finish; sold by the bottle and case directly to consumers.
• Mojo Red Blend Red blend combining 75% Cabernet Franc from Avant-Garde Vineyard with 25% Pinot Noir from the Ayoub estate, featuring blackberry, crushed blueberry, and black pepper notes; sold by the bottle and case directly to consumers.
• One Case Cellar Club (Annual Membership) Entry-level Cellar Club annual membership at $674 per year delivering one case in November with a curated mix of Memoirs Pinot Noir, Chardonnay, and Single Vineyard Pinots including Estate, plus 10% discount on additional purchases and complimentary tastings for up to four guests.
• Two Case Cellar Club (Annual Membership) Mid-tier Cellar Club annual membership at approximately $1,360 per year delivering two cases (November and February shipments) including Memoirs, Chardonnay, Blanc de Noir, Estate Pinot, Single Vineyard Pinots, Mojo Red, and Latifeh Reserve, plus 15% discount on additional purchases.
• Three Case Cellar Club (Annual Membership) Premium Cellar Club annual membership at $2,033 per year delivering three cases (November, February, March shipments) including exclusive wines such as Blanc de Noir and Estate Whole Cluster Pinot Noir, plus 20% discount on additional purchases and complimentary tastings.
• Private Wine Tastings Private tasting experience with winemaker Mo Ayoub at the Dundee Hills estate winery, available by appointment only; complimentary for Cellar Club members (up to four guests).

Quantifiable outcome

• 2013 Latifeh Pinot Noir scored 96 points from Wine Enthusiast
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AyoubWines
• Facebookfacebook.com/moayoubwines
• Instagraminstagram.com/moayoubwines
• LinkedInlinkedin.com/company/ayoub-wines-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayoub Wines