Llandovery RFC

What Llandovery RFC does

Llandovery RFC is a Welsh semi-professional rugby union club founded in 1881 and one of the eleven founding members of the Welsh Rugby Union. The club is based at Church Bank Playing Fields in Llandovery, Carmarthenshire, where it operates a 500-seat grandstand and four pitches, and it competes in Super Rygbi Cymru, the top tier of Welsh semi-professional rugby, having held top-flight status for approximately seventeen consecutive seasons.

The club's competitive product centers on senior men's rugby across the 15-a-side and 7s formats, with documented honors including WRU Cup victories in 2007 and 2016, four consecutive WRU National 7s titles between 2014 and 2017, and the inaugural Super Rygbi Cymru Trophy in May 2026. In 2026 the club also resurrected its youth team section, restoring a player development pathway that had been dormant. Operations are supported by long-tenured figures including head coach Euros Evans, 25 Club organiser Huw S Thomas, hospitality coordinators Robin and Gina Deering, and senior players of long service such as Stuart Worrall (217 appearances, retired) and captain Lee Rees (17-year tenure, departing).

The business model is community-led and member-owned, with no disclosed venture or private equity backing. Revenue is generated from season tickets priced at £10 with free admission for Under 16s, match-day gate, merchandise supplied by Conquer Teamwear, stadium food and beverage, regional sponsorship from a roster of local businesses (JR Pet Products, Morgan Laroche, JE Rees, Ystrad, Tilhill, Pontrilas Sawmills, LAS Recycling, Coyle Surfacing, Adams Autos, Llandovery College), and a premium "25 Club" membership tier at £1,000 per year with approximately 25 members. There is no disclosed digital platform, app, or technology product, and no AI/ML capability is referenced in the input.

Name

Llandovery RFC

Legal name

Llandovery RFC

Website

https://llandoveryrfc.co.uk

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Rugby club services
• Matchday tickets
• Youth rugby development
• Club membership programs
• Sports hospitality

Headquarters

HQ city

Llandovery

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees including premium 25 Club membership at £1,000 per year with exclusive perks and benefits
2. Match Revenue: Ticket sales for home matches, season tickets (£10 for season ticket holders, Under 16 free)
3. Merchandise Sales: Online club shop and retail merchandise sales through Conquer Teamwear
4. Sponsorship: Club sponsors and leisurewear sponsors paying for branding and association with the club
5. Stadium Food and Hospitality: Matchday hospitality, stadium food services, and 25 Club pre-match hospitality events

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Llandovery RFC is a semi-professional Welsh rugby union club that competes in the Super Rygbi Cymru (SRC) league and cup competitions, playing home matches at Church Bank Playing Fields in Llandovery, Carmarthenshire. The club's commercial activities centre on selling matchday tickets and season tickets, premium 25 Club memberships (£1,000 annually), general club membership, merchandise via an online shop, stadium hospitality and catering, youth development programmes, and match sponsorship packages to local businesses.

Product overview

Llandovery RFC operates as a semi-professional Welsh rugby union club competing in the Super Rygbi Cymru (SRC) league and cup competitions. The club's product portfolio centres on its core rugby playing services, supported by ancillary offerings including the 25 Club premium membership programme (annual £1,000 subscription with exclusive benefits), general membership, stadium hospitality and catering services, an online merchandise shop via conquerteamwear.com, youth development programmes, match sponsorship packages, and season tickets. The club's primary venue is Church Bank Playing Fields in Carmarthenshire, Wales.

Differentiator

Problem solved

Functional benefit

Products and services

• Rugby Playing Services (Senior First XV)
• 25 Club Premium Membership Premium annual membership programme priced at £1,000 per year for approximately 25 members, providing exclusive perks including pre-match hospitality access, first/last try scorer competitions, and priority access to events including the Gala Dinner.

Quantifiable outcome

• Produced Wales internationals and Scarlets regional players
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• JR Pet ProductscoreGTM or Marketing PartnerMajor club sponsor with logo prominently displayed on website and matchday materials
• Morgan LarochecoreGTM or Marketing PartnerClub sponsor with branding on website
• JE ReescoreGTM or Marketing PartnerClub sponsor with branding on website
• YstradcoreGTM or Marketing PartnerClub sponsor with branding on website
• TilhillcoreGTM or Marketing PartnerClub sponsor with logo displayed on website
• Pontrilas SawmillsminorGTM or Marketing PartnerLocal sponsor with branding on website
• LAS RecyclingminorGTM or Marketing PartnerClub sponsor with branding on website
• Coyle SurfacingminorGTM or Marketing PartnerClub sponsor with branding on website
• Adams AutosminorGTM or Marketing PartnerClub sponsor with branding on website
• Conquer TeamwearcoreChannel Partner/ Reseller/ DistributorOfficial kit supplier and online shop partner for club merchandise
• Llandovery CollegecoreStrategic or Co-development PartnerEducational partnership providing youth development pathway; Lee Rees serves as Head of Girls Rugby at the college

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Ebbw Vale RFC: Ebbw Vale is a fellow Welsh semi-professional rugby union club competing in the Super Rygbi Cymru; they were the opponents Llandovery defeated in the 2026 SRC Trophy final, making them the most direct comparable in league, geography, and operational model.
• Newport RFC: Newport RFC competes in the Welsh semi-professional system and offers a comparable community-owned club rugby model with ticketed matches and local sponsorship.
• Pontypool RFC: Pontypool is a historic Welsh semi-professional rugby club competing in the Super Rygbi Cymru with a similar community-anchored model, ticketed matchday revenue, and local sponsorship base as Llandovery.
• Aberavon RFC: Aberavon is a long-standing Welsh semi-professional rugby club competing in the SRC league, providing a close comparable on matchday-ticketing, sponsorship, and community-membership economics.
• Neath RFC: Neath RFC is a Welsh semi-professional rugby club with a comparable operational footprint to Llandovery, competing in the same tier of Welsh club rugby and reliant on similar matchday, membership, and sponsorship revenue streams.
• Merthyr RFC: Merthyr RFC competes in the Super Rygbi Cymru tier of Welsh semi-professional rugby, sharing a comparable semi-pro, community-owned operating model and South Wales catchment.
• Bridgend RFC: Bridgend (Bridgend Ravens) operates as a semi-professional Welsh rugby club in a similar tier, sharing comparable revenue mix and community ownership structure with Llandovery.

Broad incumbents

• Cardiff Rugby: Cardiff Rugby (the professional region) sits above Llandovery in the Welsh rugby pyramid but draws players from the same talent pool, making it a structural reference point for the SRC-tier semi-pro ecosystem.
• Swansea RFC: Swansea is a larger, more established Welsh rugby club operating at a higher professional tier; relevant as a regional incumbent that Llandovery benchmarks against for talent pathways and regional sponsorship dynamics.

Regional players

• Carmarthen Quins RFC: Carmarthen Quins is a Carmarthenshire-based rugby club operating in nearby leagues, serving the same West Wales catchment and competing with Llandovery for local players, sponsors, and supporter attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/llandoveryrfc
• Facebookfacebook.com/LlandoveryRfcRugbyClub
• Instagraminstagram.com/llandoveryrfc
• LinkedInlinkedin.com/company/llandovery-rfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Llandovery RFC