NLG

What NLG does

NLG (NLG Groep) is a Dutch cooperative network (samenwerkingsverband) of independent financial advisory offices that delivers insurance, mortgage, pension, and benefits-administration services to private individuals, SMB employers, and directors-major shareholders (DGAs) across the Netherlands. The network comprises 13+ affiliated offices (aangesloten kantoren) that operate as authorized agents (gevolmachtigd agent) for 55+ insurance companies, collectively serving 171,000 customers. NLG Pensioen, the central pension bureau, administers pension schemes for 900+ businesses and provides advisory across multiple pension forms (old-age, partner, orphan, ANW-gap, disability) and build-up systems (final salary, average salary, defined contribution).

The core technology platform consists of three proprietary ASP-based online administration systems: Online Salarisadministratie (payroll administration), Online Verzuimadministratie (absenteeism management, ISO 27001 certified), and Online Benefitsadministratie (employee benefits). These web portals allow employers to manage HR data from any location and are positioned around chain integration across insurance portals, payroll, and absence systems. Pricing is not publicly disclosed and is quote-based; the revenue model combines professional advisory fees and managed services subscriptions across pension, insurance, and HR/benefits administration.

NLG operates exclusively in the Netherlands with no external investors, parent company, or public listing. Leadership consists of Bertjan Scheepbouwer (Chairman), Ruud Hoeijmakers, Arie van den Berg (Board Members), and Eric Lacroix (Director of NLG Pensioen). Founded in 2015, the company reports 10+ years of operational experience, a 98% client satisfaction rate, and activity across 25+ industries, with a 13+ office footprint spanning Geleen, Kessel, Papendrecht, Heinenoord, Alphen aan den Rijn, Gouda, Amsterdam, Heerde, Bemmel, Den Haag, Volendam, and Franeker.

Name

NLG

Legal name

NLG Groep

Website

https://nlg-groep.nl

Company type

Private

Founded year

2015

Operating status

Operating

Short description

NLG (NLG Groep) is a Dutch cooperative network of 13+ independent financial advisory offices delivering insurance, mortgage, pension administration, and online HR/benefits platforms to private individuals and SMB employers across the Netherlands.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Pension Advisory and Administration Services: NLG Pensioen provides pension advisory services and administers pension schemes for more than 900 businesses. Services include pension for DGA (directors/major shareholders), pension for employers, collective pension insurance, and pension administration.
2. Insurance Advisory Services: Member offices provide insurance and mortgage advisory services to both private and business markets. They operate as authorized agents of insurance companies.
3. Online Administration Services: Online platforms for benefits administration, salary administration, and absenteeism management provided as managed services to employers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

NLG is a Dutch cooperative of financial service providers that delivers pension administration for businesses under NLG Pensioen and insurance brokerage for individuals and businesses under NLG Verzekeringen. Its affiliated offices advise clients and place business with 55+ partner insurance companies, providing a collective back-office and brand to independent advisors.

Product overview

NLG is a collaboration of financial service providers consisting of NLG Pensioen (pension advice and administration) and NLG Verzekeringen (insurance services). The core offering is NLG Pensioen, an independent pension bureau that administers pension schemes for over 900 companies. Supporting modules include Online Salarisadministratie (payroll administration), Online Verzuimadministratie (absence management with ISO 27001 certification), and Online Benefitsadministratie (employee benefits platform). Specialized services cover pension insurance for employers and directors-major shareholders (DGA). The affiliated offices operate as independent financial advisors in both private and business markets.

Differentiator

Problem solved

Functional benefit

Products and services

• NLG Pensioen Pension administration service for Dutch businesses that need to arrange employee pension schemes, delivered through affiliated advisors and currently used by 900+ businesses. The service handles the ongoing administration of employer pension arrangements on behalf of the affiliated offices.
• NLG Verzekeringen Insurance brokerage service offered to individual consumers and businesses via affiliated NLG advisors, providing access to insurance products from 55+ partner insurance companies. The service is used by approximately 171,000 customers in the Netherlands.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 55+ Insurance CompaniescoreChannel Partner/ Reseller/ DistributorNLG's affiliated offices act as authorized agents (gevolmachtigd agent) of insurance companies, representing 55+ insurance provider partnerships.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Meeùs: Meeùs is a Dutch insurance advisory and brokerage firm serving both private and business clients with risk, pension, and employee benefits solutions. It competes head-to-head with NLG's affiliated offices in the regional advisor market.
• Univé: Univé is a Dutch cooperative insurer serving both private and business customers through affiliated regional offices. It shares NLG's cooperative-distribution DNA and combined insurance/mortgage offering for the SMB and consumer market.
• Vanbreda Risk & Benefits: Vanbreda is a Benelux-focused risk and employee benefits broker that advises corporate clients on group insurance, pensions, and absence management. It is a direct comparable to NLG Pensioen and NLG Verzekeringen on the business-market side and is itself part of NLG's affiliated network.
• Klap Verzekeringen: Klap is a Dutch insurance broker with offices serving private and business customers across the Randstad region. It is comparable to NLG's affiliated-office model and is itself one of NLG's member offices.

Broad incumbents

• Aon Netherlands: Aon is a global insurance and risk-management broker with a sizable Dutch operation serving business clients on employee benefits, pension, and risk. It competes with NLG's zakelijke markt advisory offering, particularly for mid-to-large corporate pension and benefits mandates.
• Marsh Netherlands: Marsh is a global insurance broker and risk advisor with significant Dutch presence focused on corporate and commercial clients. It overlaps with NLG's business-market insurance and pension advisory work at the larger end of the market.
• Nationale-Nederlanden (NN Group): NN Group's Dutch life and pensions arm offers pension insurance, group life, and related employee benefits to employers across the Netherlands. It overlaps directly with NLG Pensioen's collective pension insurance and employer pension advisory services.
• APG: APG is the largest Dutch pension administrator, managing schemes for major funds and serving millions of participants. While much larger, it competes for outsourced pension administration mandates of the kind NLG Pensioen handles for its 900+ employer clients.
• Centraal Beheer (Achmea): Centraal Beheer, part of Achmea, is one of the largest Dutch insurers offering insurance, pension, and mortgage products to both consumers and businesses. It competes with NLG across the same segments but at significantly greater scale and brand recognition.

Regional players

• TKP Pensioen: TKP is a Dutch pension administrator and advisor serving corporate and industry-wide pension funds with administration, communication, and advisory services. It is a direct comparable to NLG Pensioen's administration-led model, though typically serving larger schemes.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NLG