Cromwells Estate Agents

What Cromwells Estate Agents does

Cromwells Estate Agents is a privately held, independent UK estate agency operating under the legal entity Cromwells Estate Agents (Wallington) Ltd. Founded in 1993 and headquartered at 77D Manor Road, Wallington, Surrey, the firm provides residential property sales, lettings, and valuation services across an extensive South London and Surrey catchment covering 14+ submarkets including Wallington, Carshalton, Sutton, Purley, Croydon, Cheam, Beddington, Hackbridge, Morden, Mitcham, Worcester Park, Banstead, Coulsdon, and Thornton Heath. The company is led by Directors Samuel Watson and Amanda Crowson, with a team of 11-50 employees including dedicated area valuers, sales consultants, and a lettings manager.

The core product set comprises a property sales service with standard UK estate agency commission (rate not publicly disclosed), and a three-tier Lettings service menu: Tenant Introduction Only at 8% plus VAT of monthly rent, Tenant Introduction and Rent Collection at 10% plus VAT, and Fully Managed service at 12% plus VAT. Additional offerings include free property valuations, Discreet Marketing for vendors preferring off-market exposure, Virtual Video Tours (introduced April 2020), and AML checks at £36 per person. The technology stack is limited to an EstateWeb-based website with property search, valuation booking, and email alert registration; no proprietary technology, API, or AI capability is disclosed. The firm is regulated via The Property Ombudsman Scheme (redress) and Money-Shield (Client Money Protection), both mandatory for UK estate agents.

Revenue is generated entirely through transaction fees on residential sales and percentage-of-rent fees on lettings, with ancillary admin fees (AST £120, renewals £132, check-in/out £150 each, contractor instruction £30). The go-to-market is sales-led and direct-to-consumer, leveraging the physical Wallington office, a Carshalton division, a website with self-serve property search and valuation booking, phone/email enquiry handling, and review solicitation on Google Reviews and Allagents.co.uk. The business has remained founder/management-owned with no institutional investment or acquisition activity identified in the data.

Name

Cromwells Estate Agents

Legal name

Cromwells Estate Agents (Wallington) Ltd.

Website

https://cromwellsestateagents.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Cromwells Estate Agents is a privately held, independent UK estate agency founded in 1993, providing residential sales, lettings, and valuations across 14+ South London and Surrey submarkets. It serves individual homeowners, buyers, landlords, and tenants via its Wallington HQ and Carshalton division.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property sales
• Property lettings services
• Estate agency
• Property management
• Tenant introduction

Headquarters

HQ city

Wallington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales Commission: Commission-based revenue from residential property sales transactions. Fees not explicitly disclosed on website.
2. Lettings - Tenant Introduction Only: 8% plus VAT of monthly rent for tenant introduction service only, where landlord manages the property.
3. Lettings - Tenant Introduction and Rent Collection: 10% plus VAT of monthly rent for tenant introduction with rent collection service.
4. Lettings - Tenant Introduction and Managed: 12% plus VAT of monthly rent for full management service including tenant introduction, rent collection, and property management.
5. Admin Fees: Additional fees including Tenancy agreement (AST) £120 including VAT, Renewal Tenancy agreement (AST) £132 including VAT, Check in fee £150 including VAT, Check out fee £150 including VAT, Instruction of Contractor £30 including VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cromwells Estate Agents is an independent UK estate agency providing residential property sales, lettings, and property management services across South London and Surrey areas. Founded in 1993, the agency offers tiered lettings packages (tenant introduction only, tenant introduction with rent collection, and fully managed), free property valuations, accompanied viewings, and discreet marketing options for vendors seeking confidentiality. The firm operates from its headquarters in Wallington, Surrey, and serves homeowners, landlords, buyers, and tenants across more than a dozen South London/Surrey locations.

Product overview

Cromwells Estate Agents operates as a traditional estate agency offering residential property sales and lettings services across South London and Surrey areas. The core offerings include a Sales service for property vendors and a Lettings service with three tiered levels (Tenant Introduction Only, Tenant Introduction with Rent Collection, and Fully Managed). Supporting services encompass free property valuations, discreet marketing for confidential sales, and Virtual Video Tours for remote property viewing. The agency was established in 1993 and maintains an independent, locally-focused operating model.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services Estate agency service facilitating the sale of residential properties in South London and Surrey, including market valuations, property marketing, accompanied viewings, and negotiation support for homeowners and buyers.
• Lettings Services Rental property service for landlords offering tenant introduction, rent collection, and full property management under three tiered service levels (8%/10%/12% + VAT of monthly rent). Covers tenant sourcing, contract preparation, ongoing rent collection, maintenance coordination, and full management.
• Property Valuations Free market valuation service conducted by expert valuers with comprehensive knowledge of local property types in South London/Surrey. Available for both sales and lettings purposes.
• Discreet Marketing Confidential marketing service for vendors who prefer not to advertise their properties online, with tailored options for testing the market privately or maintaining confidentiality during the selling process.
• Virtual Video Tours Video-based property viewing service launched in April 2020 enabling prospective buyers to tour residential properties remotely, complementing traditional accompanied viewings.
• Client Money Protection Client money protection service delivered through Money-Shield, safeguarding tenant deposits and client funds held by the agency during transactions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Money-ShieldcoreOthersClient Money Protection provider for Cromwells Estate Agents (Wallington) Ltd, ensuring client funds are protected.
• The Property Ombudsman SchemecoreOthersIndependent redress scheme for dispute resolution. Mandatory membership for UK estate agents.
• Stamp Duty Calculator (External Link)minorGTM or Marketing PartnerExternal website linked from sales pages to help buyers calculate stamp duty costs on property purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cromwells-estate-agents-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cromwells Estate Agents