Luv-a-Duck
Luv-a-Duck is an Australian duck producer and branded food manufacturer, founded in 1970 and headquartered in Port Melbourne, selling fresh duck, prepared duck, and ready-to-heat duck meals through retail supermarkets (including Aldi), food service/hospitality, international export, and direct-to-consumer e-commerce.
- Company typePrivate
- Founded1970
- HeadquartersPort Melbourne, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Luv-a-Duck does
Luv-a-Duck is an Australian duck producer and branded food manufacturer, founded in 1970 and headquartered in Port Melbourne, with primary sourcing from Victoria's Wimmera region. The company processes and markets a portfolio of duck products spanning raw cuts (fresh duck legs, duck breasts), traditional preparations (confit duck legs, A L'Orange duck legs, Peking duck breasts), and ready-to-heat meal solutions (Thai Red Duck Curry, Peking Duck Pancake Share Kit). Underlying operations are built on single-protein specialization in duck rather than a broad poultry platform, with no proprietary technology, AI, or software components disclosed beyond standard e-commerce and content delivery on its website.
The business operates a three-channel go-to-market model: (1) national retail distribution through supermarkets, with a named partnership and exclusive SKU at Aldi; (2) a dedicated food service and hospitality division supplying restaurants, hotels, caterers, and institutional food service operators; and (3) an international export division with stated export certifications serving overseas retail and food service customers. Direct-to-consumer sales are supported through an e-commerce-enabled website supplemented by content marketing across Instagram (6,682 followers, 1,157 posts), an email newsletter, a recipe library, and a downloadable recipe e-book. Revenue is generated through product sales with no public pricing disclosure; no app, API, or software revenue stream is present. The company positions itself as "Australia's Favourite Duck" and explicitly targets overcoming consumer perception that duck is difficult to cook, using education-led content as the primary demand-generation lever.
Luv-a-Duck firmographics
Firmographics- Name
- Luv-a-Duck
- Legal name
- Luv-a-Duck
- Website
- https://luvaduck.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Luv-a-Duck is an Australian duck producer and branded food manufacturer, founded in 1970 and headquartered in Port Melbourne, selling fresh duck, prepared duck, and ready-to-heat duck meals through retail supermarkets (including Aldi), food service/hospitality, international export, and direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
Luv-a-Duck industry classification
Industry- Product category
- Poultry Products
- NAICS
- Poultry Processing (311615), Poultry and Poultry Product Merchant Wholesalers (424440)
- SIC
- Poultry Slaughtering And Processing (2015), Food And Kindred Products (2000)
- akta.pro primary industry
- Duck & Goose Production (Waterfowl) (AFAEADAG)
- akta.pro secondary industries
- Poultry Wholesale (Whole Birds, Parts) (AFAIADAC), Poultry Shops (CRAHAHAD)
Keywords
Where Luv-a-Duck is headquartered
LocationHeadquarters
- HQ city
- Port Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Luv-a-Duck business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Duck Product Sales: Luv-a-Duck generates revenue through the sale of prepared duck products including fresh duck legs, duck breasts, confit duck legs, ready-to-heat meals like Thai Red Duck Curry, and specialty duck products. Revenue is generated through retail distribution (supermarkets), food service channels, and direct consumer sales.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Luv-a-Duck product offering
Product offeringCore offering
Luv-a-Duck is an Australian duck producer that processes, brands, and distributes a portfolio of duck products spanning fresh retail packs (duck legs, duck breasts) and value-added prepared meal solutions (Thai Red Duck Curry, Confit Duck Legs, A L'Orange Duck Legs, Peking Duck Pancake Share Kit, Peking Duck Breasts). Products are sold through national retail supermarkets including Aldi, a dedicated food service division serving restaurants and hospitality businesses, international export channels, and direct-to-consumer via the company website. The company sources duck from Victoria's Wimmera region and positions itself as 'Australia's Favourite Duck' with over 50 years of heritage.
Product overview
Luv-a-Duck offers a portfolio of duck products spanning retail consumer packs (fresh and prepared duck legs, breasts, and specialty cuts) and value-added meal solutions (curries, confit, and pancake kits). The product range is available through retail stockists (including Aldi), food service channels, and international export markets. Key products include heat-and-eat convenience items (Thai Red Duck Curry), traditional preparations (Confit Duck Legs, A L'Orange Duck Legs), and signature items (Peking Duck Breasts and Pancake Share Kit).
Differentiator
Problem solved
Functional benefit
Products and services
- Thai Red Duck Curry A 400g heat-and-eat slow-cooked duck curry designed for convenient home cooking and indulgence meals.
- Confit Duck Legs Traditional French-style slow-cooked duck legs, ready to heat and serve, targeted at home cooks and food service operators.
- A L'Orange Duck Legs Duck legs prepared with a classic orange sauce flavor pairing, sold as a ready-to-heat prepared duck product.
- Peking Duck Pancake Share Kit A 560g share kit featuring Peking duck with pancakes and accompaniments, designed for shared home dining occasions.
- Peking Duck Breasts Duck breast portions prepared with Peking-style flavoring, sold through retail channels for home cooking.
- Peking Duck Breasts - Aldi Only Duck breast portions sold exclusively through Aldi retail stores as an exclusive retail SKU.
- Fresh Duck Legs A 440g pack of fresh duck legs targeted at retail consumers for home preparation.
Companies that use Luv-a-Duck
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Luv-a-Duck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Luv-a-Duck partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Luv-a-Duck competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Luv-a-Duck social profiles
Digital presenceLuv-a-Duck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luv-a-Duck leadership team
Management profileNumber of profiles
Profiles1 record
Luv-a-Duck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luv-a-Duck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luv-a-Duck
What does Luv-a-Duck do?
Luv-a-Duck is an Australian duck producer that processes, brands, and distributes a portfolio of duck products spanning fresh retail packs (duck legs, duck breasts) and value-added prepared meal solutions (Thai Red Duck Curry, Confit Duck Legs, A L'Orange Duck Legs, Peking Duck Pancake Share Kit, Peking Duck Breasts). Products are sold through national retail supermarkets including Aldi, a dedicated food service division serving restaurants and hospitality businesses, international export channels, and direct-to-consumer via the company website. The company sources duck from Victoria's Wimmera region and positions itself as 'Australia's Favourite Duck' with over 50 years of heritage.
Is Luv-a-Duck a public or private company?
Luv-a-Duck is a private company. It is classified as unknown and is currently operating.
When was Luv-a-Duck founded?
Luv-a-Duck was founded in 1970. It employs 51 to 100 people.
Where is Luv-a-Duck based?
Luv-a-Duck is headquartered in Port Melbourne, Australia, in the Oceania region.
How does Luv-a-Duck make money?
One revenue line is on record: duck Product Sales.
Does Luv-a-Duck have an API?
No public API is recorded for Luv-a-Duck.
What industry is Luv-a-Duck in?
Luv-a-Duck's product category is Poultry Products. Its primary akta.pro industry code is AFAEADAG, Duck & Goose Production (Waterfowl), with a secondary code of AFAIADAC, Poultry Wholesale (Whole Birds, Parts). Its NAICS code is 311615 and its SIC code is 2015.