Proulx Oil & Propane

What Proulx Oil & Propane does

Proulx Oil & Propane, Inc. is a family-owned, third-generation fuel distribution and HVAC services company founded in 1944 in Epping, New Hampshire and now headquartered in Newmarket, NH. The company distributes propane and ultra-low sulfur heating oil to residential, commercial, and builder customers across southern New Hampshire, southern Maine, and the North Shore of Massachusetts, operating a direct-to-consumer model with four physical sites (Newmarket HQ, Epping warehouse, Center Conway as Reliable Oil and Propane, and Manchester as Bourque Oil & Propane) and a fleet of modern delivery vehicles. Its service portfolio spans core fuel delivery, equipment sales and installation (furnaces, boilers, water heaters, air conditioning, generators from Briggs & Stratton, Kohler, and Generac), service and maintenance contracts, propane tank rental, and 24/7 emergency response, with revenue generated from per-delivery fuel sales, equipment one-time sales, subscription-style price-protection plans (EZ Pay, Capped Price, Fixed Price), and recurring service agreements.

The technology stack supporting operations is operational rather than AI-driven. It includes Enertrac internet-enabled remote tank-level monitoring, real-time fuel-level tracking, in-cab driver tablets with live route updates, and a customer-facing mobile app on Apple and Google Play. Go-to-market is local and relationship-led: a real-person phone team in the Newmarket office, a 'Free to Switch' switching program, builder/contractor incentives via the Propane Education & Research Council, and state energy-efficiency rebate partnerships (NH Saves, Efficiency Maine, Mass Save). Notable commercial positioning includes BioFuel supply partnerships with Coast Bus and the Mount Washington Cog Railway, which serve more as brand differentiation than as material revenue drivers. Leadership is concentrated in the founding family, with Jim Proulx serving as CEO and President and no external institutional capital disclosed.

Name

Proulx Oil & Propane

Legal name

Proulx Oil & Propane, Inc.

Website

https://proulxoilandpropane.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Proulx Oil & Propane is a family-owned New Hampshire fuel distributor founded in 1944 that delivers propane and heating oil, sells and services HVAC equipment, and serves residential, commercial, and builder customers across New Hampshire, southern Maine, and North Shore Massachusetts via four sites and a modern delivery fleet.

Ownership category

akta.pro rank

Product category

Residential Heating Fuel Delivery and HVAC Services

NAICS

Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Propane (LP) Gas Line Installation & Conversion (HSAOAKAJ)

Keywords

• Propane delivery
• Heating oil delivery
• HVAC equipment sales
• Residential fuel services
• Automatic fuel delivery

Headquarters

HQ city

Newmarket

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Propane Sales: Sale of propane gas to residential and commercial customers on a per-delivery basis. Price established by Proulx prevailing on date of sale.
2. Heating Oil Sales: Sale of ultra-low sulfur heating oil to customers. Minimum delivery of 150 gallons with $25 surcharge for 100-gallon deliveries.
3. Equipment Sales and Installation: Sales and installation of heating appliances, air conditioners, water heaters, and generators. One-stop shopping for home heating equipment including furnaces, boilers, AC units, and standby generators.
4. Service and Maintenance: Service department providing heating system maintenance, repairs, and annual tune-ups. Also includes cathodic testing and safety inspections.
5. Tank Rental: Propane tank provision and rental. Equipment remains property of Proulx. Some customers pay upfront tank rental charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Proulx Oil & Propane distributes and delivers propane gas and ultra-low sulfur heating oil to residential and commercial customers across New Hampshire, Southern Maine, and North Shore Massachusetts, with automatic delivery scheduling and optional Enertrac remote tank monitoring. The company also sells, installs, and services heating, cooling, water heating, and standby power equipment (furnaces, boilers, water heaters, AC systems, generators, gas log sets, direct vent heaters) and rounds out its offering with 24/7 emergency service, price protection plans, and a customer-facing mobile app.

Product overview

Proulx Oil & Propane is a family-owned energy company offering a comprehensive portfolio of fuel delivery and HVAC services. The core offerings are propane and heating oil delivery, supplemented by equipment sales, installation, and service for furnaces, boilers, water heaters, generators, and air conditioning systems. Key service add-ons include Remote Level Tank Monitoring (using Enertrac technology), Automatic Delivery, Pricing Programs (price protection plans), 24-hour Emergency Service, Financing, and various Rebate & Incentive Programs. The company also offers a Propane Construction Incentive Program for builders and a customer-facing Mobile App. Equipment partnerships include York, Rinnai, Rennai, Viessmann, Weil McLain, Purepro, Thermopride, State, Bock, Superstor, Briggs & Stratton, Kohler, Generac, Mitsubishi, Haier, Empire, and White Mountain Hearth brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Propane Delivery Residential and commercial propane gas delivery for home heating, water heating, cooking, fireplaces, generators, and commercial operations across NH, Southern Maine, and North Shore Massachusetts, with automatic delivery scheduling and Enertrac remote tank monitoring.
• Heating Oil Delivery (Ultra-Low Sulfur) Delivery of ultra-low sulfur home heating oil for residential and commercial customers, subject to a 150-gallon minimum delivery (with a $25 surcharge for 100-gallon deliveries) and offered through automatic and will-call delivery.
• Furnaces (Gas LP and Oil) Sale, installation, and service of gas (LP) and oil-fired home heating furnaces from brands such as York (LP) and Thermopride (Oil), offered as part of Proulx's one-stop HVAC shopping.
• Boilers (Residential and Commercial) Sale, installation, and service of residential and commercial boilers from LP brands (Rinnai, Viessmann, Weil McLain) and oil brands (Purepro).
• Water Heaters (LP and Oil-Fired) Sale and installation of LP and oil-fired water heaters from brands such as Rinnai, State, Bock, and indirect Superstor units.
• Home Standby Generators One-stop sale, installation, and servicing of home standby generator systems from Briggs & Stratton, Kohler, and Generac, connected to the home's propane fuel supply for automatic backup power.
• Air Conditioning Systems Sale, installation, and service of central AC systems (York) and ductless mini-split systems (Mitsubishi, Haier) for residential cooling.
• Direct Vent Space Heaters and Gas Log Sets Sale and installation of direct vent wall furnaces (Rinnai, Empire) and decorative LP gas log sets (Empire, White Mountain Hearth) for zone heating and fireplace use, with scratch-and-dent sale pricing available.
• Enertrac Remote Tank Level Monitoring Internet-enabled remote monitoring of propane (and oil) tank fuel levels via the Enertrac system, allowing Proulx to schedule deliveries without requiring manual tank checks and reducing the risk of customer run-outs.
• Equipment Service & Maintenance Full-service heating and cooling equipment repair and preventive maintenance, including annual inspections and system tune-ups, scheduled through the Service Department at published service rates.
• 24-Hour Emergency Service Round-the-clock emergency fuel delivery and equipment service available 24/7/365 via dedicated phone lines for run-outs, no-heat situations, and urgent equipment failures.
• Proulx Mobile App Customer-facing mobile application available on Apple App Store and Google Play for account management, delivery requests, fuel level monitoring, and billing.
• Propane Conversion Rebate Program Rebate program offering up to $1,100 to customers switching from oil or electric to propane, with a $600 PGANE rebate on combined central heating and water heater conversion plus an additional $500 Proulx rebate contingent on a 2-year fuel agreement.

Quantifiable outcome

• 95% of customers rate Proulx highly
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered notable, flagship, minor and core.

• Coast BusnotableStrategic or Co-development Partner · 4 December 2023Proulx Oil & Propane supplies Coast Bus with BioFuel (20% mixture) for their diesel buses. This partnership supports Coast Bus's transition to cleaner burning fuel, improving air quality for employees and the public in the NH Seacoast area.
• Mount Washington Cog RailwayflagshipStrategic or Co-development PartnerProulx worked with the Historic Cog Railway to develop the first-ever liquid fuel burner for Engine #9 'Vickie', converting a 100+ year old coal-burning steam locomotive to run on 100% BioFuel. This is described as the most significant event at the Cog Railway since conversion from wood to coal around 1900.
• Community Action Partnership of Strafford County (CAPSC)minorOthersProulx participated in the Community Development Investment Program (CDIP) tax credit program, contributing to CAPSC's new facility in Dover. This supports CAPSC's programs for at-risk children, working families, and seniors.
• Briggs & Stratton, Kohler, GeneraccoreChannel Partner/ Reseller/ DistributorProulx offers home standby generators from these manufacturers as part of their one-stop shopping approach. They handle all aspects of generator installation from equipment to electrician to propane gas supply.
• Propane Education & Research Council (PERC)coreGTM or Marketing PartnerPERC provides the Propane Construction Research Program that pays builders $1,000-$1,500 per qualifying new home with propane appliances. Proulx participates as a local contact for this program.
• NH SavescoreGTM or Marketing PartnerNew Hampshire energy efficiency rebate program. Proulx participates to offer rebates to customers upgrading to high-efficiency heating equipment.
• Efficiency MainecoreGTM or Marketing PartnerMaine energy efficiency rebate program for heating equipment. Available to Proulx customers in Maine service area.
• Mass SavecoreGTM or Marketing PartnerMassachusetts energy efficiency program with rebates for heating and cooling equipment. Available to Proulx customers in North Shore Massachusetts.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Irving Oil: Major regional New England fuel company with downstream retail and home heating operations. Competes with Proulx in heating oil and broader energy services but at significantly larger scale.
• Suburban Propane Partners: Large publicly-traded national propane distributor serving residential, commercial, and agricultural customers. Competes with Proulx in residential/commercial propane delivery and tank services, but at national scale.
• Ferrellgas Partners: National propane distributor with a Blue Rhino tank exchange business and residential/commercial delivery operations. Overlaps with Proulx in propane delivery to homes and businesses, though operating at significantly larger scale.
• AmeriGas Propane: Largest U.S. propane retailer, operating a national distribution network. Comparable in residential and commercial propane delivery model but at substantially greater scale and brand recognition.

Direct peers

• Dead River Company: New England fuel delivery company offering heating oil, propane, and HVAC services to residential and commercial customers across the same geography as Proulx. Direct comparable in business model, product mix, and go-to-market approach.
• Haffner's Energy North Group: Family-owned fuel delivery and HVAC services provider operating in NH and MA. Comparable in customer segments (residential heating fuel), product offering (oil, propane, equipment), and regional footprint.
• Cash Energy: New England-based fuel dealer offering heating oil, propane, and HVAC services to residential customers in the same regional market as Proulx. Closely comparable in service mix and customer profile.
• Rymes Propane & Heating Oils: Regional fuel dealer serving NH, Maine, and surrounding New England states with propane and heating oil delivery plus HVAC service. Closest geographic and operational comparable to Proulx.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProulxOilAndPropane
• Xx.com/proulxtweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proulx Oil & Propane