Ascension Wisconsin Hospital

What Ascension Wisconsin Hospital does

Ascension Wisconsin Hospital operates two neighborhood hospitals in the Milwaukee metropolitan area (Greenfield at 4935 S 76th St., and Menomonee Falls at N88 W14275 Main St.), delivering 24/7 emergency care, inpatient observation services, and on-site diagnostic imaging and laboratory testing including CT, X-ray, ultrasound, EKG, and CLIA-certified in-house lab work. The facilities are accredited by DNV under NIAHO standards granted by the U.S. Department of Health and Human Services, and the hospital is a component of Ascension, one of the largest non-profit Catholic health systems in the United States. Historically the organization operated micro-hospital sites through a joint venture with Emerus Holdings, though the Waukesha location was discontinued effective January 13, 2025 following a service utilization review, with five alternative emergency departments located within 15 miles.

The business model is fee-for-service emergency and inpatient care, with revenue generated through patient encounters reimbursed by commercial insurance (including a multiyear UnitedHealthcare contract covering 1.7 million Wisconsin members and 40,000 providers), Medicare Advantage, Medicaid, and patient co-pays. The hospital does not offer scheduled outpatient services; all volume is walk-in emergency or inpatient admission, producing per-encounter transaction revenue rather than subscription or capitated revenue. Supporting patient-facing infrastructure includes an online Quick Register portal (Microsoft Forms-based), online bill pay, a CMS-compliant price transparency portal with downloadable standard charge files and payer-specific negotiated rates, medical records access, and financial assistance counseling for uninsured patients.

Customer segments include insured patients (commercial, Medicare Advantage, Medicaid), emergency and acute care patients seeking immediate treatment for conditions such as chest pain, abdominal pain, seizures, trauma, and respiratory issues, and uninsured or underinsured patients served through financial assistance programs aligned with the Ascension mission to serve the poor and vulnerable. Strategic value-based care partnerships with Holista (covering 70+ healthcare episodes in Wisconsin and North Carolina) and Trilogy Health Solutions (Workers' Compensation) extend reach beyond traditional fee-for-service emergency department economics. Marketing is minimal given the emergency care nature of the service; the distribution model is exclusively direct-to-consumer via physical facility proximity and average wait times under six minutes cited as the primary competitive differentiator versus traditional emergency departments.

Name

Ascension Wisconsin Hospital

Legal name

Ascension Wisconsin Hospital

Website

https://ascensionwisconsinhospital.org

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Ascension Wisconsin Hospital operates two 24/7 neighborhood hospitals in Greenfield and Menomonee Falls (Milwaukee metro) delivering emergency care, inpatient observation, and on-site diagnostic imaging and laboratory services. The facility is part of Ascension, a major non-profit Catholic health system, and serves insured and uninsured patients through fee-for-service emergency and inpatient encounters.

Ownership category

akta.pro rank

Product category

Hospital Services

NAICS

Specialty (except Psychiatric and Substance Abuse) Hospitals (62231), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Hospital-Based Emergency Departments (EDs) (HLAFADAA)

akta.pro secondary industry

Trauma Centers & Level I–IV Trauma Hospitals (HLAFAAAK)

Keywords

• Emergency medical care
• Inpatient hospital services
• Diagnostic imaging services
• Clinical laboratory testing
• Neighborhood hospital care

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Emergency Care Services: Fee-for-service emergency medical care delivered 24/7. Revenue is generated through patient visits, with reimbursement from insurance payers and patient co-pays. Services are not scheduled in advance as they are emergency-based.
2. Inpatient Care Services: Overnight stays and around-the-clock monitoring for patients requiring observation or ongoing critical care. Revenue generated through daily room charges and medical services rendered during inpatient stay.
3. Diagnostic Services: Laboratory testing and imaging services including complete blood counts, metabolic profiles, CT scans, X-rays, and EKGs. Reimbursed through insurance as part of emergency or inpatient visit.
4. Insurance Contract Reimbursement: Multi-payer system with negotiated rates with insurance companies including UnitedHealthcare (covering 1.7 million members and 40,000 providers in Wisconsin). Revenue varies based on payer-specific negotiated charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ascension Wisconsin Hospital operates a neighborhood hospital model with two 24/7 locations in Greenfield and Menomonee Falls (Milwaukee metro), delivering emergency care for acute illness and injury, inpatient care with overnight stays and observation, and on-site diagnostic services including CT scans, X-rays, ultrasound, EKG, cardiac enzyme analysis, and CLIA-certified laboratory testing.

Product overview

Ascension Wisconsin Hospital operates a neighborhood hospital model with two locations in Greenfield and Menomonee Falls, Wisconsin. The facility provides a coordinated suite of healthcare services centered on three core offerings: 24/7 Emergency Care for illness and injury treatment, Inpatient Care for overnight stays and observation, and Diagnostic Services including on-site laboratory testing and imaging (CT, X-ray, ultrasound, EKG). Supporting these core clinical services are patient-facing digital tools including Quick Register for online pre-registration, Online Bill Pay for electronic payments, Financial Assistance programs for uninsured patients, Price Transparency resources for cost estimation, and Medical Records Access through an online portal. The hospital does not offer scheduled outpatient services; instead, it focuses exclusively on emergency and inpatient care available 24/7.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Care
• Inpatient Care
• Diagnostic Services
• Online Bill Pay
• Financial Assistance
• Price Transparency
• Medical Records Access

Quantifiable outcome

• Average wait time under 6 minutes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered major, core and minor.

• UnitedHealthcaremajorChannel Partner/ Reseller/ Distributor · 14 October 2025Multiyear contract agreement with UnitedHealthcare restoring in-network coverage for patients effective immediately. Agreement is retroactive to cover any coverage gap. Applies to employer-sponsored plans, individual commercial plans, Medicare Advantage, and Medicaid plans in Wisconsin. Ensures continued access for over 1.7 million UnitedHealthcare members and 40,000 providers in the state.
• Emerus HoldingsmajorStrategic or Co-development Partner · 14 November 2024Joint venture partnership with Emerus Holdings to operate micro-hospital facilities. Joint venture evaluated service utilization and made decision to discontinue operations at Waukesha facility effective January 13, 2025. Five alternative emergency departments located within 15 miles. Staff transitions managed internally without impacting other joint venture facilities.
• Holista, LLCcoreStrategic or Co-development Partner · 30 October 2024Expansion of value-based healthcare services through partnership with Holista. Relationship added facilities and physicians across over 70 healthcare episodes in Wisconsin and North Carolina. Holista's Episodes of Care model combines financial bundling with technology-enabled patient support to reduce costs and improve health outcomes.
• Trilogy Health SolutionsminorStrategic or Co-development Partner · 30 October 2024Partnership with Trilogy Health Solutions for Workers Compensation services as part of Holista's expansion of value-based healthcare services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AscensionWisconsinHospital
• LinkedInlinkedin.com/company/ascension-wisconsin-hospital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascension Wisconsin Hospital