Financial Magazine

What Financial Magazine does

Financial Magazine, operating as finanzielle ("das Finanzmagazin für Frauen"), is a German-language women's finance magazine published by Fresh & Furious Publishing GmbH & Co. KG and headquartered at Danziger Str. 112, 10405 Berlin. Founded in 2021 and led by managing directors Astrid Zehbe and Daniela Meyer, the company targets women seeking financial literacy, investment education, career empowerment, and financial independence. The portfolio centers on the quarterly finanzielle magazine and the semi-annual sub-brand health & wealth, with thematic special editions (e.g., Special Edition Immobilien, April 2025), a co-branded Diana zur Löwen Jahresplaner, corporate goodie packages, and bookable Workshops such as the Finanz Bootcamp. Distribution covers dedicated storefronts for Germany, Austria, and Switzerland.

Name

Financial Magazine

Legal name

Fresh & Furious Publishing GmbH & Co. KG

Website

https://shop.finanzielle.de/

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Women's Personal Finance Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Women finance magazine
• Magazine subscription service
• Personal finance publishing
• Financial literacy content
• Epaper digital magazine

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Magazine Subscriptions: Recurring subscription revenue from print and digital magazine bundles (Finanzielle and Health & Wealth publications). Subscriptions auto-renew and include 4-6 issues per year depending on bundle type.
2. Single Issue Sales: One-time purchase revenue from individual magazine editions sold through the e-commerce platform
3. Corporate/B2B Sales: Bulk magazine purchases for corporate clients, including workshop and bootcamp packages for employee development and client gifts. Includes discounted pricing for volume purchases.
4. Workshops and Bootcamps: Revenue from 'Finanz Bootcamp' workshops and corporate training programs, with complimentary magazine bundles included with workshop bookings
5. Merchandise (Planners): Sale of branded merchandise including the 'Finanzielle x Diana zur Löwen Jahresplaner' annual financial planner

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Financial Magazine (operating as finanzielle) publishes and sells a quarterly women's finance magazine in print and digital ePaper formats, plus a semi-annual health & wealth magazine, themed special editions, and a co-branded annual financial planner. Products are distributed via the company's own e-commerce shop (shop.finanzielle.de) serving Germany, Austria, and Switzerland through annual subscriptions, single-issue sales, gift bundles, and corporate packages, with paid financial literacy workshops and bootcamps offered as supplementary services.

Product overview

Financial Magazine (finanzielle) is a German women's finance magazine published by Fresh & Furious Publishing GmbH & Co. KG, led by Astrid Zehbe and Daniela Meyer. The company operates a multi-format publishing and subscription business. Its core product is the finanzielle magazine — a quarterly publication covering money knowledge, career, female empowerment, and financial independence — available in both print (delivered by post, with free German shipping) and digital ePaper formats. The portfolio includes a secondary branded magazine, health & wealth (a bi-annual publication at the intersection of financial health and physical well-being), published in both print and digital. The primary subscription offering is the finanzielle Bundle Classic, available as Print or Digital; this can be upgraded with the Digital-Upgrade addon to add ePaper access to a print subscription. The Kombi-Bundle (Print or Digital) combines 4x finanzielle + 2x health & wealth into a single auto-renewing annual subscription and represents the most comprehensive offering. Upgrade modules allow existing subscribers of one magazine to add the other. Additional products include special themed editions (e.g., Special Edition Immobilien), the limited growth bundle 2025, the Geschenk-Bundle for gifting, and the Print-Bundle 2You trial subscription. A notable accessory product is the annual financial planner 'Finanzielle x Diana zur Löwen Jahresplaner' (Mein Geld & ich). The company also offers workshops and bootcamps under the finanzielle brand (e.g., Workshop 'Finanz Bootcamp'), as well as corporate packages for businesses. All products are sold through the company's own e-commerce shop at shop.finanzielle.de. Subscriptions auto-renew annually, with the first cancellation opportunity after the initial subscription period.

Differentiator

Problem solved

Functional benefit

Brands

• health & wealth: Magazine covering financial health, wellness, longevity, and the connection between physical well-being and financial independence for women
• Finanzielle x Diana zur Löwen Jahresplaner
• growth bundle 2025

Quantifiable outcome

• 10% savings vs single issues
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Doro Metasch (26 HOMES)minorGTM or Marketing PartnerGoodie partner for print bundle subscribers. Doro Metasch, founder of 26 HOMES (real estate education company), provides her book 'Unlock it!' as a bonus gift for subscribers, promoting financial education about real estate investing.
• Stephanie Dettmann (UND GRETEL Berlin)minorGTM or Marketing PartnerGoodie partner providing natural organic cosmetics products (TAGAROT lipstick, ILGE powder, LUK eye stick) as bonus gifts for print bundle subscribers, promoting female entrepreneurship and sustainable beauty.
• Miriam Zech (Hale.Now)minorGTM or Marketing PartnerGoodie partner offering yoga/wellbeing sessions with Hale.Now studios as bonus gifts for print bundle subscribers, promoting holistic health and financial wellness connection.
• PayPal (Europe) S.à r.l. et CieOthersPayment processing partner for online transactions. Customers can pay using PayPal checkout option.
• DHL Paket GmbHcoreOthersPrimary shipping partner for print magazine delivery within Germany, Austria, and Switzerland. DHL handles all physical product shipments with tracking capability.
• Südbaden Inkasso GmbHOthersDebt collection agency engaged for outstanding payment recovery when customers fail to pay after reminders.
• Meta Platforms (Facebook, Instagram)minorChannel Partner/ Reseller/ DistributorSocial media platforms used for brand presence, community building, and marketing. Company maintains Facebook and Instagram pages for audience engagement.
• LinkedIn Ireland Unlimited CompanyminorChannel Partner/ Reseller/ DistributorProfessional networking platform used for B2B marketing and corporate client outreach.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Finanztip: Finanztip is Germany's leading nonprofit consumer finance advice portal, offering practical guidance on investing, insurance, banking, and retirement — directly competing with finanzielle on German-language personal finance content for retail consumers.
• Capital (Gruner + Jahr): Capital is a long-established German business and personal finance magazine covering investing, career, and wealth management. It is the closest mainstream analogue to finanzielle in terms of finance-magazine format and DACH audience reach.
• Focus Money: Focus Money is a German finance and wealth magazine published by Burda, covering investments, retirement planning, and the stock market — a direct competitor in the consumer finance magazine category.
• Börse Online: Börse Online is a German stock market and investment magazine covering ETFs, stocks, and retirement planning. It overlaps with finanzielle's investment-focused content for German retail investors.

Broad incumbents

• Stiftung Warentest / Test.de: Stiftung Warentest is Germany's authoritative consumer testing and financial product comparison institution, publishing Test magazine and test.de. It competes for the same financially literate German consumer audience with broader product-comparison coverage.
• Handelsblatt: Handelsblatt is Germany's leading business and financial newspaper, covering markets, investments, and corporate news. It is a broader incumbent in the same German finance media category.
• Manager Magazin: Manager Magazin is a German monthly business and finance magazine covering investing, leadership, and wealth. It overlaps with finanzielle's premium personal finance and career content.

Regional players

• Brigitte: Brigitte is Germany's flagship women's magazine, occasionally covering financial topics and women's empowerment. While broader in scope, it competes for the same female German reader demographic and could expand into the financial-literacy niche.
• Freundin: Freundin is a German women's lifestyle magazine covering lifestyle, career, and personal finance topics. It targets a similar female German audience with broader lifestyle content.

Emerging players

• Hermoney (Edition F): Edition F is a German digital media platform focused on women in leadership, finance, and career. It overlaps with finanzielle's target audience of financially engaged women, though delivered as a digital community rather than a magazine subscription.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Financial Magazine