Event Entertainment

What Event Entertainment does

Music Theatre Australia (MTA) is a privately held Australian entertainment booking agency and entertainment production company headquartered in South Melbourne. Per firmographic data, the company was founded in 1987, though a separate company-history block records the founding date as 2002 — the firmographic year is used as the primary anchor, with the discrepancy noted. The agency represents more than 2,000 performers across categories including live music (484 acts), corporate entertainment (470), roving performers (436), feature acts (431), celebrities (199), and circus/spectacle (153), and is led by Director Rebecca Bode, an internationally experienced opera singer, alongside her husband Jon Bode. MTA's signature product is "The Singing Sommeliers," a 30–45 minute opera-meets-comedy corporate entertainment concept co-created by the Bodes.

The business has no proprietary technology platform. Its core competency is artist relationships, event curation, and entertainment consultancy delivered through a sales-led, direct-consultation go-to-market. All client enquiries are handled personally by the director; there is no self-serve booking system, marketplace listing, or reseller channel. Revenue is generated through transaction-fee commissions on bookings of represented performers, with quote-based, bespoke pricing that varies by act, duration, location and customisation. The customer base spans enterprise clients — including the Sydney 2000 Olympics, Ernst & Young, National Australia Bank, Crown, Westpac, Tennis Australia, Essendon FC and Bendigo Bank — alongside corporate event planners, private events (weddings, milestones), and children's/family events.

The agency markets primarily through its website (organised as a browsable catalogue plus a news/blog section), organic social media (Twitter, Facebook, YouTube), and direct email/phone outreach, with referral/word-of-mouth reinforced by named-enterprise client testimonials. Geographic reach is Australia-wide across Melbourne, Sydney, Adelaide, Brisbane, Perth, Canberra and regional areas, with occasional international bookings. The business is described as founder-owned with no external investors, no disclosed funding rounds, and no M&A activity. Headcount is reported at 1–10 employees.

Name

Event Entertainment

Legal name

Music Theatre Australia

Website

https://musictheatreaustralia.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Music Theatre Australia is a Melbourne-based entertainment booking agency representing 2,000+ performers for corporate, private and family events across Australia. Led by opera singer Rebecca Bode, it curates and books acts through direct, quote-based consultation, anchored by a signature Singing Sommeliers concept.

Ownership category

akta.pro rank

Product category

Event Entertainment Booking

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Entertainment booking agency
• Event entertainment services
• Talent booking agency
• Corporate event entertainment
• Live entertainment booking

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Entertainment booking commissions: MTA acts as a talent agency and entertainment broker, earning commissions on bookings of the 2,000+ performers it represents. Clients pay for entertainment acts booked through MTA for their events, with MTA facilitating the transaction between client and performer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Music Theatre Australia is a Melbourne-based entertainment booking agency that curates and books live entertainment for corporate, private, and family events across Australia. The agency represents 2,000+ performers across categories including feature acts, corporate entertainment, roving performers, live music, celebrities, circus, comedy, MCs, speakers, DJs, dance, classical, cover bands, and children's performers. Director Rebecca Bode, an international opera singer, personally matches and books acts to client requirements through direct consultation.

Product overview

Music Theatre Australia operates as an entertainment booking agency offering access to a comprehensive roster of 2,000+ performers across multiple categories. The core offering is the booking platform through which clients can browse and hire acts. The signature product is The Singing Sommeliers, a distinctive corporate entertainment concept created by the company's founders. The platform covers categories including Feature Acts (431 available), Corporate (470 acts), Roving Performers (436 acts), Live Music (484 acts), Celebrities (199 acts), Circus & Spectacle (153 acts), along with specialized categories for Comedians, Magicians, MCs, Speakers, DJs, Dance, Classical & Strings, Cover Bands, Swing & Jazz, World Music, Children's Performers, and Christmas entertainment. Clients deal directly with director Rebecca Bode, a working opera performer, who curates and tailors entertainment solutions.

Differentiator

Problem solved

Functional benefit

Brands

• The Singing Sommeliers: MTA's signature concept created by Rebecca and Jon Bode. Undercover opera meets razor-sharp comedy: two sommeliers take the floor, the banter builds, and then one opens their mouth and sings. 30-45 minutes of world-class opera, musical theatre and comedy fully tailored to events.

Products and services

• Music Theatre Australia Entertainment Booking Service Curated entertainment booking agency service connecting clients with 2,000+ pre-vetted performers across categories including Feature Acts, Corporate Entertainment, Roving Performers, Live Music, Celebrities, Circus, Comedians, Magicians, MCs, Speakers, DJs, Dance, Classical & Strings, Cover Bands, Swing & Jazz, World Music, Children's Performers, Christmas acts, and Impersonators. Clients work directly with director Rebecca Bode who curates and tailors entertainment selections to match event requirements, audience, and objectives.
• The Singing Sommeliers Signature corporate entertainment concept created by founders Rebecca and Jon Bode. Two sommeliers take the floor, the banter builds, and then one opens their mouth to sing, delivering 30–45 minutes of world-class opera, musical theatre and comedy, fully tailored to each event and audience. Designed for corporate events, gala dinners, and conferences.

Quantifiable outcome

• 18 standing ovations at 22 of their most recent corporate event performances

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cameron Brooks Talent: Sydney-based entertainment booking agency supplying talent for corporate functions, weddings and private events across Australia. Operates a similar high-touch, curated booking model targeting the same enterprise and private customer base as MTA.
• Marquee Talent Group: Australian entertainment agency providing bands, DJs, MCs and performers for corporate and private events. Competes head-to-head with MTA across multiple act categories (live music, DJs, MCs) for similar blue-chip Australian clients.
• The Talent Group (Australia): Brisbane-based entertainment and speaker booking agency servicing corporate clients across Australia. Comparable agency-style model, focusing on corporate conferences and events with a curated performer and speaker roster.
• Encore Entertainment: Australian corporate entertainment booking agency providing bands, dancers, roving performers and specialty acts. Directly comparable offering, customer base (corporate event bookers) and curated-roster business model.
• Evolution Artists: Australian talent booking and entertainment agency representing performers for corporate and private events. Direct competitor to MTA in the Australian corporate entertainment booking market with a comparable advisory-style model.

Emerging players

• GigSalad: Online marketplace where event bookers source and book entertainment directly. Represents the technology-enabled, self-serve model that could disintermediate traditional agencies like MTA if it expands deeper into the corporate event segment in Australia.
• Eventbrite: Global event ticketing and management platform with growing entertainment booking functionality. Adjacent to MTA's event services rather than direct talent brokerage today, but a relevant indicator of technology-driven alternatives in the broader corporate events value chain.

Broad incumbents

• IMG Artists: Global talent agency representing classical musicians, opera singers, and live entertainers. Operates at a much larger scale but overlaps with MTA on the opera/musical theatre talent side, particularly relevant given Rebecca Bode's classical credentials and the Singing Sommeliers concept.
• William Morris Endeavor (WME): Global talent and entertainment agency representing performers and corporate booking clients. While a much larger and broader incumbent, WME's speaker and entertainment divisions overlap with MTA's corporate event booking remit and would be a natural strategic acquirer.

Regional players

• Celebrity Speakers Australia: Australian speakers bureau and entertainment booking agency. Comparable in serving Australian corporate events with talent (speakers, MCs, entertainers) but primarily focused on the speaking segment, which intersects with MTA's MCs and Speakers category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MTAust
• YouTubeyoutube.com/user/MTAentertainment
• Facebookfacebook.com/12944
• LinkedInlinkedin.com/company/music-theatre-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Entertainment