In The Mix Entertainment Group

What In The Mix Entertainment Group does

In The Mix Entertainment Group is a privately held, boutique-style entertainment services company headquartered in Mineola, New York, serving the Long Island / Nassau County market. Its core product is professional DJ and MC services for weddings, social events (birthdays, anniversaries, Quinceañeras, Bat/Bar Mitzvahs, Sweet Sixteens, proms), and corporate functions, delivered by a named team of DJs, MCs, a percussionist, photo booth technicians, and a training manager. Service delivery is intentionally constrained — the company accommodates only a select number of events per date to preserve personalization.

The offering has been expanded into a modular portfolio of premium add-ons: Bose sound upgrades, 360° column and kinetic uplighting, intelligent lighting, custom GOBO projections, digital imaging on plasma screens, and lounge decor rentals. Two photo booth products are offered — Pix Place (digital, 32-inch monitor with green-screen software and social upload) and Sapphire Booth (vintage-style, customizable photo strips). A Live Entertainment vertical provides string ensembles, pianists, harpists, and percussionists for ceremonies and receptions. A password-protected Client Access ("Jukebox") portal supports pre-event planning. The underlying technology stack is conventional professional audio-visual equipment — Bose systems, LED lighting fixtures, plasma screens, photo booth green-screen software — not proprietary AI or software IP.

The business model is direct-to-consumer, quote-based, one-time event service fees. Bookings are generated through the company website contact form (collected via field sales handled by a Sales Executive), organic social presence on Facebook/Instagram, video portfolios on YouTube and Vimeo, and featured-vendor listings on Long Island Bride and Groom, Wedwire, and The Knot. Pricing is not publicly disclosed; clients receive custom quotes. Revenue streams consist entirely of one-time service fees plus add-on upgrades, with no subscription, recurring, or licensing revenue. The company is independently owned with no disclosed investors, parent company, or institutional backing. Note: a founded-year discrepancy exists in the source data — firmographics lists 1986 while another source lists 2017; the website copyright is 2017.

Name

In The Mix Entertainment Group

Legal name

In The Mix Entertainment Group

Website

https://inthemixdj.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

In The Mix Entertainment Group is a boutique DJ and MC entertainment company in Mineola, NY, serving weddings, social events, and corporate functions across Long Island with premium sound, lighting, photo booth, and live music add-ons.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

akta.pro secondary industries

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• Event DJ services
• Wedding entertainment
• Photo booth rental
• Live event music
• MC services

Headquarters

HQ city

Mineola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. DJ Entertainment Services: One-time event-based DJ/MC services for weddings, social events, corporate functions, and celebrations. Revenue generated from service fees for professional DJs, MCs, and event coordination.
2. Service Upgrades and Add-ons: Premium service upgrades including Bose sound systems, professional lighting (360° columns, uplighting, intelligent lighting), custom GOBO projections, digital imaging, plasma screens, white DJ systems, and kinetic frontboards. Additional revenue from lounge furniture rentals.
3. Photo Booth Services: Photo booth rental services including Pix Place and Sapphire Booth with various features like green screen, social media upload, custom photo strips, and prints.
4. Live Entertainment: Live musicians including violinists (strings), pianists, harpists, and percussionists for ceremonies, cocktail hours, and receptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

In The Mix Entertainment Group provides boutique-style DJ and MC entertainment services for weddings, social events, and corporate celebrations. The core offering centers on professional DJs and MCs with complementary services including photo booth rental (Pix Place, Sapphire Booth), live musicians (strings, piano, harp, percussion), and premium sound/lighting upgrades (Bose systems, LED lighting, custom GOBO projections). The company limits daily event bookings to ensure personalized attention for each client.

Product overview

In The Mix Entertainment Group operates as a boutique-style DJ entertainment company offering a unified portfolio of services centered around professional DJ and MC entertainment for events. The core offering consists of DJ/MC services for weddings and social events, complemented by add-on modules including photo booth services (Pix Place, Sapphire Booth), live entertainment (musicians), sound and lighting upgrades (Bose systems, intelligent lighting, uplighting), and lounge décor. The company also provides a client access portal for event planning. Services are offered as individual offerings that can be bundled, with premier upgrades available to enhance the core entertainment experience.

Differentiator

Problem solved

Functional benefit

Products and services

• DJ/MC Entertainment Services Professional disc jockey and master of ceremonies services for events, featuring a team of DJs, MCs, and staff who provide music entertainment tailored to weddings, social events, and celebrations.
• Wedding Entertainment Comprehensive wedding DJ entertainment including online planning tools, event coordinators, and service upgrades such as sound and lighting enhancements for wedding ceremonies and receptions.
• Social Events Entertainment Professional DJ and MC services for social occasions including birthday parties, anniversaries, Quinceañeras, Bat/Bar Mitzvahs, Sweet Sixteens, Proms, and Christening/Communion events, focusing on maximizing guest enjoyment and keeping crowds on the dance floor.
• Photo Booth Services Photo booth entertainment featuring props, high-quality photos, and staff, available in multiple booth configurations for weddings, social events, and corporate functions.
• Pix Place Photo Booth Photo booth with a 32-inch monitor, green screen technology for background replacement, social media upload capability, email sharing, and ability to accommodate large group photos.
• Sapphire Booth Vintage-style photo booth offering 4 back-to-back photos in color, black and white, or sepia tone, with customizable photo strips featuring monograms or logos and 1-minute printing capability.
• Live Entertainment Live musicians for ceremonies, cocktail hours, and receptions including string ensembles, piano, harp, and percussionists who perform alongside DJ services.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Scratch Weddings: Scratch Weddings is a wedding-focused DJ and MC service operating across multiple U.S. regions with a premium-tier, add-on-heavy offering. It mirrors In The Mix's emphasis on DJ + MC coordination, lighting upgrades, and curated music experiences for weddings and social events.
• Got Light: Got Light is a San Francisco-based event lighting and production company providing custom uplighting, GOBO projections, and intelligent lighting for weddings and corporate events. Directly comparable to In The Mix's Sound & Lighting add-on suite and custom-monogram capability.
• Beat Train Productions: Beat Train Productions is a Northeast-based boutique event entertainment company providing DJs, MCs, lighting, photo booths, and live musicians for weddings and private events. Closely matches In The Mix on geography (Northeast US), service mix, and boutique positioning.
• EBE Events: EBE Events (Entertainment by Events) is a long-standing, multi-location wedding DJ, MC, lighting and event-entertainment company serving the Mid-Atlantic and other regional markets. It is directly comparable to In The Mix in core offering (DJ + MC + lighting + photo booth bundles), boutique-style positioning, and wedding-heavy customer mix.
• Elite Entertainment: Elite Entertainment is a wedding and event entertainment provider in the Northeast US offering DJs, MCs, lighting, photo booths, and live entertainment with a premium, boutique-style model. Comparable to In The Mix on geographic market, premium service mix, and curated team-of-DJs delivery.
• On The Mic Entertainment: On The Mic Entertainment is a multi-region wedding DJ and MC firm offering tiered DJ packages, photo booths, uplighting, and custom monograms. Closely matches In The Mix on service bundling, wedding-first customer segment, and add-on upgrade strategy.
• Black Tie Events: Black Tie Events is a multi-city wedding and event entertainment company offering DJs, MCs, lighting, photo booths, and live musicians. Highly comparable to In The Mix across product bundle, customer segment (weddings and social events), and premium-tier service positioning.

Broad incumbents

• Encore Event Technologies (formerly PSAV): Encore is the largest provider of audio-visual, lighting, and event technology services to hotels and venues globally. It overlaps with In The Mix's AV add-ons (Bose sound, intelligent lighting, uplighting, plasma screens) but operates at a much larger scale and primarily serves venues rather than direct consumer weddings.

Others

• Thumbtack: Thumbtack is an online marketplace connecting consumers with local event professionals including DJs, photo booth providers, and live musicians. Comparable to In The Mix as a demand-generation channel for the same SMB wedding/social-event customer base.

Emerging players

• The Bash / GigMasters (XO Group): The Bash (formerly GigMasters) is a marketplace where customers book DJs, MCs, photo booths, and live musicians for events. It overlaps with In The Mix's core offering from the demand-aggregation side, serving a similar SMB/consumer wedding and social-event base.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCG6OzdsyuYJMp-EMMfmDfjQ/videos
• Facebookfacebook.com/inthemixdjentertainment
• Instagraminstagram.com/inthemix_dj
• LinkedInlinkedin.com/company/in-the-mix-entertainment-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In The Mix Entertainment Group