RACE

Automotive Consulting & Market Intelligenceraceinnovations.in

RACE Innovationss Pvt. Ltd is a Chennai-based B2B consulting and engineering firm serving the commercial vehicle industry through market intelligence, application engineering, ODC route surveys (LBI), and market-entry facilitation, with clients including Volvo, Mahindra, Ashok Leyland, and Daimler India.

Company typePrivate
Founded2011
HeadquartersChennai, India
Headcount51–100
GTM typeB2B
OfferingServices

What RACE does

RACE Innovationss Pvt. Ltd is a Chennai-headquartered, privately held B2B consulting and engineering firm founded in 2011 that serves the commercial vehicle and broader automotive industry. The company operates through four core solution pillars — Technic (application and interface engineering), Intellect (market intelligence and research), Connect (market entry facilitation for global OEMs entering India), and Accounting & Legal (advisory) — supplemented by specialized LBI (Location Based Intelligence) route survey services for over-dimensional cargo movement. It serves automotive OEMs, Tier-1/Tier-2 component manufacturers, fleet operators, and logistics service providers, with named clients including Volvo Group, Mahindra & Mahindra, Ashok Leyland, Daimler India, Bajaj Auto, JSW Steel, Schmitz Cargobull, and Sterlite Copper.

The company's technology stack combines proprietary LBI tools for vehicle stability calculations and bridge capacity assessments with an AI-integrated CRM built on Machine Learning and Large Language Models, an AI-driven lead generation platform (LeanSentra), and AI-supported route optimization. Underlying the offerings is a proprietary research framework validated across 50+ markets with 200+ published reports, feeding both subscription-based intelligence products and custom consulting engagements. Certifications achieved in 2025 include ISO 27001, ISO 9001, and CMMI Level 3, indicating process maturity for enterprise-grade delivery.

RACE generates revenue through a hybrid model: subscription-based market intelligence reports (quarterly, monthly, half-yearly, and yearly Flash Reports on raceautoanalytics.com), project-based professional services for consulting and engineering engagements, one-time licenses for IT products, and direct enterprise sales for ODC logistics and LBI route surveys. Its go-to-market is sales-led with dedicated program managers targeting OEMs and fleet operators in India and select international markets, complemented by an investor relations contact point signaling openness to strategic capital. The company reports a headcount of 35 members and a claimed base of 500+ enterprise clients, though financial performance remains undisclosed.

RACE firmographics

Firmographics

Name: RACE
Legal name: Race Innovationss Pvt. Ltd
Website: https://raceinnovations.in
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 51–100 employees
Short description: RACE Innovationss Pvt. Ltd is a Chennai-based B2B consulting and engineering firm serving the commercial vehicle industry through market intelligence, application engineering, ODC route surveys (LBI), and market-entry facilitation, with clients including Volvo, Mahindra, Ashok Leyland, and Daimler India.
Ownership category
akta.pro rank

RACE industry classification

Industry

Product category: Automotive Consulting & Market Intelligence
NAICS: Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
akta.pro primary industry: Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)
akta.pro secondary industry: Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI)

Keywords

Automotive market intelligence
Commercial vehicle consulting
ODC route surveys
Automotive engineering services
Market entry strategy

Where RACE is headquartered

Location

Headquarters

HQ city: Chennai
HQ country: India
HQ region: Asia

Offices1 record

Markets served

RACE business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Market Research & Reports: Subscription-based automotive market intelligence reports covering 50+ countries, EV intelligence, OEM benchmarking, country reports, and segment analysis. Reports available in quarterly, monthly, half-yearly, and yearly formats.
Strategic Consulting Services: Custom consulting including management consulting, feasibility studies, technology consulting, market entry strategy, product research, and competitive benchmarking. Billed via project-based engagements.
LBI Route Survey & ODC Logistics: Location-based intelligence reports for ODC logistics, route feasibility, heavy cargo movement planning. Includes transport engineering, route surveys, and multimodal transport planning.
Engineering & Application Services: Application and interface engineering services including product validation, proto development, design verification, and specialized vehicle design for bus, truck, and trailer applications.
Accounting & Legal Advisory: Advisory services covering business valuation, corporate finance, M&A, international expansion, legal compliance, and tax services through member firms.
IT Products & Software Solutions: Custom software development including video calling apps, project management apps, mobile apps, bale management apps, lead generation platforms, and forecasting tools.
IT Services & Digital Marketing: Website development, SEO-optimized content, CRM solutions, and digital marketing services.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Subscription-based market reports
Subscription	Monthly	Flash Reports in various formats
Other	Multi-year contract	Custom research, strategic consulting, and specialized reports are quote-based and require direct enquiry through sales team.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

RACE product offering

Product offering

Core offering

RACE provides consulting, engineering, market intelligence, and project management services to the commercial vehicle and broader automotive industry. Its core offerings are organized into four solution pillars — Technic (application and interface engineering), Intellect (market research and strategic consulting), Connect (market entry facilitation for global OEMs entering India), and Accounting & Legal (corporate finance, M&A, and legal advisory) — supported by proprietary LBI (Location Based Intelligence) route survey services for over-dimensional cargo (ODC) movement and a subscription-based market intelligence reports portfolio covering 50+ markets.

Product overview

RACE offers a multi-product portfolio organized around four core solution pillars: Technic (engineering services), Intellect (market intelligence and research), Connect (market entry facilitation), and Accounting & Legal (advisory services). Supporting these core offerings are specialized logistics services (LBI/Location Based Intelligence for ODC route surveys), a comprehensive reports library (Market Reports, Product Reports, Strategic Reports, Flash Reports), and a suite of IT/software products including Video Calling App, Project Management App, Mobile App Development, Bale Management App, LeanSentra (lead generation), and Forecasting Tool. The company operates across automotive, farm equipment, construction, mining, and logistics sectors with global coverage spanning Europe, Africa, Americas, Asia, and SAARC nations.

Differentiator

Problem solved

Functional benefit

Products and services

Technic Application and interface engineering services for the automotive market, supporting clients with technical requirements, operating environment analysis, and collaborative packaging across the value chain.
Intellect Market research and consulting services that track the Indian and global automotive market, providing insights on market entry strategies, product launch, competitive strategy, mega trends, OEM strategies, and regulatory/statutory tracking.
Connect Market entry facilitation program helping global companies enter the Indian market through comprehensive market analysis, stakeholder connections, and application engineering expertise for product localization.
Accounting & Legal Advisory services covering business valuation, corporate finance, feasibility studies, international expansion, mergers & acquisitions, management consulting, and legal advisory including anti-trust, arbitration, and international trade law.
LBI - Location Based Intelligence (Route Survey) Route survey and logistics intelligence services for ODC (Over Dimensional Cargo) movement, including feasibility studies, turning circle diagrams, bridge capacity calculations, and vehicle stability analysis.
Market Reports Country-wise, segment-wise, and OEM-level automotive market intelligence reports covering vehicle sales, EV adoption, OEM benchmarking, and forward-looking forecasts across 50+ markets. Available via subscription on raceautoanalytics.com.
Product Reports Product research reports for OEMs and component manufacturers covering prototype evaluation, feature benchmarking, customer needs insights, technology adoption analysis, and price-value perception mapping.
Strategic Reports Comprehensive product research and strategic consulting reports covering automotive, farm machinery, construction, technology, and consumer goods sectors for market fit and competitive advantage.
Flash Reports High-frequency market intelligence reports providing quick, actionable insights on industry trends, competitive intelligence, product testing, and consumer behavior analysis, available in quarterly, monthly, half-yearly, and yearly formats.
ODC Logistics Over-dimensional cargo transportation services including transport engineering, route surveys, vehicle stability checks, multimodal movement studies, and barge loading/unloading analysis.
LBI Reports Location-based intelligence reports for ODC logistics including route feasibility studies, route surveys, logistics intelligence, corridor feasibility, port connectivity, and heavy cargo movement planning.
LeanSentra AI-powered lead generation platform that captures prospects, scores and qualifies leads, and automates sales funnel progression with follow-ups and conversion analytics.
Forecasting Tool Data-driven forecasting solution for demand, sales, and market trends with interactive dashboards and scenario planning to guide business decisions.
Customized CRM Solutions AI-driven CRM solutions integrating Machine Learning and Large Language Models for workflow automation, lead management, intelligent follow-ups, and real-time analytics.

Quantifiable outcome

Delivered more than 50 customized strategic reports and 100 market research reports
+3 more outcomes

Companies that use RACE

Customer profile

Named customers14 records

Segments8 records

Ideal customer profiles4 records

RACE technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

RACE partnerships and signals

Strategic signal

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

RACE competitors and assessment

Company assessment

Direct peers

CRISIL Limited: India-headquartered research, ratings, and analytics firm with strong automotive sector practice and global delivery capability. Closest Indian-listed peer in terms of operating model and B2B enterprise research positioning.
MarketsandMarkets: Subscription-based market research firm selling report libraries across verticals including automotive and transportation - competes with RACE's raceautoanalytics.com subscription platform.
ICRA Limited: Indian credit rating and research firm (now part of Moody's) with automotive and infrastructure sector research, providing custom advisory and market intelligence to Indian corporates - directly comparable in terms of geography and client base.
Transport Intelligence (Ti): Specialist logistics and transport market research firm producing subscription research and bespoke consulting for the global logistics industry - directly comparable to the LBI / ODC logistics intelligence component of RACE's offering.
Mordor Intelligence: Market research and consulting firm publishing syndicated and custom automotive & transportation intelligence - direct overlap with RACE's Market Report and Strategic Report offerings.
LMC Automotive: Specialised automotive forecasting and market intelligence firm providing global light vehicle and commercial vehicle outlooks - directly comparable to RACE's subscription market intelligence products in the CV space.
S&P Global Mobility (formerly IHS Markit): Global leader in automotive market intelligence with subscription platforms, OEM benchmarking, EV forecasts, and country-level sales tracking. Direct competitor to RACE's Intellect / Market Reports across virtually every geography RACE covers.

Broad incumbents

Frost & Sullivan: Large global growth consulting and market intelligence firm covering mobility and automotive among many verticals - broader portfolio but overlapping delivery model of syndicated reports plus custom consulting work.
AlixPartners: Global consulting firm with dedicated automotive and industrial practice offering performance improvement, restructuring, and strategic advisory - competes for the higher-end automotive consulting mandates RACE serves via its Connect and Technic offerings.

Emerging players

Tata Strategic Management Group: India-based strategic consulting arm serving Indian automotive and industrial clients with market research and strategy work - similar niche positioning to RACE but with the Tata brand backing and Indian corporate access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

RACE compliance and trust

Trust signal

Compliance3 records

RACE financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RACE leadership team

Management profile

Number of profiles

Profiles1 record

RACE funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RACE M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RACE

What does RACE do?

Is RACE a public or private company?

RACE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was RACE founded?

RACE was founded in 2011. It employs 51 to 100 people.

Where is RACE based?

RACE is headquartered in Chennai, India, in the Asia region.

How does RACE make money?

Seven revenue lines are on record. Market Research & Reports are the primary driver. The others are strategic Consulting Services, LBI Route Survey & ODC Logistics, engineering & Application Services, accounting & Legal Advisory, IT Products & Software Solutions and IT Services & Digital Marketing.

Who are RACE's main competitors?

Direct peers on record are CRISIL Limited, MarketsandMarkets, ICRA Limited, Transport Intelligence (Ti), Mordor Intelligence, LMC Automotive and S&P Global Mobility (formerly IHS Markit). Broad incumbents are Frost & Sullivan and AlixPartners. Tata Strategic Management Group is listed as an emerging player.

Does RACE have an API?

No public API is recorded for RACE.

What industry is RACE in?

RACE's product category is Automotive Consulting & Market Intelligence. Its primary akta.pro industry code is MPAAALAL, Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM), with a secondary code of TLAEANAI, Fleet Safety Analytics, Benchmarking & Risk Scoring. Its NAICS code is 541910.