What SmartPower does

SmartPower is an Ireland-based, privately-held energy advisory and procurement firm founded in 2006 by Fergus Wheatley, an engineer formerly responsible for control systems at Huntstown Power. The company operates exclusively in the Republic of Ireland with offices in Malahide (Co. Dublin) and Dungarvan (Co. Waterford), and serves a roster of well-known Irish and multinational enterprises across healthcare (St. Vincent's Private Hospital, Mater Private, Galway Clinic, Beacon Hospital), banking (AIB), hospitality (Dalata, Radisson Blu, MHL), agriculture (Keelings, AgroMerchants), retail (Dunnes Stores, Brown Thomas), manufacturing (Quinn Group), pharmaceuticals (Zoetis), technology (IBM, Jabil, CGI, Americold) and data centres (CIX Cork Internet Exchange).

The portfolio combines regulated professional services—SEAI-compliant energy audits under the Energy Audit Scheme (EAS) for large enterprises and fully SEAI-funded SSEA audits for SMEs, Non-Domestic BER certification, and IPMVP measurement & verification—with grant management for BEC and EXEED schemes and direct power and gas procurement that bypasses supplier margins via wholesale markets and power stations. Underlying the advisory layer are two technology assets: a proprietary forward price model used to trade Day-Ahead and Balancing market prices (also offered on a subscription basis and used to review PPA contracts) and a cloud-based sub-metering system that interfaces with most existing meters and produces ISO 50001 and energy-credit reports.

The business model is hybrid: subscription-based market-model access, quote-based audit and procurement fees for large enterprises, SEAI-voucher-funded SME audits (no cost to the client), and grant management fees. Go-to-market is enterprise field sales supported by a monthly market newsletter and direct client engagement, with growth historically driven by reputation and referral among named blue-chip accounts.

Name

SmartPower

Legal name

SmartPower

Website

https://smartpower.ie

Company type

Private

Founded year

2006

Operating status

Operating

Short description

SmartPower is an Ireland-based energy advisory firm that delivers SEAI-compliant energy audits, wholesale electricity and gas procurement, Non-Domestic BER certification, IPMVP measurement, grant management and a subscription-based proprietary energy price model to large enterprises, SMEs and property owners in the Republic of Ireland.

Ownership category

akta.pro rank

Product category

Energy Consulting Services

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Computer Systems Design and Related Services (54151)

SIC

Electric Services (4911), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Energy Systems & Power Engineering Consulting (BPAHAIAG)

akta.pro secondary industries

Meter Installation, Exchange & Field Services (EUADAFAF), Incentives, Grants & Program Administration (Auctions, Tenders, IRA/ITC/PTC Advisory) (EUAMAAAJ)

Keywords

• Energy audit services
• Energy procurement services
• Building energy rating
• Energy efficiency consulting
• Wholesale energy markets

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Market Model Subscription: Access to proprietary forward price model output available on a subscription basis for actively trading energy markets.
2. Energy Audits: SEAI-compliant energy audits for large enterprises under Energy Audit Scheme (EAS) and SEAI-funded SME audits (SSEA vouchers). Large enterprise audits often identify savings exceeding €25,000, far beyond audit costs.
3. Energy Procurement Services: Negotiation services for electricity and gas procurement, typically charging a small management fee on top of power station prices.
4. BER Certification Services: Non-Domestic Building Energy Rating certifications for property owners.
5. Grant Management Services: Manages process of obtaining and drawing down grants/energy credits for energy upgrades including BEC and EXEED grants up to 30% capital investment level.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

SmartPower provides energy consulting, auditing, and procurement services to Irish enterprises and SMEs, including SEAI-compliant energy audits, non-domestic BER certification, IPMVP measurement and verification, energy efficiency design under the IS 399 protocol, and grant management for BEC and EXEED programs. The firm also runs a procurement group that negotiates electricity and gas prices directly with wholesale markets and power stations, offers a proprietary forward price model on subscription for DAM and Balancing market trading, and operates a cloud-based sub-metering system with ISO 50001 reporting.

Product overview

SmartPower offers a portfolio of energy consulting and management services rather than a unified software platform. The core offering combines energy auditing (for both large enterprises and SMEs), energy efficiency design consulting, and non-domestic BER certification. Supporting services include IPMVP measurement and verification, grant management (BEC, EXEED), market price modeling for forward trading, electricity and gas procurement, and a cloud-based sub-metering system. The company also provides direct power and gas trading with wholesale markets. Services are delivered by a team with expertise spanning control systems engineering, energy trading, and industrial chemistry.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Audits for Large Enterprises SEAI-compliant energy audits delivered under the Energy Audit Scheme (EAS) for large enterprises meeting the criteria of the Energy Efficiency Directive (EED SI599) and S.I. No. 426/2014, covering manufacturing, warehousing, data centres, large retail, hotels and leisure facilities, routinely identifying savings of €25,000 or more.
• Energy Audits for SMEs SEAI-funded energy audits for small and medium enterprises through the Support scheme for energy audits (SSEA) voucher, which typically fully covers the audit cost. Covers pubs, cafes, restaurants, small hotels, community centres, language schools, sports clubs, and retail units, benchmarking energy use against industry peers.
• Energy Efficiency Design (IS 399 EED Expert) Qualified Energy Efficiency Design Expert service using the IS 399 Energy Efficiency Design protocol, a management system complementing ISO 9001 and ISO 50001, delivered as part of project consortia on public sector tenders.
• Non-Domestic BER Certification Building Energy Rating and advisory report certification for non-domestic properties required upon construction, sale, or rental, including an advisory report outlining cost-effective measures to improve energy efficiency.
• IPMVP Measurement and Verification Certified International Performance Measurement and Verification Protocol (IPMVP) professional service developing energy baselines and calculating energy savings to recognised international standards, used to calculate energy credit payments from obligated parties.
• Grant Management Services Management of energy efficiency assistance grants including BEC (Better Energy Community) and EXEED (Excellence in Energy Efficiency Design), typically available up to 30% of capital investment level, plus energy credit grants based on kWh savings achieved.
• Market Price Models Proprietary forward price model used to actively trade DAM (Day-Ahead Market) and Balancing market prices with greater accuracy and confidence, available on subscription basis, also used to review and advise on PPA contracts.
• Electricity and Gas Procurement Procurement group service negotiating cheaper electricity and gas prices for clients, favouring low-cost floating tariff (power station price plus a small management fee) with market lock-in opportunities during price dips, keeping clients informed via monthly newsletter and direct contact.
• Cloud-Based Sub-Metering System Cloud-based sub-metering system with reports for ISO 50001 and energy credits, capable of interfacing with most existing systems and meters to enable energy monitoring and credit calculation.
• Power and Gas Trading Forward energy price hedging service executed directly with wholesale markets and power stations, bypassing supplier margins to secure lowest energy rates for clients.

Quantifiable outcome

• Energy audits routinely identify savings of €25,000 or more, far exceeding the cost of the audit
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Carbon Trust: UK-based energy and carbon consultancy providing energy audits, carbon management, and procurement advisory to enterprises. Closely comparable business model to SmartPower's audit + advisory + certification stack, with the same mix of mandatory and voluntary regulatory drivers.
• EnergyCAP: SaaS energy and sustainability data management platform used for utility bill tracking, ISO 50001 reporting, sub-metering and energy-credit calculation. Most directly comparable to SmartPower's cloud sub-metering and ISO 50001 reporting capability.
• Cornwall Insight: UK energy market research, analytics and price-forecasting firm serving traders, utilities and large consumers — directly comparable to SmartPower's proprietary DAM/Balancing forward price model and PPA advisory offering.
• Vivid Edge: Independent UK energy consultancy providing procurement, audit and energy-management services to commercial and industrial customers. Closely comparable SME/enterprise consulting + procurement + audit mix to SmartPower.
• Baringa Partners (Energy Markets): Independent advisory firm with a large European energy-markets practice covering wholesale market analytics, trading advisory and PPA strategy. Highly comparable to SmartPower's market-model and PPA advisory offering, albeit at a much larger consulting scale.

Emerging players

• Action Sustainability: UK-based sustainability and energy consultancy providing audit, advisory and certification services to enterprises. Comparable in scale and product mix to SmartPower, though operating across UK sustainability frameworks rather than Irish SEAI-specific schemes.

Broad incumbents

• Schneider Electric (Energy Management): Global energy management and industrial software firm offering energy audits, procurement advisory, ISO 50001 software, and sub-metering — directly overlapping SmartPower's product set, but at vastly larger scale and as part of a much broader hardware and software portfolio.
• Engie Impact: International energy and sustainability services arm of ENGIE, providing energy procurement, audits, M&V (IPMVP), and net-zero advisory to large enterprises. Comparable services to SmartPower across procurement, audit and IPMVP, but with global delivery and utility parent backing.
• EnerNOC (now Enel X): Global energy intelligence and demand-response platform (now part of Enel X) offering enterprise energy management, M&V and procurement-adjacent services. Comparable at the technology-platform layer to SmartPower's cloud sub-metering system.

Regional players

• Utilita Energy: UK-focused energy supplier and energy-management services provider offering procurement, metering, and audit-style services to SMEs and enterprises. Comparable in customer-segment focus and procurement-led model, but operating in a different (UK) geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartPower