Vihtavuori
Vihtavuori (Nammo Vihtavuori Oy) manufactures premium smokeless reloading powders and industrial propellants in Finland, serving competitive shooters, ammunition manufacturers, and military customers worldwide through dealer/distributor channels, with a free companion mobile app for load development.
- Company typePrivate
- Founded1925
- HeadquartersLaukaa, Finland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Vihtavuori does
Vihtavuori (legally Nammo Vihtavuori Oy) is a Finland-based manufacturer of premium smokeless reloading powders and industrial propellants, founded in 1925 and operating as a wholly-owned subsidiary of Nammo Group alongside sister brands Lapua Ammunition, SK Ammunition, and Berger Bullets. Its core product portfolio consists of three proprietary powder series: N100 (traditional single-base rifle propellants), N300 (porous single-base powders for handguns, rimfire, and shotguns), and N500 (high-energy rifle propellants enhanced with nitroglycerin), all REACH-compliant and engineered with optimized grain geometry for shot-to-shot and lot-to-lot consistency. The company also supplies industrial propellants for military and civilian use across small, medium, and large calibers, and complements its physical products with a free mobile app (Vihtavuori Reload on iOS and Android) and an online Reloading Data Search Tool that serve as load development utilities.
Revenue is generated through hardware sales of reloading powders and industrial propellants, distributed globally via authorized dealers and distributors, with direct website channels guiding customers to local resellers. The free mobile app functions as a product-led growth and customer retention tool rather than a revenue stream. Primary customer segments are competitive rifle shooters (F-Class, high power, precision rifle) and competitive handgun shooters (IPSC, Bianchi Cup, Bullseye), with secondary segments in shotgun reloaders, military and law enforcement buyers of industrial propellants, and commercial ammunition manufacturers. The Team Vihtavuori sponsorship program across elite shooting disciplines (IPSC, Bianchi Cup, F-Class, PRS, long-range prone) provides brand validation and social proof. The company is headquartered at Ruutitehtaantie 80, Vihtavuori, Finland, and is constrained from serving most of Asia, Africa, the Middle East, Russia, and South America by its published geographic restrictions.
Vihtavuori firmographics
Firmographics- Name
- Vihtavuori
- Legal name
- Nammo Vihtavuori Oy
- Website
- https://vihtavuori.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vihtavuori (Nammo Vihtavuori Oy) manufactures premium smokeless reloading powders and industrial propellants in Finland, serving competitive shooters, ammunition manufacturers, and military customers worldwide through dealer/distributor channels, with a free companion mobile app for load development.
- Ownership category
- akta.pro rank
Vihtavuori industry classification
Industry- Product category
- Smokeless reloading powders and industrial propellants
- NAICS
- Small Arms Ammunition Manufacturing (332992), Explosives Manufacturing (32592)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Small Arms Propellants (Smokeless Powder) (IMAEALAG)
- akta.pro secondary industry
- Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)
Keywords
Where Vihtavuori is headquartered
LocationHeadquarters
- HQ city
- Laukaa
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Vihtavuori business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Reloading Powder Sales: Vihtavuori generates revenue through the sale of premium smokeless reloading powders across three product series (N100, N300, N500) available in multiple package sizes (medium and large bottles). Products are sold through dealers, distributors, and direct website channels.
- Industrial Propellant Sales: Full range of small, medium, and large caliber propellants for military and civilian industrial use. Vihtavuori offers the widest selection of small caliber powders on the market.
- Mobile Application: The Vihtavuori Reload mobile app is provided free-of-charge to support powder sales and customer loyalty. The app provides reloading data, load development tools, and diary features for handloaders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Vihtavuori Reload App |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Vihtavuori product offering
Product offeringCore offering
Vihtavuori manufactures premium smokeless reloading powders used by individual shooters to handload firearm ammunition. The product line is organized into three named series — N100 (rifle), N300 (handgun), and N500 (rifle) — alongside primers and industrial-grade propellants sold to defense and ammunition-manufacturing customers. The company also publishes the Vihtavuori Reload App as a digital companion for reloaders.
Product overview
Vihtavuori is a manufacturer of smokeless reloading powders and related products, operating as part of Nammo Group. The core product portfolio consists of three powder series: the N100 Series (traditional single-base rifle propellants), the N300 Series (porous single-base powders for handguns and shotguns), and the N500 Series (high-energy rifle propellants enhanced with nitroglycerin). These are complemented by primer products, industrial propellants for military and civilian use, and a suite of digital tools — notably the free Vihtavuori Reload App (iOS/Android) for load development and the online Reloading Data Search Tool for browser-based reloading data access. The product ecosystem is unified around reloading and ballistic performance for shooters, with both consumer reloading and industrial applications.
Differentiator
Problem solved
Functional benefit
Products and services
- N100 Series Smokeless Powders Rifle-specific smokeless reloading powders for individual shooters handloading centerfire rifle ammunition. Sold through authorized reloading-supply dealers.
- N300 Series Smokeless Powders Handgun-specific smokeless reloading powders for pistol and revolver ammunition handloading. Sold through authorized dealers.
- N500 Series Smokeless Powders Rifle smokeless reloading powders, positioned alongside the N100 line for rifle reloading applications. Sold through authorized dealers.
- Vihtavuori Primers Primers sold as a complementary component to Vihtavuori reloading powders for handloaders assembling complete ammunition.
- Industrial Propellants Large-volume propellant grades sold to military, law enforcement, and commercial ammunition manufacturers for defense and OEM production.
- Vihtavuori Reload App Digital companion tool for reloaders providing reloading data and reference information to support use of Vihtavuori powders.
Quantifiable outcome
- Kim Rowe achieved Grand Aggregate score of 2399-171X winning Patriot Minuteman Trophy
- +4 more outcomes
Companies that use Vihtavuori
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Vihtavuori technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vihtavuori partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Nammo GroupcoreNammo Vihtavuori Oy is part of Nammo Group, a global leader in ammunition and propellants. Nammo Group also includes Lapua Ammunition, SK Ammunition, and Berger Bullets. Vihtavuori operates as a subsidiary within the group, leveraging shared resources and distribution channels.
- Rightspot OycoreRightspot Oy is the digital services and technical partner for the Vihtavuori Reload mobile application. They handle app development, maintenance, and technical support for the mobile platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vihtavuori competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vihtavuori social profiles
Digital presenceVihtavuori compliance and trust
Trust signalCompliance1 record
Vihtavuori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vihtavuori leadership team
Management profileNumber of profiles
Profiles1 record
Vihtavuori funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vihtavuori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vihtavuori
What does Vihtavuori do?
Vihtavuori manufactures premium smokeless reloading powders used by individual shooters to handload firearm ammunition. The product line is organized into three named series — N100 (rifle), N300 (handgun), and N500 (rifle) — alongside primers and industrial-grade propellants sold to defense and ammunition-manufacturing customers. The company also publishes the Vihtavuori Reload App as a digital companion for reloaders.
Is Vihtavuori a public or private company?
Vihtavuori is a private company. It is classified as corporate owned and is currently operating.
When was Vihtavuori founded?
Vihtavuori was founded in 1925. It employs 51 to 100 people.
Where is Vihtavuori based?
Vihtavuori is headquartered in Laukaa, Finland, in the Europe region.
How does Vihtavuori make money?
Three revenue lines are on record. Reloading Powder Sales are the primary driver. The others are industrial Propellant Sales and mobile Application.
Does Vihtavuori have an API?
No public API is recorded for Vihtavuori.
What industry is Vihtavuori in?
Vihtavuori's product category is Smokeless reloading powders and industrial propellants. Its primary akta.pro industry code is IMAEALAG, Small Arms Propellants (Smokeless Powder), with a secondary code of IMABAHAG, Ammunition Manufacturing (Small-, Medium- & Large-Caliber). Its NAICS code is 332992 and its SIC code is 3480.