Name

Hawaii Farmers Union United

Legal name

Hawaii Farmers Union

Website

https://hfuuhi.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agricultural Advocacy Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Support Activities for Animal Production (11521)

SIC

Services-Membership Organizations (8600), Agricultural Services (700)

akta.pro primary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

akta.pro secondary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

Keywords

• Agricultural advocacy
• Farmer education
• Regenerative agriculture
• Food sovereignty
• Cooperative farming

Headquarters

HQ city

Wailuku

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees provide recurring revenue. Individual membership at $50 per year enables access to member benefits, services, and discounts while supporting the organization's mission.
2. Foundation and Grant Funding: Funding from foundations and state government programs for agricultural education, transition to organic, and disaster relief initiatives. Programs include the Transition to Organic Partnership Program (TOPP) and various grant-funded initiatives.
3. Event-based Programs: Convention fundraiser events and workshops generate some revenue while serving member education and community building purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hawaii Farmers Union United is a nonprofit membership organization that advocates for family farmers, ranchers, and food supporters across Hawaii through 16 regional chapters. Its primary offerings are the Individual Membership ($50/year) plus programmatic services including the Farm Apprentice Mentorship (FAM) training program, KUIA Stewardship Initiative, Transition to Organic Partnership Program (TOPP), Farmer Disaster Relief Initiative, and the Hawai'i Green Growth 'ĀINA Resilience Grant Program, all administered through the Hawaii Farmers Union Foundation (HFUF).

Product overview

Hawaii Farmers Union United is a membership-based agricultural advocacy organization structured as a network of 16 local chapters across the Hawaiian Islands, supported by the Hawaii Farmers Union Foundation (HFUF). The organization operates a unified membership model centered on education, cooperation, and advocacy. Key programs include the Farm Apprentice Mentorship Program (FAM), Farmer's Markets & Tool Libraries, KUIA Stewardship Initiative, Transition to Organic Partnership Program, Farmer Disaster Relief Initiative, and the Hawai'i Green Growth 'ĀINA Resilience Grant Program. HFU has invested $1.47M in Hawaii's food system and connects over 900 members statewide.

Differentiator

Problem solved

Functional benefit

Brands

• Hawaii Farmers Union Foundation (HFUF): The foundation arm of HFU that administers programs including scholarships, disaster relief, Transition to Organic Partnership Program, and the Kuia Stewardship Initiative.

Products and services

• Individual Membership ($50/year) Annual membership at $50 per year providing individuals — including farmers, ranchers, fishers, and family food supporters — access to chapter events, FAM training, farmers market participation, tool libraries, scholarships, cooperative networking, and legislative advocacy representation.
• Farm Apprentice Mentorship Program (FAM) Structured farmer training and mentorship program connecting aspiring and beginning farmers with experienced mentors for hands-on instruction in regenerative and sustainable agricultural practices. Functions as a member benefit and as an acquisition channel for new entrants to farming in Hawaii.
• KUIA Stewardship Initiative Program focused on land stewardship practices that promote regenerative agriculture and environmental sustainability for member farmers and ranchers in Hawaii.
• Transition to Organic Partnership Program (TOPP) USDA-supported grant-funded initiative helping Hawaii farmers transition to organic agricultural practices through education, mentorship, and resource provision, administered through the Hawaii Farmers Union Foundation.
• Farmer Disaster Relief Initiative Emergency support program providing disaster relief resources and financial assistance to Hawaii farmers and fishers affected by natural disasters such as flooding and other climate events.
• Hawai'i Green Growth 'ĀINA Resilience Grant Program Grant program supporting agricultural resilience projects focused on sustainability, food security, and environmental stewardship for Hawaii farmers and communities, administered through HFUF in partnership with Hawai'i Green Growth.
• Farmers Markets and Tool Libraries Network Network of chapter-operated farmers markets providing direct-to-consumer sales opportunities for members, alongside shared tool libraries offering member access to farming equipment.

Quantifiable outcome

• $330K paid directly to Hawaii farmers and fishers in 2025
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• CTAHR UHOT (Cooperative Extension Service)coreStrategic or Co-development PartnerCollaborative partner in agricultural education programs. Hosts joint webinars such as 'HFU CTAHR UHOT TOPP Webinar | Pau Hana With Purpose' combining university extension resources with HFU farmer network.
• DOH (Hawaii Department of Health)coreStrategic or Co-development PartnerJoint webinar programming on food safety and cottage food laws. HFU partnered with DOH on 'HFU & DOH Free Webinar: Homemade Food Operations & Cottage Law - What Hawaii Food Producers Need to Know'.
• Hawaii Office of Economic DevelopmentcoreStrategic or Co-development PartnerState government partner providing innovation grant funding. Selected 12 initiatives for $368,362 in innovation grants in FY 2025-2026 supporting small business, agriculture, sustainability, and workforce development on Kauai.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Farmers Market Coalition: National non-profit supporting farmers markets as a vehicle for farmer viability and community food access; directly comparable to HFU's chapter-operated farmers markets and tool libraries program, though focused at market operators rather than farmers.
• National Young Farmers Coalition: National non-profit focused on supporting the next generation of farmers through advocacy, training, and network-building; overlaps with HFU's FAM (Farm Apprentice Mentorship) program and beginning-farmer member segment, and competes for the same young-farmer advocacy voice at federal level.

Others

• Hawaii Seed: Hawaii-focused non-profit working on seed sovereignty, local food systems, and agricultural biodiversity; thematically aligned with HFU's food sovereignty mission and serves an overlapping Hawaiian farmer constituency, but focused specifically on seed/genetics rather than broader farm advocacy.

Broad incumbents

• National Farmers Union: The national umbrella organization to which HFU is affiliated; operates a comparable membership/advocacy model for family farmers across all 50 states, provides scholarships and the Beginning Farmer Institute, and shares policy advocacy infrastructure with state-level chapters like HFU.

Peers

• Sustainable Agriculture Coalition: National policy advocacy organization focused on sustainable and regenerative agriculture federal policy; directly comparable to HFU's mission and overlaps substantially with HFU's policy advocacy agenda, though it operates federally rather than at the state level.

Direct peers

• Organic Farmers Association: National membership organization representing organic and transitioning-to-organic farmers; overlaps directly with HFU's TOPP (Transition to Organic Partnership Program) delivery and shares the same small/mid-scale organic farmer constituency.
• Hawaii Farm Bureau Federation: Hawaii's other statewide general-purpose agricultural advocacy organization, with a longer history and broader industry membership including large agribusiness alongside family farmers; competes with HFU for member attention, legislative influence, and farmer representation in Hawaii.
• California Farmers Union: Another state-level chapter of the National Farmers Union with a near-identical mission, structure, and advocacy model — operates through regional chapters, farmer education, and policy advocacy. Directly comparable as a fellow state-level NFU affiliate serving a distinct regional farmer constituency.

Regional players

• Laulima Center: Hawaii-based non-profit supporting local agriculture, food systems, and farmer resilience; serves overlapping Hawaiian farmer and food-systems constituencies with HFU and is a potential partner or competitor for the same state-level grant funding and member attention.
• Hawaii Agriculture Foundation: Hawaii-based non-profit focused on agricultural education, food security, and supporting local farmers; operates in the same Hawaiian agricultural ecosystem as HFU with overlapping programs around education and farmer support, but emphasizes industry-wide capacity-building rather than farmer-led advocacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hfuugrows
• Facebookfacebook.com/HFUUOfficial
• LinkedInlinkedin.com/company/hawaii-farmers-union-united

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawaii Farmers Union United