Delhi Magic

What Delhi Magic does

Delhi Magic (also operating as Magic Tours of India) is a privately held, founder-operated tour company founded in 2007 and headquartered in Mumbai, India. The company designs and delivers personalized guided tours across Delhi, Agra, and broader North India, with a portfolio spanning themed walking tours (heritage, food, bazaar, mutiny walks), full-day car tours, multi-day Golden Triangle and Art & Craft Trail itineraries, and niche experiences such as birding, wildlife-rescue visits, sustainable-agriculture study tours, and tea appreciation. Booking is direct-to-consumer via email, phone, and TripAdvisor listings, with a custom-itinerary design service for travelers undertaking 2+ week India trips. The operational backbone is a network of 25+ Magic-branded sister-city sites (Jaipur Magic, Varanasi Magic, Mumbai Magic, Kolkata Magic, Agra Magic, etc.) enabling cross-city cross-promotion, complemented by partnerships with Manzil NGO (student-led Delhi by Metro tour) and Wildlife SOS (bear and elephant rescue visits near Agra). The company has 1-10 employees, no external funding, and is led by founder Ms. Deepa Krishnan. Underlying technology is minimal: a Blogger-hosted blog dating to 2007, a static website, and standard social media (Facebook, Instagram) — the product's value is delivered through human guide expertise rather than any digital platform or AI system.

Name

Delhi Magic

Legal name

Delhi Magic

Website

https://www.delhimagic.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Delhi Magic is a founder-operated, personalized tour company (founded 2007) offering themed heritage, food, and cultural walking tours in Delhi, Agra, and North India for independent international travelers and small groups, booked directly via email, phone, or TripAdvisor.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Scenic and Sightseeing Transportation, Land (48711), Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAJAAAA

Walking City Tours (Highlights & Orientation)

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

SECONDARYTHAJAAAF

Religious & Sacred Sites Tours

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

SECONDARYTHAJAGAA

Culinary Walking & Market Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYTHAJAAAE

Art, Street Art & Creative Scene Tours

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

SECONDARYTHAKAOAC

Adventure & Expedition Custom Itinerary Planning

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services

Keywords

• Heritage walking tours
• Customized India itineraries
• Cultural tourism services
• Guided city tours
• Food and bazaar tours

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tour Services: The company offers personalized tours of Delhi, Agra, and North India including car tours for independent travelers, bus tours for larger groups, and walking tours for small groups of 2-6 people. Revenue is generated through tour bookings which include guide services, transportation arrangements, and custom itinerary design.
2. Custom Itinerary Planning: Design of bespoke travel itineraries for visitors spending two weeks or more in India. The company creates customized tours based on customer interests, duration, and hotel budget preferences, arranging transportation, guided tours, and recommending hotels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Delhi Magic designs and delivers personalized tours of Delhi, Agra, and North India, including car tours for independent travelers, bus tours for larger groups, and walking tours for small groups of 2-6 people. Its product range spans heritage walks, food trails, art and craft trails, religious and cultural tours, shopping tours, birding trips, wildlife rescue center visits, and multi-day Golden Triangle circuits, supplemented by custom-designed itineraries for visitors spending two weeks or more in India.

Product overview

Delhi Magic is a personalized tour service offering curated experiences primarily in Delhi and Agra, with extended offerings across North India. The core product consists of themed walking tours and day trips covering heritage, culture, food, art, wildlife, and shopping experiences. Key products include the Golden Triangle tour, Art and Craft Trail, Delhi Art Trail, various heritage walks (Nizamuddin, 1857 Mutiny, Bazaar walks), food tours, and specialized experiences like birding, wildlife rescue center visits, and agricultural study tours. The company also offers custom itineraries for multi-week India trips covering destinations across the country through its network of regional Magic sites (Jaipur Magic, Varanasi Magic, Mumbai Magic, etc.).

Differentiator

Problem solved

Functional benefit

Products and services

• Delhi Magic Personalized Tours A personalized tour service offering curated experiences in Delhi, Agra, and North India, including walking tours, heritage walks, cultural experiences, and custom itineraries for independent travelers, families, and groups.
• Golden Triangle with a Difference Tour A 5-6 day tour covering Delhi, Agra, and Jaipur that goes beyond monuments to showcase the living culture, religions, bazaars, and everyday life of the Golden Triangle region.
• Art and Craft Trail through Golden Triangle and Shekhawati A 6 Night/7 Day exploration of Indian art and craft traditions, covering Delhi galleries, Shekhawati's painted Havelis, Jaipur crafts, and the Taj Mahal.
• Birding Trip to Sultanpur and Basai Wetlands A full-day birding experience at Sultanpur National Park and Basai Wetlands, featuring over 250 bird species including migratory birds, led by knowledgeable birding guides.
• Visit to Wildlife SOS Bear and Elephant Rescue Centre A full-day tour to Wildlife SOS rehabilitation facilities near Agra, including the world's largest sloth bear rescue center and elephant conservation center.
• Day Trip to the Taj Mahal A day trip from Delhi to Agra by car or train, visiting the Taj Mahal and Agra Fort, with options for Fatehpur Sikri extension.
• Fields of Change: Study Tour on Sustainable Indian Agriculture A study tour at a sustainable organic farm near Delhi showcasing traditional farming methods, indigenous cattle, and challenges facing Indian agriculture.
• The Story of Chai - Tea Tour A 3-hour tea appreciation and tasting workshop introducing Indian tea history, growing regions, production, and tea culture, including masala chai and specialty teas.
• Living Traditions of India - Music, Art and Craft A 2-3 hour tour of the Crafts Museum with live craft demonstrations, followed by a visit to the Nizamuddin Auliya tomb for a Sufi Qawwali performance.
• The Delhi Art Trail A 4-8 hour curated tour of Delhi's art scene covering the National Gallery of Modern Art, street art at Lodhi Colony, and optional visits to private galleries and the Crafts Museum.
• Delhi Shopping Tour A personalized 4-hour to full-day shopping tour across Delhi's markets including Old Delhi bazaars, Janpath, state handicraft emporia, and upscale boutiques.
• Cuisine Tour in New Delhi A 4-hour tour combining a local market visit to explore spices and ingredients, followed by an interactive home cooking session and dinner with a local family.
• The People of Delhi - Many Faiths, Many Cultures An 8-hour tour visiting Gurudwara Bangla Sahib, Nizamuddin, Lotus Temple, and Akshardham to experience Delhi's diverse religious communities and cultures.
• Lodi Gardens, Qutb Minar and Humayun's Tomb Tour A 4-hour tour covering three UNESCO World Heritage sites in South Delhi, spanning the Delhi Sultanate and Mughal periods.
• Lutyens Delhi Tour A 4-hour tour of New Delhi's British-era monuments including President's House, Parliament House, India Gate, Raj Path, and government areas designed by Edwin Lutyens.
• Delhi - A Tale of Eight Cities A 7-8 hour comprehensive tour covering Delhi's eight historical cities from Lal Kot through British Delhi, including Qutb Minar, lost cities, and Old Delhi bazaars.
• Good Morning Delhi A 3-4 hour early morning tour experiencing Delhi at dawn, visiting Lodhi Garden, viewing New Delhi monuments, and attending morning prayers at Gurudwara Bangla Sahib.
• Bhogal Bazaar Walk and Rickshaw Ride A 1.5-2 hour walking tour through Bhogal Bazaar exploring Punjabi community life, followed by a rickshaw ride through residential areas with local temples and gurudwaras.
• The 1857 Mutiny Walk A 3-hour morning tour using walking and auto-rickshaw to explore sites related to the Siege of Delhi during the 1857 Indian Rebellion, including St James Church, Nicholson's Cemetery, and the Mutiny Memorial.
• Heritage Walk through Nizamuddin A 2-hour evening tour of the Nizamuddin medieval settlement, including Chaunsath Khamba, Ghalib's tomb, local bazaar, and the dargah complex with Qawwali performance.
• On the Old Delhi Food Trail A 2-3 hour food walking tour through Old Delhi visiting Sitaram Bazaar, Khari Baoli spice market, Sees Ganj Gurudwara, and Paranthe Wali Galli.
• Bazaar Walk in Old Delhi A 2-3 hour walking tour of Chandni Chowk covering Dariba Kalan silver market, Kinari Bazaar, Paranthewali Galli, Gurudwara Sees Ganj Sahib, and Jama Masjid.
• Delhi by Metro Tour A 3-4 hour offbeat tour using Delhi Metro, e-rickshaw, and cycle-rickshaw to explore New Delhi's Lutyens-era buildings and Old Delhi's bazaars, operated in partnership with Manzil NGO.
• Custom Itineraries through India Custom-designed tour itineraries for extended India trips (2+ weeks), covering North India, South India, Himalayan regions, wildlife sanctuaries, spiritual retreats, and specialized interest tours.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• ManzilminorStrategic or Co-development PartnerManzil is an NGO working in youth empowerment and learning. Delhi Magic partners with Manzil to offer the Delhi by Metro tour, which is conducted by students from Manzil. The partnership provides income for student guides and helps finance Manzil's programs. The tour uses green transport options (Metro, e-rickshaw, cycle-rickshaw) and provides educational employment opportunities.
• Wildlife SOSminorStrategic or Co-development PartnerWildlife SOS is an animal welfare non-profit that operates Bear Rescue Facility and Elephant Conservation and Care Center near Agra. Delhi Magic offers tours to these facilities as part of their wildlife tourism offerings. The partnership enables tourists to visit rehabilitation centers and learn about wildlife conservation efforts.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Viator (a Tripadvisor company): Global online marketplace for tours, activities, and attractions. Comparable because it aggregates and distributes guided tours across destinations worldwide, including Delhi, and competes directly for the same independent-traveler customer that Delhi Magic serves.
• GetYourGuide: Leading global tours and activities marketplace with strong inventory in India. Comparable as it provides the same discovery and booking channel for guided experiences that Delhi Magic relies on, and increasingly supplies its own curated tours.
• Klook: Asia-Pacific focused travel activities and tours booking platform. Comparable as it distributes tours and experiences across Asian destinations and is an emerging channel for booking guided tours in India.
• Cox & Kings: Historic Indian tour operator offering guided tours and holiday packages across India. Comparable as a heritage tour operator with overlap in Delhi and North India guided tour products, though at a much larger scale.

Direct peers

• Thrillophilia: India-focused tours and activities marketplace offering heritage walks, food tours, and curated experiences across Delhi, Agra, and other North Indian cities. Direct competitor for the same customer base with overlapping product categories including heritage and food walks.
• Withlocals: Marketplace connecting travelers with local private guides for personalized, host-led experiences including food tours, heritage walks, and cultural tours. Comparable model of small-group, guide-led, authentic experiences similar to Delhi Magic's positioning.
• TourMyIndia: India-based inbound tour operator offering customized Golden Triangle, Delhi, and North India itineraries. Direct competitor in the same geography for similar customized heritage and cultural tour products.
• Context Travel: Specialist in expert-led, small-group walking tours focused on history, art, and culture in major cities. Comparable as a premium-positioned, expert-guide-led walking-tour specialist with similar thematic focus on heritage and culture.

Emerging players

• Peek.com: Booking platform for tours, activities, and experiences with a focus on premium and curated supply. Comparable as a digital distribution channel for high-quality guided experiences competing for the same experiential-traveler segment.
• TourRadar: Online marketplace specializing in multi-day guided tours and adventure travel itineraries. Comparable for Delhi Magic's multi-day products such as Golden Triangle and Art and Craft Trail tours.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DelhiMagic
• Instagraminstagram.com/magictoursofindia
• LinkedInlinkedin.com/company/delhi-magic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delhi Magic