Sunflag Group

What Sunflag Group does

Sunflag Group is an India-based specialty chemicals manufacturer organized as a group of three private limited companies — Sunflag Chemicals Pvt Ltd (paint driers), Sunflag Additives Pvt Ltd (PVC stabilizers), and SAR Global Pvt Ltd (PVC liquid stabilizers) — headquartered at Bahadurgarh, Jhajjar, Haryana, with stated group turnover of USD 50 million. The group manufactures high-performance chemical additives across four product categories: PVC stabilizers (pipes, footwear, film/sheet, individual compounds, and general-purpose), paint driers (cobalt, lead, manganese, zinc, zirconium, and calcium octoates), PU adhesives and lacquers (for footwear, packaging, and lamination), and color pigment pastes (for textiles, leather, and BOPP tapes). Underlying technology centers on multi-metal stabilizer chemistry — lead-based (TBLS, DBLS, LS, DBLT), calcium-zinc, barium-zinc, and barium-cadmium-zinc systems — plus proprietary SUNSTAB branded non-toxic variants (calcium stearate, zinc stearate, barium stearate) and pre-formulated one-pack stabilizers tailored to specific end-uses with defined metal-content ranges. The group operates a multi-location, multi-product manufacturing base with dedicated separate facilities for non-toxic product lines, in-house testing equipment, and an application laboratory for customization.

The customer base is industrial B2B, spanning PVC pipe and construction manufacturers, PVC footwear producers, paint and coatings formulators, industrial adhesive users, and textile/leather/packaging processors. Sunflag sells through inquiry-based direct engagement with minimum order quantities typically starting at 500 pieces/kg, unit pricing (e.g., PVC pipe stabilizers at INR 90–400 per unit, 9–10 ton/month supply ability), and both domestic Indian sales and direct exports to Western Europe, Asia, Australia, Africa, the Middle East, and the Americas. Lead generation flows through the company website (sunflag.in, hosted on the TradeIndia platform managed by Infocom Network Private Limited), the TradeIndia B2B marketplace, and direct phone/mobile inquiry. The company is privately held, led by Director Rajesh Chugh, with no disclosed external investors, no public listing, and no certifications, patents, or formal partnerships documented in the available data.

Name

Sunflag Group

Legal name

Sunflag Chemicals Pvt Ltd

Website

https://sunflag.in

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunflag Group is an Indian B2B specialty chemicals manufacturer producing PVC stabilizers, paint driers, PU adhesives, and pigment pastes for industrial customers in construction, footwear, coatings, and textile sectors, with stated USD 50 million group turnover and multi-continent export presence.

Ownership category

akta.pro rank

Product category

Specialty Chemical Additives

NAICS

Paint and Coating Manufacturing (32551), Synthetic Dye and Pigment Manufacturing (32513)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Functional Additive Compounds (UV/Antioxidant/Slip/Antiblock/Processing Aids) (IMANABAJ)

Keywords

• PVC stabilizers
• Paint driers
• PU adhesives
• Pigment pastes
• Chemical additives

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Chemical Additives Manufacturing and Export: Sunflag generates revenue through manufacturing and exporting high-performance chemical additives including PVC stabilizers, paint driers, PU adhesives, and pigment pastes. The company operates on a B2B model serving industrial customers with minimum order quantities (typically 500 pieces/kg for most products). Revenue comes from domestic sales within India and international exports across multiple regions including Western Europe, Asia, Africa, Middle East, Americas, and Australia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sunflag Group manufactures and supplies high-performance chemical additives for the paint and plastic industries, including PVC heat stabilizers (lead-based, calcium-zinc, and mixed metal systems), paint driers (cobalt, lead, manganese, zinc octoates), polyurethane adhesives and lacquers, and color pigment pastes. Products are sold B2B to industrial manufacturers of PVC pipes, footwear, films, paints, textiles, leather, and packaging under the Sunflag Chemicals, Sunflag Additives, and SAR Global entities.

Product overview

Sunflag Group is a multi-product chemical manufacturing company consisting of Sunflag Chemicals Pvt Ltd (Paint Driers), Sunflag Additives Pvt Ltd (PVC Stabilizers), and SAR Global Pvt Ltd (PVC Liquid Stabilizers). The company offers four main product categories: PVC Stabilizers (including pipes, footwear, film sheets, individual stabilizers, and general stabilizers with lead-based and non-toxic formulations), PU Adhesives & Lacquers (for footwear, packaging, and lamination), Color Pigment Pastes (for textiles, leather, and BOPP tapes), and Paint Driers (liquid compounds for accelerating paint drying). Products serve the paint, plastic, leather, footwear, construction, and coating industries with exports to Western Europe, Asia, Australia, Africa, Middle East, and Americas.

Differentiator

Problem solved

Functional benefit

Products and services

• PVC Pipes Stabilizers Stabilizers specifically formulated for PVC pipe manufacturing, providing smooth surface finish, waterproofing, oil resistance, high durability, and crack resistance for pressure, casing, SWR, conduit, and suction pipe applications.
• PVC Footwear Stabilizers Stabilizers designed for PVC footwear applications, offering high strength, chemical and acid resistance, tear resistance, waterproof properties, and smooth surface finish for sandals, shoes, and boots.
• PVC Film Sheets Stabilizer Stabilizers for PVC film and sheet extrusion with 9-15 micron thickness and 500mm width, providing flexibility, weatherproofing, and elevated durability for roofing, waterproofing membranes, and construction applications.
• PVC Individual Stabilizers Individual stabilizer compounds for various PVC applications, formulated to be environmentally friendly with precise pH value, long shelf life, and effectiveness across multiple PVC processing needs.
• PVC Stabilizers General PVC stabilizers including lead-based (TBLS, DBLS, LS, DBLT), non-toxic (Calcium Stearate, Zinc Stearate, Barium Stearate), and one-pack stabilizers tailored for pipes, cables, footwear, and profiles.
• PU Adhesives & Lacquers Polyurethane-based adhesives and lacquers offering oil proof, waterproof, wear resistant, and ageing resistant properties for footwear, packaging, and lamination industries. Includes PU Soft, PU Hard, PU Medium, and PU Special Effect lacquers.
• Color Pigment Pastes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Akcros Chemicals: UK-based manufacturer of PVC stabilizers and specialty additives for the vinyl industry. Directly competes in lead, Ca-Zn, and Ba-Zn stabilizer systems serving pipe, profile, and footwear converters in similar end-markets.
• Galata Chemicals: Producer of PVC heat stabilizers, lubricants, and impact modifiers with operations serving global vinyl converters. Directly competes with Sunflag in lead-based and mixed-metal stabilizer systems.
• Chemson Group: Austrian-based manufacturer of PVC stabilizers, lead and Ca-Zn one-pack systems, and specialty additives. Direct competitor in stabilizer formulations for pipes, profiles, and cable applications globally.
• Reagens S.p.A. Italian specialty chemicals producer focused on PVC stabilizers, impact modifiers, and processing aids. Highly comparable product overlap with Sunflag's PVC stabilizer line, particularly for extrusion and calendering applications.
• Valtris Specialty Chemicals: US-based specialty chemicals producer with a polymer additives business covering heat stabilizers, plasticizers, and specialty intermediates. Comparable in serving global PVC converters with formulated additive packages.
• PMC Group: Global specialty chemicals manufacturer whose polymer additives division produces PVC stabilizers, plasticizers, and flame retardants. Overlaps with Sunflag in stabilizer chemistry and multinational customer servicing.
• Baerlocher GmbH: Baerlocher is the global market leader in PVC heat stabilizers and one-pack systems, with lead-based and Ca-Zn product lines mirroring Sunflag's portfolio. It is the most direct competitor in stabilizers for pipes, profiles, cables, and footwear.
• Patcham (FZC): UAE-based manufacturer of PVC additives and stabilizers, also producing paint driers and metal octoates. Closely comparable product mix to Sunflag across both PVC stabilizers and paint drier chemistries.

Broad incumbents

• Adeka Corporation: Japanese specialty chemical producer with a polymer additives business covering PVC heat stabilizers and one-pack systems. Overlaps with Sunflag in PVC stabilization chemistry for the Asian market.
• Songwon Industrial Co., Ltd. Korean specialty chemicals leader producing polymer stabilizers, including heat stabilizers and one-pack systems, alongside a broader additives portfolio. Comparable in PVC stabilizer chemistry, though larger and more diversified across other polymer additives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunflag-group---india

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunflag Group