What Bondo does

Bondo is a 60-year-old American brand of body fillers, putties, glazes, undercoatings, and repair accessories, wholly owned by 3M Company and headquartered in St. Paul, Minnesota. Founded in 1964, Bondo specializes in two-part filler formulations in which a filler compound and a hardener are combined to trigger a chemical reaction that produces a strong, permanent bond across multiple surface types including metal, aluminum, wood, concrete, brick, fiberglass, stone, and masonry. The product portfolio is organized around specialized variants — Original Filler, Fast Dry Filler, Short Strand and Long Strand Fiberglass Reinforced Fillers, Extreme Metal Reinforced Filler, Wood Filler, Liquid Resin, Glazing and Spot Putty — together with Ready Mix Pouch formats that eliminate manual measuring and Accessories (spreaders, dent pullers, tack cloth) that support the end-to-end repair workflow.

Bondo generates revenue through the sale of these physical products via retail and auto parts distribution channels, operating on a hardware sales revenue model with no publicly disclosed pricing. The go-to-market motion is direct-to-consumer in the sense that end users purchase directly from retailers, but the channel itself is mediated through 3M's where-to-buy distribution network, encompassing auto parts retailers, hardware and home improvement stores, and 3M's own e-commerce platform. The customer base is horizontally segmented into three primary use cases: auto repair (professional body shops and DIY vehicle owners), home repair (homeowners and contractors working on wood and masonry surfaces), and masonry/concrete repair, with the auto repair segment designated as primary.

As the #1 selling filler brand in the US auto retail channel based on 2023 Circana sales data, Bondo holds documented category leadership in its core market. The brand's competitive position rests on 60 years of brand equity, proprietary two-part formulation variants tailored to specific applications, and the distribution advantage of being embedded within 3M's retail network. Geographic operations are concentrated in the United States, with no disclosed international footprint under the Bondo brand.

Name

Bondo

Legal name

Bondo (brand owned by 3M Company)

Website

https://bondo.com

Company type

Private

Founded year

1964

Operating status

Operating

Short description

Bondo is a 60-year-old American brand owned by 3M that sells two-part body fillers, putties, glazes, and repair accessories through auto parts and hardware retail channels, serving professional mechanics, body shops, and DIY consumers across automotive, marine, and home repair applications.

Ownership category

akta.pro rank

Product category

Automotive Body Fillers and Repair Compounds

NAICS

Adhesive Manufacturing (32552)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Adhesives & Sealants Chemicals (IMAEABAA)

Keywords

• Automotive body fillers
• Two-part filler compounds
• Fiberglass repair products
• Wood filler products
• Vehicle repair putty

Headquarters

HQ city

St. Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Bondo Filler Products: Bondo generates revenue through the sale of physical filler and repair products including putties, glazes, undercoatings, resins, and accessories. Products are sold through retail and auto parts distribution channels to both professional and DIY consumers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bondo manufactures and sells a comprehensive range of two-part filler compounds, putties, glazes, resins, and repair accessories for fixing dents, dings, scratches, rust damage, and holes on vehicles, boats, and home surfaces. The product portfolio includes all-purpose fillers, fast-dry formulas, fiberglass-reinforced and aluminum-reinforced variants, wood-specific fillers, waterproof liquid resin, and spot putty, along with pre-measured Ready Mix Pouches and supporting accessories such as spreaders, dent pullers, and tack cloth.

Product overview

Bondo is a line of professional-grade repair fillers and accessories owned by 3M. The product portfolio centers on two-part filler compounds (Original Filler, Fast Dry Filler, Short/Long Strand Fiberglass Reinforced Fillers, Extreme Metal Reinforced Filler) for automotive, marine, and household repairs. Dedicated wood repair products (Wood Filler, Wood Filler Ready Mix) address wood-specific applications. Ready Mix Pouches provide pre-measured convenience for the Original, Wood, and Body Repair formulas. Complementary products include Liquid Resin for Fiberglass for waterproof sealing, Glazing & Spot Putty for surface finishing, and Accessories (spreaders, dent pullers, tack cloth) to support the repair workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• Bondo Original Filler All-purpose two-part filler for repairing dents, dings, and scratches on vehicles and in the home. Compatible with metal, aluminum, masonry, concrete, and other surfaces. Designed for both professional and DIY users.
• Bondo Original Filler Ready Mix Pouches Pre-measured two-pack of Bondo Original Filler and hardener in pouches that eliminate the need for manual measuring. Designed for convenient repairs of dents, dings, and scratches in the home or on vehicles.
• Bondo Fast Dry Filler Fastest-drying Bondo filler that cures to hard-to-stick surfaces in 15 minutes. High-adhesion formula for metal, aluminum, masonry, and concrete that spreads and sands easily for a smooth, professional finish.
• Bondo Short Strand Fiberglass Reinforced Filler Fiberglass-reinforced two-part filler for filling small holes up to 1/2-inch wide without backing strips, fiberglass cloth, or mats. Works on fiberglass, metal, wood, concrete, and masonry.
• Bondo Long Strand Fiberglass Reinforced Filler Heavy-duty fiberglass filler using long strands of chopped fiberglass to fill large holes up to 1-inch wide and rebuild missing pieces without backing strips. Works on fiberglass, metal, and wood.
• Bondo Extreme Metal Reinforced Filler Aluminum-reinforced filler with exceptionally strong formula that can be drilled or tapped. Designed for repairing or rebuilding cosmetic damage on metal, fiberglass, masonry, and wood surfaces.
• Bondo Wood Filler Non-shrinking two-part wood filler for quick, durable repairs to restore damaged, missing, or dented wood. Suitable for wood-based trim, siding, window sills, decks, doors, and furniture.
• Bondo Wood Filler Ready Mix Pouches Pre-measured two-pack of Bondo Wood Filler and hardener in pouches for quick, durable repairs to restore damaged, missing, and dented wood without manual measuring.
• Bondo Body Repair Ready Mix Pouches Complete repair kit that fixes rust-out and holes up to 3 inches wide. Pre-measured Ready Mix Pouch format includes everything needed to fill holes and rust-outs on vehicles or boats.
• Bondo Liquid Resin for Fiberglass 100% waterproof liquid resin for sealing cracks, repairing breaks, and joining or recreating surfaces. Works on fiberglass, metal, wood, and masonry for auto, boat, and home applications.
• Bondo Glazing & Spot Putty Versatile putty for covering minor scratches, rock chips, road rash, pinholes, holes, and nicks. Can be used on metal, fiberglass, and wood, and sanded and primed on painted surfaces.

Quantifiable outcome

• Most fillers are sandable in 30 minutes or less
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• Elmer's Products: Elmer's (Newell Brands) is a consumer adhesives and wood filler brand with strong mass-market and craft-store presence. It overlaps with Bondo's wood repair use case among DIY consumers and competes for shelf space in hardware and big-box retail.

Direct peers

• USC (U.S. Chemical): USC is a long-established maker of body fillers, putties, and related auto body repair chemicals. It competes head-to-head with Bondo in professional body shops and DIY retail on filler and glaze products for dent, rust, and hole repair.
• Gorilla Glue: Gorilla Glue (The Gorilla Glue Company) is a household adhesive and repair brand with strong hardware-retail presence. Its epoxy and repair adhesive products partially overlap Bondo's metal and general-purpose filler use cases in DIY repair.
• Permatex: Permatex (an ITW brand) produces adhesives, sealants, gasket makers, and repair chemicals for automotive and industrial use. Its repair-chemical portfolio overlaps Bondo's filler and putty lines, sold through similar auto parts and hardware retail channels.
• Evercoat: Evercoat is a leading manufacturer of body fillers, putties, and finishing products for the auto body repair industry. It directly competes with Bondo in two-part body fillers, fiberglass-reinforced fillers, and finishing putties sold through the same auto parts and body shop channels.
• DAP Products: DAP makes wood fillers, spackling, and surface repair compounds sold through hardware and home improvement retail. It competes directly with Bondo's Wood Filler line and adjacent masonry/concrete repair SKUs in the same store aisles.
• Minwax: Minwax is a leading wood finishing and repair brand sold through hardware retail. It competes with Bondo Wood Filler in the DIY and contractor wood repair category, particularly for furniture, trim, and interior wood restoration.
• JB Weld: JB Weld is a widely distributed two-part epoxy and repair adhesive brand sold through auto parts and hardware retail. It competes with Bondo's metal-reinforced and fiberglass fillers for heavy-duty bonding and structural repair use cases.

Broad incumbents

• 3M Company: 3M is the parent conglomerate that owns and distributes Bondo, while also selling overlapping adhesives, abrasives, and automotive repair products (e.g., 3M Body Filler System) that compete in the same channel.
• Loctite: Loctite (Henkel) is a broad incumbent in industrial and consumer adhesives, sealants, and repair chemistry with global distribution. It competes adjacent to Bondo in bonding/repair chemicals through auto and hardware retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/3mautousa
• Facebookfacebook.com/bondoproducts
• Xx.com/3mautousa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bondo