SNRT

What SNRT does

SNRT (Société Nationale de Radiodiffusion et de Télévision) is Morocco's state-owned national public broadcaster, headquartered in Rabat and tracing its origins to 1928. It operates a portfolio of 11 free-to-air television channels and a regional radio network, delivering programming in Arabic, French, Spanish, English and three Amazigh dialects (Tamazight, Tarifit, Tachelhit). The broadcaster is mandated to cover Royal and Institutional Activities and holds exclusive broadcast rights to the Botola national football league, making it the primary public-interest audiovisual platform in the country.

Its product surface extends beyond linear broadcast to a set of digital properties: snrt.ma (corporate/portal), snrtlive.ma (live streaming), snrtnews.com (digital news), snrtbotola.ma (sports vertical tied to Botola rights) and the FORJA mobile application. Through broadcast partnerships, SNRT reaches 200+ countries and territories internationally. Underlying technology is conventional broadcast and streaming infrastructure rather than disclosed AI-driven personalisation.

The business model is dual: a state appropriation covering the public-service mandate, supplemented by advertising revenue sold through the in-house Régie Publicitaire SNRT sales arm. The company employs between 1,001 and 5,000 staff and previously operated under the name RTM (Radiodiffusion Télévision Marocaine).

Name

SNRT

Legal name

Société Nationale de Radiodiffusion et de Télévision (SNRT)

Website

https://snrt.ma

Company type

Public

Founded year

1928

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SNRT is Morocco's state-owned national public broadcaster, operating 11 television channels, regional radio and digital platforms (FORJA, SNRT News, SNRT Live, snrtbotola.ma), serving the Moroccan public with multilingual content and exclusive Botola football rights.

Ownership category

akta.pro rank

Product category

Public Broadcasting

NAICS

Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

Public Broadcasting Content Distribution & Interconnection (Sat/IP feeds) (MPABADAI)

akta.pro secondary industry

Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG)

Keywords

• Public broadcasting
• Television channels
• Radio broadcasting
• Live streaming
• Digital media platform

Headquarters

HQ city

Rabat

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and sponsorships: SNRT generates revenue through advertising sales managed by its Régie Publicitaire SNRT. Brands and organizations advertise across the network's 11 channels to reach the Moroccan viewing public.
2. Public broadcasting: As Morocco's national public broadcaster, SNRT operates under a public service mandate, potentially receiving government funding in addition to advertising revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

SNRT is Morocco's national public broadcaster operating seven free-to-air television channels and seven radio stations across multiple languages including Arabic, French, Spanish, English, and Amazigh. The company produces and airs news, cultural, sports, religious, and regional programming, complemented by digital streaming, replay, and mobile app platforms (snrtlive.ma, snrt.ma, FORJA). It serves the Moroccan population with nationwide terrestrial broadcasting and digital distribution of its own content.

Product overview

SNRT (Société Nationale de Radiodiffusion et de Télévision) is Morocco's national public broadcaster operating a multi-channel television and radio network. The core offering is Al Aoula, the main national general-interest channel, supplemented by a portfolio of specialized channels: Arryadia (sports), Athaqafia (cultural), Almaghribia (international news), Assadissa (Islamic religious content), Tamazight (Amazigh language), Laâyoune (regional for southern provinces), Alidaa alwatania (educational), Chaine Inter (general radio/TV), Idaât Mohammed Assadiss (Quran recitation radio), and Alidaâ Alamazighia (Amazigh radio). SNRT's digital products include SNRT Live (live streaming), Replay (on-demand catch-up), Forja (mobile app), SNRT News (digital news platform), and SNRT Botola (sports betting/coverage). The broadcasting infrastructure delivers content in Arabic, French, Spanish, English, and Amazigh (Tamazight, Tarifit, Tachelhit) across television, radio, and digital platforms reaching over 200 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Al Aoula: Primary national television channel of SNRT, broadcasting in Arabic with news, entertainment, and cultural programming
• SNRT Live
• SNRT News
• SNRT Botola

Products and services

• Al Aoula Main general-interest national television channel offering news, entertainment, and cultural programming for Moroccan viewers.
• Arryadia National sports television channel covering live sports events, competitions, and sports news for Moroccan audiences.
• Athaqafia Cultural television channel dedicated to arts, heritage, and cultural programming.
• Almaghribia International news television channel broadcasting in multiple languages for Moroccans abroad and international audiences.
• Assadissa Religious television channel dedicated to Islamic programming, Quran recitations, and religious education.
• Tamazight Television channel broadcasting in the Amazigh language, dedicated to Amazigh culture, language, and regional programming.
• Laâyoune Regional Channel Regional television channel serving southern Morocco, including the Saharan provinces.
• SNRT Live Online live-streaming platform (snrtlive.ma) allowing viewers to watch SNRT television channels live via the internet.
• SNRT Replay Catch-up / on-demand television service offered through snrt.ma that allows viewers to watch previously aired programs.
• FORJA Mobile App Mobile application providing portable access to SNRT television and radio channels, plus additional multimedia content for smartphone and tablet users.
• SNRT News (Al Akhbar) Online news platform offering written news articles and bulletins covering Moroccan and international news.
• National Radio Stations Suite of seven national and regional radio stations covering general programming, Quranic content, Amazigh-language programming, and regional broadcasts for the Moroccan public.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Régie Publicitaire SNRTcoreChannel Partner/ Reseller/ DistributorRégie Publicitaire SNRT is SNRT's in-house advertising sales and sponsorship division responsible for selling advertising inventory across all SNRT television and radio channels. It serves as the commercial intermediary between advertisers and SNRT's broadcast audience.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Télévision Tunisienne (Wataniya): Tunisia's national public broadcaster operating multiple TV and radio channels with an Arabic/French-language public service mandate, comparable as a North African state broadcaster with advertising revenue.
• ENTV (Entreprise Nationale de Télévision): Algeria's national public broadcaster operating multiple TV and radio channels with Arabic and Amazigh/French programming, comparable as a fellow Maghreb state broadcaster with a similar multilingual mandate.

Broad incumbents

• BBC (British Broadcasting Corporation): UK public broadcaster operating multiple national and international TV/radio channels funded by license fees and commercial revenue, structurally similar to SNRT as a state-mandated public service broadcaster with global distribution.
• Deutsche Welle (DW): Germany's international public broadcaster operating TV, radio, and digital platforms in multiple languages including Arabic, comparable to SNRT in its public-service international distribution and multilingual digital strategy.
• Al Jazeera Media Network: Pan-Arab state-funded broadcaster operating multiple TV channels and a major digital platform in Arabic and English, comparable to SNRT as a public-service Arabic-language broadcaster with international satellite distribution.
• France Télévisions: France's national public broadcaster operating multiple thematic channels (France 2, France 3, France 5, etc.) funded by state and advertising, directly comparable to SNRT in structure, mandate, and multilingual channel portfolio.

Emerging players

• France 24: French state-funded international news channel broadcasting in Arabic, French, English, and Spanish — directly comparable to SNRT's Almaghribia international news channel in scope, languages, and target diaspora markets.

Direct peers

• Médi1 TV: Moroccan private broadcaster with general-interest and news programming in Arabic and French, competing with SNRT for Moroccan viewers and advertisers on a free-to-air advertising-funded basis.
• Rádio e Televisão de Portugal (RTP): Portuguese public broadcaster operating multiple TV and radio channels in Portuguese and other languages, with a comparable free-to-air public service mandate, advertising-supported revenue model, and regional/international distribution focus.
• 2M (Société Nationale de Radiodiffusion et de Télévision - Deuxième Chaîne): Morocco's other major television network and SNRT's primary domestic competitor, operating multiple channels with similar Arabic/French-language programming, advertising-funded revenue model, and Moroccan-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/snrt

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNRT