Filtros Brasil

What Filtros Brasil does

Filtros Brasil is a Brazilian automotive filter manufacturer founded in 2007 and headquartered at a newly unified modern plant in Atibaia, São Paulo (opened April 2025). The company produces a complete aftermarket filter portfolio across six core categories — cabin, engine air, oil, fuel, primary and secondary transmission filters — plus adjacent HVAC and PPE lines. Its proprietary technologies include BIOMAX antiviral cabin filters and FILTR.AR split-air-conditioner filters, both based on stable silver nanotechnology, with claims of up to 99% elimination of viruses, bacteria, and fungi by contact. With 400+ cabin filter SKUs, the company describes itself as the largest cabin-filter portfolio in Latin America.

The business operates a B2B distribution-led model: Filtros Brasil sells to authorized distributors and retailers across Brazil (with exports to selected Latin American markets), which in turn serve workshops, mechanics, and parts shops. Pricing is quote-based and not publicly disclosed. The company segments its offering horizontally across five vehicle application lines — Leve (light), Pesada (heavy), Agrícola (agricultural), Fora de Estrada (off-road), and VUC (urban cargo). Go-to-market is reinforced by UNIéFBe, a nationwide training program for distribution partners, point-of-sale brand strategies targeting repair-shop professionals, and a dedicated technical sales team.

The company is privately held (FILTROS BRASIL INDÚSTRIA E COMÉRCIO LTDA), founder/management-controlled (founder Raquel Galli remains an owner-partner leading marketing), with 51-100 employees, ISO 9001 certification since 2011, and a public strategic initiative ("VOO 5:5") targeting entry into Brazil's Top 5 filter-sector brands by 2028.

Name

Filtros Brasil

Legal name

FILTROS BRASIL INDÚSTRIA E COMÉRCIO LTDA

Website

https://filtrosbrasil.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Filtros Brasil is a Brazilian automotive aftermarket filter manufacturer (founded 2007) producing cabin, air, oil, fuel, and transmission filters — including proprietary BIOMAX silver-nanotechnology antiviral filters — sold through authorized distributors to workshops and mechanics across Brazil and Latin America.

Ownership category

akta.pro rank

Product category

Automotive Filters

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Air Distribution & Ventilation Components (Blower Motors/Ducts/Vents/Cabin Filters) (IMACALAF)

akta.pro secondary industries

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI), Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB)

Keywords

• Automotive filters
• Cabin air filters
• Oil filters
• Fuel filters
• Transmission filters

Headquarters

HQ city

Itatiba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Filters Manufacturing and Sales: Manufacturing and selling automotive filters including cabin, air, oil, fuel, and transmission filters to the aftermarket through distributors and retailers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Filtros Brasil manufactures and sells a complete portfolio of automotive filters — cabin, engine air, oil, fuel, and transmission filters — for the aftermarket across light, heavy, agricultural, off-road, and urban cargo vehicle lines. The company also produces FILTR.AR split air conditioner filters with silver ion nanotechnology and AIRMASK protective masks. Sales are conducted through an authorized distributor network and technical sales teams serving workshops, mechanics, retailers, and parts distributors in Brazil and Latin America.

Product overview

Filtros Brasil is a 100% Brazilian manufacturer of automotive filtration products, offering a comprehensive portfolio across six core filter categories: Filtro de Cabine (Cabin/Air Conditioning filters), Filtro do Ar (Air filters), Filtro do Óleo (Oil filters), Filtro do Combustível (Fuel filters including secondary), Filtro de Transmissão (Transmission filters including secondary), and FILTR.AR (HVAC split air conditioner filters). The company serves vehicle segments including Leve (light), Pesada (heavy), Agrícola (agricultural), Fora de Estrada (off-road), and VUC (urban freight vehicles). Their cabin filter line offers three variants: Standard (conventional), Confort (anti-odor), and BIOMAX (silver nanotechnology antiviral). Beyond automotive, they've expanded into air quality products including FILTR.AR for air conditioners and AIRMASK protective masks.

Differentiator

Problem solved

Functional benefit

Brands

• BIOMAX: Linha de filtro de cabine antiviral que elimina por contato até 99% dos vírus, bactérias e fungos retidos no filtro.
• FILTR.AR
• AIRMASK

Products and services

• Filtro de Cabine (Cabin Filter) Filters the air entering the vehicle's ventilation or air conditioning system, protecting passengers from dust, pollen, and contaminants. Offered in three variants: Standard (conventional filtration), Confort (anti-odor technology that neutralizes unpleasant smells), and BIOMAX (antiviral cabin filter using stable silver nanotechnology that eliminates up to 99% of viruses, bacteria, and fungi through contact). Used by workshops, mechanics, and end consumers across light, heavy, agricultural, off-road, and VUC vehicle segments.
• Filtro do Ar (Engine Air Filter) Prevents impurity particles from entering the engine combustion chamber, keeping pistons and connecting rods in good condition. Used by workshops and mechanics servicing light, heavy, agricultural, off-road, and urban cargo vehicles.
• Filtro do Óleo (Oil Filter) Contains residues generated by engine friction and fuel combustion in the motor's lubricating oils. Available in standard and multi-application variants. Used by workshops and mechanics performing oil and filter changes across all supported vehicle segments.
• Filtro do Combustível (Fuel Filter) Blocks rust, water, and dirt present in the vehicle's fuel tank from reaching the injection system. Available in primary and secondary fuel filtration stages for additional contamination protection. Used by workshops and mechanics servicing light, heavy, agricultural, off-road, and urban cargo vehicles.
• Filtro de Transmissão (Transmission Filter) Retains impurities from automatic transmission fluid, ensuring smooth, efficient operation and preventing premature wear on gears, sensors, and internal valves. Available in primary and secondary transmission filter variants. Used by workshops and mechanics performing automatic transmission fluid services across the supported vehicle segments.
• FILTR.AR Split Air Conditioner Filter Split-type air conditioner filter containing stable silver ion nanotechnology, providing antimicrobial filtration for residential and corporate HVAC systems. Distributed through the company's authorized distributor network and online channels.
• AIRMASK Protective Face Mask Protective face mask developed leveraging Filtros Brasil's filtration expertise during the COVID-19 pandemic, providing respiratory protection using the company's established filtration capabilities.

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Mahle: Major global automotive components manufacturer with a significant filter portfolio (cabin, air, oil, fuel). Competes with Filtros Brasil on both OEM and aftermarket in Brazil and Latin America.
• Donaldson: Global filtration company with strong presence in heavy-duty, off-road and industrial filtration. Overlaps with Filtros Brasil's Linha Pesada, Agrícola and Fora de Estrada segments.
• ACDelco: GM-affiliated global automotive parts brand offering cabin, air, oil and fuel filters in Latin America. Distributes through Brazilian aftermarket channels alongside Filtros Brasil.
• WIX Filters: Established American filtration brand (now part of MANN+HUMMEL) producing heavy-duty and light-vehicle filters. Competes with Filtros Brasil's light, heavy and agricultural filter lines.
• Fram: Global automotive filtration brand (owned by Fram Group / Trico) with strong presence in Latin America, offering cabin, air, oil and fuel filters. Competes head-to-head with Filtros Brasil in the Brazilian aftermarket.
• Mann-Filter: Premium European filtration brand owned by Mann+Hummel, covering cabin, engine, oil, fuel and industrial filtration. A direct competitor in Brazilian aftermarket channels and OEM supply.
• Hengst: German filtration specialist with cabin, engine, oil and fuel filters, plus antimicrobial cabin filter technology. A direct peer to Filtros Brasil's BIOMAX antiviral cabin line and full filter range.
• Tecfil: Brazil's largest domestic automotive filter manufacturer, producing cabin, air, oil, fuel and transmission filters. Directly competes with Filtros Brasil across the same product categories and Brazilian aftermarket channels.

Broad incumbents

• Bosch: Global automotive parts incumbent offering filters among a much broader portfolio. Distributes automotive filters in Brazil and competes with Filtros Brasil across multiple filter categories.
• Parker Hannifin: Diversified motion and control technologies company with a Racor filtration division serving heavy-duty and industrial filtration. Adjacent competitor in Filtros Brasil's heavy-vehicle and industrial filter segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/filtrosbrasiloficial
• Xx.com/filtrosbrasil
• Facebookfacebook.com/filtrosbrasil
• LinkedInlinkedin.com/company/filtrosbrasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filtros Brasil