The Bantam Group

What The Bantam Group does

The Bantam Group is a private, Atlanta-area market research and brand strategy consultancy founded in 1997. The firm operates with a small team of 1–10 employees out of Marietta, Georgia, delivering project-based professional services focused on brand health, communications evaluation, customer segmentation, touchpoint analysis, and new product testing. Its core offering is an integrated suite of eight branded proprietary research instruments — IMAP (brand health), Market Opportunity Analysis, CONCOM (creative testing), Brand Breakthrough Testing, Target Audience Segmentation, Touchpoint Analysis, Product Pre-view, and SITCON (longitudinal consumer engagement) — that the firm positions as repeatable, structured answers to recurring strategic questions.

The customer base is enterprise and mid-market, spanning at least 13 verticals including insurance (Aflac, BCBS), logistics (UPS), consumer products (Georgia-Pacific), automotive (Cooper Tires, Clarios), healthcare (Grady Health System, MedExpress), manufacturing (Jabil), electronics (Mitsubishi Electric), hospitality (Georgia Aquarium), pest control (Orkin), education, government, and food/agriculture. Engagement is consultative and project-based; pricing is custom-quoted and not publicly disclosed. Marketing and demand generation rely primarily on a corporate website (thebantamgroup.com) and direct relationship-based sales via a single named point of contact (Melynn Cogbill), with no documented paid marketing, partnerships, or institutional funding.

The business is founder-led (Troy Nottingham is identified as founder) and has been organically funded since inception with no disclosed parent company, institutional investors, M&A activity, or public listing. Geographic focus appears regional — Southeast USA — though client work is not necessarily bound by geography. There are no documented headcount expansion plans (the firm lists no open positions), no AI or ML capabilities in the technology stack, and no apps, APIs, or integrations that would indicate productization beyond custom research deliverables.

Name

The Bantam Group

Legal name

The Bantam Group

Website

https://thebantamgroup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bantam Group is a private Atlanta-area market research and brand strategy consultancy that delivers project-based research on brand health, communications, segmentation, and product testing to enterprise and mid-market clients across multiple industries.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Market research services
• Brand strategy consulting
• Consumer insights research
• Advertising effectiveness testing
• Brand health tracking

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Research and Consulting Services: Project-based market research and brand strategy consulting engagements. Clients commission specific research studies to answer strategic business questions related to branding, communications, and product development. Revenue is generated through custom research engagements tailored to client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Bantam Group provides project-based market research and brand strategy consulting services to enterprise and mid-market clients. Engagements address strategic questions around brand health, positioning, communications effectiveness, customer segmentation, touchpoint performance, and new product evaluation using a suite of proprietary research tools and methodologies. Revenue is generated through custom research engagements tailored to each client's branding, communications, and product development needs.

Product overview

The Bantam Group is a market research firm offering a suite of specialized research tools for branding, communications, and product development. Their portfolio includes brand health evaluation (IMAP), market opportunity analysis, creative testing (CONCOM), ad effectiveness testing (Brand Breakthrough Testing), audience segmentation, customer journey analysis (Touchpoint Analysis), product testing (PRODUCT PRE-VIEW), and qualitative consumer research (SITCON). These tools work together to deliver comprehensive market intelligence from brand assessment through advertising evaluation to new product development.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Market Research Consulting

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Phoenix Marketing International: Mid-sized market research firm focused on brand, communications, and segmentation research across healthcare, financial services, and consumer verticals. Closely mirrors Bantam's vertical breadth and brand-research orientation.
• Hall & Partners: Independent brand and communications research agency offering brand health tracking, creative evaluation, and segmentation. Highly comparable to Bantam's IMAP, CONCOM, and segmentation offerings, both serving enterprise brand teams.
• Lieberman Research Worldwide (LRW Group): Full-service market research and insights firm providing brand research, communications testing, and analytics. Bantam competes with LRW for similar enterprise brand-research engagements.
• Chadwick Martin Bailey (CMB): Boutique consumer and B2B market research firm providing brand research, segmentation, and product testing for enterprise clients. Directly comparable in service mix and target buyer to Bantam.
• Kelton Global: Insights and brand strategy consultancy offering brand positioning, creative testing, and segmentation. Comparable mid-size competitor serving similar enterprise and consumer brand budgets.
• The Research Board: Boutique research and advisory firm serving large technology and B2B companies on brand and demand strategy. Comparable to Bantam's B2B and technology-manufacturing engagements (e.g., Mitsubishi Electric, Jabil).

Broad incumbents

• YouGov: Global research data and analytics company offering brand tracking, audience segmentation, and consumer research. Comparable to Bantam's IMAP and segmentation work but delivered through a tech-enabled panel platform.
• Kantar: Global research firm with leading brand-tracking (BrandZ) and creative effectiveness offerings. Competes with Bantam for brand-health and communications research budgets, especially among large enterprise clients.
• Ipsos: Global market research and analytics firm with extensive brand and communications research practices. Overlaps with Bantam in brand health tracking and creative evaluation but operates at much greater scale and scope.
• Mintel: Global market intelligence firm covering consumer products, brand strategy, and innovation research. Adjacent competitor for client research budgets targeting consumer brand strategy and product development.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-bantam-group-2

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bantam Group