Novo Seguros

What Novo Seguros does

Novo Seguros S.A. is a Brazilian property and casualty insurance company headquartered in Vitória, Espírito Santo, founded in March 2023 and operating under SUSEP authorization (registration code 110484) within Brazil's Regulatory Sandbox (2nd edition). The company launched commercial operations in March 2024 with a simplified auto insurance product (Seguro Auto) and has since expanded to a multi-line portfolio that includes Seguro Franquia (deductible-return insurance), Novo Residência (home insurance launched January 2025), insurance for app-based drivers and taxis, and coverage for trucks, equipment, and alternative transport vehicles. The technology layer is digital-first: customers receive a WhatsApp link for vehicle photo inspection rather than in-person surveys, policies are issued electronically through the Portal do Segurado, claims are filed and tracked via a dedicated digital portal (aberturasinistro.novoseguros.com.br), and brokers access quoting and policy management through the Portal do Corretor, which is natively integrated with the Agger aggregator platform.

The business model is built on recurring monthly insurance premiums underwritten without traditional rating factors (no address, marital status, or age inputs) and without SPC/SERASA credit checks, with customizable coverage options allowing policyholders to select only the protections they need. Distribution is exclusively through SUSEP-licensed insurance brokers (corretores de seguros), complying with Brazilian regulation that mandates professional intermediation for insurance sales. Reported service levels include 20–25 minute tow truck response times for 24h assistance nationwide, and average claim settlement within five days of documentation submission with direct Pix payments to repair workshops. Value-added services include a digital insurance card (Carteirinha do Segurado) usable without internet connectivity, an approved workshop network, and four homologated vehicle-tracking partners (STR Sat, WR Sat, T4S Tecnologia, 3S Tecnologia). The company employs 11–50 staff and reports no disclosed funding rounds, parent company, or external investors in the available data, positioning it as an independent, founder-controlled insurer operating from its July 2024 headquarters.

Name

Novo Seguros

Legal name

Novo Seguros S.A.

Website

https://novoseguros.com.br

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Novo Seguros is a Brazilian SUSEP-authorized digital-first insurance company selling customizable auto, home, and commercial vehicle insurance exclusively through licensed brokers, serving individual drivers, homeowners, and app-based drivers across Brazil with WhatsApp-based inspection and electronic policy issuance.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Third-Party Administrator (TPA) & Program Administrator Services (FSAJALAF)

Keywords

• Auto insurance
• Residential insurance
• Insurance brokerage
• Deductible coverage
• Claims management

Headquarters

HQ city

Victoria

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Auto Insurance Premiums: Monthly recurring insurance premiums for auto coverage. The company emphasizes fixed monthly payments without surprises, indicating a subscription-style billing model for policyholders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Novo Seguros S.A. is a Brazilian property and casualty insurance company that sells customizable auto, residential, and specialized vehicle insurance products through a national network of SUSEP-licensed insurance brokers. Its core offerings include Seguro Auto (fixed monthly, customizable auto coverage), Seguro Franquia (deductible reimbursement insurance), Novo Residência (home insurance), and coverage for app-based drivers, taxis, trucks, and alternative transport vehicles. The company emphasizes a digital-first customer experience, including WhatsApp-based vehicle inspection, electronic policy issuance, and a 24-hour nationwide assistance service.

Product overview

Novo Seguros is a Brazilian insurance company operating as a single platform with multiple insurance products. The core offering includes Seguro Auto (customizable car insurance with fixed monthly payments), Seguro Franquia (deductible return insurance), Novo Residência (residential insurance), and specialized coverage for app-based drivers, taxis, trucks, and equipment. The platform also includes digital tools such as a policyholder portal (Portal do Segurado), broker portal (Portal do Corretor) integrated with Agger, a 24-hour assistance service with 12 emergency services, small repair coverages, and a digital insurance card. Insurance products are distributed through insurance brokers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Novo Residência: Residential insurance product launched in 2025 as part of the company's expanded product portfolio.

Products and services

• Seguro Auto Auto insurance product offering customizable coverage options, fixed monthly payments, and national coverage across Brazil, allowing customers to personalize exactly the protections they want for their vehicle.
• Seguro Franquia Deductible insurance that returns the franchise/deductible value to the policyholder, helping them avoid out-of-pocket expenses when filing auto claims.
• Novo Residência Residential insurance providing protection for homes and belongings, launched in 2025.
• Seguro para motoristas de app e táxi Insurance specifically designed for app-based rideshare drivers and taxi drivers, launched in 2025.
• Veículos de Transportes Alternativos Insurance coverage for alternative transport vehicles, with general conditions effective from January 21, 2025.
• Caminhões e Implementos Truck and equipment insurance coverage, with general conditions effective from December 1, 2024.

Quantifiable outcome

• 24-hour assistance response time of approximately 20 minutes for towing services
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Referenced Workshops NetworkcoreOthersNetwork of approved workshops for vehicle repairs. Selected for high quality and reliability. Advantages include service warranty and use of original parts. Novo Seguros handles payment directly with the workshop, simplifying the process for customers.
• Agger PlatformcoreChannel Partner/ Reseller/ DistributorAggregator platform integration enabling brokers to generate integrated quotes with Novo Seguros. The platform allows brokers to compare and sell Novo insurance alongside other providers, increasing market reach.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Justos: Brazilian tech-enabled auto insurer targeting underserved drivers with usage-based and simplified underwriting. Emerging-player competitor pursuing a similar underserved-segment thesis to Novo.
• 180 Seguros: Brazilian digital-first auto insurer founded around the same period as Novo, also pursuing simplified digital underwriting and broker-friendly distribution. Closest emerging-player analogue in segment and stage.

Direct peers

• HDI Seguros: Brazilian P&C insurer with strong auto and truck fleet book. Direct competitor to Novo, particularly relevant for the Caminhões e Implementos product line Novo launched in late 2024.
• Porto Seguro: Brazil's largest P&C insurer and dominant auto insurance carrier. Most direct competitor to Novo in Brazilian auto insurance, with overlapping broker distribution and significantly greater scale and brand recognition.
• Azul Seguros (formerly SulAmérica Auto): Major Brazilian auto and residential insurance carrier. Direct competitor to Novo in the auto segment, also distributing through brokers and offering customizable auto products.

Broad incumbents

• Tokio Marine Seguradora: Global insurer with large Brazilian P&C operations including auto and residential. Broad incumbent competing with Novo in overlapping auto and home lines through the same broker channel.
• Allianz Seguros: Global insurer with Brazilian auto, residential, and life operations. Broad incumbent with comparable broker-distributed products to Novo, though far larger scale and brand presence.
• Bradesco Seguros: One of Brazil's largest insurance groups offering auto, home, and life products with strong bank-distribution moat. Overlaps with Novo in auto and residential, though anchored in bancassurance rather than independent brokers.
• Liberty Seguros: Brazilian P&C subsidiary of Liberty Mutual offering auto, home, and SME coverage through broker channels. Direct overlap with Novo across auto and residential lines.
• Mapfre Seguros: Spanish-headquartered global insurer with significant Brazilian P&C book including auto and home. Broad incumbent competitor in the same broker distribution ecosystem as Novo.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/novoseguros.sa
• LinkedInlinkedin.com/company/novo-seguros
• Instagraminstagram.com/novoseguros

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novo Seguros