Woodbridge Inoac Technical Products

What Woodbridge Inoac Technical Products does

Woodbridge INOAC Technical Products (WITP) is a 50/50 joint venture, established in 2018, between Woodbridge Foam Corporation and INOAC Corp. that manufactures custom-engineered polyurethane (PUR) foam products for sale primarily to B2B customers. The company produces reticulated and non-reticulated foam chemistries in buns, rolls, sheets, and die-cut shapes, organized into seven branded product lines: FilterPore filtration foams, PyroPore acoustic and flame-retardant foams, ComfortFlow climate-controlled seating foam, AutoBond and AdaptiPedic automotive topper foams, High Airflow Foam and Relax Foam for mattresses, DualCell and DualPore sponges, Explosion Suppression Foam (ESF) for military fuel tanks, and ECOLOCEL plant-based foams. Its underlying technology stack centers on thermal reticulation processes, custom PUR formulations, and downstream processing (lamination, looping, peeling, sheeting, spooling), supported by an unusually dense set of certifications including ISO 9001, ISO 14001, IATF 16949, ISO 10993, UL 900 Class 2, UL94 HF-1, FMVSS302, CAL 117, MIL-PRF-87260B, and MIL-DTL-83054C.

WITP serves six vertical markets — transportation (automotive, marine, mass transit), filtration, medical, military, industrial, and consumer goods — and earns revenue through direct, quote-based B2B sales of custom foam specifications. Go-to-market is sales-led and event-driven, combining a corporate website with lead capture, participation in industry events such as Foam Expo, and LinkedIn presence through the Woodbridge and INOAC parent brands. The company operates three listed offices (Chattanooga TN, Moonachie NJ, and Blenheim ON, Canada) while drawing on a 50+ facility, 10+ country manufacturing network inherited from its parents and accessed through the World Polyurethane Alliance. Robert Magee serves as Chief Executive Officer and President. As a JV between two well-capitalized foam conglomerates, WITP operates as a private, self-contained commercial entity with no public funding rounds, M&A, or ownership changes disclosed.

Name

Woodbridge Inoac Technical Products

Legal name

Woodbridge INOAC Technical Products

Website

https://witpfoam.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodbridge INOAC Technical Products is a 50/50 joint venture (2018) between Woodbridge and INOAC Corp. that manufactures custom-engineered polyurethane foam products — including filtration, acoustic, military-spec explosion suppression, medical, mattress, and seating foams — for B2B customers across transportation, medical, military, industrial, and consumer goods verticals.

Ownership category

akta.pro rank

Product category

Engineered Polyurethane Foam Manufacturing

NAICS

Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150)

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Polyurethane (PU) Flexible Foam Manufacturing (IMANAIAC)

akta.pro secondary industries

Polymer Foams & Cellular Materials (PU Foams, EPS/XPS, Structural Foams) (IMAEANAL), Foam Conversion & Fabrication (Cutting, Laminating, CNC, Packaging Inserts) (IMANAIAJ)

Keywords

• Polyurethane foam manufacturing
• Engineered foam products
• Custom foam formulations
• Industrial foam solutions
• Filtration foam components

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Foam Product Manufacturing: Design, development, and manufacturing of custom-engineered polyurethane foam products for various industries including transportation, filtration, medical, military, industrial, and consumer goods. Revenue generated through direct B2B sales of foam products in blocks, rolls, sheets, and custom die-cut shapes.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Woodbridge INOAC Technical Products (WITP) designs, develops, and manufactures custom-engineered polyurethane (PUR) foam products for transportation, filtration, medical, military, industrial, and consumer goods industries. Products are supplied as buns, rolls, sheets, and die-cut shapes, supported by global manufacturing across 50+ facilities in 10+ countries. Core offerings include acoustic foams, filter foams, climate-controlled seating foams, medical-grade foams, explosion suppression foams, sponges, outdoor foams, and mattress foams.

Product overview

Woodbridge INOAC Technical Products (WITP) is a joint venture between Woodbridge and INOAC offering a comprehensive portfolio of custom-engineered polyurethane (PUR) foam products. The company provides technical foam solutions across multiple product lines including filtration foams (FilterPore™ S/E Series for air, ceramic, and liquid filtration), acoustic foams (PyroPore™ S/E Series, CustomPore™ S Series, CFR Series for sound insulation), climate controlled seating (ComfortFlow™), automotive topper pads (AutoBond Flexible Foam, AdaptiPedic™), medical foams (NPWT Foam, Hydrophilic Foam, AG-Series antimicrobial), mattress/bedding foams (High Airflow Foam, Relax Foam), sponges (DualCell™ S, DualPore™ S), explosion suppression foams (ESF), and industrial application foams. Products are available in various forms including buns, rolls, sheets, and die-cuts with custom formulation capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• FilterPore S Series Cell-controlled polyester foam with defined uniform pore sizes, thermally reticulated with excellent filtration properties for air and ceramic filter applications, medical uses, and automotive filtration.
• FilterPore E Series Cell-controlled polyether foam with high resistance to hydrolysis, suitable for air and liquid filter applications, medical uses, and ink carriers.
• FilterPore S FR Series Flame retardant grade of FilterPore S polyester foam designed to meet FMVSS302 automotive safety standards.
• FilterPore E FR Series Flame retardant grade of FilterPore E polyether foam meeting FMVSS302 and UL 900 Class 2 standards.
• ComfortFlow Climate controlled seating foam developed for active and passive ventilated seats, allowing air flow between the seat system and surface trim while maintaining seating comfort in transportation applications.
• AutoBond Flexible Foam Flexible foam for automotive topper pads with density 1.6-3.9 lb/ft3, designed to meet OEM automotive interior specifications.
• AutoBond LF Flexible Foam Low emission, low VOC, low odor flexible foam for automotive applications requiring reduced outgassing.
• AdaptiPedic Adaptive comfort and support viscoelastic flexible foam for automotive seating applications.
• PyroPore S Series UL94 HF-1 certified fine-cell polyester acoustic foam with excellent resiliency, die clickability, and versatility for sound insulation and packaging applications.
• PyroPore E Series UL94 HF-1 certified fine-cell polyether acoustic foam with moisture and humidity resistance for sound dampening and insulation applications.
• CustomPore S Series Cell-controlled non-reticulated polyester foam for paint rollers, ink carriers, packaging, medical, apparel, sports, and industrial applications.
• CFR Series Lightweight open-cell semi-rigid polyurethane foam for automotive acoustical and heat insulation, refrigeration, and audio applications.
• High Airflow Foam (HAF) Foam designed for efficient movement of air and humidity in mattress core construction for a restorative sleep experience.
• Relax Foam Ether latex-like foam alternative to traditional latex and spring mattresses with superior airflow and cooling properties.
• DualCell S Series Non-reticulated double-cell polyester foam sponges with superior strength and durability for heavy cleaning applications.
• DualPore S Series Reticulated double-cell polyester foam sponges with open cells for improved absorbing capability in home care and industrial applications.
• Explosion Suppression Foam (ESF) Reticulated polyurethane foam for fuel tank explosion suppression, fuel surge control, and noise mitigation in military aircraft, vehicles, competition vehicles, and emergency vehicles. Meets MIL-PRF-87260B and MIL-DTL-83054C specifications.
• NPWT Foam Open-cell reticulated foam for Negative Pressure Wound Therapy with defined uniform pore sizes and excellent filtration properties, tested to ISO 10993 biocompatibility standards.
• Hydrophilic Foam Polyurethane foam for medical wound care with fast-wicking absorption, low swelling properties, and cushioning protection for skin contact.
• Silver-Ion Antimicrobial Foam (AG-Series) Foam products infused with EPA and FDA approved silver-ion antimicrobial agents to inhibit growth of molds, mildews, and bacteria for medical and hygiene applications.
• ECOLOCEL Plant-based polyurethane foam composed of over 50% plant-based raw materials, designed for environmentally sustainable applications.
• Outdoor Foams Foam products engineered for outdoor furniture and outdoor applications, compliant with California 117 flammability standards for upholstered furniture.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Woodbridge and INOAC Joint VenturecoreStrategic or Co-development Partner · 1 January 201850/50 joint venture partnership between Woodbridge Foam Corporation and INOAC Corp. established in 2018 to supply specialty engineered polyurethane foam products. Woodbridge brings urethane and particle foam innovation; INOAC brings world-leading polyurethane foam technology. Combined expertise enables delivery of quality products and custom solutions through extensive global supply chain.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carpenter Co. Largest family-owned polyurethane foam producer in North America, with diversified products across comfort, bedding, and specialty foam. Comparable as a private, vertically integrated specialty foam manufacturer serving overlapping customer verticals.
• Future Foam: US-based polyurethane foam manufacturer focused on bedding, furniture, and specialty applications. Directly comparable in flexible foam chemistry and North American customer base.
• Recticel: Belgian-headquartered polyurethane foam manufacturer with broad flexible and rigid foam portfolios across automotive, bedding, and industrial markets. Directly comparable as a globally scaled specialty PU foam producer competing in many of WITP's same end markets.
• FXI (formerly Foamex International): US-based flexible polyurethane foam manufacturer serving bedding, furniture, industrial, and transportation markets. Closely matches WITP's flexible foam focus and North American manufacturing footprint.
• Vita Group: UK-headquartered flexible polyurethane foam manufacturer serving bedding, furniture, automotive, and industrial markets across Europe and beyond. Comparable as a global specialty flexible foam competitor.

Broad incumbents

• Armacell: Global leader in flexible foam insulation and engineered foams for HVAC, industrial, and transportation applications. Comparable as a publicly-traded specialty foam manufacturer competing in filtration and industrial foam.
• INOAC Corporation: Japanese parent and World Polyurethane Alliance member; one of Asia's largest polyurethane foam producers. Functions both as WITP's parent and as a broader incumbent peer operating globally in automotive, medical, and industrial foam markets.
• BASF Polyurethanes: Global chemical giant supplying polyurethane raw materials (MDI, TDI, polyols) and finished PU systems. Adjacent incumbent whose downstream systems business competes with WITP's specialty foam formulations.
• Woodbridge Foam Corporation: Canadian parent company and innovator in urethane and particle foam technologies. Functions as both WITP's parent and a direct foam competitor in automotive seating and specialty foam products globally.

Others

• Covestro: Major global supplier of polyurethanes (MDI, TDI) and polycarbonate materials. Relevant as upstream supplier and ecosystem participant; competes indirectly through customer-owned PU systems but does not directly manufacture finished foam products like WITP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inoac-woodbridge-technical-products
• Facebookfacebook.com/INOACUSA

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodbridge Inoac Technical Products