Quintillion media

What Quintillion media does

Quintillion Media, operating as The Quint, is a publicly listed (BSE: 539515) mobile-first digital news and views publisher headquartered in Noida, India, founded in 2015 and pivoted under the listed entity Quint Digital Limited (formerly Quint Digital Media Limited). The platform serves two primary customer segments — quality-journalism-seeking news consumers and brand advertisers — through a curated mix of enterprise reporting, investigations, fact-checking, podcasts, video, and interactive data journalism.

The product portfolio is anchored by the thequint.com website and dedicated iOS/Android apps and extends across differentiated sub-brands: WebQoof (IFCN-certified fact-checking since 2020, MCA member), My Report (citizen journalism vertical), The Quint Lab (multimedia immersives and data visualisations), Scamguard (AI-powered scam-prevention chatbot built with FactShala Innovation Lab), VIGIL by The Quint, and award-winning podcasts such as Urdunama. The platform's underlying technology stack combines mobile-first responsive delivery, AI-assisted editorial workflows for research, verification and drafting, an NLP-driven fact-checking pipeline, and conversational AI for consumer scam support.

Commercially, The Quint operates a recurring membership/subscription model (monthly, 6-month, annual tiers with ad-free reading, paywalled content, and exclusive events), monetises display and native digital advertising, and runs a Brand Studio offering branded content, microsites, influencer campaigns, and video solutions. Promoters Raghav Bahl and Ritu Kapur retain control, Adani Group has consolidated ownership of Quintillion Business Media within its Indian media portfolio, and Quint Digital holds approximately 10% of US-based Lee Enterprises — a stake that generated a reported Rs 39.10 crore consolidated net profit on Rs 31.32 crore of Q3 FY2026 sales (268% YoY growth).

Name

Quintillion media

Legal name

Quint Digital Media Limited

Website

https://thequint.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Quintillion Media operates The Quint, a mobile-first digital news platform serving quality-journalism-seeking Indian readers and brand advertisers via membership subscriptions, digital advertising, and branded content studio services.

Ownership category

akta.pro rank

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Membership/Subscription Revenue: The Quint operates a membership-based revenue model with monthly, 6-monthly, and annual subscription plans. Members receive access to paywalled content, ad-free experience, early previews of special projects, and exclusive newsletters. Premium members get additional benefits including credit mentions in special projects, exclusive merchandise, and access to private members' groups.
2. Digital Advertising: The platform generates advertising revenue through display ads, sponsored content, and native advertising on its website and digital properties. The site prominently features advertisement placements including options to remove ads through membership.
3. Brand Studio/Branded Content: Branded content projects through Brand Studio, creating interactive content, videos, social media engagement, quizzes, influencer-led ideas, and microsites for partners. The brand solutions team includes creative directors, copywriters, designers, and video producers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Quintillion Media operates The Quint, a mobile-first digital news and views platform delivering enterprise journalism, ground reporting, investigative documentaries, and IFCN-certified fact-checking through sub-brands such as WebQoof, My Report, The Quint Lab, and Scamguard. The platform monetizes through paid membership subscriptions (monthly, 6-month, annual plans with ad-free and paywalled benefits) and a Brand Studio that produces sponsored content, interactive media, and microsites for partner brands.

Product overview

Quintillion Media operates The Quint, India's major pure-play digital news and views platform launched in March 2015. The portfolio consists of the core The Quint news platform complemented by specialized verticals including WebQoof (IFCN-certified fact-checking), My Report (citizen journalism), The Quint Lab (multimedia immersives and data journalism), Scamguard (AI-powered scam protection chatbot), and VIGIL by The Quint. Content verticals span Special Projects (investigative documentaries), opinion columns like Raghav's Take, podcasts including the award-winning Urdunama, and topic-focused coverage areas on Climate Change and Uncovering Hate. Revenue is driven through a membership-based model (Quint Membership offering ad-free experience and exclusive content) and Brand Studio (sponsored content solutions). The platform is mobile-first, highly interactive, and pivoted away from commodity news toward enterprise journalism, ground reporting, and fact-checking.

Differentiator

Problem solved

Functional benefit

Brands

• WebQoof: IFCN-certified fact-checking initiative that debunks mis/disinformation in both Hindi and English. Part of India's Misinformation Combat Alliance (MCA).
• My Report
• The Quint Lab
• The Quint Special Projects

Products and services

• The Quint
• WebQoof
• My Report
• Special Projects
• The Quint Lab
• Scamguard

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DIGIPUB News India FoundationcoreStrategic or Co-development PartnerThe Quint is a founding member of DIGIPUB News India Foundation, established to help ensure a healthy and robust digital news ecosystem. The platform represents digital news media organisations with membership open to digital-only ventures, media commentators, and independent journalists active in the digital news space.
• International Fact-Checking Network (IFCN)coreStrategic or Co-development PartnerWebQoof is certified by IFCN and a signatory of Poynter Institute's IFCN 'Code of Principles'. IFCN principles are followed by fact-checkers across the globe to promote transparent and non-partisan fact-checking.
• Misinformation Combat Alliance (MCA)coreStrategic or Co-development PartnerWebQoof is a member of India's Misinformation Combat Alliance (MCA), collaborating with leading organisations in a concerted effort to tackle fake news.
• FactShala Innovation LabminorStrategic or Co-development PartnerFactShala Innovation Lab is a media literacy incubation programme that supports Scamguard interactive guides, helping people navigate through the growing menace of online scams.
• JK PaperminorGTM or Marketing PartnerPartnership for 'Sandesh to Soldiers' campaign - a microsite project that won the Gold: Best Microsite award at afaqs! Digies Digital Awards.
• Bloomberg QuintminorStrategic or Co-development PartnerBloomberg Quint (BQ Blue) received the Gold: Best Paid Content Strategy award at afaqs! Digipub Awards, indicating a strategic content partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Times Internet (Times of India digital): Digital arm of India's largest newspaper group. Competes with The Quint across mobile news, video, podcasts, and ad inventory at significantly larger scale and distribution.
• India Today Group (digital): Large legacy media house with a major digital news vertical covering news, opinion, and video. Competes with The Quint in mobile news and branded content at much greater scale.
• HT Media (Hindustan Times digital): Major Indian newspaper group with a large digital news platform. Competes with The Quint for English-language news audiences and brand/advertising budgets.

Direct peers

• The Wire: Independent, ad-free Indian digital news outlet focused on investigative and accountability journalism. Closest direct peer to The Quint's enterprise-journalism positioning and reader-supported model.
• Newslaundry: Indian digital news and media-criticism outlet that pioneered a membership/subscription revenue model. Strong overlap with The Quint's reader-funded, anti-mainstream positioning.
• NDTV (New Delhi Television): India's leading digital news brand and fellow Adani-owned outlet. Direct competitor in English digital news, brand studio, and mobile news apps, with overlapping investigative and live coverage.
• ThePrint: Digital-first Indian news startup covering politics, policy, and investigative stories. Directly comparable mobile-first, English-language newsroom with similar target audience.

Emerging players

• Inc42 Media: Digital-first Indian media company focused on startups, tech, and business news. Comparable mobile-first, ad- and event-driven business model, though with a narrower business/tech vertical focus.
• Moneycontrol: India's leading financial and business digital news platform. Comparable mobile-first, video-rich, membership/subscription model in a defined vertical.

Regional players

• Scroll (legacy, Scroll.in): Was a direct Indian digital news peer to The Quint focused on investigative and feature journalism; relevant historical/format benchmark for the investigative digital newsroom model in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Xx.com/thequint
• YouTubeyoutube.com/channel/UCSaf-7p3J_N-02p7jHzm5tA
• Facebookfacebook.com/quintillion
• LinkedInlinkedin.com/company/the-quint
• Instagraminstagram.com/thequint

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quintillion media