What FLAG! does

FLAG! (Association LGBT des ministères de l'Intérieur et de la Justice) is a French non-profit association, recognised as being of general interest, founded in 1999 and headquartered in Paris. The association operates a national mission across France to prevent discrimination, violence, and online hate targeting LGBTQI+ persons, with a unique mandate serving agents of the French Ministry of Interior and Ministry of Justice, as well as victims, witnesses, and the general public.

The association's core product is the Signal by FLAG! mobile application (available on iOS and Android), which enables secure, optionally anonymous reporting of discrimination, violence, harassment, online hate, and unsafe situations across 26 legal criteria. The app integrates the 'En Lieu Sûr' (ELS) labelling network, which certifies and geo-locates partner establishments (shops, bars, restaurants, transport hubs operated by SNCF/Keolis, medical syndicates) capable of providing immediate physical shelter. A professional toolkit (boîte à outils) provides field agents with NATINF legal codes, reflexive sheets, and procedural guidance. Anonymous reporting data is aggregated into a national barometer that informs anti-discrimination policy in partnership with DILCRAH.

FLAG!'s business model is that of a French association loi 1901, deriving income from individual and corporate donations (via HelloAsso), recurring membership fees from individuals, associations, local authorities, and companies, institutional conventions (conventioning) with the Ministry of Interior and Ministry of Justice, and merchandise sales through an online boutique. Services are delivered free of charge to end users. Distribution is hybrid: self-serve via app stores for citizens, direct institutional delivery for government training, and a labelled-partner network for the ELS safe place programme. The organisation is governed by a Board of Directors and operates through regional representatives and thematic working groups (pôles de travail).

Name

FLAG!

Legal name

Association FLAG!

Website

https://flagasso.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

FLAG! is a French non-profit association, founded in 1999 and conventioned with the Ministry of Interior and Ministry of Justice, which develops the Signal mobile application and the 'En Lieu Sûr' safe place network to report discrimination, support victims, and train government professionals across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations: FLAG! accepts financial donations from individuals through HelloAsso platform, with donations contributing directly to financing initiatives against discrimination, LGBTQI+phobias, sexism, and all forms of violence.
2. Membership Fees: The association generates revenue through annual membership fees from individual members, associations, local authorities, and companies that join the association.
3. Institutional Partnerships and Conventions: FLAG! is conventioned with the Ministry of Interior and Ministry of Justice, indicating ongoing institutional funding relationships to support prevention, training, and victim support activities.
4. Merchandise Sales: FLAG! sells branded merchandise including accessories, items with association colors, gift ideas, and collectible objects through its HelloAsso online boutique, with proceeds supporting association initiatives.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

FLAG! is a French non-profit association that provides support, prevention, and reporting services for LGBT+ individuals facing discrimination, violence, or hate speech. It operates the Signal by FLAG! mobile application for reporting and accessing resources, runs the En Lieu Sûr network of safe establishments, and delivers professional training to personnel of the French ministries of Interior and Justice.

Product overview

FLAG! operates primarily as a non-profit association whose core product is the Signal by FLAG! mobile application (iOS/Android), which enables victims and witnesses to report discrimination, violence, harassment, online hate, and unsafe situations, and to locate nearby safe venues via the En Lieu Sûr labelling programme. The organisation's portfolio consists of the Signal app as the central tool, supported by the En Lieu Sûr network add-on that certifies and geo-locates partner establishments, a dedicated professional toolkit (boîte à outils) offering reflexive sheets and legal references for field agents, and a HelloAsso-hosted boutique sub-brand generating revenue for the association's missions. Prevention, training, and victim support services constitute the broader organisational programmes rather than standalone commercial products.

Differentiator

Problem solved

Functional benefit

Brands

• Signal by FLAG!: Mobile application enabling users to report discrimination, violence, and hate crimes, and to find safe places.
• En Lieu Sûr

Products and services

• Signal by FLAG! Mobile Application Mobile application available on iOS and Android that enables LGBT+ individuals and witnesses to report incidents of discrimination, violence, and hate speech, with optional anonymity, and to find the nearest En Lieu Sûr safe place via geolocation.
• Professional Toolbox (Boîte à outils) Professional resource toolkit designed for law enforcement agents, justice professionals, and partner associations to support LGBT+ individuals in their procedures and handling of discrimination cases.
• FLAG! Training Programs (Formations) Training programs delivered by FLAG! to personnel of the Ministry of Interior and Ministry of Justice, covering reception, support, and handling of LGBT+ victims of discrimination and hate.
• FLAG! Boutique (Merchandise) Online store selling FLAG! branded merchandise, including T-shirts, badges, and other items, to support the association's mission.

Quantifiable outcome

• 26 legal criteria for discrimination reporting covered
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• DILCRAH (Délégation Interministerielle à la Lutte contre le Racisme, l'Antisémitisme et la Haine anti-LGBT)coreStrategic or Co-development PartnerDILCRAH is a key institutional partner supporting FLAG!'s prevention and awareness actions. FLAG! collaborated with DILCRAH to produce the 'Guide de prévention des guets-apens LGBTphobes' (LGBTphobic Entrapment Prevention Guide). DILCRAH logo is featured prominently on FLAG!'s partners page.
• Ministry of Interior (Ministère de l'intérieur)coreStrategic or Co-development PartnerFLAG! is formally conventioned (conventionnée) with the Ministry of Interior. This is the founding institutional partnership that defines FLAG!'s scope of action within law enforcement agencies (Police Nationale, municipal police).
• Ministry of Justice (Ministère de la justice)coreStrategic or Co-development PartnerFLAG! is formally conventioned with the Ministry of Justice, enabling its actions within the justice system and among justice professionals.
• Île-de-France RegionmajorGTM or Marketing PartnerThe Île-de-France region is a regional institutional partner supporting FLAG!'s deployment in the Paris metropolitan area. Region logo appears on the partners page.
• City of ParismajorGTM or Marketing PartnerParis municipality is a partner supporting FLAG!'s actions in the capital city, with its logo featured on the partners page.
• Ministry of Gender Equality (Ministère de l'Égalité femmes-hommes, lutte contre les discriminations)majorStrategic or Co-development PartnerThe national ministry dedicated to gender equality and anti-discrimination is an institutional partner of FLAG!, supporting the association's mission.
• EGPA (Ensemble contre le Grossophobie et les discriminations liées à l'Apparence)coreStrategic or Co-development PartnerFLAG! is a member of EGPA, collaborating with this partner association in the fight against sizeism and appearance-based discrimination. This membership reflects FLAG!'s commitment to intersectional anti-discrimination work.
• SNCF / Keolis (Grand Est)minorGTM or Marketing PartnerSNCF and Keolis Grand Est are transport partners participating in the 'En Lieu Sûr' network, providing safe places at train stations and transport hubs in the Grand Est region.
• SNEG (Syndicat National de l'Exercice de la Médecine)minorGTM or Marketing PartnerSNEG is a medical syndicate partner featured on the 'En Lieu Sûr' page, likely providing health-related safe place services or referrals.
• Partner AssociationscoreStrategic or Co-development PartnerFLAG! works with various associative partners integrated into its secure reporting system, enabling rapid orientation and coordinated response to discrimination and violence situations. These partners have specific access to facilitate faster case handling.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HomoDoc: French association of LGBT+ doctors and health professionals providing health resources and supporting victims of discrimination in healthcare settings. Comparable on accompaniment of victims and professional training, though health-focused.
• Act Up-Paris: French activist association tackling HIV/AIDS, sexual health, and LGBT+ rights through direct action and policy advocacy. Comparable on national advocacy scale and French institutional engagement, though narrower on health/HIV issues.
• Le Refuge: French association supporting LGBT+ youth rejected by their families, providing emergency housing and accompaniment. Comparable to FLAG! on victim-support services and accompaniment, though narrower on the youth segment and without FLAG!'s ministry or app footprint.
• MAG Jeunes LGBT: French LGBT youth association providing peer listening, school interventions, and anti-discrimination resources. Comparable on prevention/training and national volunteer mobilization in France, though serving a youth-only audience.
• Inter-LGBT: Umbrella federation of French LGBT associations coordinating advocacy, IDAHOT (May 17), and policy engagement. Comparable to FLAG! on national LGBT advocacy scale and institutional partnerships, though focused on inter-association coordination rather than ministry-specific access.
• SOS Homophobie: French anti-homophobia association that, like FLAG!, operates a national reporting line (via phone/online) for LGBT+ discrimination and hate incidents. Directly comparable on mission, victim-support orientation, and use of anonymized reporting data to inform public policy in France.
• Centre LGBT Paris Île-de-France: Paris-based LGBT community center offering listening, accompaniment, and prevention services. Comparable on victim support and Paris-region presence (overlapping with FLAG!'s Île-de-France footprint), though community-center versus ministry-focused.

Broad incumbents

• ILGA-Europe: European-wide LGBT advocacy federation coordinating 600+ member organizations including FLAG!. Comparable on policy advocacy, training, and institutional engagement at a broader geographic scope, with potential partner/replication pathway for FLAG!.

Others

• DILCRAH: French interministerial delegation for the fight against racism, antisemitism, and anti-LGBT hate — a government counterpart and active partner of FLAG!. Included as an institutional stakeholder rather than a competitor; relevant for FLAG!'s policy and prevention positioning.

Regional players

• Stop Homophobie (Belgium): Belgian association combating homophobia and supporting victims of anti-LGBT hate, with similar reporting/awareness mission to FLAG!. Comparable on reporting and prevention work but operating in Belgium rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@flag-interieuretjusticelgb8169
• Facebookfacebook.com/flagasso/?locale=fr_FR
• Instagraminstagram.com/asso_flag
• Xx.com/flagasso
• LinkedInlinkedin.com/company/flag-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLAG!