BEM Dakar

What BEM Dakar does

BEM Dakar (legal name: BEM Management School) is a private business school headquartered in Dakar, Senegal, with origins traceable to Bordeaux, France ("De Bordeaux à Dakar"). Founded in 2007, the institution operates across two Dakar campuses — the main campus and Campus Indépendance — and offers a comprehensive portfolio of business degree programs spanning undergraduate (Bachelors/Licences), graduate (Masters, MSc), executive (MBA, MSc specialized, Master 2 specialized), and doctoral (DBA) tiers. The school delivers instruction through five distinct modalities: on-campus initial training, evening executive courses, weekend courses, online distance learning (Master 1 and Master 2), and a dedicated MBA & Specialized Programs division, with its online learning platform cited as the core technology enabling remote participation.

The school serves three primary customer segments: initial training students pursuing full-time undergraduate and graduate degrees; working professionals enrolled in evening, weekend, or online programs to advance careers without leaving employment; and corporate partners that engage through the Strategic Orientation Committee (Comité d'Orientation Stratégique) and "Grand Partners" framework for talent pipelines and curriculum input. The business model is tuition-driven, recurring annually per program cohort, with no publicly disclosed fee schedules. GTM motion is sales-led, combining institutional website presence, direct admissions processes, brochure distribution, enterprise partnerships, and an international university network for student recruitment and exchange. Academic research is conducted through the Revue BEM journal and faculty research activities, and the school maintains a dedicated international partnerships division linking it to other universities and business schools across West Africa and Europe.

Name

BEM Dakar

Legal name

BEM Management School

Website

https://bem.sn

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

BEM Management School (BEM Dakar) is a private business school in Dakar, Senegal, offering undergraduate through doctoral business programs across on-campus, evening, weekend, and online formats to students and working professionals across West Africa.

Ownership category

akta.pro rank

Product category

Higher Education / Business School

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

Keywords

• Business school education
• Executive education programs
• Management degree programs
• MBA specialized programs
• Online master programs

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Initial Training Programs: Tuition revenue from Bachelors, Licences, and Masters degree programs delivered on campus
2. Executive Education: Evening courses, weekend programs, and DBA offerings for working professionals
3. MBA and Specialized Programs: Premium MBA and MSc programs with specialized curriculums

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

BEM Dakar (BEM Management School) is a private business school in Dakar, Senegal, delivering business and management degree programs across multiple formats: full-time initial training (Bachelors/Licences, Masters, MSc), executive evening courses (Licences, Master 1, Master 2, DBA), online distance learning Master programs, weekend courses, and MBA & specialized programs (MBA, MSc, Master 2). It also operates secondary programs at its Campus Indépendance location and engages corporate partners through a Strategic Orientation Committee for industry-academia integration.

Product overview

BEM Management School is a unified business education platform offering a comprehensive portfolio of degree programs. The institution provides initial training programs (Bachelors/Licences, Masters, MSc) alongside flexible executive education options including evening courses (Licences, Master 1, Master 2, DBA), online programs (Master 1, Master 2), weekend courses (Master 1, Master 2), and MBA/specialized programs. The Campus Indépendance branch offers select programs at a secondary location. The school also operates research activities through Revue BEM and maintains corporate partnerships to integrate business practice with academic education.

Differentiator

Problem solved

Functional benefit

Products and services

• Initial Training Programs (Bachelors / Licences, Masters, MSc) Full-time on-campus undergraduate and graduate degree programs (Bachelors/Licences, Masters, MSc) providing foundational and advanced business management education for initial training students at the main Dakar campus.
• Executive Education - Evening Courses (Licences, Master 1, Master 2, DBA) Evening courses for Licences, Master 1, Master 2, and DBA (Doctor of Business Administration) designed for employed professionals and senior executives seeking to earn advanced business credentials while continuing to work.
• Online Programs (Master 1, Master 2) Online distance learning Master 1 and Master 2 programs delivered entirely via the school's online learning platform for remote learners and professionals outside Dakar.
• Weekend Courses (Master 1, Master 2) Weekend-format Master 1 and Master 2 courses for working executives and professionals who cannot attend weekday sessions.
• MBA & Specialized Programs (MBA, MSc, Master 2) Premium MBA, MSc, and Master 2 specialized programs targeted at senior executives seeking high-level management credentials and specialized expertise.
• Campus Indépendance Programs (Bachelors, Licences, Master 1, Master 2) A selection of Bachelors, Licences, Master 1, and Master 2 programs delivered at the secondary Campus Indépendance location in Dakar.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• International Partner UniversitiescoreStrategic or Co-development PartnerInternational university partnerships enabling student exchanges, academic collaboration, and global exposure for BEM students across West Africa and Europe
• International Business School PartnerscoreStrategic or Co-development PartnerPartnerships with other business schools worldwide for academic exchange, joint programs, and knowledge sharing
• Enterprise Partners (Grand Partners)coreStrategic or Co-development PartnerStrategic enterprise partnerships through the Strategic Orientation Committee (Comité d'Orientation Stratégique), connecting the school with the business world for talent development and corporate engagement
• Strategic Orientation CommitteecoreStrategic or Co-development PartnerAdvisory committee bringing together business leaders to provide strategic guidance to the school and strengthen industry-academia connections

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• INSEAD: Global business school with campuses in France, Singapore, and Abu Dhabi offering one-year MBA, executive education, and a global EMBA. Comparable to BEM as a competitor for African executive education students, but at a much larger scale and with a globally-recognized brand.
• Hult International Business School: Global business school with campuses in Boston, San Francisco, London, Dubai, and Shanghai, offering one-year MBA and executive education. Comparable to BEM as a competitor for internationally-mobile African professionals, with a strong online and modular program portfolio.
• SP Jain School of Global Management: Dubai-headquartered international business school with campuses across Asia, the Middle East, and Africa offering MBA, executive MBA, and BBA programs. Comparable to BEM as a competitor for African students, with multi-modal delivery (on-campus, online, modular) similar to BEM's model.
• University of Cape Town Graduate School of Business: Africa's leading AACSB-accredited business school offering MBA, EMBA, and short executive programs. Comparable to BEM as a higher-tier African business school competitor, but with stronger international brand recognition and broader program portfolio.
• IE Business School: Spain-based international business school with a strong presence in Africa and Latin America, offering online and in-person MBA programs. Comparable to BEM as a competitor for African executive students seeking international credentials, with a far larger brand footprint.

Direct peers

• Strathmore Business School: Kenya-based business school offering MBA, executive education, and customized corporate programs with strong international accreditation. Comparable to BEM as a leading East African business school with similar multi-modal delivery (full-time, evening, modular, executive) and corporate partnership model.
• Ghana Institute of Management and Public Administration (GIMPA): Ghanaian public business school offering MBA, EMBA, and executive education programs. Comparable to BEM as a West African institution targeting similar francophone/anglophone professional segments with a focus on public-sector and corporate leadership development.
• Lagos Business School: Pan-Atlantic University's graduate business school in Nigeria, offering MBA, executive MBA, and executive education programs across West Africa. Directly comparable to BEM as a leading regional business school targeting working professionals and corporate clients in anglophone West Africa.

Emerging players

• African Leadership University (ALU): Pan-African institution offering undergraduate and MBA programs with campuses in Mauritius and Rwanda. Comparable to BEM as an emerging African business education provider, with a more digital-native model and pan-African student body.

Regional players

• Middlesex University (African Operations): UK-based university with significant African and Middle East operations through partner campuses and online programs. Comparable to BEM as a foreign-affiliated institution offering internationally-recognized business degrees to African students, particularly through distance and blended learning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/BEMDAKAR

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEM Dakar