Jousto
Jousto is a Finnish Buy Now Pay Later (BNPL) consumer credit service operated by Aurajoki Nordic Oy, offering invoice and installment payment options to Finnish consumers shopping at 2,500+ partner e-commerce stores.
- Company typePrivate
- Founded-
- HeadquartersTurku, Finland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Jousto does
Jousto is a Finnish Buy Now Pay Later (BNPL) consumer credit service operated by Aurajoki Nordic Oy, headquartered in Turku, Finland. The company provides two core credit products to Finnish consumers: Jousto Lasku, a 30-day interest-free invoice with a €2.90 billing fee, and Jousto Osamaksu, an installment plan ranging from 3 to 36 months carrying a 19.90% nominal interest rate, a €3.90 monthly account management fee, and an APR of 21.82%. Consumer credit is capped at €5,000, with maximum single-purchase limits of €3,000 online and €1,000 in-store. Customers must be 18+, hold a Finnish personal identity code, have a registered Finnish address for 2+ years, and demonstrate good payment history.
Under the hood, Jousto integrates with merchant e-commerce systems via pre-built plugins for major platforms (Vilkas, Magento, WooCommerce, PrestaShop, OpenCart, osCommerce, Oscar Prosper) and payment intermediaries (Paytrail, Checkout Finland, Bambora), and offers a direct API for custom integration. The platform performs automated real-time credit decisioning at checkout and supports strong customer authentication (Tupas / Mobile Certificate) compliant with PSD2, with returning users authenticated via one-time SMS PIN. Jousto bears the consumer credit risk, handles collections, and provides merchants full weekly settlement regardless of installment duration.
Jousto serves two primary customer segments. For merchants (its B2B client base of 2,500+ Finnish e-commerce stores), it is a free payment method that increases average order value (industry data +38%, AutoStudio case study +93%) and reduces fraud. For Finnish consumers (350,000+ users to date), it provides flexible, transparent payment terms. Revenue is generated entirely on the consumer side: €2.90 per invoice plus installment interest and account fees. Distribution is exclusively domestic, with the company supervised by the Finnish regional administrative agency (aluehallintavirasto) and adhering to European Coalition for Responsible Credit (ECRC) standards.
Jousto firmographics
Firmographics- Name
- Jousto
- Legal name
- Aurajoki Nordic Oy
- Website
- https://www.joustoraha.fi
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jousto is a Finnish Buy Now Pay Later (BNPL) consumer credit service operated by Aurajoki Nordic Oy, offering invoice and installment payment options to Finnish consumers shopping at 2,500+ partner e-commerce stores.
- Ownership category
- akta.pro rank
Where Jousto is headquartered
LocationHeadquarters
- HQ city
- Turku
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Jousto business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consumer Billing Fees: Jousto charges consumers a 2.90€ billing fee per invoice for the Jousto Invoice product. This is a one-time fee per transaction.
- Installment Interest and Fees: For Jousto Installment, Jousto earns 19.90% annual nominal interest rate on the outstanding principal plus a 3.90€/month account management fee. The APR is 21.82%. This represents the primary revenue stream from credit extension.
- Merchant Commission (Promotional): During promotional campaigns, Jousto pays merchants a 1% commission on installment sales processed through the platform to incentivize adoption.
- Merchant Services (Free for Merchants): While Jousto is free for merchants (no setup fees, monthly fees, or transaction fees from merchant perspective), the company generates revenue by taking on the credit risk and collecting from consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Jousto Invoice - 30-day interest-free |
| Transaction based/ take rate | Monthly | Jousto Installment - 3 to 36 months |
| Other | Pay-as-you-go | Merchant Commission Campaign (Promotional) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Jousto product offering
Product offeringCore offering
Jousto is a Finnish Buy Now Pay Later (BNPL) consumer credit service operated by Aurajoki Nordic Oy. It offers two credit products — Jousto Lasku (invoice with a 30-day interest-free period) and Jousto Osamaksu (installment plans from 3 to 36 months) — integrated at the checkout of more than 2,500 Finnish e-commerce stores and select physical retail locations. Jousto bears the consumer credit risk, provides weekly merchant settlements, and charges consumers billing fees and installment interest.
Product overview
Jousto is a Finnish consumer finance and e-commerce payment service offered by Aurajoki Nordic Oy, comprising two core credit products: Jousto Lasku (invoice with 30-day interest-free period) and Jousto Osamaksu (installment plan in 3–36 monthly installments). These are supported by a consumer-facing Online portal and a KauppiasExtranet (Merchant Extranet) for partner management. Jousto is available in over 2,500 Finnish online stores and select physical retail locations, serving consumers who have demonstrated good credit history. The products are distributed through integrated e-commerce platforms, payment processors, and veterinary clinic POS systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Jousto Lasku (Invoice) A consumer credit product that lets shoppers buy goods online or in-store with a 30-day interest-free payment period. A €2.90 billing fee is added per invoice and consumers can convert the invoice into an installment plan at any time. Maximum purchase is €3,000 online or €1,000 in-store, with a €5,000 overall consumer credit limit.
- Jousto Osamaksu (Installment) An installment credit product that allows consumers to pay for purchases in 3 to 36 monthly installments starting from €9.90/month. Annual nominal interest is 19.90% with a €3.90 monthly account management fee, giving an APR of 21.82% on a sample €1,000 purchase paid over 12 months.
Quantifiable outcome
- Jousto payments result in 38% larger average order value compared to other payment methods
- +3 more outcomes
Companies that use Jousto
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Jousto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature4 records
Jousto partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Vilkas GroupcoreE-commerce platform provider with pre-built Jousto integration, enabling Vilkas merchants to easily add Jousto invoice and installment payment options to their online stores.
- MagentocoreMajor global e-commerce platform with Jousto integration available for Finnish Magento merchants through official extension.
- PrestashopcorePopular e-commerce platform with Jousto module available for Prestashop merchants in Finland.
- WooCommercecoreWordPress-based e-commerce platform with Jousto plugin, allowing WooCommerce merchants to offer flexible payment options.
- PaytrailcoreMajor Finnish payment intermediary providing Jousto as part of their payment portfolio to thousands of Finnish e-commerce merchants.
- Checkout FinlandcoreFinnish payment service provider offering Jousto invoice and installment as integrated payment options for Checkout merchants.
- BamboracoreInternational payment company with Finnish operations, integrating Jousto into their payment solution suite for merchants.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Jousto competitors and assessment
Company assessmentDirect peers
- Walley: Finnish-headquartered BNPL and consumer credit provider (part of Lowell Group) offering invoice and installment payments at e-commerce checkout. Walley is Jousto's closest domestic BNPL competitor, targeting the same Finnish merchants and consumers with a similar product set.
- OP Lasku: Invoice and installment payment option offered by OP Financial Group, Finland's largest retail bank. OP Lasku competes head-to-head with Jousto at Finnish e-commerce checkout and benefits from OP's incumbent banking distribution.
- Resurs Bank: Nordic consumer finance and payment solutions provider with a Finnish operation offering invoice, installment, and revolving credit at e-commerce and POS. Resurs is a directly comparable BNPL/consumer credit peer operating in the same Finnish market.
- Svea Ekonomi: Nordic financial group providing payment, invoice, and installment solutions to merchants across the Nordics including Finland. Svea overlaps directly with Jousto's merchant financing and consumer credit offerings in the same geography.
- Qliro: Swedish-founded BNPL provider focused on the Nordic e-commerce market with invoice and installment products. Qliro competes for the same Nordic merchants and consumers with a similar product and merchant-pricing model.
- Collector Bank: Swedish challenger bank offering consumer credit, invoice, and installment payment solutions across the Nordics. Collector is a comparable BNPL/consumer credit peer in the broader Nordic market that Jousto overlaps with at the merchant checkout.
Broad incumbents
- Klarna: Swedish-founded global BNPL leader operating Pay in 4, Pay Later, and full-service merchant offerings across dozens of countries including Finland. Klarna is a broad incumbent in the same BNPL category with overlapping consumer credit functionality and merchant distribution.
- Afterpay: Global BNPL provider (now part of Block, Inc.) offering Pay in 4 and Pay Later products. Although not Finland-headquartered, Afterpay is an established BNPL incumbent whose product mechanics and merchant economics directly overlap with Jousto's installment offering.
- PayPal Pay Later: PayPal's integrated BNPL suite (Pay in 4, Pay Monthly) embedded within the global PayPal checkout. As a broad incumbent in payments and credit, PayPal Pay Later competes with Jousto for the same e-commerce checkout slot at Finnish merchants that already accept PayPal.
Emerging players
- Instabee: Swedish BNPL startup (formerly associated with Trustly/Nordea founders) offering invoice and installment payments focused on the Nordic market. Instabee is an emerging player in the same BNPL category with partial overlap on product and geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jousto social profiles
Digital presenceJousto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jousto leadership team
Management profileNumber of profiles
Profiles1 record
Jousto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jousto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jousto
What does Jousto do?
Jousto is a Finnish Buy Now Pay Later (BNPL) consumer credit service operated by Aurajoki Nordic Oy. It offers two credit products — Jousto Lasku (invoice with a 30-day interest-free period) and Jousto Osamaksu (installment plans from 3 to 36 months) — integrated at the checkout of more than 2,500 Finnish e-commerce stores and select physical retail locations. Jousto bears the consumer credit risk, provides weekly merchant settlements, and charges consumers billing fees and installment interest.
Is Jousto a public or private company?
Jousto is a private company. It is classified as unknown and is currently operating.
When was Jousto founded?
Jousto was founded in -1. It employs 51 to 100 people.
Where is Jousto based?
Jousto is headquartered in Turku, Finland, in the Europe region.
How does Jousto make money?
Four revenue lines are on record. Consumer Billing Fees are the primary driver. The others are installment Interest and Fees, merchant Commission (Promotional) and merchant Services (Free for Merchants).
Who are Jousto's main competitors?
Direct peers on record are Walley, OP Lasku, Resurs Bank, Svea Ekonomi, Qliro and Collector Bank. Broad incumbents are Klarna, Afterpay and PayPal Pay Later. Instabee is listed as an emerging player.
Does Jousto have an API?
No public API is recorded for Jousto.