What Saguy's does

Saguy's is a Spanish family footwear brand operating as a trade name of ORTOMEDIPLUS, S.L.U., designing and manufacturing comfort, professional, and safety footwear from its headquarters and production site in Villena, Alicante. Its product range covers women's, men's, and casual collections organized into three core lines—Comfort, Professional, and Safety—developed in close collaboration with hospitality and healthcare professionals and designed for users who spend long hours on their feet, including nurses, hotel and restaurant staff, and individuals with sensitive or diabetic feet. The company's underlying technology platform rests on medical-grade manufacturing under CE SANITARY certification (EU Regulation 2017/745) and AENOR ISO 13485 quality management, with ongoing R&D collaboration with the Instituto Biomecánico de Valencia (IBM) for biomechanics-driven design and external quality control performed by INESCOP, the Footwear Technology Centre.

Saguy's commercializes primarily through direct-to-consumer e-commerce via its dedicated online store ortomediplus.com, which is offered in Spanish, English, and French versions, and complements online sales with international trade fair activity including OTWorld 2026 in Leipzig and the ORTO Medical Care Fair in Madrid to reach distributors, specialists, and healthcare professionals. No enterprise or wholesale customer concentration is publicly disclosed; pricing is not transparently listed and customers are directed to the online store, consistent with a long-tail, transactional D2C model. The corporate parent ORTOMEDIPLUS, S.L.U. acquired the brand at the end of 2018 and continues to operate it as a focused specialty footwear business within its broader medical-device portfolio.

Name

Saguy's

Legal name

ORTOMEDIPLUS, S.L.U.

Website

https://saguys.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Saguy's is a Spanish family footwear brand (trade name of ORTOMEDIPLUS, S.L.U.) that designs and manufactures comfort, professional, and safety footwear for healthcare workers, hospitality staff, and consumers with sensitive or diabetic feet, sold primarily via its D2C e-commerce store ortomediplus.com.

Ownership category

akta.pro rank

Product category

Comfort and Professional Footwear

NAICS

Footwear Manufacturing (3162), Shoe Retailers (45821)

SIC

Footwear, (No Rubber) (3140), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Comfort, Orthopedic & Medical Footwear (CRAAACAG)

akta.pro secondary industries

Work, Safety & Occupational Footwear (CRAAACAE), Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD)

Keywords

• Comfort footwear
• Orthopedic footwear
• Professional work shoes
• Safety footwear
• Medical footwear

Headquarters

HQ city

Villena

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. E-commerce Footwear Sales: Direct-to-consumer sales through their online store ortomediplus.com, offering comfort, professional, and safety footwear lines for men and women.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Saguy's designs, manufactures, and sells comfort, professional, and safety footwear through its own e-commerce platform ortomediplus.com. The product range targets people who stand for long hours, particularly hospitality and healthcare professionals, and includes specialized models for diabetic and sensitive feet. Manufacturing is performed at the company's facility in Villena, Alicante (Spain), with biomechanical R&D in collaboration with the Instituto Biomecánico de Valencia and external quality control by INESCOP.

Product overview

Saguy's is a family footwear brand owned by ORTOMEDIPLUS, S.L.U. that specializes in three main product lines: Comfort footwear (featuring models for women and men with various fits, widths, and soles), Professional footwear (technical work shoes designed for comfort during long hours on feet), and Safety footwear (protective footwear for professional environments). The company collaborates with the Instituto Biomécanico de Valencia (IBM) for R&D and uses INESCOP for external quality control. The product portfolio is distributed through the ortomediplus.com e-commerce platform and focuses on foot health, particularly for people with sensitive feet, diabetic patients, and hospitality/healthcare professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Comfort Line: Comfort footwear characterized by design and fit variety, featuring multiple models, widths, and soles for a versatile and practical line that provides foot wellbeing with every step.
• Professional Line

Products and services

• Calzado Confort (Comfort Footwear Line) Comfort footwear line for everyday use, offering a variety of models, widths, and soles designed to provide foot wellbeing with every step. Targeted at consumers with sensitive feet, foot deformities, diabetic conditions, and general users seeking daily comfort.
• Calzado Profesional (Professional Footwear Line) Technical work footwear specialized in comfort and wellbeing for professionals who endure long hours standing, including nurses, doctors, hotel and restaurant staff. Features well-fitting lasts, cushioned impact-absorbing insoles, and quality materials.
• Calzado de Seguridad (Safety Footwear Line) Protective safety footwear line designed for professional environments that require foot protection, while maintaining ergonomic comfort and foot-health-oriented design for prolonged wear.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OTWorld (International Trade Fair for Technical Orthopedics and Mobility)coreStrategic or Co-development Partner · 19 May 2026Saguy's participated in OTWorld 2026, the leading international trade fair for technical orthopedics and mobility held in Leipzig, Germany from May 19-22. The event gathers professionals, companies, and experts from the healthcare and orthopedic sector worldwide. Saguy's presented their comfortable footwear solutions for sensitive feet and professional use, meeting distributors and specialists to strengthen partnerships and forge new professional connections.
• ORTO Medical Care Fair MadridminorStrategic or Co-development Partner · 1 November 2023Saguy's participated in the ORTO Medical Care Fair 2023 in Madrid at IFEMA Exhibition Center (Pavilion 12, Stand G16 H15) to present their Comfort and Professional footwear lines to healthcare professionals and clients.
• Instituto Biomécanico de Valencia (IBM)coreTechnology or IntegrationOngoing collaboration with the Instituto Biomécanico de Valencia (IBM) for research and development of footwear specific to each pathology. This partnership enables evidence-based design incorporating biomechanical principles for optimal foot health outcomes.
• INESCOP (Footwear Technology Centre)coreTechnology or IntegrationExternal quality control through INESCOP, a footwear technology centre that performs independent quality assessments ensuring product standards are maintained. This partnership provides third-party validation of product quality and compliance.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Crocs: Mass-market comfort footwear brand with strong penetration in healthcare and hospitality worker segments. Comparable as a competitor for healthcare/hospitality shoe purchases, though broader and far larger than Saguy's.
• New Balance: Global footwear major with a strong comfort/work/occupational line (e.g., 626 series) sold to healthcare, hospitality, and service workers. Comparable on use case and target buyer, though operating at vastly greater scale and brand breadth.

Direct peers

• Birkenstock: Global leader in contoured comfort and orthopedic footwear with deep presence in foot-health retail. Directly comparable to Saguy's as both compete for the comfort/orthopedic consumer and healthcare professional buyer.
• Wolky: Dutch comfort and orthopedic footwear brand focused on removable footbed designs and foot-health claims. Comparable to Saguy's on orthopedic comfort positioning, removable insole architecture, and European specialty retail channel.
• Dr. Scholl's: Iconic foot-care and comfort footwear/insert brand sold globally through pharmacy and DTC channels. Comparable to Saguy's on foot-health positioning and professional/clinical credibility, though at much larger scale.
• Mephisto: French-headquartered comfort and orthopedic footwear brand with a strong European footprint and biomechanics-led design. Highly comparable to Saguy's in product positioning, target customer, and emphasis on foot health.

Emerging players

• Wock: Portuguese comfort and professional footwear brand specializing in clog-style work shoes for healthcare, hospitality, and food service. Comparable niche player targeting the same professional comfort segment as Saguy's.
• HOKA: Premium comfort and performance footwear brand (Deckers subsidiary) with growing crossover into standing/walking professional use. Comparable on comfort-and-impact-absorption technology, though focused on running/athletic rather than medical-grade.

Regional players

• Calzados Pitillos: Spanish comfort footwear manufacturer with national distribution. Comparable as a domestic Iberian comfort-footwear competitor targeting similar working-women and everyday comfort use cases.
• Calzados Floresantos: Spanish comfort and professional footwear brand also serving healthcare and hospitality workers. Comparable to Saguy's as a direct Spanish-market competitor with overlapping customer segments and product positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zades-sl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saguy's