High Adventure Outdoor Education Centre

What High Adventure Outdoor Education Centre does

High Adventure Outdoor Education Centre is a UK-based, founder-owned outdoor education provider operating primarily from a single centre on the edge of the Yorkshire Dales in Cowling, North Yorkshire, with a seasonal site (Tawd Vale Adventure Camp) in Lancashire. Founded by former teachers around 2003, the company delivers multi-day residential school trips, day programmes, and family/group activities using a portfolio of 32 outdoor activities including climbing, high ropes, water sports, caving, archery, bushcraft, canoeing, and SUP. Core infrastructure consists of owned indoor accommodation (including exclusive KS2 facilities), home-cooked meal provision, on-site activity equipment, mini-buses for off-site transport, and access to third-party natural venues such as crags, reservoirs, and caves in the Yorkshire Dales National Park. The technology layer is minimal: a Wix-based marketing website, organic social media (Instagram, Facebook, Twitter, YouTube), email, and a third-party booking integration via Class4Kids for Holiday Club reservations.

The company operates a transactional, services-based revenue model with no subscription or recurring contract layer. School residential trips are the primary revenue stream, structured as per-group bookings requiring a £1,000+VAT deposit upfront and balance payment post-trip; secondary streams include Holiday Club day sessions at £20/day (booked via Class4Kids), birthday parties (up to 3 activities plus optional food), GCSE PE programmes, B&B accommodation, cycling events, and gift experience vouchers. Distribution is sales-led and direct via the company's own website, phone (01535 630044), and email ([email protected]), supported by an organic social presence. The customer base spans five vertical segments — Primary Schools (KS2) as the primary segment, Secondary Schools, Families, Uniform/Cycling Groups, and Home Educators — anchored by a 90% re-book rate among school clients.

The business holds key UK regulatory credentials — AALA License (HSE), LOtC Quality Badge, and Adventuremark certification — and was named a YP Tourism Awards 2024 Finalist. There is no evidence of external institutional investment, M&A activity, leadership turnover, or technology platform development; the company is a private, founder-managed outdoor education services business with announced capacity expansion via the Woodside Adventure Camp planned for 2027 and a recently introduced Weekend Activities programme launched in 2024.

Name

High Adventure Outdoor Education Centre

Legal name

High Adventure Outdoor Education Centre Limited

Website

https://highadventureoec.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

High Adventure Outdoor Education Centre is a UK-based outdoor education provider founded by former teachers around 2003, delivering residential school trips, holiday clubs, and family adventure activities from its Yorkshire Dales centre using a portfolio of 32 outdoor pursuits.

Ownership category

akta.pro rank

Product category

Outdoor Education Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)

Keywords

• Outdoor education
• School residential trips
• Adventure activities
• Holiday clubs
• Youth outdoor programmes

Headquarters

HQ city

Keighley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. School Residential Trips: Multi-day outdoor education packages for primary and secondary schools including accommodation, meals, activities, and instruction. Revenue generated through per-group booking fees with deposit upfront and balance after trip completion.
2. Holiday Club: Day-based outdoor activity programmes for children during school holidays. Booked through Class4Kids platform at £20 per day.
3. Birthday Parties and Weekend Activities: Adventure parties with up to 3 activities, party room, and optional food. Weekend activity bookings for families and groups.
4. GCSE PE Programmes: Quality PE programmes designed to achieve excellent results for secondary school pupils.
5. B&B Accommodation: Bed and breakfast accommodation for groups visiting the Yorkshire Dales area.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

High Adventure Outdoor Education Centre is a Yorkshire Dales-based provider of outdoor education programmes delivering residential school trips, day holiday clubs, birthday parties, weekend activities, GCSE PE courses, and family adventure holidays. Programmes span on-site and off-site activities including climbing, high ropes, water sports, caving, archery, bushcraft, canoeing, and SUP, supported by 32 activity options, home-cooked meals, accommodation, bedding, and waterproofs.

Product overview

High Adventure Outdoor Education Centre is a premier outdoor education provider offering a comprehensive portfolio of residential and day-visit programmes. The core offering centres on school trip packages for primary and secondary schools, complemented by holiday clubs, birthday parties, weekend activities, GCSE PE programmes, cycling events, family adventure holidays, and home education residentials. The centre provides 32 activities including climbing, high ropes, water sports, caving, archery, bushcraft, and more. Key sub-brands include Woodside Camp (new for 2027, with exclusive KS2 accommodation), and Tawd Vale Adventure Camp in Lancashire (June-July). Programmes are delivered on-site at their Yorkshire Dales centre with access to world-class off-site venues for caving and watersports, supported by professional instructors and home-cooked meals.

Differentiator

Problem solved

Functional benefit

Brands

• Woodside Adventure Camp: New adventure camp coming to High Adventure in 2027

Quantifiable outcome

• 90% re-book rate reflects high customer satisfaction

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PGL: UK's largest operator of outdoor education residentials and adventure activity centres for schools. Operates multiple centres across the UK with on-site and off-site activities, directly comparable to High Adventure's school trip model.
• Kingswood: Major UK outdoor education and adventure activity provider running residential centres for primary and secondary schools, with curriculum-linked programmes including GCSE PE. Closely comparable in customer base, offer, and delivery model.
• Rock UK: Faith-based charity operating outdoor adventure centres across the UK, offering residential and day programmes for schools, uniformed groups, and families. Overlaps with High Adventure's school, group, and family segments.
• Bewerley Park: North Yorkshire outdoor education centre offering residential and day visits with climbing, caving, water sports, and team activities. Direct regional competitor in the Yorkshire Dales market with very similar curriculum-aligned programmes.
• Manor Adventure: UK provider of multi-activity residential trips for primary and secondary schools, with a portfolio of centres and 30+ activities. Highly comparable in product mix, target customer, and pricing structure.

Emerging players

• The Bushcraft Company: UK provider of residential outdoor and bushcraft experiences targeted at primary-aged children and families. Comparable in delivering field-based outdoor learning for younger children, though narrower in activity breadth.
• Calvert Trust: Operator of outdoor activity centres in the UK delivering residential adventure experiences, with a focus on inclusive provision for disabled and SEND groups. Comparable in operating model and safety-led delivery, differentiated by accessibility focus.

Broad incumbents

• YHA (Youth Hostel Association): National network of budget accommodation providers across the UK with many sites offering outdoor activities. Comparable in hosting school and group residentials in outdoor locations, though broader and less specialised in adventure activity instruction.
• Centre Parcs UK: Large UK operator of multi-activity forest resorts offering family adventure activities, accommodation, and holiday clubs. Comparable in family outdoor activities and on-site activity portfolio, though at very different scale and price point.

Regional players

• Bendrigg Trust: Cumbria-based outdoor education charity providing residential and day activities for schools and SEND groups. Comparable in outdoor education delivery and instructor-led programmes, with a more regional/northern geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/haoec
• YouTubeyoutube.com/user/HighAdventureOEC/videos
• Facebookfacebook.com/HighAdventureOEC
• Instagraminstagram.com/highadventure_outdoorcentre
• LinkedInlinkedin.com/company/high-adventure-oec

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Adventure Outdoor Education Centre