Natives Group
Net Natives is a UK-headquartered B2B marketing agency specializing exclusively in enrollment marketing for higher education institutions, combining multi-channel advertising with its proprietary Akero attribution platform and Student Hut housing marketplace to serve US and UK university clients.
- Company typePrivate
- Founded2008
- HeadquartersBrooklyn, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Natives Group does
Net Natives is a Brighton, UK-headquartered B2B marketing agency that specializes exclusively in student recruitment and enrollment marketing for higher education institutions. Its core offering combines agency services — multi-channel advertising across digital, CTV, and programmatic — with proprietary measurement tools including enrollment attribution, brand tracking surveys, and Share of Search analytics. The company operates an integrated platform-plus-services model anchored by Akero, a wholly-owned marketing ecosystem and enrollment attribution product, and extended by the Student Marketplace (recruitment) and Student Hut (student housing) sub-brands.
The business targets university enrollment and marketing leadership teams primarily in the US and UK, with offices in Brighton and New York supporting client engagement. Named customers include SCU Leavey School of Business, Queen's University Belfast, NYU Silver School of Social Work, NYU Rory Meyers College of Nursing, and Bishop Grosseteste University, with use cases spanning domestic and international student recruitment, brand reputation management, and data-driven revenue optimization.
Revenue is generated through service contracts and recurring retainers with educational clients, supplemented by the Akero platform. Pricing is not publicly disclosed. The company is privately held; in 2025 it joined EducationDynamics as a strategic operating subsidiary, broadening its distribution and creating an integrated higher education growth platform. No funding rounds, headcount figures, or financial performance metrics are disclosed in the source material.
Natives Group firmographics
Firmographics- Name
- Natives Group
- Legal name
- Net Natives
- Website
- https://natives.group
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Net Natives is a UK-headquartered B2B marketing agency specializing exclusively in enrollment marketing for higher education institutions, combining multi-channel advertising with its proprietary Akero attribution platform and Student Hut housing marketplace to serve US and UK university clients.
- Ownership category
- akta.pro rank
Natives Group industry classification
Industry- Product category
- Higher Education Marketing Services
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)
Keywords
Where Natives Group is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Natives Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Higher Education Marketing Services: Full-service marketing agency providing advertising, strategy, and enrollment optimization services to universities and higher education institutions. Revenue is generated through service contracts with educational clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Natives Group product offering
Product offeringCore offering
Net Natives is a B2B higher education marketing agency that helps universities attract and enroll students through advertising, strategy, and enrollment optimization services. Its offering is anchored by the Akero marketing ecosystem platform, which provides enrollment attribution and analytics, and is complemented by the Student Marketplace (recruitment) and Student Hut (housing) sub-brands.
Product overview
Net Natives operates as a student and education marketing agency providing a platform-plus-services model. The core offering is marketing agency services for higher education enrollment, supported by the Akero marketing ecosystem platform for attribution and analytics. The company also offers Student Marketplace for recruitment and Student Hut for housing, creating an integrated student lifecycle ecosystem spanning recruitment, enrollment, and accommodation.
Differentiator
Problem solved
Functional benefit
Brands
- Akero: Marketing ecosystem and enrollment attribution platform for higher education institutions.
- Student Hut
Products and services
- Net Natives Agency Services
- Akero
Quantifiable outcome
- Measurable enrollment revenue improvements for university clients
Companies that use Natives Group
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
Natives Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Natives Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EducationDynamicscoreNet Natives has joined EducationDynamics, forming a strategic partnership to advance a new model for higher education growth. This partnership combines Net Natives' enrollment marketing expertise with EducationDynamics' platform, creating an integrated solution for university enrollment challenges.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Natives Group competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Natives Group social profiles
Digital presenceNatives Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natives Group leadership team
Management profileNumber of profiles
Natives Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Natives Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natives Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natives Group
What does Natives Group do?
Net Natives is a B2B higher education marketing agency that helps universities attract and enroll students through advertising, strategy, and enrollment optimization services. Its offering is anchored by the Akero marketing ecosystem platform, which provides enrollment attribution and analytics, and is complemented by the Student Marketplace (recruitment) and Student Hut (housing) sub-brands.
Is Natives Group a public or private company?
Natives Group is a private company. It is classified as corporate owned and is currently operating.
When was Natives Group founded?
Natives Group was founded in 2008. It employs 101 to 250 people.
Where is Natives Group based?
Natives Group is headquartered in Brooklyn, United States, in the North America region.
How does Natives Group make money?
One revenue line is on record: higher Education Marketing Services.
Does Natives Group have an API?
No public API is recorded for Natives Group.
What industry is Natives Group in?
Natives Group's product category is Higher Education Marketing Services. Its primary akta.pro industry code is EDAIACAF, Virtual Recruitment Events, Fairs & Webinar Platforms. Its NAICS code is 611710 and its SIC code is 7331.