Everbrite Metal Finishers

What Everbrite Metal Finishers does

Everbrite Metal Finishers is a third-generation, family-owned close corporation headquartered in Springs, Gauteng, South Africa, operating continuously in the metal finishing trade since 1965. The company specializes in industrial electroplating and surface treatment, offering five core plating processes — zinc, nickel, cadmium, chrome, and copper — each available in rack and barrel configurations where applicable. These are complemented by three supporting surface preparation services: acid pickling for oxide and rust removal, de-embrittlement heat treatment to mitigate hydrogen damage, and passivation treatments for enhanced corrosion resistance. The underlying technology is conventional wet-process electroplating rather than any proprietary or software-driven system, and there is no indication of AI, automation, or digital process control in the current stack.

The company serves industrial buyers across five end-markets — plumbing, engineering, electrical, fasteners, and mining — all oriented around durable, specification-compliant finishes that resist corrosion and meet stringent technical requirements. Commercial reach is anchored in Southern Africa via direct sales, with a secondary international direct-sales channel servicing clients abroad. The go-to-market is consultative and sales-led: prospective clients are routed through the company website to request quotes rather than via published pricing or self-service e-commerce. Revenue is generated through project-by-project processing fees on plating and treatment jobs, with no disclosed recurring contracts, no app or platform product, and no tiered SaaS-style pricing.

Operationally, Everbrite is a small, single-site industrial service business (11-50 employees) with no subsidiaries, no external institutional investors, no parent company, and no recorded funding rounds, M&A activity, partnerships, patents, certifications, or awards across the available data. Distribution is direct-only — no resellers, agents, or channel partners — and marketing relies on a basic digital presence (Facebook, LinkedIn, Instagram) plus the corporate website. The absence of disclosed revenue, headcount trend, or capacity expansion signals makes the financial trajectory difficult to read, but the 55+ years of continuous operation and third-generation family stewardship indicate a stable, relationship-driven business rather than a growth-stage one.

Name

Everbrite Metal Finishers

Legal name

Everbrite Metal Finishers CC

Website

https://everbritemetalfinishers.co.za

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Everbrite Metal Finishers is a third-generation, family-owned electroplating company in Springs, South Africa, founded in 1965. It provides zinc, nickel, cadmium, chrome, and copper plating plus surface treatments to industrial clients across plumbing, engineering, electrical, fasteners, and mining sectors.

Ownership category

akta.pro rank

Product category

Industrial Metal Finishing / Electroplating Services

NAICS

Electroplating, Plating, Polishing, Anodizing, and Coloring (332813)

akta.pro primary industry

Electroplating & Metal Finishing (Anodizing/Galvanizing/Passivation) (IMAIAKAE)

Keywords

• Industrial electroplating services
• Metal finishing services
• Zinc plating rack barrel
• Surface treatment passivation
• Corrosion resistant plating

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Electroplating Services: The company generates revenue through providing professional electroplating and metal finishing services on a project-by-project basis. Services include zinc plating, nickel plating, cadmium plating, chrome plating, copper plating, acid pickling, de-embrittlement, and passivation treatments. Revenue is derived from processing fees charged to industrial clients across multiple sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Everbrite Metal Finishers provides professional electroplating and metal surface treatment services to industrial clients. Core offerings include zinc, nickel, cadmium, chrome, and copper plating (available in rack and barrel processing modes), supported by acid pickling, de-embrittlement, and passivation treatments to improve corrosion resistance, durability, and aesthetic finish of metal components used in plumbing, engineering, electrical, fasteners, and mining applications.

Product overview

Everbrite Metal Finishers is a third-generation family-owned electroplating company established in 1965, offering a comprehensive suite of metal finishing services. The company's core offerings center on five primary electroplating services—Zinc Plating, Nickel Plating, Cadmium Plating, Chrome Plating, and Copper Plating—all available in both rack and barrel processing methods. These plating services are complemented by three supporting surface treatment services: Acid Pickling for surface preparation, De-embrittlement Treatment for hydrogen damage prevention, and Passivation Treatments for enhanced corrosion resistance. Together, these services provide complete metal treatment solutions for industrial components requiring durability, corrosion resistance, and aesthetic appeal.

Differentiator

Problem solved

Functional benefit

Products and services

• Zinc Plating (Rack and Barrel) Electroplating service that applies a protective zinc coating to metal components using rack or barrel methods, providing corrosion resistance for industrial and commercial applications.
• Nickel Plating (Rack and Barrel) Electroplating service that deposits a layer of nickel onto metal workpieces via rack or barrel processes, enhancing durability, wear resistance, and aesthetic appeal.
• Cadmium Plating (Rack and Barrel) Electroplating service applying cadmium coating to metal components using rack or barrel methods, offering superior corrosion protection especially in harsh environments.
• Chrome Plating Electroplating service that applies a chromium layer to metal surfaces, providing a hard, wear-resistant finish with excellent aesthetic qualities.
• Copper Plating (Rack and Barrel) Electroplating service depositing copper onto metal workpieces using rack or barrel methods, used for conductivity improvement, as an undercoat, or for decorative purposes.
• Acid Pickling Chemical surface preparation service that removes oxide scale, rust, and impurities from metal surfaces prior to plating.
• De-embrittlement Treatment Heat treatment service that reduces hydrogen embrittlement in plated metal components, ensuring structural integrity after the plating process.
• Passivation Treatments Chemical treatment service that forms a protective oxide layer on metal surfaces to enhance corrosion resistance and durability.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Anoplate Corporation: US-based contract electroplating and metal finishing service provider offering zinc, nickel, cadmium, chrome, copper and related chemistries. Directly comparable to Everbrite as a multi-chemistry job-shop serving industrial customers of similar mid-market profile.
• AOTCO Metal Finishing: US-based contract metal finishing shop offering plating, anodizing, and surface treatment services to industrial customers. Similar mid-market service-shop profile with comparable chemistry mix and customer engagement model.
• Valence Surface Technologies: Largest independent aerospace-focused surface treatment and finishing services provider in North America. Comparable business model (contract plating and surface treatment), though more concentrated in aerospace — relevant as a benchmark for what a scaled-up Everbrite with certifications could become.
• Pioneer Metal Finishing: Mid-sized US contract metal finisher offering zinc, nickel, electroless nickel, anodizing and related services. Comparable in service breadth, customer-base diversification (automotive, industrial, electronics) and reliance on rack/barrel capabilities.
• Hohman Plating & Manufacturing: Long-established US contract metal finisher providing a broad range of plating and surface treatments to industrial OEMs. Closely mirrors Everbrite's model of comprehensive plating services sold through consultative, quote-based sales to industrial buyers.
• HEF Group: French-headquartered global specialist in surface treatments and tribology, with coating and plating service operations across multiple continents. Comparable as a service-side peer offering corrosion-protection chemistries to industrial customers in mining, energy and general industry.

Broad incumbents

• Atotech (Element Solutions): Global leader in plating chemistry and equipment, owned by Element Solutions. Supplies the chemistries Everbrite uses in its baths and represents the broader incumbent whose standards, specifications and licensing shape the addressable market for service-side operators.
• Nihon Parkerizing: Long-established Japanese surface treatment company offering metal finishing chemicals, anti-corrosion coatings, and contract processing services globally. Comparable as a diversified incumbent in the same chemistry and surface-treatment categories Everbrite operates in.
• Oerlikon Balzers (Surface Solutions): Swiss-headquartered surface treatment group providing PVD/CVD coatings and finishing services, with operations across multiple continents including emerging markets. Comparable as a broad incumbent offering premium metal-surface solutions to industrial customers.

Others

• MacDermid Enthone Electronics Solutions: Global supplier of specialty chemistries used in plating and surface finishing, part of Element Solutions. Functions as an upstream enabler — its chemistry roadmap and regulatory stance directly affect what plating services Everbrite can economically offer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/everbritemetalfinishers
• LinkedInlinkedin.com/company/everbrite-metal-finishers-cc
• Instagraminstagram.com/everbritemetalfinishers/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everbrite Metal Finishers