CubitCode

What CubitCode does

CubitCode is a Cairo and Dubai-based venture building studio operating as a subsidiary of DigiSay Group (legal entity DIGISAY LLC), founded in 2017 and led by CEO Moustafa Khater alongside Group CEO Ahmed Abbas and COO Mohamed Badr. The company targets three client segments in the Pan-Arab region: sovereign entities (including NEOM, Egypt's Central Bank, the Grand Egyptian Museum, and Abu Dhabi government bodies), established brands (such as Rotana NOW, SODIC, FTI Group, AlGhad TV, and El Gouna Film Festival), and creators/startups. It positions itself as a macroeconomic innovation agency delivering design-to-execution media-tech ventures rather than a unified software platform.

The core offerings span three revenue streams: venture building and project development, multidisciplinary consulting (conceptualization, identity, strategy, design, construction management), and acceleration and hub management services. Notable technical components include the Face-On platform with instant lip-sync and language dubbing across 16 content languages, MENA's first and largest audio-based social network (Voicenote), a celebrity engagement platform (Minly) co-developed with New York-based HOF Capital, and the Purpose Media-Tech-Preneurship Talent Program built for NEOM. The company also operates Creators Inc., a community of 10,000+ creators shaping media across MENA, and maintains strategic creative partnerships with figures such as Mohamed Diab (Secondary Inspection Films) and Bassem Youssef (The Reset show).

CubitCode generates revenue through bespoke enterprise project fees and long-term venture partnerships, with no public pricing or standardized product offering. The company engages exclusively via direct enterprise sales, operating with a small 1-10 person team described as "built from the top 0.5% of applicants." Its go-to-motion is relationship-driven B2B engagement with sovereign and enterprise buyers in the MENA media-tech sector, supplemented by a monthly newsletter and its portfolio website as top-of-funnel assets. No funding rounds, revenue figures, or institutional investor ownership have been disclosed.

Name

CubitCode

Legal name

DIGISAY LLC

Website

https://cubitcode.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CubitCode is a Cairo- and Dubai-based venture building studio under DigiSay Group that designs, launches, and operates purpose-driven media-tech ventures for sovereign entities, enterprise brands, and creators across the Pan-Arab region, with a portfolio spanning platforms like Minly, Face-On, and Voicenote.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Venture Building & Project Development: CubitCode builds progressive media-tech ventures with governments, brands, and creators, likely through project-based fees and long-term venture partnerships.
2. Consulting & Strategy Services: Provides multidisciplinary consulting including conceptualization, identity, strategy, design, construction management, and general management consulting to sovereign entities and brands.
3. Acceleration & Hub Management: Manages innovation hubs, accelerators, and community ecosystems for government and enterprise clients, including program and content management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CubitCode is a venture building studio that creates purpose-driven media-tech ventures for the Pan-Arab region. The company partners with sovereign entities, established brands, and individual creators to conceptualize, design, build, and launch media, technology, and entrepreneurship projects — ranging from talent programs and innovation hubs to digital platforms and content productions. Revenue is generated primarily through project-based consulting, venture building engagements, and accelerator/hub management services.

Product overview

CubitCode is a venture building studio focused on the Pan-Arab region, offering a portfolio of services across three segments: Sovereign Entities, Brands, and Creators. For Sovereign Entities, CubitCode provides media production, government technology implementation, and macroeconomic ecosystem development including projects like Creators Inc. (10K creator community), Purpose (NEOM talent program), The Grand Egyptian Museum property management, and The Grid (fintech hub). For Brands, services include digital transformation (Rotana NOW), brand development (FTI Group), opportunity design (adesso), and structural transformation (AlGhad TV). For Creators, the portfolio includes tech platforms like Minly (celebrity platform with HOF Capital), Face-On (instant lip-sync/dubbing across 16 languages), Voicenote (MENA's first audio-based social network), and content ventures like Secondary Inspection Films (with Mohamed Diab) and The Reset Show (Bassem Youssef). The core offering combines media, technology, and entrepreneurship services delivered as consulting and venture-building engagements rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Creators Inc. A community of ten thousand creators shaping media in MENA.
• Minly
• Face-On
• Ivory Media Hub
• Secondary Inspection Films
• Voicenote
• Purpose
• The Reset

Products and services

• Venture Building Studio Services
• Creators Inc. Community A community platform of 10,000+ creators shaping media in the MENA region, providing resources and go-to-market strategies for content creators.
• Purpose - Media-Tech-Preneurship Talent Program A Media-Tech-Preneurship Talent Program designed to develop talent at the intersection of media, technology, and entrepreneurship, originally developed for NEOM.
• Minly Celebrity Platform A celebrity platform enabling creator monetization through celebrity partnerships, conceptualized, launched, and monetized as a co-founder with New York-based HOF Capital.
• Face-On Dubbing Platform Instant lip sync and language dubbing technology supporting 16 content languages for content creators.
• Voicenote Audio Social Network MENA's first and largest audio-based social network, launched in partnership with Moez Masosud.
• Secondary Inspection Films A global production company launched in partnership with acclaimed filmmaker Mohamed Diab.
• Ivory Media Hub A creative hub where creators produce content such as podcasts.
• The Reset Show A wellness show featuring Bassem Youssef, distributed on VOD platforms.
• Innovation Hub & Accelerator Management Management of innovation hubs, accelerators, and community ecosystems for government and enterprise clients, including program and content management services such as The Grid (Egypt's Central Bank fintech hub).
• Digital Transformation Consulting Digital transformation strategy and execution services for media organizations and enterprise brands, such as the Rotana NOW full turnaround digital transformation in 3 years.
• Sovereign Property & Destination Management Innovative commercial property, destination design, and community management services for sovereign entities such as the Grand Egyptian Museum and Abu Dhabi wellness ecosystem.

Quantifiable outcome

• 10,000+ creators in MENA community
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• HOF CapitalflagshipStrategic or Co-development PartnerNew York-based HOF Capital partnered with CubitCode as co-founder of Minly, a celebrity platform that CubitCode conceptualized, launched, and monetized. This represents a flagship co-development partnership in the creator economy space.
• Mohamed DiabcoreStrategic or Co-development PartnerPartnership with acclaimed filmmaker Mohamed Diab to launch Secondary Inspection Films, a new global production company.
• Moez MasosudcoreStrategic or Co-development PartnerPartnership with Moez Masosud to launch Voicenote, MENA's first and largest audio-based social network.
• DigiSay GroupcoreStrategic or Co-development PartnerParent company. CubitCode was founded alongside DigiSay Group out of UAE as a government agency for macroeconomic innovation. DigiSay is one of GCC's leading Media-Tech groups, with Ahmed Abbas as founder and CEO.
• Flat6LabscoreStrategic or Co-development PartnerCEO Moustafa Khater previously led MENA's top startup VC/Accelerator Flat6Labs, building more than 20 startups and engaging 1,000+ entrepreneurs. CubitCode's venture building approach draws on this accelerator experience.
• The GrEEK CampuscoreStrategic or Co-development PartnerCEO Moustafa Khater previously served as Chief Commercial & Creative Officer at The GrEEK Campus, Egypt's most impactful regional entrepreneurial epicenter, solidifying its status in the ecosystem.
• Shell Oil CorporationcoreStrategic or Co-development PartnerCEO Moustafa Khater spent 12 years with Shell Oil Corporation operating commercial strategies globally, covering 14,000 employees across 50 diverse countries, reporting to executive management centrally.
• INSEADminorOthersCEO Moustafa Khater holds Executive MBA from INSEAD with focus on entrepreneurship and corporate venture capital. He also chaired INSEAD's Alumni Association as President.
• MITminorOthersCEO Moustafa Khater conducted research at MIT in Design-Thinking as part of his professional development.
• WhartonminorOthersCEO Moustafa Khater studied Art & Science of Startups at Wharton as part of executive education.
• Bassem YoussefcoreStrategic or Co-development PartnerPartnership with renowned comedian Bassem Youssef on The Reset wellness show distributed on VOD platforms.
• NEOMflagshipStrategic or Co-development PartnerCubitCode developed the Purpose Media-Tech-Preneurship Talent Program for NEOM, a flagship sovereign entity engagement in the Gulf region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MBC Group: Largest media conglomerate in the Middle East spanning TV, production, and digital. Comparable as a MENA incumbent in the media-tech space where CubitCode does digital transformation work (e.g., Rotana NOW).
• Plug and Play Tech Center: Global innovation platform and accelerator running corporate innovation programs and startup cohorts, with MENA presence. Comparable as a corporate venture / innovation hub operator serving brands and government entities.

Direct peers

• Betaworks: New York-based startup studio that builds and invests in media, consumer, and frontier-tech companies (e.g., Instapaper, Dots). Highly comparable given CubitCode's media-tech venture focus.
• Idealab: One of the longest-running US venture studios, founding and operating internet, consumer, and media companies. Comparable as a venture studio with a similar concept-to-launch operating model.
• NFX: Venture studio and seed-stage fund that builds network-effect businesses from concept. Comparable in the studio approach of pairing founders with playbooks and capital to launch ventures.
• Science Inc. US-based venture studio that builds and invests in consumer technology and media businesses. Closely comparable in the studio model of incubating co-founded ventures like Minly or Voicenote.
• Rocket Internet: Global venture builder and incubator that conceptualizes, launches, and scales internet and tech ventures. Directly comparable as a venture studio model, though operating at much larger scale and outside MENA.

Regional players

• Nuwa Capital: UAE-based early-stage venture capital fund focused on MENA founders building global technology companies. Comparable regional investor operating in the same creator/tech ecosystem CubitCode targets.
• Flat6Labs: MENA's leading early-stage VC and seed accelerator, previously led by CubitCode's CEO Moustafa Khater. Comparable as a regional startup ecosystem builder, though operates as fund/accelerator rather than a venture studio.
• 500 Global (MENA): Global VC and accelerator with active MENA programs investing in and supporting early-stage startups. Comparable as a regional founder-enablement platform, though not a venture studio.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cubitcode

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CubitCode