Soar

What Soar does

Soar Corporation (株式会社ソアー) is a Japanese privately-held manufacturer specializing in organic light-emitting diode (OLED) display technology and contract electronic manufacturing services, headquartered in Yonezawa, Yamagata Prefecture. The company originated from Tohoku Pioneer's Yonezawa plant (operational since 1981) and achieved the world's first mass production of OLED displays in 1997. Incorporated as a standalone entity on January 14, 2022, with ¥301 million registered capital, Soar became a 100% subsidiary of SAXA Holdings Co., Ltd. on July 31, 2024, following a share transfer from Tohoku Pioneer. As of the latest data, the company has 101-250 employees and operates a ~3,000 sqm production facility in Yonezawa that includes a ~2,000 sqm Class 1000 cleanroom.

The company's core offerings fall into two business lines. The OLED device business produces standard, semi-custom, and full-custom PMOLED panels in 0.5 to 3.6-inch sizes, with proprietary capabilities in transparent OLED (70% transmittance, 1.3 million cumulative units shipped by May 2026), ultra-thin 0.2mm curved OLED, narrow-bezel, in-cell touch, and irregular-shape displays, with cumulative OLED device shipments exceeding 200 million units since 1997. The ODM/EMS business provides design, engineering, procurement, assembly, inspection, and quality assurance services for electronic devices and equipment, with an additional Display System Integration Service covering mechanical, electrical, and UI design. Soar holds ISO 9001, ISO 14001, and ISO 13485 (since October 2024) certifications, supporting contract manufacturing for medical devices and automotive electronics.

The company serves four primary verticals: automotive/mobility (including Toyota, Daihatsu), industrial/manufacturing equipment, medical/healthcare devices (regulated under ISO 13485), and consumer/home electronics, plus a secondary space/scientific research vertical. Revenue is generated through hardware sales (OLED devices, SR1000 automatic screw tightening machines, evaluation kits) and professional/managed services (ODM/EMS design-to-mass-production contracts, Display System Integration). GTM is predominantly direct enterprise field sales supplemented by trade show participation (NEPCON Japan, Manufacturing World, ODM/EMS Expo) and an online exhibition platform. The company sells primarily in Japan with overseas production supported through Thailand-based partners TOHOKU SOLUTIONS and SVI, and distribution access through the SAXA Group following the 2024 acquisition.

Name

Soar

Legal name

株式会社ソアー

Website

https://soar-tech.co.jp

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Soar Corporation is a Japanese OLED display manufacturer and ODM/EMS service provider, producing custom and standard PMOLED panels (0.5-3.6 inches) and offering contract design-to-manufacturing services for automotive, medical, industrial, and consumer electronics customers. The company, a SAXA Holdings subsidiary, operates from Yonezawa with proprietary transparent, ultra-thin, and narrow-bezel OLED technologies.

Ownership category

akta.pro rank

Product category

OLED Display Manufacturing

NAICS

Semiconductor and Other Electronic Component Manufacturing (33441), Electrical Equipment Manufacturing (33531)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA)

akta.pro secondary industries

Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp) (IMAGAGAF), Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

Keywords

• OLED display manufacturing
• ODM EMS services
• PMOLED displays
• Contract electronics manufacturing
• Transparent OLED panels

Headquarters

HQ city

Yonezawa

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. OLED Device Sales: Sale of organic EL (OLED) display devices and special light sources, including standard models, semi-custom, and full-custom OLED panels. Devices range from 0.5 to 3.6 inches for industrial, medical, automotive, and consumer electronics applications.
2. ODM/OEM/EMS Manufacturing Services: Development and manufacturing contract services (ODM/OEM/EMS) covering design, engineering, procurement, assembly, inspection, and quality assurance for electronic devices and equipment. Services span small electronic modules to large industrial equipment.
3. Display System Integration Services: One-stop display solutions combining OLED/display device sales with mechanical design, exterior design, electrical design, system control, and UI development. Integrating 25+ years of display device experience with manufacturing capabilities.
4. Automatic Screw Tightening Machines: Sale of proprietary SR1000 series automatic screw tightening machines for manufacturing automation, developed from 20+ years of automotive production experience.
5. OLED Evaluation Kits: Sale of OLED display evaluation kits with control boards and conversion boards for product evaluation and prototyping, supporting Arduino, MicroPython, Python platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Soar manufactures organic EL (OLED) display devices, including PMOLED and transparent OLED panels, and provides ODM/OEM/EMS contract electronics manufacturing services. Operations cover design engineering, tooling, prototype build, mass production, and shipment from its Yonezawa, Japan facility.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Cumulative OLED device shipments: 200+ million units as of August 2024
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered strategic, legacy, core, major and minor.

• Yamagata University (山形大学)strategicStrategic or Co-development Partner · 1 September 2025Soar participates in Yamagata University's 'Benibana-Sat' (1U CubeSat) project since September 2025, contributing structural design and space environment test analysis/evaluation for the satellite targeting 2028 launch. Part of Yamagata University's Social Innovation DX donation course initiative.
• Tohoku Pioneer Corporation (東北パイオニア株式会社)legacyTechnology or Integration · 1 September 2025Original parent company of Soar's predecessor (Tohoku Pioneer Yonezawa Office) which pioneered the world's first OLED mass production in 1997. Former shareholder (100%) before selling to SAXA Holdings in 2024. Soar continues to use Pioneer-developed OLED technologies.
• OPERA Solutions Co., Ltd. (九州大学OPERA研究成果活用企業)coreStrategic or Co-development Partner · 1 April 2025Soar signed a consulting service contract with OPERA Solutions on April 1, 2025, for organic electronics device development support. OPERA Solutions was founded in November 2020 by researchers from Kyushu University's Organic Photonics and Electronics Research Center (OPERA). They established an East Japan R&D Lab within Soar's facilities in August 2024 to advance technical collaboration.
• SAXA Techno Co., Ltd. (サクサテクノ株式会社)coreChannel Partner/ Reseller/ DistributorGroup company within SAXA Group, co-located in Yonezawa, providing PCB assembly (surface mount), injection molding, and EMS services. A connecting road between the two facilities was completed in December 2024 to facilitate equipment sharing and logistics integration.
• TOHOKU SOLUTIONS Co., Ltd. (Thailand)majorChannel Partner/ Reseller/ DistributorOverseas manufacturing partner located in Ayutthaya, Thailand (Rojana Industrial Estate), providing electronics assembly, sheet metal press, injection molding, and tooling design/manufacturing. Longstanding manufacturing partner for automotive electronics. Part of SVI group since December 2021.
• SVI Public Company Limited (Thailand)majorChannel Partner/ Reseller/ DistributorMajor global EMS (Electronics Manufacturing Service) company listed on the Thai stock exchange. Provides high-volume PCB assembly, finished product assembly, and manufacturing services across industrial, communication, medical, automotive, optical, and renewable energy sectors. Serves customers globally including in Southeast Asia, Europe, and the US.
• Pioneer Corporation (パイオニア株式会社)legacyTechnology or IntegrationParent of Tohoku Pioneer. Soar's OLED technology is based on Pioneer's original research and development. Soar continues to use Pioneer-developed technologies under license for OLED manufacturing.
• Sponsors Boost Inc. (株式会社スポンサーズブースト)minorOthersLocal university student support initiative. Soar sponsors Yamagata University ski team and Tohoku Institute of Technology soccer team through Sponsors Boost's platform, providing financial support for student athletes.

Scale indicators8 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• RiTdisplay Corporation: Taiwan-based PMOLED display manufacturer specializing in small-format OLED panels for industrial, medical, and consumer applications. Most direct competitor to Soar's PMOLED device business in Asia.
• Nippon Seiki Co., Ltd. Japanese automotive instrument cluster and HMI display supplier with significant automotive OEM relationships. Comparable in automotive HMI display and instrument/panel manufacturing capabilities to Soar's automotive segment.
• WiseChip Semiconductor Inc. Taiwan-based PMOLED display maker with similar small-format product positioning. Comparable in target applications (wearables, IoT, industrial HMI) and technology category to Soar's OLED display line.
• Densitron Technologies: UK-based small-format display and embedded computing solutions provider targeting broadcast, medical, and industrial segments. Comparable in small-display integration and HMI product positioning.
• Hosiden Corporation: Japanese EMS/ODM provider with display and audio components for automotive and consumer customers. Comparable hybrid ODM/EMS + component model similar to Soar's combined OLED and electronics manufacturing services.
• Noritake Itron Corporation: Japanese industrial display and vacuum fluorescent display maker serving similar industrial, medical, and instrumentation customers. Comparable small-format display technology positioning.
• Futaba Corporation: Japanese manufacturer of small/medium displays (including OLED and vacuum fluorescent) and electronic components with strong automotive customer overlap. Closest Japan-domestic peer to Soar's automotive and HMI display business.

Broad incumbents

• Japan Display Inc. (JDI): Major Japanese display manufacturer producing small-to-medium LCD and OLED panels for automotive, medical, and consumer applications. Broader scale and product breadth than Soar, with overlapping customers in Japan.
• Samsung Display: Global OLED leader across smartphone, TV, and IT panels. Competes with Soar in transparent and small-format OLED but at vastly larger scale and different end-market focus.

Others

• SVI Public Company Limited: Thai-listed global EMS provider and Soar's overseas manufacturing partner in Ayutthaya. Comparable in PCB assembly and contract manufacturing capabilities and serves Soar's overseas production needs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soar