Flatponies
Flatponies is an independent Copenhagen-based game studio developing family-friendly games including #AkiRobots, Rebots, and the upcoming 3D platformer Scratch The Cat, distributing globally through Steam, PlayStation, Xbox, and mobile stores.
- Company typePrivate
- Founded2019
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Flatponies does
Flatponies is an independent game development studio founded in 2019 and based in Copenhagen, Denmark, operating as part of the VRUnicorns family with a team of approximately 17 people. The studio develops family-friendly games distributed globally through Steam, PlayStation, Xbox, iOS, and Android storefronts.
The studio's portfolio spans three products: #AkiRobots, a 2D puzzle game with a community-driven level creator released in 2020; Rebots, a first-person automation game; and Scratch The Cat, a 3D action-adventure platformer built around musical world mechanics and rhythm-integrated level design, currently in full production. The studio builds on the Unity engine and has invested in technical infrastructure including approximately 900 automated tests and a dynamic water simulation grounded in oceanographic data.
Flatponies' revenue model is anchored in one-time digital storefront sales supplemented by limited in-game purchases. The go-to-market approach is community-led and event-driven, with consistent participation in industry showcases (DevGAMM, Six One Indie Showcase, Copenhagen Gaming Week), platform partnerships (Sony PlayStation), and visibility through award nominations including Spilprisen 2025, Nordic Game Awards, and Pocket Gamer Awards. No external funding rounds have been disclosed.
Flatponies firmographics
Firmographics- Name
- Flatponies
- Legal name
- FlatPonies
- Website
- https://flatponies.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flatponies is an independent Copenhagen-based game studio developing family-friendly games including #AkiRobots, Rebots, and the upcoming 3D platformer Scratch The Cat, distributing globally through Steam, PlayStation, Xbox, and mobile stores.
- Ownership category
- akta.pro rank
Flatponies industry classification
Industry- Product category
- Indie Video Games
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
Keywords
Where Flatponies is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Flatponies business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Sales: One-time purchase model for games sold on digital storefronts including Steam, PlayStation Store, Xbox Store, iOS App Store, and Google Play Store. Players buy games directly for PC/Mac/Linux, console, and mobile platforms.
- In-Game Purchases: Scratch The Cat features customization options for character appearance (outfits, cosmetics) and collectibles like Juke Bucks currency that can be exchanged for rewards, suggesting potential microtransaction or expansion revenue streams.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Flatponies product offering
Product offeringCore offering
Flatponies is an independent game development studio that creates and publishes original indie video games for multiple platforms (PC, PlayStation, Xbox, iOS, and Google Play). Their portfolio includes Scratch The Cat, a 3D action-adventure platformer with rhythm-based mechanics; #AkiRobots, a 2D puzzle platformer; and Rebots, a first-person automation game. The studio develops all titles using the Unity game engine as part of the VRUnicorns family of studios.
Product overview
Flatponies is an independent game development studio that creates games for all ages. The current portfolio consists of three distinct games: Scratch The Cat (a 3D action-adventure platformer in development), #AkiRobots (a 2D puzzle game with level creation features), and Rebots (a first-person automation game). The studio is part of the VRUnicorns family and is based in Copenhagen, Denmark.
Differentiator
Problem solved
Functional benefit
Brands
- #AkiRobots: 2D puzzle game with level creator and level sharing
- Rebots
- Scratch The Cat
- VRUnicorns
Products and services
- Scratch The Cat A 3D action-adventure platformer with rhythm-based gameplay mechanics, where players navigate levels timed to musical beats. Features dynamic water simulation, is suitable for all ages, and supports multiplayer co-op play across PC, console, and mobile platforms.
- #AkiRobots A 2D puzzle-platformer starring a hapless robot who must navigate obstacles by climbing, jumping, and building to solve challenges. Designed for casual gaming across mobile and PC platforms.
- Rebots A first-person automation game for PC where players use a powerful construction tool to create elaborate robot contraptions to overcome challenges.
Quantifiable outcome
- Rebots nominated for 5 awards at Spilprisen 2025 (Best Visuals, Best Game Design, Best Audio, Best Narrative, Best Kids Game)
- +1 more outcomes
Companies that use Flatponies
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Flatponies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Flatponies partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- VRUnicornscoreFlatPonies is an independent game development studio, part of the VRUnicorns family. VRUnicorns is the parent company/home to FlatPonies' virtual reality games. The relationship includes shared branding and likely shared resources/development pipeline. FlatPonies and VRUnicorns work together on projects like #SkiJump.
- Ghost Ship GamesminorGhost Ship Games hosted the Dev Test Repeat event where FlatPonies brought Scratch The Cat for hands-on feedback from fellow developers. A community-building and industry networking relationship.
- Sony (PlayStation)coreFlatPonies is working with Sony's PlayStation platform as a distribution partner. Photos from Copenhagen MatchUp show meetings with Sony Partner Development Manager. Scratch The Cat available for wishlisting on PlayStation Store alongside Steam and Xbox.
- Copenhagen MatchUpminorFlatPonies participated in Copenhagen MatchUp - an event connecting Danish indie studios with international publishers and investors, hosted by Games Denmark. The event featured opening remarks from Danish Minister of Foreign Affairs Lars Løkke Rasmussen.
- FVN (Feven Geles)coreDanish-Eritrean rap sensation Feven Geles (known as FVN) performed the official theme song for Scratch The Cat, voicing MC Quack. FVN is a GAFFA-Prisen nominee known for hits like 'Work' that dominated Danish national radio. The partnership brought professional rap talent to the game's soundtrack.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Flatponies competitors and assessment
Company assessmentDirect peers
- Finji: Indie developer/publisher (Tunic, Night in the Woods, Chicory) operating at similar indie scale with multi-platform distribution and family-friendly, artistically distinctive titles — directly comparable business model and go-to-market motion.
- Playtonic Games: UK-based independent studio behind Yooka-Laylee, a 3D collectathon platformer explicitly positioned as a successor to Banjo-Kazooie — the most direct comparator to Flatponies' Scratch The Cat in terms of genre, target audience (nostalgic platformer fans), and indie scale.
- Moon Studios: Austrian indie developer of Ori and the Blind Forest/Will of the Wisps, widely regarded as a benchmark for indie 3D platformers — comparable to Flatponies in team size at launch, premium-platform focus (Xbox/PC), and family-friendly appeal with collectathon mechanics.
- Thunder Lotus Games: Canadian independent studio (Spiritfarer, Jotun) known for hand-crafted, family-friendly games with distinctive artistic identities — directly comparable to Flatponies' positioning of artistically driven, accessible titles with strong narrative and audio design.
- Ember Lab: Independent studio whose debut Kena: Bridge of Spirits is a vibrant action-adventure with strong art direction and family-friendly tone — closely mirrors Flatponies' positioning of Scratch The Cat as a polished, accessible 3D action-adventure with creative signature mechanics.
- Ghost Ship Games: Copenhagen-based indie studio (Deep Rock Galactic) and a documented Flatponies partner through Dev Test Repeat events — comparable as a Danish indie studio of similar scale navigating multi-platform distribution and global digital storefronts.
- Drinkbox Studios: Toronto indie studio (Guacamelee, Nobody Saves the World) focused on action-platformers with strong identity and humor — similar in indie scale, multi-platform strategy, and emphasis on mechanically distinct takes on the platformer genre.
- Yacht Club Games: Small indie studio behind Shovel Knight, a retro-platformer revival that became a flagship indie brand — comparable in team scale, retro-platformer focus, and cross-platform indie publishing trajectory.
- Team Cherry: Tiny Australian indie team behind Hollow Knight, a landmark indie platformer — highly comparable in small-team indie structure, multi-platform indie success, and family-accessible but mechanically deep 2D/3D platformer design.
Broad incumbents
- Double Fine Productions: Established indie-adjacent studio (Psychonauts, Brütal Legend) with broader portfolio and Microsoft/Xbox backing — comparable as a creative-led platformer developer, though operating at meaningfully larger scale and with publisher resources Flatponies lacks.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Flatponies social profiles
Digital presenceFlatponies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flatponies leadership team
Management profileNumber of profiles
Profiles6 records
Flatponies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flatponies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flatponies
What does Flatponies do?
Flatponies is an independent game development studio that creates and publishes original indie video games for multiple platforms (PC, PlayStation, Xbox, iOS, and Google Play). Their portfolio includes Scratch The Cat, a 3D action-adventure platformer with rhythm-based mechanics; #AkiRobots, a 2D puzzle platformer; and Rebots, a first-person automation game. The studio develops all titles using the Unity game engine as part of the VRUnicorns family of studios.
Is Flatponies a public or private company?
Flatponies is a private company. It is classified as corporate owned and is currently operating.
When was Flatponies founded?
Flatponies was founded in 2019. It employs 11 to 50 people.
Where is Flatponies based?
Flatponies is headquartered in Copenhagen, Denmark, in the Europe region.
How does Flatponies make money?
Two revenue lines are on record. Game Sales are the primary driver. The others are in-Game Purchases.
Who are Flatponies's main competitors?
Direct peers on record are Finji, Playtonic Games, Moon Studios, Thunder Lotus Games, Ember Lab, Ghost Ship Games, Drinkbox Studios, Yacht Club Games and Team Cherry. Double Fine Productions is listed as a broad incumbent.
Does Flatponies have an API?
No public API is recorded for Flatponies.
What industry is Flatponies in?
Flatponies's product category is Indie Video Games. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios. Its NAICS code is 5132 and its SIC code is 7372.